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Cabernet Sauvignon Market Outlook (2023 to 2033)

Global demand for Cabernet Sauvignon is expected to reach a market valuation of US$ 300 Billion by the end of the year 2023, accelerating at a CAGR of 8% over the forecast period (2023 to 2033). The Cabernet Sauvignon market is relatively niche and is experiencing utmost and rapid growth, driven by increasing consumer preference for premium and high-quality wines. In addition to this, the number of wine consumers globally is growing. The market is supported by:

  • evolving consumer’s tastes
  • Adoption of good tasting alcohol
  • increasing focus on health and wellness
  • increasing technological advancements in Cabernet Sauvignon production
  • ongoing diversification in product portfolios
  • mindful consumer choices
  • increasing adoption and consumption of Cabernet Sauvignon
  • favorable government initiatives for product development
  • outstanding customer and employee experience

North America, followed by Europe, is the major market for Cabernet Sauvignon, owing to the growth in the tourism and hospitality industry, leading to higher demand for wine. The US is the largest market for Cabernet Sauvignon in the region, followed by Canada, driven by the innovations and advancements in wine production technology in this region.

The retail and foodservice industry in the Asia Pacific region, besides North America, is undergoing substantial growth due to rising populations and disposable income. This has led to a significant market opportunity due to the increasing demand for Cabernet Sauvignon in emerging markets.

Key producers are working on manufacturing Cabernet Sauvignon in order to gain a greater market share. Domestic and international companies are investing in advanced technology to grow their operations and grab a share of the market revenue. Some of these companies include Concha y Toro, E&J Gallo Winery, The Wine Group, Constellation Brands, Treasury Wine Estates, Pernod Ricard, Familia Torres, The Australian Vintage Ltd, Diageo and Jackson Family Wines.

The Cabernet Sauvignon market is fiercely competitive, with companies competing for market share. To gain an edge, these firms are focusing on product quality, pricing, developing new Cabernet Sauvignon products, and building a strong brand image and distribution network. This results in intense market competition as companies constantly strive to outshine each other in terms of product quality, pricing, brand image, and distribution network.

For instance, Pause Wine introduced its Cabernet Sauvignon, a red wine made from the Cabernet Sauvignon grape variety. It boasts a fruity aroma of blackcurrant and berries, and a rich currant flavor. The deep red-purple wine is produced by Vintage Wines and is a versatile option for both food and non-food pairings. Red wines, including Cabernet Sauvignon, contain resveratrol, which has health benefits such as reducing Alzheimer's risk factors. Cabernet Sauvignon can be paired well with bitter dark chocolate and dishes like Tandoori, mushroom pizza, blue cheese tart, lamb, and mildly spiced curries. Rajesh Patil, Chairman and Managing Director of Pause Wines, encourages customers to enjoy the "king of red wines" and its versatility.

Starting a business in the Cabernet Sauvignon market can be a rewarding opportunity for entrepreneurs with a passion for wines. Considering this, a lot of startups are coming up with innovative product launches. One such startup is Sommly, which in May 2022, launched a direct-to-consumer wine marketplace that connects wineries to customers, allowing wineries to sell their wine online and directly to consumers, bypassing the traditional three-tier system of alcohol distribution. This system has resulted in lower profits for wineries. The platform will also provide consumers with access to hard-to-find wines and information about wine and wineries through customer reviews. The company was founded by Erik and Sara Wagner and is initially focused on the Texas market, which has over 450 wineries and produces over 2 million gallons of wine annually. The US winery industry has seen growth in both wine sales and direct online sales, with numbers increasing by 17% and 13.5% respectively in 2021.

Cabernet Sauvignon is among the most commonly known red wine grape varieties in the world. This is grown in a wide range of climates in almost every major wine producing country from the Okanagan Valley of Canada to the Beqaa Valley in Lebanon.

The differences in wine stem from the dynamic relationship between the grapes' biochemical developments. In Southern and Northern hemisphere, grapes suitable for wine-making are mainly grown between the 30th and 50th degrees of latitude.

Over the forecast years Asia-Pacific is expected to see rapid growth. This is attributed to a rise in the number of cabernet sauvignon production companies in India, China and Japan. Owing to rising demand for quality wines and westernisation are expected to boost market growth in this region.

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Rise in Population Consuming Wine Driving the Growth of Global Cabernet Sauvignon Market

The global wine market is primarily driven by the rise in population consuming wine and considering it as a way of social recognition. Changing lifestyle and rising income among consumers are fuelling the global cabernet sauvignon market growth.

However, rising prices of cabernet sauvignon due to high production costs are creating a restraint for the global cabernet sauvignon market.The major factors driving the growth of the global cabernet sauvignon market are premiumization and health benefits of wine products along with flavour innovation and more sophisticated distribution networks around the globe.

The cabernet sauvignon contains antioxidants that compete with free radicals in order to prevent diseases like cancer. In addition, emerging economies such as China and India are increasingly in demand for cabernet sauvignon also contributing to the global cabernet sauvignon market.

Cabernet Sauvignon Market: Key Players

There are some of the key players boosting the growth of global cabernet sauvignon market includes

  • Aberdeen Wine Company Pty Ltd.
  • Lakeview Wine Co. Ltd.
  • Disruption Wine Company
  • Jaggernaut Wine Company
  • Josh Cellers Co., Ltd.
  • 19 Crimes
  • Bota Box Inc
  • Decoy Co., Ltd
Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Cabernet Sauvignon Market: Regional Analysis

The Europe and North America are expected to holds the maximum share of global cabernet sauvignon market due to rising grape production in these regions. Leading to rising grape production and modernized manufacturing processes, the USA is expected to dominate the wine industry in the future.

Nonetheless, Asia Pacific, which includes India, China and Japan is expected to grow rapidly over the forecast period due to the region's growing number of wine retail companies.

Hong Kong does not have an import tax on wine which is a demand driving force. China is one of the leading cabernet sauvignon consumption markets, offering France and Italy a strong competitive edge. In fact, cabernet sauvignon consumption is more of a tradition in China, because the colour red is considered lucky in the country.

The research report presents a comprehensive assessment of the cabernet sauvignon market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies.

The research report provides analysis and information according to market segments such as grape variety, product type, flavours, distribution channel & region.

The report covers exhaustive analysis on

  • Cabernet Sauvignon market Segment
  • Cabernet Sauvignon market Dynamics
  • Cabernet Sauvignon market Size
  • Cabernet Sauvignon Supply and Demand
  • Current Trends/Issues/Challenges pertaining to cabernet sauvignon market
  • Competition Landscape and Emerging Market Participants cabernet sauvignon Market
  • Technology related to Production/Processing of cabernet sauvignon
  • Value Chain Analysis of the cabernet sauvignon market

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Regional analysis includes

  • North America (USA, Canada)
  • Latin America (Mexico, Brazil)
  • Europe (Germany, UK, France, Italy, Spain, Poland, Russia)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Cabernet Sauvignon: Market Segmentation

Basis of Grape Variety:

  • Cabernet Franc
  • Sauvignon Franc

Basis of Type:

  • Young Cabernet
  • Old Cabernet

Basis of Flavours:

  • Green Bell Pepper
  • Blackcurrant
  • Mint
  • Cedar
  • Chocolate
  • Baking Spices
  • Vanilla
  • Others

Basis of Distribution Channel:

  • B2B
  • B2C
  • Hypermarkets / Supermarkets
  • Convenience Store
  • Specialty Store
  • Online Retail
  • Other Distribution Channel


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