Artificial Hair Integration Market Outlook - 2023 to 2033

As per newly released data by Future Market Insights (FMI), the artificial hair integration market is estimated at USD 1.9 billion in 2023, and is projected to reach USD 3.9 billion by 2033, at a CAGR of 7.2% from 2023 to 2033. Share of artificial hair integration market in its parent market (hair integration market) is approximately 25% - 35%.

Artificial hair integration is very commonly suggested by fashion professionals and trichology as it is very helpful maintaining hair density along with hiding split ends. Hair loss owing to medical illnesses and hormones causes full or partial baldness nowadays, leaving people self-conscious about their appearance. As a result, the demand for hair integration has risen fast. The growing popularity of multi-colored hair wigs among the celebrity and artist is likely to offer new artificial hair integration market growth opportunity.

Among the men, who lose their hair, inevitably feel self-conscious about their looks and may lack confidence when socializing. Fake hair not only solves the problem for hair loss but also solve the issue of grey hair, baldness, and other male hair issue. Hairpieces can help men cover their natural hair volume and make their hair appear thicker, giving them a more attractive appearance and increasing their confidence when socializing or performing their jobs.

Attribute Details
Estimated Artificial Hair Integration Market Size (2023E) USD 1.9 Billion
Projected Artificial Hair Integration Market Valuation (2033F) USD 3.9 Billion
Value-based CAGR (2023 to 2033) 7.2%
Collective Value Share: Top 5 Countries (2023A) 50% to 60%

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2018 to 2022 Global Artificial Hair Integration Market Outlook Compared to 2023 to 2033 Forecast

Artificial hair integration are commonly known as fake hair, hair extension and hair weaves. The hair extension and wig industries have been driven by an increasing number of clients who want hair extensions and wigs for cosmetic or functional purposes. As a result, the artificial hair integration market is expected to grow at a  7.2% CAGR from 2023 to 2033, compared to a ~5.4% CAGR from 2018 to 2022.

Further, many people around the world are choosing hair extensions, artificial hair, and hair weaves over surgical treatments or hair transplants due to the availability of high-quality extensions and hair. Artificial hair integration is very commonly suggested by fashion professionals and trichology as it is very helpful maintaining hair density along with hiding split ends.

Key Dynamics in the Artificial Hair Integration Market Worldwide

Rising Cases of Hair Loss

The global market for hair wigs and extensions has been around for a long time and is still developing at a rapid pace. The market has thrived as new trends and styles have emerged. Hair loss owing to medical illnesses and hormones causes full or partial baldness nowadays, leaving people self-conscious about their appearance. As a result, the demand for hair integration has risen fast. The growing popularity of multi-colored hair wigs among the celebrity and artist is likely to offer new artificial hair integration market growth opportunity.

Regarded as an Alternative to Surgical Methods

Artificial hair integration systems are a non-surgical alternative to wigs and hairpieces. The cost of hair surgical treatment is quite expensive now days. It is possible to blend artificial hair into the hairpiece for a more natural, seamless look that is more appealing and secure. Elasticized bands, clips, temporary adhesives such as heated manually braiding and keratin fibers or threading the hairpiece are also possibilities. Depending on the wearer's remaining hair thickness and the amount of attachment the wig needs to their head, the weave of the hairpiece's netting can be wider or denser.

Rising Popularity among Geriatric Population

Another factor that is anticipated to support business expansion is the geriatric population's increased usage of wigs and extensions to conceal the problem of alopecia. The population of people 60 and over was 1.4 billion in 2020, and the World Health Organization (WHO) predicts that number will quadruple to 2.1 billion by 2050. Also, major players are releasing specially made hair-related products that best meet consumer demand.

Market Statistics Details
Jan to Jun (H1), 2021 (A) 7.2%
Jul to Dec (H2), 2021 (A) 7.0%
Jan to Jun (H1), 2022 Projected (P) 7.3%
Jan to Jun (H1), 2022 Outlook (O) 8.0%
Jul to Dec (H2), 2022 Outlook (O) 7.8%
Jul to Dec (H2), 2022 Projected (P) 7.1%
Jan to Jun (H1), 2023 Projected (P) 7.2%
BPS Change: H1, 2022 (O) to H1, 2022 (P) (+) 73
BPS Change: H1, 2021 (O) to H1, 2022 (A) (-) 80
BPS Change: H2, 2022 (O) to H2, 2022 (P) (+) 71
BPS Change: H2, 2021 (O) to H2, 2022 (P) (-) 78
Sudip Saha
Sudip Saha

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Country Wise Insight

Country USA
Market Share (2023) 18.5%
Market Share (2033) 16.6%
BPS Analysis (-) 194
Country United kingdom
Market Share (2023) 2.1%
Market Share (2033) 2.3%
BPS Analysis (+) 17
Country China
Market Share (2023) 15.7%
Market Share (2033) 20.3%
BPS Analysis (+) 460

What drives the sales for Artificial Hair Integration in the USA?

