Deodorant Stick Market

2019 Analysis and Review Deodorant Stick Market by Product - With-Alcohol and Alcohol-Free for 2019 - 2027

  • 2020-02-11
  • REP-GB-11044
  • 48 Tables
  • 44 Figures
  • 200 pages
  • PDF PPT EXCEL
Deodorant Stick Market
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Deodorant Stick Market Value to Surpass US$ 2,090.1 Mn in 2027

The global deodorant stick market is anticipated to register a CAGR of 7.1% during the forecast period of 2019-2027. In 2019, global sales of deodorant stick are anticipated to be contributed by with-alcohol product type segment as compared to alcohol-free products. It is expected to reach US$ 2,090.1 by the end of 2027.

The conventional target audience of deodorant stick manufacturing companies is the young-adult population (15 to 25 years), which only accounts for approximately 21.7% of the total population. However, increasing adoption of deodorants by other age groups opens new avenues for manufacturers of deodorant stick products. Manufacturers can obtain significant profits by catering to the diverse preferences across age groups. While younger individuals show an inclination for stronger fragrances, older consumers prefer milder fragrances  products that offer additional benefits such as bacterial protection. Similarly, the ingredients used in the development of deodorant stick varies with different age groups, as kids skin is much more sensitive than adults and amount of perspiration used in deodorant also differs as compared to an adult or geriatric person. This in turn is creating opportunities in the global deodorant stick market in the near future.

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FREQUENTLY ASKED QUESTIONS ABOUT Deodorant Stick Market

What is future prospect for the deodorant stick segment?

The global deodorant stick market is expected to grow at a rapid pace in Oceania & Asia Pacific Excluding Japan owing to increasing consumption of deodorants to protect consumers from sweating and unpleasant smells during sport activities.

Which will be the preferred product type in the foreseeable future?

In terms of product type, alcohol-free segment is expected to witness robust growth during the forecast period of 2019-2027, as consumers are demanding for aluminum-free, naturally-fragranced deodorant stick as they helps in preventing odor and also provide all day protection.

What type of sales channel is expected to be the most preferred?

In 2019, store based retailing was the most preferred sales channel and held the highest share in terms of value in the global deodorant stick market. However, online retailing is expected to show higher growth.

Which region will lead the global sales of deodorant stick market?

Europe remains the largest shareholder in the global deodorant stick market. EU-4 countries, and U.K. have emerged as a dominant countries in the Europe deodorant stick market in terms of consumption. However, Oceania and Asia Pacific Excluding Japan is expected to register the higher CAGR during the forecast period.

Alcohol-Free Showcase Significant CAGR of 8.9%

Companies are now offering products without aluminum, alcohol, parabens, and synthetic fragrances in response to the increasing consumer awareness of skin damage and side effects caused by using conventional deodorants & antiperspirants. These new products offer additional benefits such as nourishment, conditioning, and smoothening of the skin. Such alcohol-free antiperspirants are highly in demand across the globe is creating a significant CAGR of 8.9% in the market over the forecast period. Moreover, over the last few years, there has been an increasing trend of including natural ingredients such as sweet jasmine, eucalyptus, Shea butter, coconut oil, and other natural ingredients in deodorant stick is also driving the demand for global deodorant stick across the globe.

Opportunities Abound in Developing Regional Markets

Oceania is expected to expand at a significant higher CAGR during the forecast period in the global deodorant stick market. Growing consumer awareness regarding personal hygiene, and significantly growing self-grooming trend among the population especially the millennials and younger generation in the region. Consumers in the country are demanding for more sophisticated products allow companies to seek for new claims, ingredients, and certifications in the deodorant stick market. This is helping the deodorant stick market to grow at a substantial rate over the forecast period.

* This data is only a representation. Actual data may vary and will be available in report.

Opportunities Abound in Developing Regional Markets
Opportunities Abound in Developing Regional Markets
Opportunities Abound in Developing Regional Markets
Opportunities Abound in Developing Regional Markets
  • 2014
  • 2018
  • 2022
  • 2029
  • Arrow

Prominent Players are Significantly Introducing Natural Ingredients in Deodorant Stick to Gain Competitive Edge

The use of natural ingredients in the personal care products is gaining popularity. This reflects the increased preference of consumers for natural cosmetics and fragrances over synthetic products. Thus, a large number of brands are now seeking for natural claims, with the use of plants natural ingredients imagery on product packs to cater to growing consumer demand for natural products along with to gain competitive edge among their competitors in the market. These are the significant factors boosting the global deodorant stick market in the near future.

With-Alcohol holds leading revenue share

Alcohol-Free to showcase noteworthy CAGR

Plastic to see high demand

Demand for Glass is on rise

Store Based Retailing to remain top in sales channel

Online Retailing is expected to show a higher CAGR

How Growth will Unfold

The glass packaging material segment is projected to witness a substantial growth in the deodorant stick market during the forecast period. This is attributed to the increasing consumer awareness regarding the adverse impact of single-use plastics and other packing material affects sales of deodorant sticks, which are conventionally packaged in plastic. However, market players are using eco-friendly packaging to create a favorable perception of their brand and are gaining a competitive edge in the market. Consumers are attracted towards deodorant stick products with eco-friendly packaging as compared to conventional deodorant sticks. These new eco-friendly packaging gaining traction and are boosting sales of deodorant sticks in such formats.

Global Deodorant Stick Market by Packaging Material

* This data is only a representation. Actual data may vary and will be available in report.

