Clay Coated Paper Market

Clay Coated Paper Market Overview

The global clay coated paper demand is projected to grow at a moderate CAGR of over 3.0% during the forecast period from 2022 and 2032. Growth is attributable to the rising demand for clay coated paper from various end use verticals including painting, packaging, electrical & electronics, and automotive.

As the demand for different types of paper continues to rise, manufacturers are looking for alternative ways to make paper glossier and more printable. They are utilizing various materials such as clay to impart certain qualities including surface gloss, weight, smoothness and reduced ink absorbency, to paper.

Clay coated paper is a type of paper (coated paper) whose one or both sides are coated with refined clay to achieve high quality print results. The addition of clay fills the gaps between fibers in paper and thus helps to improve the smoothness of the finished paper and enhance its brightness, opacity, and ink receptivity.

Growing demand for clay coated paper from diverse end use verticals such as painting, printing, packaging, food & beverages, electrical & electronics, automotive, and healthcare is providing a major impetus to the growth of clay coated paper market.

Clay coated paper is being increasingly utilized in applications such as release liners, labels, magazines, labels and books. In fact, it has become one of the suitable choices for printing and packaging applications due to its smoothness, improved water resistance, lightweight and excellent absorbency of inks and pigments.

Manufacturers of food products, electronics, automotive, etc. use clay coated paper for making decorative and more aesthetic packaging solutions.

Generally, there are two types of clay used for making clay coated paper i.e., round clay, and flat clay. The round clay fills the gaps between fibers while the flat clay improves density and smoothness of paper.

Which Factors are Responsible for the Expansion of Clay Coated Paper Market?

The swift growth of clay coated market is attributed to the surging demand for clay coated paper from printing and packaging industry, growing consumer inclination towards using recycled paper, implementation of stringent regulations on the use of plastic products, and flourishing e-commerce industry.

Clay coated paper is being widely used in applications such as magazines, labels, books, and release liners on account of its increased smoothness and density as compared to uncoated paper. The smoothness and glossy surface of clay coated paper allows companies to produce high quality print images, thus making it ideal for packaging solutions.

With rapidly growing population, blooming paper and pulp industry, and burgeoning demand for paper products across various industries, the global sales of clay coated paper are slated to rise at a moderate pace during the forecast period

Various emerging nations still use printed paper on large scales due to poor penetration of digitalization. They are becoming ideal destinations for clay coated paper and the trend is likely to prevail during the forecast period.

Similarly, rising demand for printing products like newspapers and magazines coupled with increasing usage of printable materials for branding and promotional purposes will further generate sales prospects for clay coated paper in the forthcoming years.

Furthermore, the ecofriendly nature of clay coated paper coupled with growing popularity of sustainable materials is anticipated to further expand the clay coated paper market in future.

What are the Challenges Faced by the Clay Coated Paper Industry?

Despite a positive growth trajectory, the global clay coated paper market is facing certain challenges that are restraining its growth. One such factor is the rise of digital media.

Over the last few years there has been a gradual shift towards utilizing modern technologies across various sectors of life. Digitalization and paperless communications are gaining wider popularity and are eventually suppressing the demand for writing paper, graphics and other printed materials. This factor will continue to challenge market growth during the forecast period.

How Will Growth Unfold Across North America?

According to the Future Market Insights, North America held the largest share of the global clay coated paper market in 2021, and is projected to retain its dominance during the forecast period. Growth in the market is driven by rapid expansion of end-use industries, growing popularity of sustainable packaging items, and presence of leading market players.

The U.S. and Canada will continue to remain the key growth driving countries across North American during the forecast period. Factors such as rising need for flexible packaging in automotive, food & beverages, healthcare, and electronic industries, increasing sales of paper products, and escalating government efforts to encourage the adoption of paper-based products are some of the factors driving the market in these countries.

In addition to this, growing need for self-promotion of products on store shelves is expected to push the sales of clay coated paper across North America.

Ismail Sutaria

Principal Consultant

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What Makes Asia Pacific an Attractive Market for Clay Coated Paper?

Owing to increasing production and consumption of coated paper, expansion of end-use industries, and the booming e-commerce sector, the Asia Pacific market is poised to grow at a relatively higher CAGR over the forecast period from 2022 to 2032.

Fast growing nations such as China and India hold maximum growth potential for the manufacturers of clay coated paper due to increasing demand from printing and packaging industries.

Manufacturers across the region are increasingly using clay coated paper for the production of magazines, books, release liners, and labels and several other printing and packaging products. Growing demand for these products will therefore continue to boost the growth of the market during the assessment period. Moreover, growing adoption of clay coated paper for making several promotional materials will assist the market growth in the forthcoming years.

Market Competition

Some of the key participants present in the global clay coated paper market include Kisnila, Globus International, Ahlstrom-Munksjö, A.J. Schrafel Paper Corp., Sappi Limited, Spoton Coatings Private Limited, Shree Krishna Paper Mills & Industries Ltd., and Stora Enso Oyj among others.

Presence of a large number of domestic and regional players has made the global clay coated market highly competitive in nature. Leading players are constantly improving their product range and utilizing strategies such as collaborations, partnerships, and acquisitions to gain a competitive edge in the market.

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Report Scope

Key Segments Profiled in the Clay Coated Paper Industry Survey

By Clay Type:

• Round Clay
• Flat clay

By Weight:

• Up to 200 GSM
• 201 GSM to 250 GSM
• 251 to 300 GSM
• Above 301 GSM

By Application:

• Labels
• Release Liners
• Magazines
• Books
• Others

By End Use:

• Painting
• Printing
• Packaging
• Food & Beverages
• Electrical & Electronics
• Automotive
• Healthcare
• Other Consumer goods

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East & Africa