Contact Center as a Service Market Outlook (2022-2032)

[295 Pages Report] The global contact center as a service market is estimated at US$ 4.5 Billion in 2022, and is likely to reach US$ 16 Billion by 2032, showcasing a CAGR of 13.52% during the forecast period ranging from 2022 to 2032. The growth of the market can be attributed to the growing adoption of advanced contact center technologies for better functioning of the market and organizing customer interactions to offer a superior customer experience.

Data Points Key Statistics
Contact Center as a Service Market CAGR (2022-2032) 13.52%
Contact Center as a Service Market (2021) US$ 4.3 Billion
Contact Center as a Service Market (2022) US$ 4.5 Billion
Contact Center as a Service Market (2032) US$ 16 Billion
Contact Center as a Service Market The incorporation of AI and ML technologies in contact center solutions is expected to offer various opportunities for the contact center as a service (CCaaS) market during the forecast period.

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What are the Factors Boosting the Global Contact Center as a Service Market?

Integration of Modern Technologies to Benefit the Contact Center as a Service Market

Players in the market are developing cloud contact centers to boost operational functionality for users, which is expected to develop the market during the forecast period. The rising application of cloud-based software as services and AI-based chatbots have expanded the contact center as a service market. The growing number of organizations launching application programming interface (API)-based contact center solutions is strengthening the market growth during the forecast period.

Players in the market are introducing novel solutions, which is likely to augment the market growth in the coming time. For instance, in April 2020, ServiceNow announced the launch of the Amazon Connect Integration with Cloud Call Center, a cloud contact center solution that provides employees with better IT support functionalities.

Cloud-based contact center software does not incur any IT services and components expenditure. Also, they can be offered in a subscription model, allowing enterprises to choose the model as per their requirement, resulting in cost savings. Organizations with limited resources adopt cloud-based contact centers, boosting the adoption of such systems in small and medium organizations. Attributed to such factors, the market is expected to flourish significantly during the forecast period.

What Factors Limit the Contact Center as a Service Market?

Associated Security Concerns and Data Breaches are expected to hamper the Contact Center as a Service Market

The increasing adoption of digital technologies, such as AI, ML, and cloud computing has resulted in increased data breaches and cyberattacks in contact centers. The need for security, compliance, and data protection has increased with rising internet connectivity. As per statistics provided by NICE, contact centers handle more than 100 billion calls every month, with one out of 1,700 calls being fraudulent.

However, growing launches of contact centers, are expected to counter the hampering factors and boost the market revenue during the forecast period. In October 2021, an automation technology provider, Automation Anywhere, announced the launch of Automation Anywhere for Contact Centers, an AI-based, cloud-native solution that offers faster customer services. Such factors are expected to benefit the industry in the forecast period.

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Sudip Saha

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What are the Prevailing Opportunities in the Global Contact Center as a Service Market?

Display of Statistics Dashboards on User Interface to Offer Significant Opportunities for Expansion

Omnichannel contact centers’ market players are deploying modern analytics systems to offer dashboards with those facts that impact their operations. The trend of showing statistics dashboards on user interfaces to procure real-time updates on customer experiences is likely to be a remunerative opportunity for the contact center as a service market during the forecast period.

For instance, in November 2020, in a collaboration with Colt Technology Services Group Limited, Atos SE developed CCaaS. Colt provides CCaaS solutions through its cloud and voice solutions connected with Atos’ cloud contact center solution. The initiative has strengthened consumer interactions across several omnichannel like chat, phone, social media, and other new AI-based solutions.

Comparative View of Contact Center as a Service Market

Global Contact Center as a Service Market:

Attributes Global Contact Center as a Service Market
CAGR (2022-2032) 13.52%
Market Value (2032) US$ 16 Billion
Growth Factor Rising application of cloud-based software as services and AI-based chatbots and The growing number of organizations launching application programming interface (API)-based contact center solutions are expected to benefit the market during the forecast period.
Opportunities The trend of showing statistics dashboards on user interfaces to procure real-time updates on customer experiences is likely to be a remunerative opportunity for the contact center as a service market during the forecast period.

Customer Data Platform Market:

Attributes Customer Data Platform Market
CAGR (2022-2032) 14%
Market Value (2032) US$ 7.2 Billion
Growth Factor Increasing demand for real-time services and growing expenditure on marketing and advertising activities by organizations are expected to drive the growth of the customer data platform market during the forecast period.
Opportunities The advent of automated smart machinery to enhance customer experience is projected to act as a lucrative opportunity for the market in the forthcoming period.

