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Custom Lipstick Shade Market Outlook from 2024 to 2034

The global custom lipstick shade market valuation is estimated at around USD 943.2 million in 2024. The industry size is very likely to surpass USD 2,424.1 million by 2034. The industry is slated to exhibit a CAGR of 9.9% from 2024 to 2034, with significant growth and manufacturing changes in the cosmetic industry.

Liquid top type has become instrumental in surging innovation and creativity in this industry. This is appealing to a broad spectrum of consumers seeking individualized and high-performance lip products. The universal appeal of customized lipstick shades has contributed to their growing popularity in diverse consumer segments.

They enable custom lipstick brands to attract a broad customer base. Also, different finishes and a variety of customization options align with the current trend of natural and effortless beauty, appealing to an understated look. This industry-specific success can also be linked to the rise of personalized beauty preferences.

Social media marketing has become increasingly popular in the promotion of beauty products. Innovative personalized lipsticks are seeing huge demand. Innovation supported by 3D printing technology has attracted attention to the custom lipstick shade market. Digital images of lips can be obtained using hand-held 3D scanners, and then they can be transferred to 3D computer graphics software.

Three elements are required for the lipstick applicator: a lipstick mold, a cap, and a base. Fusion Deposition Modelling, a 3D printing technique, is utilized for producing personalized lipstick applicators. Such innovations have propelled the beauty industry to new heights, aiming for vast expansion with a global presence.

The lipstick industry has particularly focused on partnerships and facility expansion to flourish and expand its customer base. This has increased its growth opportunities. For example, in January 2019, Avon Products Inc. announced the availability of over 100 products to its customers in Sao Paulo, Brazil, and Bogota and Medellin in Colombia.

Attributes Description
Expected Global Custom Lipstick Shade Market Size (2024E) USD 943.2 million
Projected Global Custom Lipstick Shade Market Value (2034F) USD 2,424.1 million
Value-based CAGR (2024 to 2034) 9.9% CAGR

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Key Industry Highlights

Trend of Tailored Lipstick Shade

Increasing trends toward personalized and unique beauty products have driven consumers' preferences for individualized options. Demand for customization aligns with a growing emphasis on self-expression in the beauty industry. This has led to a surge in the popularity of custom lipstick shades.

Advancements in Technology and Formulations

Technological advancements have made it easier for beauty brands to offer customizable options, allowing customers to mix and match shades to create their own unique lip colors.

This mix and match approach has attracted a wide range of consumers seeking products that reflect their individual styles and preferences. Also, the trend of nude colors and matching shades to attire has made the custom lipstick shade industry more popular, as customers can opt for and achieve any desired result.

Impact of Social Media and Online Beauty Communities

Beauty influencers and content creators have showcased the versatility and creativity of custom lip colors. This is sparking consumer interest and driving a craze for personalized offerings.

Prominent beauty brands have foreseen the potential of these products, expanding their portfolio to cater to more personalized options, meet soaring global demand, and cover international boundaries. Thus, the custom lipstick shade market is seen to have immense growth in the future.

Custom Lipsticks Face Tough Competition from Low-cost Alternatives

Strong competition from other lip products poses a challenge to the growth of this industry. Consumers have a wide range of low-cost options to choose from, which adds a hurdle to the custom lipstick shade market. Also, compliance with regulatory standards and the cost of testing can impact the product development process.

Concerns regarding the drying effect caused by mixing shades act as a restraint. Similarly, clean beauty trends are focusing on consumers to minimize the use of cosmetics, which is hampering the adoption and, thus, sales of the custom lipstick shades industry.

2019 to 2023 Global Custom Lipstick Shades Sales Outlook Compared to Demand Forecasts from 2024 to 2034

The global custom lipstick shade market was valued at USD 609.1 million in 2019, with a CAGR of 9.1% from 2019 to 2023. The industry faced issues back then due to unawareness of the availability of customization features and restrictions due to the pandemic.