Higher Spending by Consumers will Remain Chief Driver in the USA

In North America, USA has dominated the market for artificial hair integration with a market share of ~80.6% in the year 2022, the reason being with consumers' disposable incomes rising and their desire for improved physical appearances increasing, there is an increased demand for self-grooming products such as hair extensions and wigs.

In addition to the rise in quality of life and the positive effects of personal care on self-esteem and social connection, the trend toward luxury and premium self-grooming products should drive market growth. Furthermore, the increase in per capita disposable income has increased discretionary expenditure, which is good news for hair extension companies.

What drives the sales for Artificial Hair Integration in United Kingdom?

Higher Incidences of Hair Loss in United kingdom

The increase in concerns about physical appearance induced by hair loss is driving the female hair piece, wig, and extension business in the United kingdom. In the year 2022, the country observed a market share of ~30.8%, the popularity of celebrity haircuts and fashion has increased the use of fake hair products. Furthermore, the increased acceptance and use of fake hair by women to regain their self-confidence has significantly contributed to the total market's rise.

Will China Remain Dominant Market in East Asia?

Surging Export of Fake Hair to Seal China’s Dominance

China is the leading country in the South Asian fake hair market, with a market share of ~43.0%. An increase in the population in China has led to an increase in artificial hair market demand, making the country the largest exporter of fake hair. Another factor contributing to the increase in the demand for artificial hair integration products in China is the increase in pollution, which causes hair damage such as hair loss, so customers tend to use artificial hair integration products.

Further, to meet the rising demand for high-quality hair products, manufacturers are flocking to China to set up production facilities. Most of the wigs manufactured in China are a thick denier, which results in hair that is extremely straight.

Category Wise Insight

What Drives the Sales for Artificial Hair Integration Market among Men?

Surging Prevalence of Baldness among Men to Push Sales

The availability of high-quality wigs and toupees is driving more men all over the world to choose these options over surgical procedures or hair transplants. Men who lose their hair, inevitably feel self-conscious about their looks and may lack confidence when socializing. Fake hair not only solve the problem for hair loss but also solve the issue of grey hair, baldness, and other male hair issue.

Hairpieces can help men cover their natural hair volume and make their hair appear thicker, giving them a more attractive appearance and increasing their confidence when socializing or performing their jobs. Generally, barbershops charge a lot for doing hairstyles, and men need to go there frequently, so the total cost of hairstyles will be significant. In contrast, fake hair is relatively less expensive, and it can be used for a longer period of time.

What drives the sale for Kanekalon material?

Higher Quality of Fiber Makes Kanekalon a Consumer Favourite

While using an artificial hair integration the customer looks for product which gives them glossier and shine look, Kanekalon is a higher-quality synthetic fiber than other synthetic hair, which is less expensive and feels more plastic-like. The fibers are manufactured from "flame-retardant" elements, which means they won't catch fire. This allows a Kanekalon product to be restyled using a low-heat iron or curler, up to 180 degrees Celsius. When compared to other synthetic materials, it can last anywhere from 3 months to a maximum of 1 year if properly kept and cared for, these factors drive the sales for Kanekalon material.

Which Sales Channel is anticipated to Gain Traction during the Forecast Period?

Online Retail is anticipated to Gain Traction

In terms of sales channels, in 2022, online retail had a significant proportion. There is no need to visit different stores because a vast assortment of goods is offered under one roof. Similarly, the consumer's ability to see the item reduces the chances of obtaining counterfeit goods. Due to the closure of retail outlets, COVID-19 lockdowns have also influenced the use of e-commerce websites. Market participants have taken advantage of the circumstance to strengthen their online presence in the midst of the outbreak.

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Competitive Landscape

Companies are involved into more research and development for introducing new products and professional helps to its customer also focus on opening more physical store.

