Carpet & Upholstery Cleaning Services Market Outlook from 2023 to 2033

The global carpet & upholstery cleaning services market is anticipated to reach a valuation of USD 97.8 billion by 2033. It is anticipated to record a steady CAGR of 5.3% from 2023 to 2033. It is likely to total USD 58.5 billion in 2023.

The growing use of carpets and mounting customer preference for cleanliness and hygiene have boosted the cleaning products market. The rising demand for carpets in urbanized countries such as the United States, Canada, and Germany has also increased carpet maintenance and cleaning sales.

Strong consumer demand for carpets is also expected to increase the market for hygiene and cleaning products that save time, cost, and effort in cleaning up floors due to busy lifestyles. A report by A OK Chem-Dry states that specialized carpet cleaning can eliminate approximately 98% of dirt and pollutants from carpets. Stringent ecological regulations in several countries have encouraged customers to spend on eco-friendly cleaning products made from chemical-free ingredients. Several companies also emphasize producing organic and natural detergents using sustainable practices.

Eco-friendly factors, marketing campaigns, and appealing packaging are driving industry growth. Household hygiene has become obligatory due to the pandemic. A report from the World Health Organization elaborates on the need for indoor disinfection techniques to limit the risk of dispersion of pathogens like the Coronavirus. House cleaning services are essential nowadays due to health limitations and growing health awareness.

The commercial sector has also seen massive growth in recent years, including retail stores, hotels, showrooms, office buildings, and healthcare services. This has consequently driven the need for carpet and interior fabric cleaning services. Carpets present several safety, aesthetics, cost-effectiveness, and sound-absorbing qualities. A growing share of commercial spaces has turned towards this trend, potentially fueling market development through 2033.

Attributes Key Insights
Carpet & Upholstery Cleaning Services Market Size (2022A) USD 55.2 billion
Carpet & Upholstery Cleaning Services Market Estimated Size (2023E) USD 58.5 billion
Projected Carpet & Upholstery Cleaning Services Market Valuation (2033F) USD 97.8 billion
Value-based CAGR (2023 to 2033) 5.3%

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Historical Performance of the Carpet & Upholstery Cleaning Services Market

The global carpet & upholstery cleaning services market registered an astonishing CAGR of 6.4% in the historical period between 2018 and 2022. It is expected to rise at a decent CAGR of 5.3% in the assessment period.

Historical Value (2022) USD 55.2 billion
Historical CAGR (2018 to 2022) 6.4%

At the end of the 20th century, people became aware of the importance of cleanliness and hygiene. This has led to a growing demand for specialized cleaning services, including carpet and upholstery cleaning. The early 2020s saw a notable shift from do-it-yourself (DIY) cleaning techniques to hiring professional services. This is partly due to the increase in dual-income domestic and busier lifestyles, leaving them less time for household chores.

Technological advances, such as the growth of more capable and environmentally friendly cleaning solutions, improved machinery, and focused cleaning techniques, have significantly improved the quality of service. The 2020s saw a noteworthy increase in demand for sustainable and environmentally friendly cleaning solutions. Customers are becoming more aware of the ecological impact of cleaning goods, leading them to turn to greener alternatives.

Integrating technology into cleaning services is increasingly popular. This includes using digital platforms to schedule appointments, GPS tracking for service providers, and adopting advanced cleaning equipment. The introduction of policies and standards governing the utilization of cleaning products, waste treatment, and worker safety is increasingly common. This has led to a more professional and tightly regulated industry.

Latest Trends, Hindrances, and Opportunities in Carpet & Upholstery Cleaning Services Market

