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Hair Lightening Products Market Overview (2022-2032)

[250 Pages Report] The hair lightening products market is expected to expand its roots at a low CAGR of 4.4% during the forecast period. The global market holds an estimate revenue of US$ 7.32 Bn in 2022 and is likely to cross US$ 10.78 Bn by the end of 2032.

Hair lightening is a process through which people’s hair color can be transformed into a new color, involving multiple techniques to color the hair. These treatments are super-lightening color treatment, all-over bleach, balayage and highlights. These treatments also include various hair lighting products. The changing fashion trend is also increasing demand for global hair lighting products.

Attributes Details
Hair Lightening Products Market CAGR (2022-2032) 4.4%
Hair Lightening Products Market Value (2022) US$ 7.32 Bn
Hair Lightening Products Market Value (2032) US$ 10.78 Bn

Latest trends explain that the growing demand for hair lightening products are attributed to the increased sales of white-blonde highlights, pony lights, bold pink, baby blonde, silver and copper penny solid brunette, increasing the overall sales of global hair lightening products.

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What are the Key Drivers and Restraints to the Hair Lighting Products Market?

The increasing popularity of hair lighting products and changing lifestyles are the drivers for the market. Consumers’ shifting focus from chemical-based products to natural or organic lightening products has engaged manufacturers in producing natural & organic hair lightening products.

The growing trend for beauty products, increasing desire for attractiveness and changing lifestyle has a greater impact on hair care products which further drives the demand for hair lightening products.

The spray and shampoo are the most popular products among consumers in the hair lighting products category. Nowadays, manufacturers are coming up with new innovations and features. As an example, the producers have introduced sulphate-free colour stay shampoo, which does not irritate sensitive skin and scalps of users.

Increasing awareness of using chemical hair products drives the natural & organic hair lightening products market. Also, an increase in disposable income and higher spending power is driving sales of cosmetics in the market, which, as a result, drives the sale of hair lighting products. Moreover, the presence of e-commerce also drives the demand for hair lighting products.

Which is the Key Hair Lightening Products Market?

The hair lighting products market is expected to register healthy growth across all the geographies during the forecast period.

The individual’s use of hair lighting products is growing, and the commercial segment is likely to push the market sales of hair lighting products market. Manufacturers of hair care & styling products are expanding their operations into developing regions such as China, India.

These countries are considered emerging countries with potential opportunities. Changing lifestyles and growing fashion sense drives the hair lightening products market. In terms of market share, North America holds a significant share of the market.

The market significance is attributed to several factors, such as new product launches, technological innovation, and product adoption rate.

Growing demand for professional hair care services also drives the sales of hair lighting products. Middle East & Africa is projected to showcase steady growth in the global hair lightening products market due to the growth in beauty products, increasing the sales of hair lightening products.

Sudip Saha
Sudip Saha

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Which are the Key Competitors of Hair Lightening Products Market?

The key players of the Hair lightening products market are focusing on enhancing the highlightening texture and quality, longer shelf life of these products. This drives the sales of hair lighting products. 

Key players in the hair lighting products market include Lakme, Loreal, Quai, John Frieda, Klorane, Sun Bum, IGK and Farouk Systems, Inc.

Recent Market Development:

  • Lakme has introduced its new K.Blonde bleaching clay and K.blone compact powder cream that have said to be the revolutionary product in the forecast period, increasing the sales of hair lightening products.
  • L’Oreal has expanded its whitening & brightening cream collection adding paris revitalift crystal micro-essence, Paris revitalift anti-wrinkles. This pushes the sales of hair lighting products.

Report Scope

Report Attribute Details
Growth Rate CAGR of 4.4% from 2022 to 2032
Base year for estimation 2021
Historical data 2015 - 2020
Forecast period 2022 - 2032
Quantitative units Revenue in USD million, volume in kilotons, and CAGR from 2022 to 2032
Report coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis,
Segments covered Product Type, Nature, Price Range, Application, Sales Channel, Region
Regional scope North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia and New Zealand
Country scope U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; Iran; South Africa
Key companies profiled Lakme, Loreal, Quai, John Frieda, Klorane, Sun Bum, IGK, Farouk Systems, Inc.
Customization scope Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs. 

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Frequently Asked Questions

What Region is the Biggest for Hair Lightening Products Market?

Asia is the biggest market in the hair Lightening Products Market. The factors that lead to the optimum growth of the market in this region are new trends in fashion, growing hair color industry and people’s expenditure on hair colors. This leads to the high demand for hair lightening products in developing countries like India and China.

