Cognitive Assessment and Training Market Outlook from 2024 to 2034
The cognitive assessment and training market is currently valued at a staggering USD 1,908.7 million as of 2024. Sedentary lifestyles, poor nutrition, and increased screen time have had negative effects on the human brain. In today’s era, people are starting to lose their cognitive skills at a very young age. This has necessitated the use of cognitive assessment and training solutions in the general populace.
With more people opting for these services and software, this market is very likely to surpass USD 9,796.8 million by 2034, growing at an outstanding CAGR of 17.80%.
| Attributes |
Details |
| Market Value for 2024 |
USD 1,908.7 million |
| Projected Market Value for 2034 |
USD 9,796.8 million |
| Value-based CAGR of the Market for 2024 to 2034 |
17.80% |
Cognitive Assessment and Training Industry Analysis
- According to a survey, seven out of ten adults in the United States itself are undergoing some kind of chronic stress. This has negative repercussions on the cerebral functioning of individuals, pushing them to turn toward cognitive assessments and training services.
- Sleep, too, plays a crucial role in the maintenance and optimization of cognitive functioning. With people getting less sleep, thanks to busy lifestyles, increased screen times, work-related stress, and other factors, the demand for these services is very likely to experience an upward trajectory.
- With the rising poverty and migration issues in third-world countries, education still remains a far-fetched dream for many individuals. Lack of proper education facilities at a tender age, coupled with poor nutrition and healthcare, also puts tremendous pressure on governments to adopt cognitive assessments in communities.
- Social isolation and loneliness, the two afflictions of the modern urban lifestyle, have also caused complexities in the individual’s cognitive abilities. This sets a promising foundation for cognitive screening solution providers to bring to the general population innovative interventions and support systems, augmenting market growth.
Category-wise Insights
Cognitive Assessment and Training Software to Entirely Change the Game
Cognitive assessment, in today’s day and age, can be carried out through various tools and services, such as software, services, personal training and consulting, etc. Among these, cognitive assessment software holds a substantial share of 31.30% of the overall market.
| Attributes |
Details |
| Component |
Software |
| Market Share (2024) |
31.30% |
- There is a huge demand for cognitive screening software as compared to other services and solutions because they provide standardized tests and tasks to the user to monitor and assess their cognitive abilities.
- The adoption rates of this software are also high, especially in corporate and academic institutions, such as schools, colleges, and research institutions, as they are highly scalable. This allows for large-scale assessments simultaneously, saving both time and energy.
CAT Software Go Viral On PCs despite the Advent of Mobile Phones
Cognitive assessment and training software are curated mainly for personal computers and mobile phones. On the basis of type, the personal computers segment dominates the scene with a whopping 54.20% of the global market.
| Attributes |
Details |
| Type |
Personal Computers (PCs) |
| Market Share (2024) |
54.20% |
- Despite the advent of mobile phones, cognitive assessments, and training programs and software are gaining tremendous compatibility for personal computers. This is primarily due to the complexities and computational power required to run these programs.
- Personal computers, these days, also come with big screens and ultra HD displays. This kind of setup is a quintessential component for users seeking comprehensive cognitive assessments and training.
Country-wise Insights
The cognitive assessment and training market is spread across the globe, especially in developing and developed countries. Here are the analytics of a few of the lucrative markets in the world.
| Countries |
CAGR (2024 to 2034) |
| Australia |
21.30% |
| China |
18.30% |
| United States |
14.60% |
| Germany |
13.20% |
| Japan |
12.50% |
Government Initiatives Augments Cognitive Screening and Training Services’ Adoption in Australia
The cognitive assessment and training market in Australia is slated to develop at a CAGR of 21.30% from 2024 to 2034.
- The Australian government, from time to time, has been devising a multitude of policies and schemes to bring about the adoption of cognitive screening and training programs in the general population.
- Cognitive Assessment Australia provides professional psychological assessments for children and adults. Organizations, with the help of governments and NDIS (National Disability Insurance Scheme), are changing the way people used to see cognitive assessments.
