The global customized premix market is worth USD 10.36 billion in 2025 and is slated to register USD 18.73 billion by 2035, which shows a CAGR of 6.1% over the forecast period. This growth is being driven by increasing demand for nutrient-fortified foods, functional beverages, and dietary supplements across diverse consumer groups.
Customized premixes, which are combinations of vitamins, minerals, amino acids, nutraceuticals, and other functional ingredients, are being widely used by food, beverage, pharmaceutical, and animal nutrition companies to enhance the nutritional profile and market appeal of their products. Rising health awareness, aging populations, and preventive healthcare trends are reinforcing the need for tailored nutrition solutions.
Advancements in food science and ingredient blending technologies are enabling manufacturers to offer precision-formulated premixes that cater to specific health conditions, age groups, lifestyles, and regional regulatory standards. Ready-to-use powder blends, encapsulated nutrients, and flavor-masking solutions are helping address stability, solubility, and taste challenges in fortified product development.
Customized premixes are gaining popularity in protein bars, meal replacements, plant-based drinks, and baby food, as brands seek to differentiate themselves with clean-label, science-backed formulations. In addition, contract manufacturers and formulation experts are working closely with clients to deliver turnkey premix solutions that accelerate product development timelines. Manufacturers are launching innovative products to stand out from the competition.
Supportive regulatory environments and industry partnerships are boosting the adoption of customized premixes globally. In developed markets, agencies such as the U.S. FDA and the European Food Safety Authority (EFSA) are streamlining nutrient claim approvals and labeling requirements, providing clarity for manufacturers.
Meanwhile, in emerging regions like Asia Pacific, Africa, and Latin America, governments are introducing food fortification mandates to address micronutrient deficiencies, especially in staple foods. As personalized nutrition, health optimization, and clean-label product demands continue to grow, the customized premix market is expected to witness sustained expansion across food, health, and wellness industries.
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 10.36 billion |
| Industry Value (2035F) | USD 18.73 billion |
| CAGR (2025 to 2035) | 6.1% |
The market is segmented based on product type, form, ingredient type, function, application, and region. By product type, the market is divided into premix blends/direct-to-consumer solutions and drum-to-hopper formulations. In terms of form, it is segmented into powder and liquid.
Based on ingredient type, the market is categorized into vitamin premix, mineral premix, nucleotides premix, amino acids premix, enzymes & coccidiostats, probiotics & prebiotics, multigrain premix, omega 3 fatty acids, excipients, gums, botanicals, sweeteners, flavors, proteins, and color.
By function, the market includes bone health, immunity, digestion, energy, heart health, weight management, vision health, brain health & memory, resistance, and others (including skin health, anti-aging, anti-inflammatory, and stress relief). In terms of application, the market is segmented into food sector, dietary supplements, pharma OTC drugs, and pet food. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
The powder segment is projected to lead the customized premix market with a 66.8% share in 2025. Powders remain the preferred format due to their extended shelf life, formulation flexibility, and low moisture content, which makes them highly suitable for functional foods, nutraceuticals, and dietary supplements.
The ease of incorporation into both solid and liquid matrices, without altering texture or taste, makes powdered premixes ideal for manufacturers aiming for nutritional enhancement without reformulating base products. They also allow precise nutrient measurement, supporting product consistency and regulatory compliance.
On the other hand, the liquid segment holds a 33.2% share in 2025. Liquid premixes are gaining traction, particularly in pediatric nutrition, medical food, and ready-to-drink products due to their faster absorption and ease of consumption. However, their usage is often limited by stability challenges and shorter shelf life compared to powder formats.
Leading players such as DSM, SternVitamin, and Glanbia Nutritionals continue investing in encapsulation and emulsification technologies to improve liquid format stability. Nevertheless, powder remains the dominant format, driven by its operational convenience, transport efficiency, and compatibility with high-speed manufacturing lines.
| Form Segment | Market Share (2025) |
|---|---|
| Powder | 66.8% |
The premix blends/direct-to-consumer solutions segment is expected to dominate the customized premix market with a projected 2025 market share of 71.2%, reflecting growing demand for personalized nutrition, convenience, and formulation-ready solutions.