With the onset of eCommerce and social media marketing, the promotion of beauty products, like lipstick, eyeliner, kajal, blush, and others, has built brand awareness. Also, major companies targeted customers with marketing campaigns, aiming at lead generation through social media platforms. Innovative personalized lipstick applicators supported by 3D printing technology gained attraction in recent years.

Changing customer preferences have caused the lipstick industry to experience major demand for lipstick products from the working women population. It has thus gained huge momentum among women, owing to its matte finish and smooth, creamy texture. Awareness among customers and the millennial generation of the benefits of hydrating ingredients in custom-based lipsticks has kept the industry gaining pace.

The industry is likely to register a CAGR of 9.9% through 2034, owing to its popularity among all generations. The trend of customization and fashion addiction has created significant requirements for unique and safe custom-based lipsticks. Nude finishes, natural textures, and bold shades have made this sector skyrocket with various fashion events and self-attire consciousness.

Sudip Saha
Sudip Saha

Principal Consultant

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Comparative Market Overview

Lipstick and lip powder are two related sectors of the custom lipstick shade industry. All three sectors are categorized under the lip cosmetic industry. Lip care and lip paints hold a significant industry share in present times. A significant chunk of revenue from lip care and lip cosmetic sales has seen positive outcomes. However, the custom lipstick shade industry has shown nascent growth, indicating more profit and demand for it.

Lipstick Industry Assessment:

Rising mindfulness about appearance and the desire to enhance individual fulfillment are prime drivers energizing lipstick products. The expansion in the number of working individuals due to fast urbanization has brought about mass growth in the lipstick industry.

American and European countries house world-class brands and have a significant influence on the beauty sector. Europe stands out among the main producers of lipstick. Leading lipstick brands include L’Oréal, MAKE-UP ART COMETICS, Maybelline New York, NYX Professional Makeup, Revlon, Estee Lauder Inc., IMJU Co., Ltd.

Attributes Description
Related Market Lipstick Market
CAGR (2024 to 2034) 6.8%
Growth Factor Celebrity endorsements and influencer marketing driving sales
Key Challenge Regulatory challenges regarding ingredient safety and labeling

Lip Powder Industry Assessment:

Lip powders are cheaper compared to traditional lipsticks, providing a desired alternative to standard lip cosmetics. The growing influence of social media and the uptake of cosmetics for lip adornment is boosting the demand for this product. The rapid transformation and advancement in the cosmetics and beauty care products industry include lip powder. The United States has a presence of well-established key players advancing in the lip powder sector.

Attributes Description
Related Market Lip Powder Market
CAGR (2024 to 2034) 5.8%
Growth Factor Increasing consumer preference for natural and organic cosmetics
Key Challenge Limited shade range compared to traditional lipsticks and glosses

Category-wise Insights

The section below defines share value and current trends, driving the development of top segments in the custom lipstick shade industry. With different product types available like sticks, liquid, crayons, pencils, creams, and others, liquid types dominate. Also, different finish types such as matte, crème, gloss, metallic, shimmer, and crème hold commendable positions owing to their moisturizing and miscible effects.

Liquid Lipstick Formulas Lead Industry with Flawless Application and Customization

The liquid type in the custom lipstick shade market tops with a share of 29.9% in 2024. The smooth and glossy finish of liquid custom lipstick shades is gaining prominence in this industry. This glossy finish of liquid tops offers a luxurious and long-lasting effect. These qualities make them particularly appealing to consumers seeking high-quality and glamorous lip products.

Segment Liquid (Product Type)
Value Share (2024) 29.9%

Liquid formulas allow precise application, enabling users to achieve a flawless and professional-looking finish. This resonates with the increasing demand for precision and convenience in the sector.

The versatility of liquid top types and their ability to be customized to a wide range of shades and finishes have positioned them as a favored choice among professionals. Compatibility with various pigments and additives allows for a diverse array of colors and effects. Therefore, the liquid type is prominent in the custom lipstick shade industry.

Natural and Effortless Beauty Trend Boosts Crème Lipstick Demand

The versatile appeal and popularity of the crème finish type among consumers have gained prominence in this industry.