Click Here To Know How The Growth Will Unfold

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Overview

Deodorant Stick Market: Global Industry Analysis 2014-2018 & Opportunity Assessment 2019-2027

A recent market study published by Future Market Insights on the deodorant stick market offers global industry analysis for 2014-2018 & opportunity assessment for 2019-2027. The study offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical, as well as current growth parameters, the growth prospects of the market are obtained with maximum precision.

Deodorant Stick Market Taxonomy

The global deodorant stick market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.

Product Type

  • With-Alcohol
  • Alcohol-Free

Packaging Material

  • Glass
  • Metal
  • Plastic

Sales Channel

  • Store Based Retailing
    • Modern Retailers
      • Convenience Stores
      • Discounters
      • Hypermarkets
      • Supermarkets
    • Traditional Retailers
      • Specialty Stores
      • Independent Grocers
      • Other Retailers
  • Online Retailing

Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific (Excluding Japan)
  • Oceania
  • Japan
  • Middle East & Africa

What's Included

The executive summary of the deodorant stick market includes the market country analysis, proprietary wheel of fortune, demand-side and supply-side trends, opportunity assessment, and recommendations on the global deodorant stick market.

Readers can find the detailed segmentation and definition of the deodorant stick market in this chapter, which will help them understand basic information about the deodorant stick market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the deodorant stick market report.

The associated industry assessment of the deodorant stick market is carried out in this section. The macroeconomic factors affecting growth of the deodorant stick market are provided in this section and the impact of these macroeconomic indicators on the deodorant stick market is analyzed. The processing overview and technological advancements in the deodorant stick market is also provided.

Profit margins at each level of the deodorant stick market are analyzed and readers can find detailed information on top importers and exporters as well as the value chain of the market.

The drivers and restraints impacting the growth of the deodorant stick market are explained in this chapter. Opportunities and ongoing trends in the deodorant stick market are also comprehensively discussed.

This chapter includes detailed analysis of the historical deodorant stick market (2014-2018), along with an opportunity analysis for the forecast period (2019-2027). Readers can also find the incremental $ opportunity for the current year (2019 – 2020) and absolute opportunity for the forecast period (2019–2027). This chapter provides details about the deodorant stick market on the basis of product type, packaging material, sales channel and region. In this chapter, readers can understand market attractive analysis for all segments. This chapter explains how the deodorant stick market is anticipated to grow across North America, Latin America, Europe, Asia Pacific (Excluding Japan), Oceania, Japan, and the Middle East and Africa.

This chapter includes a detailed analysis of the growth of the deodorant stick market in the North America region, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, regulations, and market growth based on product type and countries in the North America region.

Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the deodorant stick market in the Latin America region. This chapter also includes growth prospects of the deodorant stick market in leading LATAM countries such as Brazil, Mexico, Chile, Peru, Argentina, and the Rest of Latin America.

Important growth prospects of the deodorant stick market based on its end user in several countries such as EU-4, UK, BENELUX, Nordic, Russia, Poland, and Rest of Europe are included in this chapter.

This chapter includes a detailed analysis of the growth of the deodorant stick market in Asia Pacific (Excluding Japan) region including the important growth prospects of the deodorant stick in several countries such as India, China, ASEAN, and South Korea are included in this chapter.

This chapter includes a detailed analysis of the growth of the deodorant stick market in the Oceania region, along with a country-wise assessment that includes, Australia and New Zealand. Readers can also find regional trends, regulations, and market growth of countries in the Oceania region.

Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the deodorant stick market in Japan.

This chapter offers insights into how the deodorant stick market is expected to grow in major countries in the MEA region such as GCC Countries, South Africa, Turkey, Iran, Israel, and the Rest of MEA, during the forecast period 2019-2027.

In this chapter, readers can find detailed information about tier analysis and market concentration of the key players in the deodorant stick market along with their market presence analysis by region and product portfolio.

In this chapter, readers can find a comprehensive list of leading manufacturers in the deodorant stick market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are The Estée Lauder Companies Inc., Unilever PLC, L’Oréal S.A., Procter & Gamble, Beiersdorf AG, Colgate-Palmolive Company, Mandom Corporation, Lion Corporation, The Body Shop International Ltd., Knowlton Development Corporation, among others.

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the deodorant stick report.

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, on the deodorant stick market.

How the research was conducted?

Primary Research

  • C - Level Executives
  • Marketing Directors
  • Sales Heads
  • Production Managers
  • Distributors Heads
  • Sales Executives
  • Product Manufacturers
  • Distributors
  • Traders 
  • Industry Experts
  • End Users
  • Current Market Dynamics and Challenges
  • Market Characteristics
  • Market Performance and Growth Quadrants
  • Competition Structure and Market Structure
  • Strategic Growth Initiatives
  • Near-term and Long-term Market Growth Prospects
  • Market Segment Splits and Authenticity
  • Opinions on Market Projections and Validity Of Assumptions

Secondary Research

  • Industry Publications
    • Industrial Week
    • Industrial Product Review
    • Industrial Magazine
  • Industry Associations
    • The Personal Care Association
    • The ASEAN Cosmetics Association, Inc.
    • The Indian Home & Personal Care Industry Association (IHPCIA)
  • Company Press Releases
  • Annual Reports and Investor Presentations
  • Research Papers
  • Government Websites and Publications
  • Trade Websites

Primary Interview Splits

Primary Interview Splits deodorant stick market designation

Primary Interview Splits deodorant stick market stakeholder

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Harish Tiwari

Harish Tiwari

Global Head - Business Development

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