The global business cloud VoIP & UC services market is anticipated to secure USD 18,929.2 million in 2023 and USD 55,383.1 million by 2033. From 2023 to 2033, the global business cloud VoIP & UC services market is projected to record a CAGR of 11.3%.
Organizations have started to adopt Unified Communications (UC) solutions to lessen operating expenses, boost revenues, and develop customer relationships, which is anticipated to support market growth during the forecast period.
Data Points | Key Statistics |
---|---|
Projected Growth Rate (2023 to 2033) | 11.3% CAGR |
Expected Market Value (2023) | USD 18,929.2 million |
Anticipated Forecast Value (2033) | USD 55,383.1 million |
Owing to the flexibility offered by such solutions, companies can scale up their communication requirements during peaks in user requests and processing functions, increasing the demand for cloud VoIP and UC solutions. Increased deployment of UCC tools and services ensures business continuity and secure communications, which will benefit the industry in the forthcoming period.
In 2020, Zoom Video Communications, Inc. revealed a 370% increase in UCC tool sales against 2019. Similarly, Microsoft Teams crossed 145 million active users in April 2021, a 26% increase compared to October 2020.
SMEs and Large Enterprises to Play a Major Role in Strengthening the Market
SMEs that have employees ranging from 1 to 999 are showing a significant inclination toward business cloud VoIP & UC services. Such business setups move from traditional on-premises communication solutions to modern, user-centric business communications-as-a-service offerings.
As per a survey performed in 2019, 68% of large enterprises and 46% of small enterprises planned to adopt some form of UC in the coming two years. SMEs are looking to streamline expenses and lessen complications wherever possible, as they have budget constraints for dedicated telecommunication and IT service providers.
The business cloud VoIP & UC growth is projected to be strengthened by organizations increasing operations in emerging and frontier markets. Moreover, the need to maintain a presence in developing markets to compete with players, startups and smaller companies are taking initiatives to implement such technologies, which will augment the market size in the coming time.
Increasing Adoption of IoT to Offer Various Opportunities for Expansion
Business VoIP & UC service provides real-time communications to assure the smooth collaboration of people. IoT has a notable impact on the development of UC. IoT can be used to send messages to people with an automated system. These messages are sent through data gathered from real-time activities.
Lately, IoT in a particular healthcare application has gained notable traction. For this purpose, IoT is used in a heart monitor device wherein the nurse or related attendee would be notified of any critical or distressful condition of the heart through an automated medium. The deployment of IoT in a heart monitor can help study the condition of a patient's heart by amassing crucial data and running it through a pre-processed algorithm.
Concerns Associated with Data Security to Hinder the Market Growth
Despite various advantages, the market is expected to suffer in the coming time due to growing concerns regarding data security. Further, interoperability issues with existing assets are another factor that can impact the market negatively in the coming time. However, the increasing popularity of Cloud VoIP and UC services is expected to counter the hampering factors and boost market growth in the coming period.
Increasing Number of Cross-Functional Teams to Encourage Uptake across Large Enterprises
By end user, the large enterprise sector is expected to have accounted for the largest revenue share of 58.2% in 2023. Factors like growing business operations and rising cross-functional teams and remote workers have encouraged corporations to deploy unified communication solutions at the enterprise level to ensure seamless communication practices.
The need to engage in quick meetings and update co-workers about vital strategies has led to the higher acceptance of unified communication solutions. In addition, features like video conferencing, broadcasting and webinars, VoIP calling, and screen & file sharing assist to boost business operations and save time.
Rising SIP Trunk Infrastructure to Boost the Market in North America
As per the analysis, the global business cloud VoIP & UC services market is anticipated to dominate North America during the forecast period. 2023 the region is expected to secure 30.4% of global revenue.
This growth can be attributed to the rising SIP trunk infrastructure and the high priority given to business activities that depend on communications. In North America, UCaaS accounted for 43% of VoIP service revenue in CY21, while SIP trunking and managing IP PBX and UC accounted for 31% and 27%, respectively. This growth is a result of VoIP's many benefits.
Rapid Globalization across the Region, especially in Germany, to Boost the Regional Market
By 2023, Europe is likely to secure approximately 21.5% of the global market share. Europe is predicted to be the second-largest market during the forecast period. One of the major factors boosting the growth of the Business VoIP & UC services market in Europe is the UCaaS (Unified Communication AS-A-Service) market there.