Attributes Key Factors
Latest Trends
  • Environmentally friendly cleaning solutions: Growing awareness and concern for the environment has led to a demand for sustainable and eco-friendly cleaning solutions. Customers seek services that use non-toxic, biodegradable, and environmentally friendly cleaning products.
  • Technological advances: Integration of technology into cleaning devices and processes, such as robotic cleaners, advanced steam cleaners, and IoT-enabled devices has allowed for more effective and efficient cleaning.
  • Smart cleaning solution: Application of smart technologies to plan, monitor and manage cleaning services is a growing trend. This includes mobile apps for appointment scheduling, GPS tracking for service providers, and automated reminders for customers.
  • Specialized cleaning services: There is a growing demand for specific cleaning services such as stain removal, pet odor removal, and allergen reduction. This trend reflects specific client needs and preferences.
  • Multi-surface cleaning: Expanded services comprise cleaning diverse surfaces beyond carpets and upholstery, such as hardwood tiles, floors, and even outdoor spaces.
  • Customization and personalization: Providing tailored cleaning solutions based on client preferences and exact cleaning needs has given rise to diverse cleaning packages or options for clients to choose from.
Growth Hindrances
  • Fierce competition: The market can be very competitive, with several small local cleaning companies and larger national or local franchises. This can lead to cost wars and reduced profit margins.
  • Consumer price sensitivity: Several consumers are price sensitive when it comes to cleaning services. This can make it difficult for businesses to maintain prices that convey the costs of providing quality services.
  • Economic depression: During an economic downturn or recession, customers may cut back on discretionary spending, counting professional cleaning services. This could lead to reduced demand.
  • Seasonal fluctuations: Demand for cleaning services can be seasonal, with peak insistence during the spring and fall cleaning seasons. This can lead to uneven revenue streams and difficulty maintaining a stable workforce.
Upcoming Opportunities
  • Expand service provision: Diversifying services beyond conventional carpet and upholstery cleaning can unfurl new revenue streams. This can include tile and grout cleaning, exterior cleaning, hardwood floor cleaning, and special services like stain removal or pet odor removal.
  • Technology integration: Leveraging technology to plan, track, and provide estimates can improve operational efficiency. Furthermore, applying advanced cleaning gear and techniques can advance service quality.
  • Target niche markets: Identifying and catering to precise niches, such as commercial spaces, high-end luxury homes, or industries with special cleaning needs, can lead to specialized and potentially more profitable opportunities.
  • Geographic expansion: Expanding into new geographies or targeting underserved areas can provide growth opportunities. These involve opening new branches or founding partnerships with local businesses.
Sudip Saha
Sudip Saha

Principal Consultant

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Country-wise Insights

The table below explains the carpet & upholstery cleaning services market size and CAGRs of the top 5 countries for 2033. Among them, the United States is anticipated to remain at the forefront by reaching USD 16.2 billion.

Japan is projected to total around USD 7.6 billion by 2033; some paces more than China's USD 13.2 billion. Japan is anticipated to be followed by South Korea, with a value of USD 3.6 billion by 2033.

Countries Market Value (2033)
United States USD 16.2 billion
United Kingdom USD 3.1 billion
China USD 13.2 billion
Japan USD 7.6 billion
South Korea USD 3.6 billion

In the table below, the CAGRs of the top 5 countries are given for 2023 to 2033. The United States is expected to remain dominant by exhibiting a 5.1% CAGR. China and South Korea are likely to follow with CAGRs of 4.9% and 4.4%, respectively.

Countries Value-based CAGR (2023 to 2033)
United States 5.1%
United Kingdom 4.3%
China 4.9%
Japan 3.7%
South Korea 4.4%

High Cleaning Standards against Allergies to Boost Demand in the United States

The United States carpet & upholstery cleaning services market is projected to reach USD 16.2 billion in the forecast period. It expanded at a CAGR of 5.7% in the historical period. The United States is expected to dominate the market with the utmost revenue share by 2033.

Several people have respiratory or allergenic problems that can be aggravated by dust and other contaminants in carpets and upholstery. Standard cleaning can aid the decrease of these problems and develop better indoor air quality. A National Library of Medicine study found that dust allergies from dust mites in upholstered furniture, mattresses, and carpets affect nearly 20 million Americans annually. As a result, customers with allergies are more likely to use specialized cleaning services to decrease their contact with allergens.

Homes with pets and small children often need more frequent carpet and upholstery cleaning due to spills, stains, and other accidents. This may increase demand for proficient cleaning services, including carpet cleaning services in the United States. Per the MECA Upholstery, the general rule is to clean carpets and upholstery twice a year. One study found that about 63% of American households with children under one year old own a pet. Clients with children or pets are more likely to seek professional cleaning amenities to keep their homes fresh and clean.

Providing On-site Services to Fuel Sales in the United Kingdom

The United Kingdom carpet & upholstery cleaning services market is anticipated to be valued at USD 3.1 billion by 2033. It expanded at a CAGR of 5.0% in the historical period. Like the United States, the franchise model is becoming popular in the United Kingdom's cleaning services industry, offering entrepreneurs an established business model.

The United Kingdom-based companies offer specific cleaning services besides traditional carpet and upholstery cleaning services. This comprises services for niche industries, such as stain removal, odor removal, and specialty cleaning. The United Kingdom market is highly competitive, with domestic and worldwide cleaning service vendors competing for market share. This can lead to price rivalry and an emphasis on service quality.

Growing awareness of the significance of cleanliness, particularly post-pandemic, has assisted the carpet and upholstery cleaning service market by increasing demand. It has also helped in the dispersion of technology and advanced methods, and raised industry standards. A survey by Harrison Wipes in the United Kingdom found that 82% of people are more conscious of how they dirt-free their surroundings.