Companies such as Nestlé Health Science and DSM are increasingly launching ready-to-use blends designed for end consumers and smaller manufacturers that prioritize speed and ease of formulation. These premixes simplify the process of incorporating vitamins, minerals, and functional compounds into a wide variety of food and beverage formats.
This segment has gained traction across fortified beverages, sports nutrition, clinical nutrition, and nutraceuticals, where precision and speed are crucial. The direct-to-consumer (DTC) trend in North America and Western Europe is further supporting growth, as manufacturers emphasize customized blends tailored to consumer health goals. Product innovations around flavor masking, solubility, and nutrient bioavailability are enhancing overall appeal and effectiveness.
In comparison, the drum-to-hopper formulation segment is projected to account for 28.8% of the market in 2025. It primarily serves large-scale production environments, where customization is less critical, and uniform bulk formulations are required. However, its limited flexibility and longer production cycles constrain growth. With increasing consumer interest in functional nutrition, premix blends are positioned to sustain their market leadership from 2025 to 2035.
| Product Type Segment | Market Share (2025) |
|---|---|
| Premix Blends/ Direct-to-consumer Solutions | 71.2% |
The vitamin premix segment is expected to dominate the customized premix market by ingredient type, capturing a 44.6% share in 2025. This leadership is supported by growing demand for immunity, energy, and metabolic support across fortified foods, dietary supplements, and clinical nutrition.
Vitamins A, B-complex, D, and E are particularly prioritized for their broad-spectrum benefits. Leading manufacturers such as DSM, BASF, and SternVitamin are offering advanced formulations with high bioavailability, tailored to various applications including infant formula, sports drinks, and functional bakery. These formulations are designed to withstand heat and pH changes, making them suitable for industrial use.
The mineral premix segment is projected to account for 28.3% of the total market in 2025. Minerals like calcium, magnesium, iron, and zinc are widely used in nutritional blends for bone strength, electrolyte balance, and anemia prevention. Companies such as Corbion, Prinova, and Jubilant are developing multi-mineral complexes targeted at women, seniors, and athletes.
With increasing government programs promoting iron and calcium fortification, especially in Asia and Latin America, demand is expected to remain strong. Although botanical and amino acid premixes are rising in niche applications, vitamin and mineral premixes together will retain a commanding share of the ingredient-type landscape throughout the forecast period.
| Ingredient Type Segment | Market Share (2025) |
|---|---|
| Vitamin Premix | 44.6% |
The bone health segment is expected to command a 29.4% share of the customized premix market by function in 2025. The rising prevalence of osteoporosis, joint degeneration, and calcium deficiency especially among elderly and postmenopausal populations is driving this demand.
Bone-health-oriented premixes include essential nutrients like calcium, magnesium, vitamin D3, vitamin K2, and collagen peptides to support mineralization and mobility. Major suppliers like Glanbia Nutritionals and Watson are offering highly bioavailable formulations for tablets, powders, and fortified beverages targeting this specific health need. Food and pharma companies are also launching SKUs tailored for active aging and sports recovery.
The immunity segment is forecasted to account for 33.1% of the market share in 2025, making it the leading function-based category. Immunity premixes commonly feature vitamin C, zinc, selenium, echinacea, and elderberry extract. The COVID-19 pandemic triggered a sustained consumer shift toward immune defense, and demand has remained elevated post-2022.
Supplement brands and beverage companies are rapidly expanding immunity-focused portfolios across all age groups. Effervescent tablets, functional drinks, and fortified gummies are key delivery formats. While bone health is growing steadily, immunity retains a slight lead due to broader use cases and continued global consumer prioritization of preventive care.
| Ingredient Type Segment | Market Share (2025) |
|---|---|
| Vitamin Premix | 44.6% |
In terms of application, the pharma OTC drugs segment is anticipated to lead with a 38.6% share in the customized premix market by 2025. Rising interest in preventive healthcare, self-medication, and convenience-based supplementation is boosting demand for fortified tablets, capsules, and sachets.
