Demand for Cabernet Sauvignon in Japan

Demand for Cabernet Sauvignon in Japan Forecast and Outlook 2025 to 2035

The demand for Cabernet Sauvignon in Japan is valued at USD 37.6 billion in 2025 and is projected to reach USD 64.6 billion by 2035, reflecting a CAGR of 5.6%. The early forecast period (2025–2030) shows consistent growth, with demand rising from USD 37.6 billion to approximately USD 49.3 billion by 2030. This period is marked by a strong expansion in the premium wine segment, as Japanese consumers continue to seek high-quality imported wines. The stable growth trajectory during this phase indicates that consumer sophistication, an evolving wine culture, and increasing interest in wine pairings with international cuisine drive the demand for Cabernet Sauvignon.

From 2030 to 2035, the market continues to grow, reaching USD 64.6 billion by 2035. This phase shows more rapid growth, especially as demand for Cabernet Sauvignon increases across the hospitality industry, upscale retail, and premium wine markets. As the market matures, the growth pattern becomes more predictable, with fewer fluctuations. The steady growth rate and rising consumption in later years reflect continued interest in high-quality wines and increasing disposable incomes among Japanese consumers. The expanding presence of global wine brands, along with improvements in the domestic wine industry, will support consistent demand growth through 2035.

Quick Stats for Cabernet Sauvignon Industry in Japan:

• Demand for Cabernet Sauvignon in Japan Value (2025): USD 37.6 billion
• Demand for Cabernet Sauvignon in Japan Forecast Value (2035): USD 64.6 billion
• Demand for Cabernet Sauvignon in Japan Forecast CAGR (2025–2035): 5.6%
• Leading Type in Cabernet Sauvignon in Japan: Young Cabernet (62%)
• Key Growth Regions in Cabernet Sauvignon in Japan: Kyushu & Okinawa, Kanto, Kinki
• Top Players in Cabernet Sauvignon Industry in Japan: E. & J. Gallo Winery, Constellation Brands, Treasury Wine Estates, The Wine Group, Château Lafite Rothschild

What is the Growth Forecast for Cabernet Sauvignon in Japan through 2035?

Between 2025 and 2030, the demand for Cabernet Sauvignon in Japan is expected to grow from USD 37.6 billion to USD 39.7 billion, reflecting an increase of USD 2.1 billion. This period will be marked by a compound annual growth rate (CAGR) of 5.6%, as the market continues to expand with rising consumer interest in premium wines. Factors such as increasing sophistication in the Japanese wine-drinking culture, a growing appreciation for fine wines, and stronger imports are expected to drive the demand. Additionally, the expanding availability of Cabernet Sauvignon through retail and specialized wine shops will help meet the increasing consumer demand.

From 2030 to 2035, the demand for Cabernet Sauvignon is forecast to rise from USD 39.7 billion to USD 64.6 billion, adding USD 24.9 billion to the market. This significant increase is driven by the strengthening wine culture in Japan, increased awareness of global wine varieties, and the ongoing trend toward premiumization in consumer choices. The broader acceptance of wine in the Japanese market, particularly among younger generations, will also drive higher demand. As Cabernet Sauvignon continues to grow in popularity, its presence in the premium wine sector will solidify its position as a top choice among wine enthusiasts in Japan.

Demand for Cabernet Sauvignon in Japan Key Takeaways

Metric	Value
Industry Value (2025)	USD 37.6 billion
Forecast Value (2035)	USD 64.6 billion
Forecast CAGR (2025–2035)	5.6%

What Is Driving the Demand for Cabernet Sauvignon in Japan?

The demand for Cabernet Sauvignon in Japan is increasing as more consumers gravitate toward premium red wines. This trend has been fueled by the country's evolving wine culture, with Cabernet Sauvignon becoming a popular choice among Japanese wine drinkers, particularly in urban centers. The rise of Western dining habits, which include wine pairings and fine dining experiences, has contributed to the growing preference for full-bodied wines like Cabernet Sauvignon. Additionally, the expanding availability of imported wines, particularly through specialty wine shops and online retail platforms, has made it easier for consumers to access international wine varieties, further boosting the demand for Cabernet Sauvignon.

In the future, the demand for Cabernet Sauvignon in Japan is expected to continue its upward trajectory. The increasing interest in wine education, including pairing wines with Japanese cuisine, is likely to expand the consumer base for red wines. Furthermore, younger generations and female consumers are expected to drive growth as they become more interested in wine culture. The rise of e-commerce and wine subscription services will also contribute to greater availability, making it easier for consumers to access Cabernet Sauvignon. Despite competition from other alcoholic beverages, the growing sophistication of the wine market in Japan will support sustained demand for this varietal.

What Factors Are Affecting the Demand for Cabernet Sauvignon in Japan in Terms of Grape Variety and Type?

