Biometric PoS Terminals Market Outlook

The global biometric POS terminals market is projected to be appraised at US$ 29,024.1 million by 2033, up from US$ 8,754.7 million in 2023, advancing at a CAGR of 12.7% from 2023 to 2033.

Due to a rise in the number of e-retailers in the market and the shift towards the digitalization of payment systems, the biometric POS terminals market growth is likely to be on a rapid pace during the forecast period. In addition, the market is further enhanced by the widespread use of biometric technology in various POS industries in recent times.

The use of biometric recognition within a POS system adds value to the customer by increasing payroll efficiency and enhances the overall operational efficiency of the business, thereby positively impacting the biometric POS terminals market.

Report Attributes Details
Biometric POS Terminals Market Value (2023) US$ 8754.7 million
Biometric POS Terminals Market Anticipated Forecast Value (2033) US$ 29,024.1 million
Segment 1 Technology
Segment 1 Name Fingerprint Scanner
Segment 1 Share 67.6%
Segment 2 End User
 Segment 2 Name Medical and Healthcare
Segment 2 Share 20.5%

The biometric POS terminals market size has been expanding as various organizations are adopting biometric POS terminals to capitalize on the combined effect of biometrics and tokenization to strengthen security. The market is further fostered by an organization's adoption of this technology to cut payment fraud costs while eliminating the inconvenience and anxiety of using and protecting payment cards and card data during biometric payments. The adoption of biometric POS terminals is gaining momentum in many countries, such as the USA, China, and Japan, owing to the rapid digitalization of the payment system.

Apart from this, the increased usage of biometric POS terminals in restaurants and the growth of the self-service market, which includes retail check-outs and kiosks, are the significant factors fueling the development of the biometric POS terminal market. However, many organizations are moving towards adopting biometric POS terminals as they are used to make quick check-outs at the cash counter and make the payment process faster and more accurate with the POS system implementation.

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What Factors are Likely to Shape the Biometric POS Terminals Market?

Drivers:

  • The emerging technologies in the payment systems and an increasing number of POS terminals are expected to predict future trends in the biometric POS terminals market.
  • The rise in fraud in merchant POS terminals is facilitating the biometric POS terminals market as biometrics makes it very difficult for the fraud to obtain the sensitive information of the cards and thus, enhancing the security of the transactions.
  • The Biometric POS Terminals help to increase effectiveness and operational efficiency and, thus, enhance the security of the payment systems. Due to this factor, many organizations are adopting biometric POS terminals.

Challenges:

  • The absence of uniform standards which leads to the lack of standardization in biometric POS terminals is predicted to dwindle the biometric POS terminals market size.
  • The lack of awareness among enterprises towards biometric POS terminals in various countries of the Middle East and Africa and Latin America is also likely to restrain the biometric POS terminals market in the near future

Which Region is Expected to Dominate the Biometric POS Terminals Market?

North America is expected to gain a biometric POS terminals market share of 30.7% in 2022 and dominate the market in terms of revenue due to the rapid adoption of advanced technologies in the POS terminals system.

The increasing frequency of data breaches and cyberattacks in the region is expected to foster the North American biometric POS terminals market. As per the biometric POS terminals report by FMI, the USA is a crucial market participant for biometric POS terminals in North America.

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Sudip Saha

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What are the Growth Prospects for the Europe Biometric POS Terminals Market?

Europe also offers potential growth opportunities in the biometric POS terminals market due to the rise in digital payment technologies and the increasing adoption of biometric POS terminals in restaurants in various countries of the region, such as Germany, France, and Brazil.

By 2022, Europe's biometric POS terminals market is anticipated to get hold of a share of 21.8%. The region's growing retail sector accelerates the deployment of POS terminals as businesses embrace cutting-edge strategies to assure customer convenience.

How is the Start-up Ecosystem in the Biometric POS Terminals Market?

The biometric POS terminals market is being innovated by various startups and enterprises in a variety of ways, thereby bringing about emerging trends in the biometric POS terminals market over the forecast period.

Examples:

  • MeReal Card, a user authentication system, is created by MeReal Biometrics, a Hong Kong-based start-up. It associates each transaction's acoustic one-time password (OTP) and radio-frequency identification (RFID) with the customer's fingerprint.

In order to enable contactless payments at the point of sale (POS), this is transferred to the startup's card reader for authentication and authorizes the transaction upon matching.

Along with an optional charging connector, MeReal Cards also have an energy-harvesting technology that recharges itself when it comes in contact with an RFID reader.

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What is the Competition Landscape in the Biometric POS Terminals Market?

Many companies are placing an emphasis on organic growth initiatives, including product approvals, new launches, and others like patents and events.

Acquisitions and partnerships & collaborations are examples of inorganic growth tactics that were observed in the market. These strategies have made it possible for market participants to rise their clientele and revenue.