For Instance

  • Diva Divine Hair Extension and Wigs provide professional help for their customers and has opened their physical stores in different location in India.
  • Aderans Co., Ltd. has their own research development center where they are continuously involved into new product.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD Million/Billion for Value
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others (as per request)
Key Segments Covered Material Type, End User, Color, Extension Type, Sales Channel, Country
Key Companies Profiled Diva Divine Hair Extensions and Wigs; Evergreen Products Group Limited.; Aderans Co., Ltd.; Wigomania; Wig USA; Indique Hair; The Wonderful Wig Company; Lordhair; Donna Bella Hair; BelleTress; Wigs.com; JON RENAU; Others (As Requested)
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Market by Category

By Material Type, Artificial Hair Integration market is segmented as:

  • Acrylic
  • Polyester
  • Polyvinyl Chloride (PVC)
  • Kanekalon
  • Others

By End-User, Artificial Hair Integration market is segmented as:

  • Male
  • Female
  • Children

By Colour, Artificial Hair Integration market is segmented as:

  • Black
  • Blond
  • Grey
  • Others

By Extension Type, Artificial Hair Integration market is segmented as:

  • Weft Hair Extension
  • Clip in Hair Extension
  • Strand by Strand Method

By Sales Channel, Artificial Hair Integration market is segmented as:

  • Hypermarket/Supermarket
  • Direct Sales
  • Specialty Stores
  • Salon Stores
  • Online Retailing
  • Others Sales Channel

By Region, Artificial Hair Integration market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

How Big will the Artifical Hair Integration Market be in the United States by 2033?

The United States market will generate a high revenue by 2033.

Which Country is Set to Register Exponential Growth in the Artificial Hair Integration Market?

The United States, China, and the United Kingdom may witness significant growth in the global market.

What Drives Sales of Artificial Hair Integration?

The growing popularity among youngsters is expected to drive sales.

What Key Trends are Driving the Artificial Hair Integration Market?

The rising cases of hair loss may drive market growth over the coming years.

How was the Historical Performance of the Artificial Hair Integration Market?

The market recorded a CAGR of 5.4% in 2022.

Table of Content
  • 1. Executive Summary 
  • 2. Market Overview
  • 3. Key Market Trends
  • 4. Key Regulations
  • 5. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 6. Global Market - Pricing Analysis
  • 7. Global Market Demand (in Value or Size in USD Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 8. Market Background
  • 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material Type
    • 9.1. Acrylic
    • 9.2. Polyester
    • 9.3. Polyvinyl Chloride (PVC)
    • 9.4. Kanekalon
    • 9.5. Other
  • 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-User
    • 10.1. Male
    • 10.2. Female
    • 10.3. Children
  • 11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Color
    • 11.1. Black
    • 11.2. Blond
    • 11.3. Grey
    • 11.4. Others
  • 12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Extension Type
    • 12.1. Weft Hair Extension
    • 12.2. Clip in Hair Extension
    • 12.3. Strand by Strand Method
  • 13. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel
    • 13.1. Hypermarket/Supermarket
    • 13.2. Direct Sales
    • 13.3. Specialty Stores
    • 13.4. Salon Stores
    • 13.5. Online Retailing
    • 13.6. Other Sales Channels
  • 14. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country
    • 14.1. United States
    • 14.2. Canada
    • 14.3. Brazil
    • 14.4. Mexico
    • 14.5. Germany
    • 14.6. United Kingdom
    • 14.7. France
    • 14.8. Spain
    • 14.9. Italy
    • 14.10. Russia
    • 14.11. Benelux
    • 14.12. South Africa
    • 14.13. Northern Africa
    • 14.14. GCC Countries
    • 14.15. China
    • 14.16. Japan
    • 14.17. South Korea
    • 14.18. India
    • 14.19. Thailand
    • 14.20. Malaysia
    • 14.21. Indonesia
    • 14.22. Australia
    • 14.23. New Zealand
    • 14.24. Others (as per request)
  • 15. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 16. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 17. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 18. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 19. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 20. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 21. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033
  • 22. Market Structure Analysis
  • 23. Competition Analysis
    • 23.1. Diva Divine Hair Extensions and Wigs
    • 23.2. Evergreen Products Group Limited
    • 23.3. Aderans Co., Ltd.
    • 23.4. Wigomania
    • 23.5. Wig USA
    • 23.6. Indique Hair
    • 23.7. The Wonderful Wig Company
    • 23.8. Lordhair
    • 23.9. Donna Bella Hair
    • 23.10. Belletress
    • 23.11. Wigs.Com
    • 23.12. Jon Renau
    • 23.13. Others
  • 24. Assumptions and Acronyms Used
  • 25. Research Methodology
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