The demand for Cabernet Sauvignon in Japan is segmented by grape variety and type. The grape varieties include Cabernet Franc and Sauvignon Franc, with Cabernet Franc representing about 56% of the total demand. As for wine type, the demand is divided between young and old Cabernet wines, with young Cabernet accounting for a dominant share of 62%. These segments reflect the preferences of Japanese consumers, with younger wines being favored for their fresher, fruitier profiles, while older Cabernet wines are sought after for their depth and complexity, aligning with different occasions and consumer tastes.

What Drives the Leading Demand for Cabernet Franc in Japan?

Cabernet Franc, which accounts for 56% of the demand for Cabernet Sauvignon in Japan, holds a leading position due to its widespread popularity and distinct characteristics. This grape variety is appreciated for its balanced flavor profile, offering a blend of fruitiness and herbal notes that appeals to Japanese wine consumers. Cabernet Franc's versatility allows it to be used in a variety of wine styles, from light and fresh to more robust wines, making it a common choice among both casual drinkers and connoisseurs. The demand is also fueled by its role in blending with other wines, enhancing the complexity of Cabernet Sauvignon-based products.

The growth of Cabernet Franc’s demand in Japan can also be attributed to the increasing wine culture in the country. As more Japanese consumers become wine-savvy, they seek out specific grape varieties for their unique flavors. The global recognition of Cabernet Franc, especially in regions such as Bordeaux, where it is a key component of prestigious wines, has also contributed to its appeal in Japan. Additionally, Cabernet Franc’s suitability for pairing with a wide range of Japanese cuisine further supports its demand among local wine enthusiasts.

What Is Driving the Demand for Young Cabernet in Japan?

Young Cabernet wines account for about 62% of the demand in Japan, driven by their fresh, fruity flavors and approachable nature. These wines are often enjoyed by younger consumers and are typically preferred for casual drinking or social gatherings. Young Cabernets are known for their vibrant fruit flavors, lower tannin levels, and overall lighter profiles, which resonate well with the Japanese preference for smoother, more approachable wines. The preference for young wines reflects a broader trend toward freshness and drinkability, especially among newer wine drinkers who may find older, more tannic wines less appealing.

The demand for young Cabernet in Japan is also influenced by the rise in popularity of wine as an everyday beverage. With younger generations showing an increasing interest in wine, young Cabernet offers an easy-to-drink option that fits various occasions. The wine’s versatility in pairing with different cuisines, particularly lighter dishes and appetizers commonly found in Japanese dining, adds to its appeal. As Japan’s wine market continues to expand, the demand for young Cabernet is expected to remain strong, catering to a growing audience seeking simple, enjoyable wines with a fruit-forward profile.

What Are the Key Drivers, Restraints, and Trends Shaping the Demand for Cabernet Sauvignon in Japan?

The demand for Cabernet Sauvignon in Japan is shaped by local shifts in consumption behaviour, supply chain dynamics, and retailer strategy. Key drivers include a growing interest in full bodied red wines in urban markets and rising online wine retail penetration. Restraints involve high import costs and cultural preferences for lighter or domestic beverages. Emerging trends reflect increased appreciation of premium and aged varietals, and a stronger alignment with Western style dining experiences in Japan. These factors together will influence how Cabernet Sauvignon is positioned and adopted within Japan’s evolving wine sector.

What Local Consumption Patterns Are Driving Demand for Cabernet Sauvignon in Japan?

Japanese urban consumers show increasing interest in full bodied red wines, and Cabernet Sauvignon is identified among the most preferred varietals in that segment. Domestic reports indicate that Cabernet Sauvignon, Bordeaux and Chardonnay rank high among varietals in Japan’s still wine market. Rising disposable income among the middle aged cohort and growing occasions for wine consumption in dining out or at home contribute significantly. Retailers and importers are responding with broader portfolios of premium Cabernet wines to meet this demand. The consumption shift therefore acts as a key driver for Cabernet Sauvignon in the Japanese market.

What Import Cost and Cultural Preference Restraints Are Limiting Cabernet Sauvignon’s Growth in Japan?

Cabernet Sauvignon wines in Japan face higher landed cost due to import tariffs, shipping, and the need for effective retail shelf presence. These cost structures can restrict adoption in mass market segments and keep the wine proposition narrow. Cultural preferences also restrain growth: domestic tradition and younger drinkers may favour lighter bodied wines or beverages like sake instead of high tannin reds. Retailers report slower growth in older on trade consumption channels, indicating that cost and cultural factors combine to restrain broader market penetration of Cabernet Sauvignon in Japan.

What Emerging Portfolio and Channel Trends Are Shaping Cabernet Sauvignon in Japan?