Further, rapid globalization in Germany has offered various opportunities. In July 2021, it was reported that European distribution sales of Unified Communications (UC) products surged by 76% in Q1 2021, with Germany being a substantial region for industry expansion.
Government Initiatives Taken to Encourage Digital Infrastructure in the Region to Favor the Market
Asia Pacific is anticipated to be the most lucrative market during the forecast period. The growth in this market is driven by the increasing adoption of cloud and mobility trends in developing countries, such as China, Australia and New Zealand, India, and Japan.
Government initiatives to encourage digital infrastructure are also increasing the adoption of UCC solutions in the region. The rapid adoption of UCC solutions in the Asia Pacific has made it highly remunerative and one of the fastest-growing markets globally.
Dialpad (USA), Simpplr (USA), Agora (China), Weave (USA), LogMeIn (USA), Skype (Luxembourg), and Fuze (USA), among others, are some of the new players garnering attention in the market. Players are adopting novel technologies to earn a competitive edge in the market.
Key players in the global business cloud VoIP and UC Services market include Cisco, Verizon Enterprise, AT&T Inc., EarthLink, Inc., XO Communications, LLC, Evolve IP, LLC, Momentum Telecom, West Unified Communications Services Inc., New Horizon Communications, 8x8, Inc., and BroadSoft.
Recent Development in the Industry Include:
Report Attributes | Details |
---|---|
Growth Rate | 11.3% CAGR from 2023 to 2033 |
Market Value in 2023 | USD 18,929.2 million |
Market Value in 2033 | USD 55,383.1 million |
Base Year for Estimation | 2023 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | USD million for Value |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape Growth Factors, Trends, and Pricing Analysis |
Segments Covered | Component, Vertical, End User, Region |
Regions Covered | North America; Latin America; Europe; Asia Pacific; Middle East & Africa |
Key Countries Profiled | United States of America, Canada, Mexico, Brazil, Germany, Italy, France, United Kingdom, Spain, China, Japan, South Korea, GCC Countries, South Africa, Israel |
Key Companies Profiled | Cisco; Verizon Enterprise; AT&T Inc.; Thrive Capital; Kyndryl; Torchsec Technologies LLC; Evolve IP LLC; Momentum Telecom; West Unified Communications Services Inc.; New Horizon Communications; 8x8 Inc.; BroadSoft |
Customization Scope | Available upon Request |
Table 1: Global Market Value (US$ Million) Forecast by Region, 2018 to 2033
Table 2: Global Market Value (US$ Million) Forecast by Component, 2018 to 2033
Table 3: Global Market Value (US$ Million) Forecast by Vertical, 2018 to 2033
Table 4: Global Market Value (US$ Million) Forecast by End User , 2018 to 2033
Table 5: North America Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 6: North America Market Value (US$ Million) Forecast by Component, 2018 to 2033
Table 7: North America Market Value (US$ Million) Forecast by Vertical, 2018 to 2033
Table 8: North America Market Value (US$ Million) Forecast by End User , 2018 to 2033
Table 9: Latin America Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 10: Latin America Market Value (US$ Million) Forecast by Component, 2018 to 2033
Table 11: Latin America Market Value (US$ Million) Forecast by Vertical, 2018 to 2033
Table 12: Latin America Market Value (US$ Million) Forecast by End User , 2018 to 2033
Table 13: Western Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 14: Western Europe Market Value (US$ Million) Forecast by Component, 2018 to 2033
Table 15: Western Europe Market Value (US$ Million) Forecast by Vertical, 2018 to 2033
Table 16: Western Europe Market Value (US$ Million) Forecast by End User , 2018 to 2033
Table 17: Eastern Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 18: Eastern Europe Market Value (US$ Million) Forecast by Component, 2018 to 2033
Table 19: Eastern Europe Market Value (US$ Million) Forecast by Vertical, 2018 to 2033
Table 20: Eastern Europe Market Value (US$ Million) Forecast by End User , 2018 to 2033
Table 21: South Asia and Pacific Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 22: South Asia and Pacific Market Value (US$ Million) Forecast by Component, 2018 to 2033
Table 23: South Asia and Pacific Market Value (US$ Million) Forecast by Vertical, 2018 to 2033
Table 24: South Asia and Pacific Market Value (US$ Million) Forecast by End User , 2018 to 2033
Table 25: East Asia Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 26: East Asia Market Value (US$ Million) Forecast by Component, 2018 to 2033