This finish offers a smooth and creamy texture, providing a high-quality look to custom lipstick shades. Also, the crème finish is known for its moisturizing properties. This moisturizing property of crème makes it a desirable choice for individuals opting for both color and nourishment in lipstick products.

Segment Crème (Finish Type)
Value Share (2024) 30.4%

Crème finish in the custom lipstick shade industry covers a value share of 30.4% in 2024. The crème top finish has carved a niche in the market, catering to the growing needs of customers and prioritizing both aesthetics and lip care. The crème top finish aligns with the current trend of natural and effortless beauty. Thus, consumers who seek a polished yet understated look are increasing the demand for the crème finish type in the industry.

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Country-wise Insights

The section describes the CAGRs of different countries, showing significant changes in the development of the custom lipstick shade market. Embracing customized beauty solutions and discovering new technological advancements in the beauty sector have facilitated the growth of the countries mentioned in this section.

Countries CAGR 2024 to 2034
India 15.7%
Singapore 13.2%
Japan 12.8%
China 12.6%
United States 7.6%

Homegrown Brands Lead Custom Lipstick Innovation in India

Influence of K-beauty and J-beauty trends on consumer preference, along with increasing disposable incomes in India, shows expansion at a nascent speed. Also, India is buoyant, supported by a flourishing beauty industry, and cultural emphasis on grooming and aesthetics is contributing hugely to the success of the custom lipstick shade market.

The popularity of halal-certified and long-lasting lipstick formulations in India has gained immense traction to this day. Thus, industry growth is foreseen to skyrocket at a CAGR of 15.7% through 2034.

With many home brands and loyal customers, the Indian landscape is seen to cover mass expansion, considering growing beauty salons and huge demand for makeup at any event. Many startups and big existing brands are launching custom lip paint shades to cater to different skin tones of the Indian populace. Thus, the industry is set to see big progress in the coming years, considering growing beauty trends and the expanding cosmetic sector.

Beauty Brands in Japan Target Global Audience with Custom Lip Colors

The increasing trend of mixing shades and creating personalized custom lip colors has generated significant sales in the Japanese industry. Consumers in Japan are showing a strong preference for unique and individualized lip products. The trend of creating custom lipstick shades has gained momentum in Japan, with consumers embracing the concept of blending colors to get the desired look.

Japan is very likely to exhibit a CAGR of 12.8% from 2024 to 2034, aligning with current trends. The introduction of a new product portfolio gaining attention and positive reception from consumers is what Japanese brands are focused on.

Japan’s custom lipstick shade market is developing with the launch of a new line by many Japanese beauty brands. They offer a wide range of customizable shades and finishes. Thus, leading Japanese beauty brands are unveiling innovative services with online interfaces of personalized websites, targeting local and global customer bases.

Prominence of Beauty Brands Propels Industry Expansion in the United States

The beauty industry in the United States has witnessed substantial growth. Consumers show a strong inclination toward personalized and premium beauty products in American countries. Increasing expenditure on beauty products indicates accelerated demand for customized cosmetic products.

Prominent beauty brands like MAC, Sephora, and Kylie Cosmetics have contributed to the expansion of the custom lipstick shade market. The United States is estimated to report a CAGR of 7.6% through 2034, keenly studying the impact of online platforms on the success of the custom lip-paint industry.

The rise of beauty influencers and online beauty content creators has led to soaring consumer awareness and interest in personalized beauty products. Accessibility and convenience offered by online platforms have made buyers explore diverse ranges of brands, amplifying expansion.

Competition Outlook

Industry players are focused on partnerships and facility expansion to expand their customer base and increase opportunities. Also, celebrity endorsements and sponsoring big fashion events have brought in substantial revenue to the sector.

Online platforms and social media are booming to cater to the success of this sector, as key companies are betting on them for marketing. Online platforms have integrated many technological advancements to provide customers with personalized features, making it easier and more accessible to buy their tailored shade.