In Japan the premium wine segment is expanding and Cabernet Sauvignon plays a stronger role in that tier. Importers are offering more aged and reserve expressions of Cabernet Sauvignon, while online retail channels are increasing accessibility for smaller labels. Younger consumers in major cities are experimenting with red wines and seek recognisable varietals with strong branding. Retail promotions and wine education efforts in Japan also support Cabernet Sauvignon adoption. These trends indicate that distribution and portfolio strategy are shifting, which in turn are shaping how Cabernet Sauvignon will perform in the Japanese market.

What is the Demand for Cabernet Sauvignon in Japan by Region?

Region	CAGR (%)
Kyushu & Okinawa	6.9
Kanto	6.4
Kinki	5.6
Chubu	4.9
Tohoku	4.3
Rest of Japan	4.1

The demand for Cabernet Sauvignon in Japan is projected to grow at varying rates across regions, with Kyushu & Okinawa leading at 6.9 %. This growth is driven by increasing consumer interest in premium and full bodied red wines, along with rising import of well known international varietals. In the Kanto region growth of 6.4 % reflects its status as a large consumer market with strong appetite for imported wine. The Kinki region at 5.6 % benefits from tourism and gastronomy sectors. Chubu’s 4.9 % growth relates to increasing modern retail availability. Tohoku at 4.3 % and Rest of Japan at 4.1 % reflect slower uptake due to lower population density and fewer on trade wine occasions.

What is the Demand for Cabernet Sauvignon in Kyushu & Okinawa Regions of Japan?

In Kyushu & Okinawa, the demand for Cabernet Sauvignon is growing at a CAGR of 6.9% through 2035. This strong growth is driven by increasing consumer interest in high-quality wines, with a particular focus on premium varieties like Cabernet Sauvignon. The regions' expanding hospitality and tourism sectors are also contributing to this trend, as more consumers seek fine wine experiences. Local wine retailers and international restaurants are boosting the availability of premium wines. The growing trend of wine tourism in Okinawa is also playing a role in driving demand for Cabernet Sauvignon.

• Wine tourism in Okinawa is boosting demand for premium wines.
• Increasing consumer preference for high-quality Cabernet Sauvignon supports market growth.
• The hospitality industry is enhancing availability in both regions.
• Local wine retailers and international restaurants are expanding their Cabernet Sauvignon offerings.

What is the Demand for Cabernet Sauvignon in Kanto Region of Japan?

In Kanto, the demand for Cabernet Sauvignon is projected to grow at a CAGR of 6.4% through 2035. As Japan's economic center, Kanto's sophisticated retail and hospitality sectors are significant drivers of this growth. The increasing trend towards wine appreciation, especially among urban consumers in Tokyo, is driving the demand for premium wines like Cabernet Sauvignon. The region's strong wine distribution network also ensures that Cabernet Sauvignon is readily available, catering to both domestic and international consumers seeking fine wine options.

• The Tokyo metropolitan area is contributing to higher demand for fine wines.
• Rising consumer interest in premium wines like Cabernet Sauvignon supports growth.
• Retail and hospitality sectors are expanding their wine offerings to meet consumer demand.
• Wine distribution networks in Kanto ensure broad availability across the region.

What is the Demand for Cabernet Sauvignon in Kinki Region of Japan?

In Kinki, the demand for Cabernet Sauvignon is expected to grow at a CAGR of 5.6% through 2035. The region's well-established wine culture and growing interest in premium wines are driving this demand. Cities like Osaka and Kyoto, known for their vibrant food and drink scenes, are seeing increasing interest in fine wines, including Cabernet Sauvignon. The adoption of wine tourism and wine-pairing events is also contributing to the demand for high-quality wines in the region, further solidifying Cabernet Sauvignon’s position in the market.

• Osaka and Kyoto's vibrant food scenes are boosting wine demand.
• Growing wine tourism is increasing the popularity of Cabernet Sauvignon.
• Wine-pairing events are enhancing awareness and consumption of premium wines.
• Strong wine culture in Kinki supports the increasing demand for Cabernet Sauvignon.

What is the Demand for Cabernet Sauvignon in Chubu Region of Japan?

In Chubu, the demand for Cabernet Sauvignon is projected to grow at a CAGR of 4.9% through 2035. The region's growing interest in premium wines and expanding fine dining options are contributing to this trend. As consumer awareness of wine varieties continues to rise, more people are seeking high-quality wines like Cabernet Sauvignon. The region’s wineries are also contributing to the demand, with increased focus on offering a broader selection of international wines to meet the evolving tastes of local consumers.

• Chubu’s expanding fine dining scene is boosting demand for premium wines.
• Growing consumer awareness is supporting Cabernet Sauvignon adoption.
• Local wineries are increasing their international wine offerings.
• The region’s wine tourism and culinary events contribute to market growth.

What is the Demand for Cabernet Sauvignon in Tohoku Region of Japan?