Table 27: East Asia Market Value (US$ Million) Forecast by Vertical, 2018 to 2033
Table 28: East Asia Market Value (US$ Million) Forecast by End User , 2018 to 2033
Table 29: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 30: Middle East and Africa Market Value (US$ Million) Forecast by Component, 2018 to 2033
Table 31: Middle East and Africa Market Value (US$ Million) Forecast by Vertical, 2018 to 2033
Table 32: Middle East and Africa Market Value (US$ Million) Forecast by End User , 2018 to 2033
Figure 1: Global Market Value (US$ Million) by Component, 2023 to 2033
Figure 2: Global Market Value (US$ Million) by Vertical, 2023 to 2033
Figure 3: Global Market Value (US$ Million) by End User , 2023 to 2033
Figure 4: Global Market Value (US$ Million) by Region, 2023 to 2033
Figure 5: Global Market Value (US$ Million) Analysis by Region, 2018 to 2033
Figure 6: Global Market Value Share (%) and BPS Analysis by Region, 2023 to 2033
Figure 7: Global Market Y-o-Y Growth (%) Projections by Region, 2023 to 2033
Figure 8: Global Market Value (US$ Million) Analysis by Component, 2018 to 2033
Figure 9: Global Market Value Share (%) and BPS Analysis by Component, 2023 to 2033
Figure 10: Global Market Y-o-Y Growth (%) Projections by Component, 2023 to 2033
Figure 11: Global Market Value (US$ Million) Analysis by Vertical, 2018 to 2033
Figure 12: Global Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033
Figure 13: Global Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033
Figure 14: Global Market Value (US$ Million) Analysis by End User , 2018 to 2033
Figure 15: Global Market Value Share (%) and BPS Analysis by End User , 2023 to 2033
Figure 16: Global Market Y-o-Y Growth (%) Projections by End User , 2023 to 2033
Figure 17: Global Market Attractiveness by Component, 2023 to 2033
Figure 18: Global Market Attractiveness by Vertical, 2023 to 2033
Figure 19: Global Market Attractiveness by End User , 2023 to 2033
Figure 20: Global Market Attractiveness by Region, 2023 to 2033
Figure 21: North America Market Value (US$ Million) by Component, 2023 to 2033
Figure 22: North America Market Value (US$ Million) by Vertical, 2023 to 2033
Figure 23: North America Market Value (US$ Million) by End User , 2023 to 2033
Figure 24: North America Market Value (US$ Million) by Country, 2023 to 2033
Figure 25: North America Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 26: North America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 27: North America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 28: North America Market Value (US$ Million) Analysis by Component, 2018 to 2033
Figure 29: North America Market Value Share (%) and BPS Analysis by Component, 2023 to 2033
Figure 30: North America Market Y-o-Y Growth (%) Projections by Component, 2023 to 2033
Figure 31: North America Market Value (US$ Million) Analysis by Vertical, 2018 to 2033
Figure 32: North America Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033
Figure 33: North America Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033
Figure 34: North America Market Value (US$ Million) Analysis by End User , 2018 to 2033
Figure 35: North America Market Value Share (%) and BPS Analysis by End User , 2023 to 2033
Figure 36: North America Market Y-o-Y Growth (%) Projections by End User , 2023 to 2033
Figure 37: North America Market Attractiveness by Component, 2023 to 2033
Figure 38: North America Market Attractiveness by Vertical, 2023 to 2033
Figure 39: North America Market Attractiveness by End User , 2023 to 2033
Figure 40: North America Market Attractiveness by Country, 2023 to 2033
Figure 41: Latin America Market Value (US$ Million) by Component, 2023 to 2033
Figure 42: Latin America Market Value (US$ Million) by Vertical, 2023 to 2033
Figure 43: Latin America Market Value (US$ Million) by End User , 2023 to 2033
Figure 44: Latin America Market Value (US$ Million) by Country, 2023 to 2033
Figure 45: Latin America Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 46: Latin America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 47: Latin America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 48: Latin America Market Value (US$ Million) Analysis by Component, 2018 to 2033
Figure 49: Latin America Market Value Share (%) and BPS Analysis by Component, 2023 to 2033
Figure 50: Latin America Market Y-o-Y Growth (%) Projections by Component, 2023 to 2033
Figure 51: Latin America Market Value (US$ Million) Analysis by Vertical, 2018 to 2033
Figure 52: Latin America Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033