Increased Screen Times among Children to Aid China’s Cognitive Screening and Training Market
China is also one of the most lucrative countries in the cognitive screening and training program market. It is very likely to surge at a CAGR of 18.30% during the forecasted period.
- An average person spends five hours and twenty minutes out of a total of twenty-four in front of a screen in China. This increased screen time definitely has an adverse effect on the cognitive functions of the individual.
- China-based companies such as Mercer|Mettl specialize in evaluating the cognitive functions of humans in problem-solving and learning. They are among the very few in the country to leverage advanced cognitive screening and training technologies.
Prevalence of Chronic Stress in the United States Profits the Cognitive Assessment and Training Market
The market in the United States is also a promising one. It is slated to progress at a CAGR of 14.60% through 2034.
- Seven out of ten adults in the United States are dealing with chronic stress or problems associated with it. These type of situations, in the long-term, amplifies the individual’s chances of losing their cognitive skills at a very early stage of their lives.
- Demand for cognitive screening and training programs is thus rising in the United States. The clamor for these software is also touching the skies due to the presence of industry giants like Cogstate, Cogmed (Pear Therapeutics), CNS Vital Signs, BrainCheck, etc.
Germany’s Cognitive Assessment and Training Market Benefits from the Growing Aging Population
The market in Germany is also very likely to flourish in the coming years. It is slated to rise at a CAGR of 13.20% through 2034.
- Germany, as of 2024, is dealing with the problem of growing aging population. This geriatric population is more susceptible to weakened cognitive and motor functioning, which is benefitting market growth.
- There is also a growing recognition of mental health problems in educational and workplace settings in the country. These institutions generally conduct these kinds of tests to optimize academic and professional performance.
Japan’s Corporate Structure Fuels the Need for Cognitive Screening and Training Programs
The future of Japan’s cognitive assessment and training market also looks very bright. The market is scheduled to develop at a CAGR of 12.50% through 2034.
- According to a global survey, nearly twenty-five percent of Japan-based companies compel their employees to work more than eighty hours per week. These kinds of working hours, in the long term, negatively affect the cognitive functioning of professional workers in the country.
- This, coupled with the growing geriatric population in the country, is creating a conducive environment for cognitive assessment and training program providers to expand their services and reach a wider audience.
Competitive Landscape
The cognitive assessment and training market is still in its nascent stages with very limited companies in the international marketplace. These companies have not yet penetrated the underdeveloped parts of the world. The demand for these services is also very less in underdeveloped countries, primarily due to the lack of awareness among the general population.
Recent Developments
- In March 2024, BrainCheck secured a USD 15 million investment for its cognitive screening platform. Next Coast Ventures and S3 Ventures led the funding, with UPMC Enterprises' Nicholas Shapiro joining the board of directors amid the announcement.
- In January 2024, Maplewood Senior Living partnered with BrainCheck for an observational study, advancing digital cognitive screening technology. Researchers aimed to understand normal age-related cognition among healthy older adults, utilizing BrainCheck's platform to detect signs of cognitive impairment and empower clinicians with meaningful data.
- In March 2024, Linus Health, a digital health company, acquired speech analytics startup Aural Analytics. The acquisition added clinical-grade speech analytics to Linus Health's platform, enhancing its ability to detect signs of cognitive dysfunction, including Alzheimer's and other dementias.
- In October 2023, Altoida unveiled its AR-based digital cognitive assessment, correlating with standard neuropsychological tests. The 188-participant study demonstrated efficacy in identifying mild cognitive impairment, offering a quicker alternative to traditional pen-and-paper assessments.
Key Companies
- Quest Diagnostics
- Cogstate Ltd.
- Cambridge Cognition Ltd.Neurocog Trials Inc.
- Brain Resource Company
- Pearson Education
- CogniFit
- Signant Health
- Total Brain
- MedAvante-ProPhase
- VeraSci
- BrainCheck
- MeritTrac
Key Coverage in the Cognitive Assessment and Training Market
- Emerging Cognitive Screening and Training Trends
- Ongoing Innovations in Cognitive Assessments
- Advantages of Cognitive Analysis Software over Services
- Overview of Cognitive Assessment in Children
- Top Cognitive Assessment for Dementia