In Tohoku, the demand for Cabernet Sauvignon is expected to grow at a CAGR of 4.3% through 2035. The region’s growing wine appreciation culture, driven by increasing interest in international wines, is pushing the demand for Cabernet Sauvignon. As Tohoku’s hospitality and tourism sectors develop, more consumers are seeking premium wines for both personal consumption and wine tourism experiences. The growing focus on local wine production is also supporting increased availability and interest in premium international varieties like Cabernet Sauvignon.

• Tohoku’s emerging wine culture is driving Cabernet Sauvignon demand.
• Wine tourism is boosting the region’s demand for premium wines.
• Increasing interest in international wine varieties is supporting market growth.
• The region’s growing hospitality and tourism sectors contribute to rising consumption.

What is the Demand for Cabernet Sauvignon in Rest of Japan?

In the rest of Japan, the demand for Cabernet Sauvignon is projected to grow at a CAGR of 4.1% through 2035. As regional markets outside the major cities continue to develop, there is an increasing appetite for premium wines, including Cabernet Sauvignon. The trend of wine appreciation is spreading to smaller cities, where consumers are increasingly seeking high-quality options. As wine retailers expand their offerings and local interest in fine wine grows, Cabernet Sauvignon is expected to see steady growth across these regions.

• Wine retailers in regional Japan are expanding their premium wine offerings.
• Growing wine appreciation in smaller cities is driving Cabernet Sauvignon demand.
• Consumers are seeking high-quality wines as local interest in wine grows.
• Increased availability of international wines supports market expansion.

What Is Driving the Demand for Cabernet Sauvignon in Japan and Who Are the Key Players Shaping the Industry?

The demand for Cabernet Sauvignon in Japan is increasing as the country’s wine culture continues to mature. With a rising interest in international wines, Japanese consumers are becoming more sophisticated in their preferences, with a notable shift toward premium varieties such as Cabernet Sauvignon. This demand is fueled by the growing middle class, changing lifestyles, and a broader appreciation for wine as a social and culinary experience. The versatility of Cabernet Sauvignon, with its rich flavors and ability to pair well with various cuisines, has contributed to its popularity among Japanese wine enthusiasts. Additionally, the increased availability of international wine imports has made premium wines more accessible.

Key players such as E. & J. Gallo Winery, Constellation Brands, Treasury Wine Estates, The Wine Group, and Château Lafite Rothschild are shaping the Cabernet Sauvignon market in Japan. These companies have capitalized on Japan’s evolving wine market, offering a wide range of options, from affordable selections to luxury wines. E. & J. Gallo Winery and Constellation Brands are prominent global leaders with a strong presence in Japan, offering both well-known labels and boutique wine brands. Treasury Wine Estates and The Wine Group provide premium selections, while Château Lafite Rothschild appeals to the high-end segment with its prestigious wines. These brands continue to drive the growth of Cabernet Sauvignon in Japan through product innovation, strategic distribution, and marketing initiatives.

Key Players in Cabernet Sauvignon Industry in Japan

• E. & J. Gallo Winery
• Constellation Brands
• Treasury Wine Estates
• The Wine Group
• Château Lafite Rothschild

Scope of the Report

Items	Values
Quantitative Units (2025)	USD billion
Grape Variety	Cabernet Franc, Sauvignon Franc
Type	Young Cabernet, Old Cabernet
Flavours	Blackcurrant, Vanilla, Cedar, Green Bell Pepper, Mint
Distribution Channel	B2C, Online Retail, Hyperin Japan/Superin Japan, Specialty Store, B2B
Region	Kyushu & Okinawa, Kanto, Kinki, Chubu, Tohoku, Rest of Japan
Countries Covered	Japan
Key Companies Profiled	E. & J. Gallo Winery, Constellation Brands, Treasury Wine Estates, The Wine Group, Château Lafite Rothschild
Additional Attributes	Dollar by sales by grape variety, type, flavours, and distribution channel; regional CAGR and adoption trends; volume and value growth projections; growing middle-class and changing lifestyles; rising demand for premium wines in urban areas; increased interest in wine pairings with Japanese cuisine; rise of wine tourism and wine education; growing wine culture among younger generations and female consumers; expanding distribution channels, including online retail; adoption of Cabernet Sauvignon in restaurants, hotels, and specialty retailers; international wine brand presence in Japan.

Cabernet Sauvignon Industry in Japan Segmentation

Grape Variety:

• Cabernet Franc
• Sauvignon Franc

Type:

• Young Cabernet
• Old Cabernet

Flavours:

• Blackcurrant
• Vanilla
• Cedar
• Green Bell Pepper
• Mint

Distribution Channel:

• B2C
• Online Retail
• Hypermarket / Supermarket
• Specialty Store
• B2B

Region:

• Kyushu & Okinawa
• Kanto
• Kinki
• Chubu
• Tohoku
• Rest of Japan