The COVID-19 crisis has turned healthcare systems upside down and challenged consumers’ sense of well-being. Consumers are taking charge of their health, in various ways, more than ever before. They are showing interest about their risks associated with their health and interacting with doctors in new and different approaches.
Recent studies find that about a third of consumers have reported of consuming more supplements (31%), and functional foods or functional beverages (29%). The studies further reveal that over 50% of adult consumers report to consume functional foods (58%) or beverages (56%) to prevent or treat certain diseases.
Such factors have significant influence on customized premix market. By 2030, global market revenue of customized premixes will reach around US$ 18 Bn.
Food Fortification to Drive Consumption
Primarily used for balancing nutrient loss and bridging nutritional gaps, functional or fortified food products are increasingly gaining traction in foodservice space. Vegetable-rich foods, high-protein, and superfoods are topping the menu list among diners; weight management, heart health, and gut health are the most prevalent issues.
As per Institute of Food Technologists (IFT), globally, sales of fortified food pegged US$ 267 Bn, while sales of naturally healthy food were US$ 259 Bn in February 2020. Moving ahead, survey conducted by the International Food Information Council (IFIC) Foundation on Food and Health stated that 47% of consumers prefer food with additional nutrients.
Manufacturers are developing patented fortified premixes with additional nutrient aspects. Fortification of bakery and dairy products will remain among driving factors for evolution of customized premixes market across the world.
Players Turning to Drum-to-hopper Manufacturing Technique
Drum-to-hopper formulations help maintain optimum health as well as improve the immunity of body against various pathogens. These formulations consumed as dietary supplements are gaining huge traction in healthcare sector, as they have minimal to no additives. As such, consumption of drum-to-hopper formulations is rising as they improve overall fitness of consumers.
Installation and utilization of drum-to-hopper manufacturing process will offer impetus to customized premix market. Despite, capturing meagre share in global customized premix market, players will hurt their value pool if they do not invest in drum-to-hopper manufacturing process.
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North America Customized Premix Market
North America is predominating global customized premix market and the trend will continue over following decade. Tech-driven advances in food processing techniques, rising R&D activities in food and beverage industry, coupled with heightening health concerns are driving regional market growth.
Key applications of customized premix in North America include dairy products, beverages, nutraceutical supplements, and bakery and confectionery. Going forward, rice fortification is mandatory in countries – Costa Rica, Nicaragua, and Panama. In the US alone, rice fortification is compulsory in six states.
FMI finds that customized premix market in North America will register revenue around US$ 4 Bn in 2030.
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Europe Customized Premix Market
Food fortification is voluntary in the European Union (EU). The regulatory body has mandated addition of certain minerals and vitamins and their compounds to foods for public-health purposes. In addition, they have set out a process to limit or prohibit usage of potentially harmful substances in food products.
The COVID-19 pandemic is having positive impact on development of functional foods. Compared to consumption of food products, consumers will put greater emphasis to their health condition and immune system as part of preventive healthcare.
Surveys reveal that about 34% of consumers in France consume foods and beverages beneficial for immune system. These consumables are especially prevalent among individuals aging 45-54 years.
These broad factors will propel customized premix market in Europe. By developing their offerings around physical and mental well-being, manufacturers will be able to cater to the consumer demand.
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Asia Customized Premix Market
While developed regions are spearheading global customized premix market, markets in East and South Asia are seeing top-line growth. This is primarily attributable to incorporation of fortified premixes across food and beverage industry. Functional food markets in countries such as China and India will grow at double-digit growth rate over years ahead.
Furthermore, various companies including, DSM, are striving to boost amount of micronutrient fortification in food and beverage products amidst COVID-19 pandemic. Industrial customers are increasingly demand for clinically-proven ingredients such as lipids and vitamins for new product assemblies.The trend is flourishing across North Asia as well as South East Asian countries such as Vietnam.
Amino Acid Premixes Consumption to Prevail
At present, consumption of amino acid premixes will remain prevalent, especially in Asia Pacific (APAC) and Latin America. Countries such as India, and China are benefitting from scaling up domestic production of amino acids, especially lysine, as they are available at lesser costs.