Who are the Key Players in the Hair Lightening Products Market?

Key competitors holding substantial hair lightening products market share include Lakme, Loreal, Quai, John Frieda, Klorane, Sun Bum, IGK and Farouk Systems, Inc.

Which is the Key Driver in the Hair Lightening Products Market?

Demand for hair lighting products is likely to increase with the high demand from fashion, hairdressing and film production industry is increasing the sales of hair lighting products.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity 

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

4. Global Hair Lightening Products Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Analysis By Product Type, 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units) Analysis and Forecast By Product Type, 2022-2032

        5.3.1. Organic

        5.3.2. Natural

        5.3.3. Conventional

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Product Type, 2022-2032

6. Global Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Analysis By Application, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units) Analysis and Forecast By Application, 2022-2032

        6.3.1. Household

        6.3.2. Commercial

    6.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021

    6.5. Absolute $ Opportunity Analysis By Application, 2022-2032

7. Global Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Price Range 

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Analysis By Price Range , 2017-2021

    7.3. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units) Analysis and Forecast By Price Range , 2022-2032

        7.3.1. Low

        7.3.2. Economy

        7.3.3. Premium 

    7.4. Y-o-Y Growth Trend Analysis By Price Range , 2017-2021

    7.5. Absolute $ Opportunity Analysis By Price Range , 2022-2032

8. Global Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channels

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Analysis By Sales Channels, 2017-2021

    8.3. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units) Analysis and Forecast By Sales Channels, 2022-2032

        8.3.1. Online

        8.3.2. Offline

    8.4. Y-o-Y Growth Trend Analysis By Sales Channels, 2017-2021

    8.5. Absolute $ Opportunity Analysis By Sales Channels, 2022-2032

9. Global Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Analysis By Region, 2017-2021

    9.3. Current Market Size Value (US$ Mn) & Volume (Mn Units) Analysis and Forecast By Region, 2022-2032

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Europe

        9.3.4. Asia Pacific

        9.3.5. MEA

    9.4. Market Attractiveness Analysis By Region

10. North America Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Mn) & Volume (Mn Units) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. U.S.

            10.2.1.2. Canada

        10.2.2. By Product Type

        10.2.3. By Application

        10.2.4. By Price Range 

        10.2.5. By Sales Channels

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Application

        10.3.4. By Price Range 

        10.3.5. By Sales Channels

    10.4. Key Takeaways

11. Latin America Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Mn) & Volume (Mn Units) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Rest of Latin America

        11.2.2. By Product Type

        11.2.3. By Application

        11.2.4. By Price Range 

        11.2.5. By Sales Channels

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Application

        11.3.4. By Price Range 

        11.3.5. By Sales Channels

    11.4. Key Takeaways

12. Europe Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Mn) & Volume (Mn Units) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. Germany

            12.2.1.2. Italy

            12.2.1.3. France

            12.2.1.4. U.K.

            12.2.1.5. Spain

            12.2.1.6. Russia

            12.2.1.7. BENELUX

            12.2.1.8. Rest of Europe

        12.2.2. By Product Type

        12.2.3. By Application

        12.2.4. By Price Range 

        12.2.5. By Sales Channels

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Application

        12.3.4. By Price Range 

        12.3.5. By Sales Channels

    12.4. Key Takeaways

13. Asia Pacific Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    13.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Trend Analysis By Market Taxonomy, 2017-2021

    13.2. Market Size Value (US$ Mn) & Volume (Mn Units) Forecast By Market Taxonomy, 2022-2032

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

            13.2.1.4. India

            13.2.1.5. Rest of Asia Pacific

        13.2.2. By Product Type

        13.2.3. By Application

        13.2.4. By Price Range 

        13.2.5. By Sales Channels

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Application

        13.3.4. By Price Range 

        13.3.5. By Sales Channels

    13.4. Key Takeaways

14. MEA Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    14.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Trend Analysis By Market Taxonomy, 2017-2021