Global Customer Relationship Management Market:

Attributes Global Customer Relationship Management Market
CAGR (2022-2032) 11%
Market Value (2032) US$ 164.68 Billion
Growth Factor Increasing demand for automated engagement with customers and providing a seamless customer experience and services are projected to play a salient role in strengthening the market during the forecast period.
Opportunities The growing demand for AI-powered software across digital technologies is anticipated to act as a significant opportunity for the market during the forecast period.

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Segmentation Analysis

Why are Small & Medium Enterprise Expected to be Primary End-Users of Contact Center as a Service?

Increasing Number of Start-ups across Major Industries heightening Demand for Virtual Security

As per the analysis, contact center as a service for SMEs are expected to dominate the market, experiencing a CAGR worth 12.3%. Growth of the segment can be attributed to the increasing number of startups and growing investment in cloud-based software solutions among established organizations.

On the other hand, the large enterprise segment is expected to claim a significant market value during the forecast period. Large enterprises have a customer base spread widely across the globe, therefore, large enterprises are making a large investment in advancing the contact center as a service technology.

By Industry, which Domain is likely to Generate Maximum Growth Prospects for Contact Center as a Service?

IT & Telecommunications to emerge as the front-runner in Market Expansion

According to Future Market Insights, contact center as a service for IT & Telecommunications is expected to be the primary contributor to market expansion, based on industry. Given the frequency of customer interactions involved, it is necessary for industry leaders to implement efficient contact centers, complete with adequate data and operational security.

In the present business climate, the scope for IT & telecommunications is only bound to broaden in its scope of operations. With the outbreak of COVID-19, various industries have already gone completely virtual, which has only served to enhance contact center as a service deployment on a large scale. As of 2022, the IT & telecommunications segment is likely to accumulate 42% market revenue.

Region-wise Analysis

What is the Role of North America in Developing the Contact Center as a Service Market?

Presence of Established Players to Play a Significant Role in Driving the Market in North America

As per the analysis, North America is expected to dominate the global market for contact center as a service. Domination of the region can be attributed to the presence of established players. In 2022, the region is expected to have secured about 35% of the global contact center as a service market share.

Players in the region are focusing to develop the CCaaS aimed to offer better customer service. In November 2021, Microsoft announced the launch of Dynamics 365 Customer Service, which provides a 360-degree view of the customers across all verticals, enabling agents to understand the customer journey quickly. Such initiatives bode well for the expansion of the regional market.

Also, the presence of contact centers as services offers in the U.S, such as Talkdesk Inc., Genesys Inc., 8x8 Inc., and many others are strengthening the Contact Center as a Service market growth.

Why is Asia Pacific projected to be the fastest-growing Market in Contact Center as a Service Market?

China and Japan to Dominate the Asia Pacific Market for Contact Center as a Service

According to the analysis, APAC is anticipated to be the fastest-growing market during the forecast period. Among all, China and Japan are projected to make the most significant participation in developing the regional market during the assessment period.

The e-Commerce industry in the region is expected to make a significant contribution to developing the regional market. The rapid industrial development in the region is another factor making a significant contribution to augmenting the market size during the forecast period. Further, the SMEs in the region are adopting CCaaS solutions due to the increasing benefits offered. Attributed to such factors, the market in APAC is expected to grow at a CAGR of 12.3% during the forecast period.

What is the Contribution of Europe to Developing the Contact Center as a Service Market?

Growing Deployment of AI for Automating Contact Center Operations to Fuel the Regional Market Growth

Europe is anticipated to exhibit decent growth during the forecast period, clocking a CAGR of 12% from 2022 to 2032. Expansion of the European market can be attributed to the introduction of advanced technological solutions that automate the operations of contact centers. AI technology is developing CCaaS performance by aiding agents to be more productive during their interaction with customers.

AI-based technologies play an important role in the automation of contact center operations, which is motivating organizations to deploy AI in their CCaaS platforms. In March 2019, Thrio, Inc. launched an AI-driven contact center service platform to create multi-step, multi-channel customer journeys.

What is the Role of Emerging Entities in Developing the Contact Center as a Service Market?

Genesys, Whatfix, Exotel, SaaS Labs, Servify, Helpshift, Skit, Onsitego, [24]7.ai, and Rocketlane, are some prominent start-ups in the contact center as a service market. The new players are adopting novel technologies, which is likely to benefit the market in the forecast period.