Rising Adoption Eco-friendly Cleaning Solutions in China to Push the Market

China's carpet & upholstery cleaning services market is projected to total USD 13.2 billion by 2033. It expanded at a CAGR of 5.3% in the historical period. It is globally the leading and prominently growing carpet & upholstery cleaning services market. The China market for carpet and upholstery cleaning services is estimated to be worth several billion dollars annually.

The market comprises small, local cleaning companies and larger, local, or nationwide franchises. The diversity of players in the market creates a competitive landscape. The industry is very competitive, with several service providers rivaling for market share. This can lead to value competition and an emphasis on service differentiation.

Aspects driving demand comprise increased awareness about hygiene and cleanliness, a rising real estate market, and the trend of outsourcing housework owing to busy lifestyles. China was an adopter of technological advances in cleaning services. This includes integrating online booking platforms, arranging applications, and using advanced cleaning equipment.

There are rules and standards governing the use of cleaning chemicals, wastewater treatment, and worker safety. Fulfilling these rules is critical to operating legally and maintaining trust with clients. In China, several consumers favor environmentally friendly cleaning solutions. This trend has increased demand for environmentally friendly cleaning products and methods and is expected to be sustained through 2033.

Rapid Urbanization to Surge Revenue in Japan

Japan's carpet & upholstery cleaning services market is projected to top a valuation of USD 7.6 billion by 2033. It expanded at a CAGR of 4.2% in the historical period. The market for carpet and upholstery cleaning services market in Japan is expanding rapidly due to urbanization, increased disposable income, and awareness of hygiene and cleanliness.

Rapid urbanization and the emergence of a large middle class in Japan have contributed to increased demand for professional cleaning services, including carpet & upholstery cleaning. Changing lifestyles, characterized by busier schedules and an increasing focus on convenience, have led several consumers to choose professional cleaning services rather than do their cleaning.

Online reviews and a sturdy presence have become important in attracting and retaining customers. Optimistic reviews and high ratings can significantly impact a business's reputation. Several reputable businesses in Japan place great prominence on training and certification of their employees. These aids ensure a high level of service quality.

Advanced Cleaning Technologies and Equipment in South Korea to Support Sales

South Korea's carpet & upholstery cleaning services market is estimated to exceed a valuation of USD 3.6 billion by 2033. It expanded at a CAGR of 3.3% in the historical period.

South Korea has adopted advanced cleaning technologies and equipment such as more efficient steam cleaners, robotic cleaners, and other modern cleaning methods. Integrating online booking platforms and mobile applications for appointment booking and payment is becoming increasingly popular, making it easier for consumers to access and plan cleaning services.

The trend towards environmentally friendly cleaning products and methods is increasing in South Korea. Customers are increasingly aware of the ecological impact of cleaning solutions. South Korea has regulations governing the utilization of cleaning goods and services. The development of the middle class in tier 2 and 3 cities has shaped new markets for cleaning services. As disposable income increases, the demand for specialized cleaning services will likely increase.

Category-wise Insights

The table below highlights leading sub-categories under the service and application category in the carpet & upholstery cleaning services market. Carpet cleaning service is expected to dominate the carpet & upholstery cleaning services market by exhibiting a 5.2% CAGR in the evaluation period. Under the application segment, the commercial category is expected to lead the global carpet & upholstery cleaning services market at a 5.0% CAGR.

Category Forecast CAGR (2023 to 2033)
Carpet Cleaning Service (by Service) 5.2%
Commercial (by Application) 5.0%

Carpet Cleaning Service to Gain High Popularity Worldwide

Based on service, the carpet cleaning service category is projected to account for the most significant carpet & upholstery cleaning services market share through 2033. It registered an average CAGR of 6.2% from 2018 to 2022. Carpet cleaning services are offered by professional cleaning companies or business individuals specializing in cleaning and maintaining carpets and sometimes other types of floor coverings.

With growing awareness of the significance of cleanliness and hygiene, customers are becoming more aware of the latent health risks of dirty carpets. Carpet can build up allergens, dust, and microorganisms over time. It can root health problems for individuals who are allergic or sensitive to these substances. These aspects are expected to fuel market growth through 2033.

Specialization in Commercial Segment to Remain Preferred Globally

In terms of application, the commercial segment is expected to generate a lion's share in the carpet & upholstery cleaning services market by 2033. It expanded at 6.0% CAGR in the historical period from 2018 to 2022.

Commercial clients such as hotels, offices, and restaurants require large area carpet and upholstery cleaning services. This creates opportunities for cleaning firms to win large contracts and make significant revenue. Several commercial establishments are requisite by law to uphold certain levels of cleanliness and hygiene. This creates a continuous demand for cleaning amenities from commercial customers.