Figure 53: Latin America Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033
Figure 54: Latin America Market Value (US$ Million) Analysis by End User , 2018 to 2033
Figure 55: Latin America Market Value Share (%) and BPS Analysis by End User , 2023 to 2033
Figure 56: Latin America Market Y-o-Y Growth (%) Projections by End User , 2023 to 2033
Figure 57: Latin America Market Attractiveness by Component, 2023 to 2033
Figure 58: Latin America Market Attractiveness by Vertical, 2023 to 2033
Figure 59: Latin America Market Attractiveness by End User , 2023 to 2033
Figure 60: Latin America Market Attractiveness by Country, 2023 to 2033
Figure 61: Western Europe Market Value (US$ Million) by Component, 2023 to 2033
Figure 62: Western Europe Market Value (US$ Million) by Vertical, 2023 to 2033
Figure 63: Western Europe Market Value (US$ Million) by End User , 2023 to 2033
Figure 64: Western Europe Market Value (US$ Million) by Country, 2023 to 2033
Figure 65: Western Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 66: Western Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 67: Western Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 68: Western Europe Market Value (US$ Million) Analysis by Component, 2018 to 2033
Figure 69: Western Europe Market Value Share (%) and BPS Analysis by Component, 2023 to 2033
Figure 70: Western Europe Market Y-o-Y Growth (%) Projections by Component, 2023 to 2033
Figure 71: Western Europe Market Value (US$ Million) Analysis by Vertical, 2018 to 2033
Figure 72: Western Europe Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033
Figure 73: Western Europe Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033
Figure 74: Western Europe Market Value (US$ Million) Analysis by End User , 2018 to 2033
Figure 75: Western Europe Market Value Share (%) and BPS Analysis by End User , 2023 to 2033
Figure 76: Western Europe Market Y-o-Y Growth (%) Projections by End User , 2023 to 2033
Figure 77: Western Europe Market Attractiveness by Component, 2023 to 2033
Figure 78: Western Europe Market Attractiveness by Vertical, 2023 to 2033
Figure 79: Western Europe Market Attractiveness by End User , 2023 to 2033
Figure 80: Western Europe Market Attractiveness by Country, 2023 to 2033
Figure 81: Eastern Europe Market Value (US$ Million) by Component, 2023 to 2033
Figure 82: Eastern Europe Market Value (US$ Million) by Vertical, 2023 to 2033
Figure 83: Eastern Europe Market Value (US$ Million) by End User , 2023 to 2033
Figure 84: Eastern Europe Market Value (US$ Million) by Country, 2023 to 2033
Figure 85: Eastern Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 86: Eastern Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 87: Eastern Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 88: Eastern Europe Market Value (US$ Million) Analysis by Component, 2018 to 2033
Figure 89: Eastern Europe Market Value Share (%) and BPS Analysis by Component, 2023 to 2033
Figure 90: Eastern Europe Market Y-o-Y Growth (%) Projections by Component, 2023 to 2033
Figure 91: Eastern Europe Market Value (US$ Million) Analysis by Vertical, 2018 to 2033
Figure 92: Eastern Europe Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033
Figure 93: Eastern Europe Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033
Figure 94: Eastern Europe Market Value (US$ Million) Analysis by End User , 2018 to 2033
Figure 95: Eastern Europe Market Value Share (%) and BPS Analysis by End User , 2023 to 2033
Figure 96: Eastern Europe Market Y-o-Y Growth (%) Projections by End User , 2023 to 2033
Figure 97: Eastern Europe Market Attractiveness by Component, 2023 to 2033
Figure 98: Eastern Europe Market Attractiveness by Vertical, 2023 to 2033
Figure 99: Eastern Europe Market Attractiveness by End User , 2023 to 2033
Figure 100: Eastern Europe Market Attractiveness by Country, 2023 to 2033
Figure 101: South Asia and Pacific Market Value (US$ Million) by Component, 2023 to 2033
Figure 102: South Asia and Pacific Market Value (US$ Million) by Vertical, 2023 to 2033
Figure 103: South Asia and Pacific Market Value (US$ Million) by End User , 2023 to 2033
Figure 104: South Asia and Pacific Market Value (US$ Million) by Country, 2023 to 2033
Figure 105: South Asia and Pacific Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 106: South Asia and Pacific Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 107: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 108: South Asia and Pacific Market Value (US$ Million) Analysis by Component, 2018 to 2033
Figure 109: South Asia and Pacific Market Value Share (%) and BPS Analysis by Component, 2023 to 2033