  • [24]7.ai, a California-based start-up, offers AI-based customer acquisition and engagement solutions for education, financial services, healthcare, retail, telecom, and other industries. In June 2022, the company entered the contact center as a service domain. The company’s CCaaS platform, [24]7.ai Engagement Cloud, provides a ready-made mix of proven features and functions - including agent experience, omnichannel customization, and the ability to infuse solutions with Conversational AI at scale - that solve the known deficiencies of existing approaches.
  • On a similar plane, Exotel offers a full-stack WhatsApp suite for 360-degree customer engagement. The platform offers this feature in tandem with cost-effectiveness and impeccable automation. Some benefits accrued to users include reduced operational costs, acceleration of customer service, personalized alerts, 24 x 7 availability and offering a contextual CX beyond WhatsApp.

Competition Analysis

Key players in the global contact center as a service market include NICE, Evolve IP, Luware AG, 8x8, Talkdesk, Cisco Systems, and others. Recent developments in the industry include:

  • In July 2020, NICE LTD announced the launch of Real-Time Interaction Guidance, a solution powered by the company’s ENLIGHTEN AI platform. On the basis of predictive behavioral models, the solution offers in determining and scoring agent behavior to boost customer satisfaction and enhance sales opportunity identification. The solution forms an integral part of NICE’s CXone platform,
  • In January 2021, Talkdesk, Inc., boosted its machine learning capabilities by integrating Contact Center Intelligence and Amazon Web Services Products. Customers can use this solution to combine AWS machine learning functionalities with their current contact center provider to enhance efficiency and offer customized customer experiences.
  • In July 2022, 8x8 partnered with National Express, U.K’s largest scheduled coach operator, to help employees stay engaged, productive and efficient, regardless of work location, and deliver enhanced and secure customer experience. The operation aims to leverage 8x8’s xCaasTM integrated cloud communications solution. The platform integrates cloud contact centre, voice, team chat, video meetings, and CPaaS embeddable APIs capabilities in a single-vendor solution.

Report Scope

Report Attribute Details
Growth Rate CAGR 13.52%
Market Value in 2021 US$ 4.3 Billion
Market Value in 2022 US$ 4.5 Billion
Market Value in 2032 US$ 16 Billion
Base Year for Estimation 2021
Historical Data 2017-2021
Forecast Period 2022-2032
Quantitative Units USD Million for Value
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Function
  • Enterprise Size
  • Industry
  • Region
Regions Covered
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
Key Countries Profiled
  • USA
  • Canada
  • Mexico
  • Brazil
  • Germany
  • France
  • Italy
  • UK
  • Spain
  • China
  • Japan
  • South Korea
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • GCC
  • South Africa
  • Israel
Key Companies Profiled
Report Customization & Pricing Available upon Request

Key Segments Profiled in the Global Contact Center as a Service Market

Contact Center as a Service Market by Function:

  • Interactive Voice Response (IVR) Contact Center as a Service
  • Multichannel Contact Center as a Service
  • Automatic Call Distribution Contact Center as a Service
  • Computer Telephony Integration (CTI) Contact Center as a Service
  • Reporting and Analytics Contact Center as a Service
  • Workforce Optimization Contact Center as a Service
  • Customer Collaboration Contact Center as a Service
  • Other Contact Center as a Service Functions

Contact Center as a Service Market by Enterprise Size:

  • Contact Center as a Service for SMEs
  • Contact Center as a Service for Large Enterprises

Contact Center as a Service Market by Industry:

  • Contact Center as a Service in BFSI
  • Contact Center as a Service in IT and Telecommunications
  • Contact Center as a Service in Government
  • Contact Center as a Service in Healthcare
  • Contact Center as a Service in Consumer Goods and Retail
  • Contact Center as a Service in Travel and Hospitality
  • Contact Center as a Service in Media and Entertainment
  • Contact Center as a Service in Other Industries

Contact Center as a Service Market by Region:

  • North America Contact Center as a Service Market
  • Europe Contact Center as a Service Market
  • Asia Pacific Contact Center as a Service Market
  • Latin America Contact Center as a Service Market
  • Middle East & Africa Contact Center as a Service Market

Frequently Asked Questions

What was the market value of contact center as a service in 2021?

The contact center as a service market is expected to have secured about US$ 4.3 Billion in 2021.

What is the expected market value of the contact center as a service market in 2022?