Industry Updates

  • In May 2024, MYX Blend Bar announced its forthcoming opening in June at Legacy North in Plano. The establishment, which offered custom lipstick and lip gloss formulations, was actively hiring for its debut in the area.
  • In July 2023, Lip Lab collaborated with Ariana Madix, featuring four custom lipstick shades, including 'Charlotte' and 'My Ride or Die.' Available online, the collection drew inspiration from her ventures and memorable lines from 'Vanderpump Rules,' marking a bold foray into personalized beauty.

Leading Custom Lipstick Shade Brands

  • Bite Beauty
  • ColourPop
  • Finding Ferdinand
  • Bésame Cosmetics
  • Urban Decay
  • Beauty Bakerie
  • Illamasqua
  • Make Up For Ever
  • Inglot
  • Makeup Geek
  • Rituel de Fille
  • Kosas

Key Segments of Market Report

By Product Type:

Based on product type, the industry is divided into stick, liquid, crayon, pencil, cream, and other types.

By Finish Type:

When it comes to finish type, the industry is classified into matte, crème, gloss, metallic, shimmer, and other finish types.

By Ingredient:

In terms of ingredient, the industry is categorized into organic, conventional, vegan, and other ingredients.

By Sales Channel:

Custom lipstick shades are available through various sales channels including supermarkets or hypermarkets, beauty retailers, specialty stores, company-owned websites, eCommerce portals, and other sales channels.

By Region:

A regional analysis has been carried out in key countries of North America, Latin America, Asia Pacific, Middle East and Africa (MEA), and Europe.

Frequently Asked Questions

What is the Custom Lipstick Shade Market Worth?

Industry is set to reach USD 943.2 million in 2024.

What is the Sales Forecast through 2034?

The industry valuation is expected to reach USD 2,424.1 million by 2034.

What is the Potential CAGR of the Industry?

The industry is set to register a CAGR of 9.9% from 2024 to 2034.

Which is the Top Custom Lipstick Shade Type?

Liquid lipstick shade type top the charts, with an industry share of 29.9% in 2024.

How will India Progress in Custom Lipstick Shade Market?

India is expected to progress at a CAGR of 15.7% through 2034.

Table of Content

1. Executive Summary

2. Industry Introduction, including Taxonomy and Market Definition

3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Color

    6.2. Texture

    6.3. Glitter Type

    6.4. Aroma

    6.5. Distribution Channel

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Color

    7.1. Red

    7.2. Maroon

    7.3. Brown

    7.4. Black

    7.5. Other Colors

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Texture

    8.1. Antioxidant Wax

    8.2. Liquid Lipstick

    8.3. Moisture Roll Wax

    8.4. Gloss

    8.5. Matte Wax

    8.6. Tender Tones Wax

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Glitter Type

    9.1. Without Glitter

    9.2. Gold

    9.3. Blue

    9.4. Diamond

    9.5. Silver

    9.6. Green

    9.7. Red

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Aroma

    10.1. Non Aromatic

    10.2. Guava Pineapple

    10.3. Coconut

    10.4. Mandarin Berry

    10.5. Pineapple Lily

    10.6. Mint

    10.7. Strawberry

    10.8. Vanilla

    10.9. Other Aromas

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel

    11.1. Subscription

    11.2. Brand to Customer/ Direct Sales

    11.3. Modern Trade

    11.4. Specialty Stores

    11.5. Mono Brand Stores

    11.6. E-Commerce

    11.7. Other Distribution Channels

12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    12.1. North America

    12.2. Latin America

    12.3. Western Europe

    12.4. South Asia

    12.5. East Asia

    12.6. Eastern Europe

    12.7. Middle East & Africa

13. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

19. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

20. Sales Forecast 2024 to 2034 by Color, Texture, Glitter Type, Aroma, and Distribution Channel for 30 Countries

21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

22. Company Profile

    22.1. Dermstore

    22.2. Sephora

    22.3. Curology

    22.4. Liberty London

    22.5. Beauty Pie

    22.6. The Detox Market


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