On the other hand, vitamin premixes and omega 3 fatty acid premixes are seeing greater demand, says FMI report. During the latter half of forecast period, consumption of vitamin premixes will outpace that of amino acid premixes. In addition, omega 3 fatty acid premixes will share nearly equal divide with amino acid premixes in coming years.
Powdered Customized Premixes Preferred Form
Given their durability, powdered customized premixes will remain highly preferable among consumers. Customized nutrient premixes possess relatively greater stability in powdered form compared to liquid form. In addition, convenient packaging of powdered customized premixes staves off complexity in supply chain processes, resulting in their greater adoption.
Powdered customized premixes cover broad array of food applications such as health drink powders, low-fat milk powders, desert mixtures, and soup mixes. FMI states that about 8 out of 10 customized premixes to be sold will be in powdered form.
Customized Premix Preferred in Energy Food
Consumers are majorly consuming customized premixes for enhanced energy supply. FMI reveals that over 30% consumers prefer customized premixes in high-energy food products.
Moving ahead, consumers are buying customized premixes for weight management issues.The World Health Organization (WHO) reveals that obesity across the world has surged around thrice since 1975.
Furthermore, market players are developing customized premixes specifically for digestion and bone health related issues. As per FMI study, consumption of customized premixes to address these health issues will value around US$ 5 Bn in 2030.
Premix Blends Remain Dominant
Accounting for around 60% of overall market value, premix blends continue to define stakeholders’ bottom lines. However, they will slightly lose their revenue share to direct-to-consumer solutions and drum-to-hopper formulations in coming years.
Together, both these product categories capture about 40% of total customized premix market value. The trend will follow healthy growth trail over following decade, says FMI. Nevertheless, market players will stay glued to premix blends for bigger margins. Further, sales of premix blends will value over US$ 10 Bn in 2030.
Food Sector to Lead
About 7 out of 10 customized premixes will be consumed in food sector. Under the industry, demand for customized premixes will remain high in bakery and confectionery products and cereals & snacks. Further, both these sub-categories will share nearly equal divide under food industry in 2030.
Bakery premixes contain mixture of ingredients that offer swift and convenient baking solutions. They decrease the number of operations required in conventional bread making process, offering convenience to consumers, foodservice companies, and industrial-scale bakeries.
Manufacturers of customized premixes are expanding their consumer base by penetrating into developing countries. Leading players, in particular, are creating robust network with distributors of their product offerings. As market competition is continuously increasing, various players are setting up subsidiaries in several regions and scaling up their production capacity to satiate ever-rising demand.
Glanbia Nutritionals has taken over Watson - a US-based manufacturer and distributor of high-quality customized nutrient premixes, bakery ingredient, food and beverage, personal care and supplements. The acquisition will help strengthen Glanbia’s capability set with agglomeration, microencapsulation, micronizing, edible film, and spray drying technologies. Technical know-how of combined R&D teams will cement Glanbia’s position as industrial leader, with better ability to develop high-quality premixes that address complicated formulation needs of increasingly sophisticated applications.
Royal DSM - global science-based firm - is looking to set up dedicated premix manufacturing unit for maternal and infant nutrition industry in Poland. Upon completion, the facility is poised to double manufacturing output at site within coming years.
Lesaffre has established new baking center in Austria that emphasizes on creating industrial baking solutions. This capacity expansion has helped the company’s industrial customers develop new product offerings and techniques.
In addition to these, some other key players in customized premix market include
- Archer Daniel Midland Company
- AQC Chem Lab (P) Ltd.
- Barentz International B.V.
- BASF SE
- Beijing Jinkangpu Food Science and Technique Co., Ltd.
- BNSL Limited
- Coalescence LLC
- Farbest Brands
- Fenchem Biotek Ltd.
- Fuerst Day Lawson Pvt Ltd.
- North America Calcium Private Ltd
- Hexagon Nutrition Pvt. Ltd.
- Jubilant Life Sciences
- Koninklijke DSM N.V.
- LycoRed Limited
- Manisha Pharmo Plast Pvt Ltd.
- Mirpain Gida San. ve Tic. A.S.
- Mühlenchemie / SternVitamin, Nature's Logic
- Nutrifusion LLC
- PD Navkar Bio Chem Pvt Ltd.
- Piramal Enterprises Ltd.