The contact center as a service market is expected to secure US$ 4.5 Billion in 2022.

What is the anticipated CAGR of the contact center as a service market until 2032?

The contact center as a service market is expected to display a CAGR of 13.52% during the forecast period.

By enterprise size, which category will deploy maximum contact center as a service solutions?

SMEs are expected to be primary end users of contact center as a service platforms, flourishing at a 12.3% CAGR.

What is the projected market value of contact center as a service market by 2032?

The global contact center as a service market is anticipated to garner US$ 16 billion by 2032.

How opportunistic is the market for contact center as a service in North America?

North America is expected to dominate the contact center as a service market during, claiming about 35% revenue in 2022.

Which are some prominent providers of contact center as a service?

NICE, Evolve IP, Luware AG, 8x8, Talkdesk, and Cisco Systems, are some of renowned players in the global contact center as a service market.

Table of Content
1. Executive Summary

    1.1. Global Market Overview

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. FMI Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Introduction and Definition

3. Market Background and Foundation Data Points

    3.1. Need of the Hour for Industries

    3.2. – Strategic Priorities

    3.3. Life Cycle Stage

    3.4. Importance of Technology

    3.5. Use Cases of Contact Center as a Service

    3.6. Forecast Factors: Relevance and Impact

    3.7. Investment Feasibility Matrix

    3.8. PESTLE Analysis

    3.9. Porter’s Five Forces Analysis

    3.10. Market Dynamics

        3.10.1. Drivers

        3.10.2. Restraints

        3.10.3. Opportunity Analysis

        3.10.4. Trend

4. Global Market Demand (US$ Mn) Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Value (US$ Mn) Analysis, 2017-2021

    4.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Function

    5.1. Introduction / Key Findings

    5.2. Historical Market Value (US$ Mn) Analysis By Function, 2017-2021

    5.3. Current and Future Market Value (US$ Mn) Analysis and Forecast By Function, 2022-2032

        5.3.1. Interactive Voice Response (IVR)

        5.3.2. Multichannel

        5.3.3. Automatic Call Distribution

        5.3.4. Computer Technology Integration (CTI)

        5.3.5. Reporting & Analytics

        5.3.6. Workforce Optimization

        5.3.7. Customer Collaboration

        5.3.8. Others

    5.4. Market Attractiveness Analysis By Function

6. Global Market Analysis 2017-2021 and Forecast 2022-2032, by Enterprise Size 

    6.1. Introduction / Key Findings

    6.2. Historical Market Value (US$ Mn) Analysis By Enterprise Size , 2017-2021

    6.3. Current and Future Market Value (US$ Mn) Analysis and Forecast By Enterprise Size, 2022-2032

        6.3.1. SMEs

        6.3.2. Large Enterprises

    6.4. Market Attractiveness Analysis By Enterprise Size

7. Global Market Analysis 2017-2021 and Forecast 2022-2032, by Industry 

    7.1. Introduction / Key Findings

    7.2. Historical Market Value (US$ Mn) Analysis By Industry, 2017-2021

    7.3. Current and Future Market Value (US$ Mn) Analysis and Forecast By Industry, 2022-2032

        7.3.1. BFSI

        7.3.2. IT & Telecommunications

        7.3.3. Government

        7.3.4. Healthcare

        7.3.5. Consumer Goods & Retail

        7.3.6. Travel & Hospitality

        7.3.7. Media & Entertainment

        7.3.8. Others

    7.4. Market Attractiveness Analysis By Industry

8. Global Market Analysis 2017-2021 and Forecast 2022-2032, by Region

    8.1. Introduction / Key Findings

    8.2. Historical Market Value (US$ Mn) Analysis By Region, 2017-2021

    8.3. Current and Future Market Value (US$ Mn) Analysis and Forecast By Region, 2022-2032

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific

        8.3.5. Middle East and Africa (MEA)

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2017-2021 and Forecast 2022-2032

    9.1. Introduction / Key Findings

    9.2. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    9.3. Market Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        9.3.1. By Country

            9.3.1.1. U.S.

            9.3.1.2. Canada

        9.3.2. By Function

        9.3.3. By Enterprise Size

    9.4. Market Attractiveness Analysis

        9.4.1. By Country

        9.4.2. By Function

        9.4.3. By Enterprise Size

10. Latin America Market Analysis 2017-2021 and Forecast 2022-2032

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    10.3. Current and Future Market Value (US$ Mn) Analysis and Forecast By Region, 2022-2032