One of the major recent developments in the biometric POS terminals market is:

  • Telpo has updated its TPS900 biometric POS terminal to accept numerous payment methods and assure compliance with the Payment Services Directive 2 (PSD2) regulation's Strong Customer Authentication (SCA) criteria.

PSD2 is applicable to the EU and the United Kingdom and mandates at least authentication using a mix of three technique categories, one of which is inherence, or biometrics.

According to a release from the firm, Telpo sees this as a component of the diffusion of digital best practices for customer identification verification to reduce fraud.

Key players

  • Bitel Corporation
  • Fujitsu
  • Cross Match Technologies Inc.
  • Biyo LLC
  • EKEMP
  • DERMALOG Identification Systems GmbH
  • SmartMetric Inc.
  • IDEMIA
  • Ingenico Group

Report Scope

Report Attributes Details
Growth Rate CAGR of 12.7% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2016 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD million and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Technology
  • End Use
  • Region
Regions Covered
  • North America
  • Latin America
  • The Asia Pacific
  • Middle East and Africa
  • Europe
Key Countries Profiled
  • United States of America
  • Canada
  • Brazil
  • Argentina
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASIAN
  • GCC Countries
  • South Africa
Key Companies Profiled
  • Bitel Corporation
  • Fujitsu
  • Cross Match Technologies Inc.
  • Biyo LLC
  • EKEMP
  • DERMALOG Identification Systems GmbH
  • SmartMetric Inc.
  • IDEMIA
  • Ingenico Group
Customization Available Upon Request

Key Segments Profiled in the Biometric POS Terminals Market Survey

By Technology:

  • Fingerprint Scanner
  • Palm Vein Scanner

By End Use:

  • Restaurant
  • Retail
  • Logistics
  • Medical and Healthcare
  • Financial
  • Others

By Region:

  • North America
  • Latin America
  • The Asia Pacific
  • Middle East and Africa
  • Europe

Frequently Asked Questions

What is the Current Market Valuation?

The market is expected to secure a valuation of US$ 8.7 billion in 2023.

Who are the Top Biometric PoS Terminals Market Players?

Bitel Corporation, and Cross Match Technologies Inc. are the top market players.

How was the Historical Performance of the Market?

From 2018 to 2022, the market registered a CAGR of 5.2%.

What Opportunities Await the Market Players?

Increasing eCommerce to boost the market prospects.

What is the Growth Forecast for the Market?

The market is estimated to thrive at a CAGR of 12.7% through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Technology, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Technology, 2023 to 2033

        5.3.1. Fingerprint Scanner

        5.3.2. Palm Vein Scanner

    5.4. Y-o-Y Growth Trend Analysis By Technology, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Technology, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033

        6.3.1. Restaurant

        6.3.2. Retail

        6.3.3. Logistics

        6.3.4. Medical and Healthcare

        6.3.5. Financial

        6.3.6. Others

    6.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. USA.

            8.2.1.2. Canada

        8.2.2. By Technology

        8.2.3. By End Use

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Technology

        8.3.3. By End Use

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Technology

        9.2.3. By End Use

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Technology

        9.3.3. By End Use

    9.4. Key Takeaways

10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United Kingdom.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Technology

        10.2.3. By End Use

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Technology

        10.3.3. By End Use

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Technology

        11.2.3. By End Use

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Technology

        11.3.3. By End Use

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Technology

        12.2.3. By End Use

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Technology

        12.3.3. By End Use

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Technology

        13.2.3. By End Use

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Technology

        13.3.3. By End Use

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Technology

        14.2.3. By End Use

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Technology

        14.3.3. By End Use

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Technology

            15.1.2.2. By End Use

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Technology

            15.2.2.2. By End Use

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Technology

            15.3.2.2. By End Use

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Technology

            15.4.2.2. By End Use

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Technology

            15.5.2.2. By End Use

    15.6. United Kingdom.

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Technology

            15.6.2.2. By End Use

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Technology

            15.7.2.2. By End Use

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Technology

            15.8.2.2. By End Use

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Technology

            15.9.2.2. By End Use

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Technology

            15.10.2.2. By End Use

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Technology

            15.11.2.2. By End Use

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Technology

            15.12.2.2. By End Use

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Technology

            15.13.2.2. By End Use

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Technology

            15.14.2.2. By End Use

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Technology

            15.15.2.2. By End Use

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Technology

            15.16.2.2. By End Use

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Technology

            15.17.2.2. By End Use

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Technology

            15.18.2.2. By End Use

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Technology

            15.19.2.2. By End Use

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Technology

            15.20.2.2. By End Use

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Technology

            15.21.2.2. By End Use

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Technology

            15.22.2.2. By End Use

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Technology

            15.23.2.2. By End Use

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Technology

        16.3.3. By End Use

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Bitel Corporation

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Fujitsu

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Cross Match Technologies Inc.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Biyo LLC

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. EKEMP

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. DERMALOG Identification Systems GmbH

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. SmartMetric Inc.

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. IDEMIA

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Ingenico Group

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. VeriFone Inc

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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