    14.2. Market Size Value (US$ Mn) & Volume (Mn Units) Forecast By Market Taxonomy, 2022-2032

        14.2.1. By Country

            14.2.1.1. GCC

            14.2.1.2. Rest of MEA

        14.2.2. By Product Type

        14.2.3. By Application

        14.2.4. By Price Range 

        14.2.5. By Sales Channels

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Application

        14.3.4. By Price Range 

        14.3.5. By Sales Channels

    14.4. Key Takeaways

15. Key Countries Hair Lightening Products Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Product Type

            15.1.2.2. By Application

            15.1.2.3. By Price Range 

            15.1.2.4. By Sales Channels

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Product Type

            15.2.2.2. By Application

            15.2.2.3. By Price Range 

            15.2.2.4. By Sales Channels

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Product Type

            15.3.2.2. By Application

            15.3.2.3. By Price Range 

            15.3.2.4. By Sales Channels

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Product Type

            15.4.2.2. By Application

            15.4.2.3. By Price Range 

            15.4.2.4. By Sales Channels

    15.5. Argentina

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Product Type

            15.5.2.2. By Application

            15.5.2.3. By Price Range 

            15.5.2.4. By Sales Channels

    15.6. Germany

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Product Type

            15.6.2.2. By Application

            15.6.2.3. By Price Range 

            15.6.2.4. By Sales Channels

    15.7. Italy

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Product Type

            15.7.2.2. By Application

            15.7.2.3. By Price Range 

            15.7.2.4. By Sales Channels

    15.8. France

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Product Type

            15.8.2.2. By Application

            15.8.2.3. By Price Range 

            15.8.2.4. By Sales Channels

    15.9. U.K.

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Product Type

            15.9.2.2. By Application

            15.9.2.3. By Price Range 

            15.9.2.4. By Sales Channels

    15.10. Spain

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Product Type

            15.10.2.2. By Application

            15.10.2.3. By Price Range 

            15.10.2.4. By Sales Channels

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Product Type

            15.11.2.2. By Application

            15.11.2.3. By Price Range 

            15.11.2.4. By Sales Channels

    15.12. BENELUX

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Product Type

            15.12.2.2. By Application

            15.12.2.3. By Price Range 

            15.12.2.4. By Sales Channels

    15.13. China

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Product Type

            15.13.2.2. By Application

            15.13.2.3. By Price Range 

            15.13.2.4. By Sales Channels

    15.14. Japan

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Product Type

            15.14.2.2. By Application

            15.14.2.3. By Price Range 

            15.14.2.4. By Sales Channels

    15.15. South Korea

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Product Type

            15.15.2.2. By Application

            15.15.2.3. By Price Range 

            15.15.2.4. By Sales Channels

    15.16. India

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Product Type

            15.16.2.2. By Application

            15.16.2.3. By Price Range 

            15.16.2.4. By Sales Channels

    15.17. GCC Countries

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Product Type

            15.17.2.2. By Application

            15.17.2.3. By Price Range 

            15.17.2.4. By Sales Channels

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By Application

        16.3.4. By Price Range 

        16.3.5. By Sales Channels

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Lakme

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segment

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

        17.1.2. Loreal

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segment

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

        17.1.3. Quai

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segment

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

        17.1.4. John Frieda

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segment

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

        17.1.5. Klorane

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segment

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

        17.1.6. Sun Bum

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segment

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

        17.1.7. IGK

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segment

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

        17.1.8. Farouk Systems, Inc.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segment

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

        17.1.9. Camomila 

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segment

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

        17.1.10. Schwarzkopf 

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segment

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

        17.1.11. Wella 

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segment

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

        17.1.12. Blond 

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segment

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

                17.1.12.5.2. Product Strategy

        17.1.13. Forte 

            17.1.13.1. Overview

            17.1.13.2. Product Portfolio

            17.1.13.3. Profitability by Market Segment

            17.1.13.4. Sales Footprint

            17.1.13.5. Strategy Overview

                17.1.13.5.1. Marketing Strategy

                17.1.13.5.2. Product Strategy

        17.1.14. Manzanilla 

            17.1.14.1. Overview

            17.1.14.2. Product Portfolio

            17.1.14.3. Profitability by Market Segment

            17.1.14.4. Sales Footprint

            17.1.14.5. Strategy Overview

                17.1.14.5.1. Marketing Strategy

                17.1.14.5.2. Product Strategy

        17.1.15. Clairol 

            17.1.15.1. Overview

            17.1.15.2. Product Portfolio

            17.1.15.3. Profitability by Market Segment

            17.1.15.4. Sales Footprint

            17.1.15.5. Strategy Overview

                17.1.15.5.1. Marketing Strategy

                17.1.15.5.2. Product Strategy

        17.1.16. Gnarly 

            17.1.16.1. Overview

            17.1.16.2. Product Portfolio

            17.1.16.3. Profitability by Market Segment

            17.1.16.4. Sales Footprint

            17.1.16.5. Strategy Overview

                17.1.16.5.1. Marketing Strategy

                17.1.16.5.2. Product Strategy

18. Assumptions & Acronyms Used

19. Research Methodolog

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