        10.3.1. By Country

            10.3.1.1. Brazil

            10.3.1.2. Mexico

            10.3.1.3. Rest of Latin America

        10.3.2. By Function

        10.3.3. By Enterprise Size

        10.3.4. By Industry

    10.4. Market Attractiveness Analysis

        10.4.1. By Country

        10.4.2. By Function

        10.4.3. By Enterprise Size

        10.4.4. By Industry

11. Europe Market Analysis 2017-2021 and Forecast 2022-2032

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    11.3. Current and Future Market Value (US$ Mn) Analysis and Forecast By Region, 2022-2032

        11.3.1. By Country

            11.3.1.1. Germany

            11.3.1.2. France

            11.3.1.3. Italy

            11.3.1.4. Spain

            11.3.1.5. U.K

            11.3.1.6. Rest of Europe

        11.3.2. By Function

        11.3.3. By Enterprise Size

        11.3.4. By Industry

    11.4. Market Attractiveness Analysis

        11.4.1. By Country

        11.4.2. By Function

        11.4.3. By Enterprise Size

        11.4.4. By Industry

12. Asia Pacific Market Analysis 2017-2021 and Forecast 2022-2032

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    12.3. Current and Future Market Value (US$ Mn) Analysis and Forecast By Region, 2022-2032

        12.3.1. By Country

            12.3.1.1. China

            12.3.1.2. Japan

            12.3.1.3. South Korea

            12.3.1.4. Malaysia

            12.3.1.5. Singapore

            12.3.1.6. Australia

            12.3.1.7. New Zealand

        12.3.2. By Function

        12.3.3. By Enterprise Size

        12.3.4. By Industry

    12.4. Market Attractiveness Analysis

        12.4.1. By Country

        12.4.2. By Function

        12.4.3. By Enterprise Size

        12.4.4. By Industry

13. Middle East and Africa Market Analysis 2017-2021 and Forecast 2022-2032

    13.1. Introduction / Key Findings

    13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    13.3. Current and Future Market Value (US$ Mn) Analysis and Forecast By Region, 2022-2032

        13.3.1. By Country

            13.3.1.1. GCC Countries

            13.3.1.2. South Africa

            13.3.1.3. Israel

            13.3.1.4. Rest of Middle East and Africa (MEA)

        13.3.2. By Function

        13.3.3. By Enterprise Size

        13.3.4. By Industry

    13.4. Market Attractiveness Analysis

        13.4.1. By Country

        13.4.2. By Function

        13.4.3. By Enterprise Size

        13.4.4. By Industry

14. Market Structure Analysis

    14.1. Market Analysis by Tier of Companies

    14.2. Market Concentration

    14.3. Market Share Analysis of Top Players

    14.4. Market Presence Analysis

15. Competition Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Competition Deep Dive

    15.4. Genesys Telecommunication Laboratories Inc.

        15.4.1. Company Overview

        15.4.2. Function overview

        15.4.3. SWOT Analysis

        15.4.4. Key Developments

    15.5. Nice System Ltd.

        15.5.1. Company Overview

        15.5.2. Function overview

        15.5.3. SWOT Analysis

        15.5.4. Key Developments

    15.6. Talkdesk Inc.

        15.6.1. Company Overview

        15.6.2. Function overview

        15.6.3. SWOT Analysis

        15.6.4. Key Developments

    15.7. 8x8 Inc.

        15.7.1. Company Overview

        15.7.2. Function overview

        15.7.3. SWOT Analysis

        15.7.4. Key Developments

    15.8. Anywhere365 Enterprise Dialogue Management

        15.8.1. Company Overview

        15.8.2. Function overview

        15.8.3. SWOT Analysis

        15.8.4. Key Developments

    15.9. Content Guru Limited

        15.9.1. Company Overview

        15.9.2. Function overview

        15.9.3. SWOT Analysis

        15.9.4. Key Developments

    15.10. Enghouse Interactive

        15.10.1. Company Overview

        15.10.2. Function overview

        15.10.3. SWOT Analysis

        15.10.4. Key Developments

    15.11. Luware A.G

        15.11.1. Company Overview

        15.11.2. Function overview

        15.11.3. SWOT Analysis

        15.11.4. Key Developments

    15.12. Evolve IP LLC.

        15.12.1. Company Overview

        15.12.2. Function overview

        15.12.3. SWOT Analysis

        15.12.4. Key Developments

16. Assumptions And Acronyms Used

17. Research Methodology
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