With busy schedules leaving customers with little time to clean, homeowners are turning to specialized cleaning services for their carpets and upholstery as it saves them time and effort. Furthermore, rising incomes will persuade customers to spend on home upholding and cleaning services. An article in The Economist found that income growth in the United States has increased steadily since 2000, at about 1.5% per year.

The business segment of the carpet and upholstery cleaning services market plays a fundamental role in upholding a clean, safe, and friendly environment for organizations. This requires expertise, specialized equipment, and a laser emphasis on meeting the exclusive needs of business customers.

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Competitive Landscape

The carpet & upholstery cleaning services market is distinguished by the presence of several large and small companies working in diverse regions and sectors. Companies focus on approaches such as expansion into new regions, diversification, mergers, and acquisitions to contend in the market.

For instance,

  • In June 2022, Anago announced the opening of its newest franchise in Nebraska, USA. With this, the corporation aims to continue expanding operations in the Cornhusker State.
  • In June 2020, Sodexo worked with Bureau Veritas, an international testing, inspection and certification company.
  • In May 2020, Chem-Dry began presenting specialized sterilization services. The organization achieves this by cleaning and disinfecting most virus, bacteria and pathogen areas in the area.
  • In November 2018, Chem-Dry partnered with UClean, India's leading laundry companies. Chem-Dry has granted exclusive rights to UClean to develop the PAN India Masters franchise as part of this relationship.

Scope of the Report

Attribute Details
Estimated Carpet & Upholstery Cleaning Services Market Size (2023) USD 58.5 billion
Projected Carpet & Upholstery Cleaning Services Market Valuation (2033) USD 97.8 billion
Value-based CAGR (2023 to 2033) 5.3%
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Value (USD billions)
Segments Covered Application and Service
Regions Covered North America; Latin America; East Asia; South Asia Pacific; Western Europe; Eastern Europe; Middle East & Africa
Key Companies Profiled ABM Industries Inc..; Anago Cleaning Systems Inc.; CleanNet USA Inc.; Crest Commercial Cleaning Ltd.; DuraClean

Carpet & Upholstery Cleaning Services Market Outlook by Category

Service:

  • Carpet Cleaning Service
  • Upholstery Cleaning Service

Application:

  • Commercial
    • Aviation
    • Commercial Spaces
    • Healthcare Facilities
    • Hospitality
    • Government
    • Institutional
    • Others
  • Residential

Frequently Asked Questions

How big is the carpet & upholstery cleaning services market?

The carpet & upholstery cleaning services market will likely reach USD 58.5 billion in 2023.

What is the outlook for the carpet & upholstery cleaning services market?

The market is set to expand at 5.3% CAGR from 2023 to 2033.

Who are the leading carpet & upholstery cleaning services producer?

Key market players are ABM Industries Inc., CleanNet USA Inc., DuraClean etc.

What country is the leading carpet & upholstery cleaning services sales today?

The United States is the global leader, estimated at USD 9.8 billion in 2023.

How big is the carpet & upholstery cleaning services market in Japan?

Japan is likely to surge to USD 7.6 billion by 2033.

Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
  • 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service
    • 5.1. Carpet Cleaning Service
    • 5.2. Upholstery Cleaning Service
  • 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    • 6.1. Commercial
      • 6.1.1. Aviation
      • 6.1.2. Commercial Spaces
      • 6.1.3. Healthcare Facilities
      • 6.1.4. Hospitality
      • 6.1.5. Government
      • 6.1.6. Institutional
      • 6.1.7. Others
    • 6.2. Residential
  • 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    • 7.1. North America
    • 7.2. Latin America
    • 7.3. Western Europe
    • 7.4. Eastern Europe
    • 7.5. South Asia and Pacific
    • 7.6. East Asia
    • 7.7. Middle East and Africa
    • 7.8. Market Attractiveness Analysis By Region
  • 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 15. Key Countries Market Analysis
  • 16. Market Structure Analysis
  • 17. Competition Analysis
    • 17.1. ABM Industries Inc.
    • 17.2. Anago Cleaning Systems Inc.
    • 17.3. CleanNet USA Inc.
    • 17.4. Crest Commercial Cleaning Ltd.
    • 17.5. DuraClean
    • 17.6. Eco Group Services
    • 17.7. Jani-King International Inc.
    • 17.8. Pritchard Industries Inc.
    • 17.9. ServiceMaster Global Holdings Inc.
    • 17.10. Stratus Building Solutions
    • 17.11. Sodexo
  • 18. Assumptions & Acronyms Used
  • 19. Research Methodology
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