- Prinova Group LLC
- SternVitamin GmbH & Co. KG
- The Glanbia plc
- The Wright Group
- Ufuk Kimya Ilac San.Tic.Ltd.Stl
- Vitablend (Barentz)
- Vitamiks Gida Sanayi Ve Ticaret Limited Sirketi
The list is only indicative – full list of customized premix market key players is available upon request.
Customized Premix Market Report: Scope
Historical Data Available for
USD Million for Value and Metric Ton for Volume
Key Regions Covered
North America, Latin America, Europe. South Asia, East Asia, Oceania and Middle East & Africa (MEA)
Key Countries Covered
US, Canada, Brazil, Mexico, Germany, UK, France, Italy, Spain, BENELUX, China, Japan, South Korea, India, ASEAN, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, Israel, South Africa
Key Segments Covered
Ingredient Type, Form, Function, Application, Product Type, and Region
Key Companies Profiled
Archer Daniel Midland Company, AQC Chem Lab (P) Ltd, Barentz International B.V., BASF SE, Beijing Jinkangpu Food Science and Technique Co., Ltd., BNSL Limited, Budenheim, Coalescence, LLC, DSM, Farbest Brands, Fenchem Biotek Ltd., Fuerst Day Lawson Pvt Ltd, North America Calcium Private Ltd, Hexagon Nutrition Pvt. Ltd., Jubilant Life Sciences, Koninklijke DSM N.V., LycoRed Limited, Manisha Pharmo Plast Pvt Ltd, Mirpain Gida San. ve Tic. A.S., Mühlenchemie / SternVitamin, Nature's Logic, Nutrifusion LLC, PD Navkar Bio Chem Pvt Ltd, Piramal Enterprises Ltd, Prinova Group LLC, SternVitamin GmbH & Co. KG, The Glanbia plc, The Wright Group, Ufuk Kimya Ilac San.Tic.Ltd.Stl, Vitablend (Barentz), Vitamiks Gida Sanayi Ve Ticaret Limited Sirketi, and Watson Inc. (only indicative list)
Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives
Customization & Pricing
Key Questions Answered by the Report
- How the market for customized premix is expected to shape up in coming ten years?
The global customized premix market size will value around US$ 17.9 Bn in 2030. Market revenue pool will expand 6.37% year over year in 2020.
- Which is the largest market for customized premixes?
North America and Europe represent the largest markets for customized premixes, globally, given heightening health concerns as well as strict regulatory norms regarding food fortification.
- How the competition is structured in global customized premix market?
The global customized premix market is highly fragmented with presence of various leading and emerging players including, Archer Daniel Midland Company, AQC Chem Lab (P) Ltd, and Barentz International B.V..
- Which product type will remain high in demand in global customized premix market?
Among various product types, demand for premix blends will remain high over decade ahead in global customized premix market. However, market players are also tapping into direct-to-consumer solutions to ensure relevant returns.
- Which application will remain highly profitable for players in global customized premix market?
Market players are reaping substantial revenue from food sector. Under the application category, usage of customized premixes will remain prominent in bakery and confectionery products and cereals & snacks.
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- Vitamin Premix
- Mineral Premix
- Nucleotides Premix
- Amino Acids Premix
- Multigrain Premix
- Omega 3 Fatty Acids
- Bone Health
- Heart Health
- Weight Management
- Vision Health
- Brain Health & Memory
- Food Sector
- Early Life Nutrition/ Baby Food
- Medical Nutrition
- Sports Nutrition
- Energy Drinks
- Milk and Milk products
- Bakery and Confectionery Products
- Cereals & Snacks
- Oils and fats
- Staple foods (Flour, Salt and Rice)
- Dietary Supplements
- Pharma OTC Drugs
- Pet Food
- Premix blends/ Direct-to-consumer Solutions
- Drum-to-hopper Formulations
- North America (US, and Canada)
- Latin America (Brazil, and Mexico)
- Europe (Germany, UK, Russia, France, and Italy)
- South Asia (India, Indonesia, and Thailand)
- East Asia (China, Japan, and South Korea)
- Oceania (Australia and New Zealand)
- Middle East & Africa (MEA) (Turkey, GCC Countries, and South Africa)