Figure 110: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Component, 2023 to 2033
Figure 111: South Asia and Pacific Market Value (US$ Million) Analysis by Vertical, 2018 to 2033
Figure 112: South Asia and Pacific Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033
Figure 113: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033
Figure 114: South Asia and Pacific Market Value (US$ Million) Analysis by End User , 2018 to 2033
Figure 115: South Asia and Pacific Market Value Share (%) and BPS Analysis by End User , 2023 to 2033
Figure 116: South Asia and Pacific Market Y-o-Y Growth (%) Projections by End User , 2023 to 2033
Figure 117: South Asia and Pacific Market Attractiveness by Component, 2023 to 2033
Figure 118: South Asia and Pacific Market Attractiveness by Vertical, 2023 to 2033
Figure 119: South Asia and Pacific Market Attractiveness by End User , 2023 to 2033
Figure 120: South Asia and Pacific Market Attractiveness by Country, 2023 to 2033
Figure 121: East Asia Market Value (US$ Million) by Component, 2023 to 2033
Figure 122: East Asia Market Value (US$ Million) by Vertical, 2023 to 2033
Figure 123: East Asia Market Value (US$ Million) by End User , 2023 to 2033
Figure 124: East Asia Market Value (US$ Million) by Country, 2023 to 2033
Figure 125: East Asia Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 126: East Asia Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 127: East Asia Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 128: East Asia Market Value (US$ Million) Analysis by Component, 2018 to 2033
Figure 129: East Asia Market Value Share (%) and BPS Analysis by Component, 2023 to 2033
Figure 130: East Asia Market Y-o-Y Growth (%) Projections by Component, 2023 to 2033
Figure 131: East Asia Market Value (US$ Million) Analysis by Vertical, 2018 to 2033
Figure 132: East Asia Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033
Figure 133: East Asia Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033
Figure 134: East Asia Market Value (US$ Million) Analysis by End User , 2018 to 2033
Figure 135: East Asia Market Value Share (%) and BPS Analysis by End User , 2023 to 2033
Figure 136: East Asia Market Y-o-Y Growth (%) Projections by End User , 2023 to 2033
Figure 137: East Asia Market Attractiveness by Component, 2023 to 2033
Figure 138: East Asia Market Attractiveness by Vertical, 2023 to 2033
Figure 139: East Asia Market Attractiveness by End User , 2023 to 2033
Figure 140: East Asia Market Attractiveness by Country, 2023 to 2033
Figure 141: Middle East and Africa Market Value (US$ Million) by Component, 2023 to 2033
Figure 142: Middle East and Africa Market Value (US$ Million) by Vertical, 2023 to 2033
Figure 143: Middle East and Africa Market Value (US$ Million) by End User , 2023 to 2033
Figure 144: Middle East and Africa Market Value (US$ Million) by Country, 2023 to 2033
Figure 145: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 146: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 147: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 148: Middle East and Africa Market Value (US$ Million) Analysis by Component, 2018 to 2033
Figure 149: Middle East and Africa Market Value Share (%) and BPS Analysis by Component, 2023 to 2033
Figure 150: Middle East and Africa Market Y-o-Y Growth (%) Projections by Component, 2023 to 2033
Figure 151: Middle East and Africa Market Value (US$ Million) Analysis by Vertical, 2018 to 2033
Figure 152: Middle East and Africa Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033
Figure 153: Middle East and Africa Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033
Figure 154: Middle East and Africa Market Value (US$ Million) Analysis by End User , 2018 to 2033
Figure 155: Middle East and Africa Market Value Share (%) and BPS Analysis by End User , 2023 to 2033
Figure 156: Middle East and Africa Market Y-o-Y Growth (%) Projections by End User , 2023 to 2033
Figure 157: Middle East and Africa Market Attractiveness by Component, 2023 to 2033
Figure 158: Middle East and Africa Market Attractiveness by Vertical, 2023 to 2033
Figure 159: Middle East and Africa Market Attractiveness by End User , 2023 to 2033
Figure 160: Middle East and Africa Market Attractiveness by Country, 2023 to 2033
The market is valued at USD 18.9 billion in 2023.
Cisco, Verizon Enterprise, and AT&T Inc.are key market players.
Large enterprise sector is likely to remain preferred through 2033.
Increasing adoption of IoT to boost the growth.
North America to hold a market share of 30.4% in 2023.
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