Premixes containing vitamins, minerals, amino acids, and herbal extracts are being incorporated into products targeting joint health, immunity, fatigue, and stress relief. Companies like DSM, Jubilant, and SternVitamin are working with pharmaceutical brands to create high-purity, compliant blends that are easy to scale and clinically validated. Effervescent formats, oral strips, and functional lozenges are also gaining traction, especially in urban markets.
The food and beverage segment is projected to account for 26.8% of the market share in 2025. Increasing consumer preference for functional foods especially those offering energy, focus, and gut health benefits is driving innovation in this segment. Customized premixes are being used in protein bars, plant-based milks, juices, and dairy alternatives. Global brands such as Nestlé, Danone, and PepsiCo are partnering with premix formulators to develop wellness-positioned products.
With clean-label trends and nutrient transparency gaining importance, food brands are prioritizing precision premixing for consistent performance. Although pharma OTC leads in volume, the food and beverage category remains a key area of portfolio expansion.
| Application Segment | Market Share (2025) |
|---|---|
| Pharma OTC Drugs | 38.6% |
A manufacturer’s focus on using its skills and Formulation Optimization to deliver better and high-end premix solutions.
Manufacturers are striving to deliver good, superior products through best insights, innovation knowledge and research. All these solutions are aimed at providing consumers and businesses, the food and the beverage and pharmaceutical industries in particular, with the nutrition revolution. On this aspect, the simplification and refining of the process assist in creation of products that are more effective, efficient and meet the targeted nutritional needs.
This trend speaks to the desire of consumer to obtain exact type of nutrients they require in their diet such as specialized blends focusing on immunity, energy or bone health. Furthermore, manufacturers are also turning to superior quality, healthier ingredients for manufacturing foods and other products and this gives manufacturers a lever that can be used to brand their products as being in the higher quality or premium category.
The case with concerns to formulation competition is that it is best handled strategically through harnessing focus on the superior products that are tailored to serve specific niche markets.
Strategic partnerships with food and pharma industries for strengthening market standing
It has become a trend for organisations that manufacture equipment to partner with food production companies or the pharmaceutical industry. Such associations enable manufacturers to broaden their outlets and incorporate their offerings into various applications, dietary supplements, and food products, pharmaceutical-grade products for instance.
That way, the manufacturers are able to come up with specific nutrient combinations that are unique to the industry and acceptable in terms with the legal frameworks as well as the health standards opening up new opportunities for growth.
The partnerships also afford the collaboration for research and development that leads to product development that meets new market and consumer needs such as immune boosting products and nutrient dense foods. Such collaborations are aimed at keeping the manufacturers competitive as they guarantee them visibility across segments making their stance stronger and enabling them to venture into other markets and distribution channels.
Shift in consumers’ perceptions towards foods and beverages - the social effects on business.
There is a growing trend where consumers are seeking self-actualization especially on nutritional requirements that they have, and this makes healthy nutrition niche to grow. This shift is forcing manufacturers to come up with more specific products that cater for certain health issues like obesity, bowel health or immunity. Therefore a change in eating patterns is being investigated through consumer research by firms.
Customised nutrition is also becoming a trend due to the enhanced development in technology and the enhancement of vitamins and other nutrients by different manufacturers. From this increased focus on personal health, consumers are driving changes in the global nutraceuticals market demand higher quality nutritional products better tailored to satisfy their specific needs, changing manufacturers toward more adaptable customer-oriented options.
Higher consumption of its livestock, expanding animal nutrition needs that are requirement for growth.
Increasing concerns regarding animal protein for consumption have urged the need for feed solutions that enhance livestock nutritional statuses and hence performance. Nutrient premixes or speciality pigments supplements are vastly used to enrich animal feed with various vitamins and minerals which are crucial to assist the growth of animals, strengthen their immune system and lead a healthy life.
This trend is most pronounced with countries where consumption of livestock is high and proper nutrition plays an important role in improving the health of the animals. It Note that there are new concepts of feed formulations that cater for the different species of animals hence enabling farmers to get better outcome in terms of growth.
With the ever increasing consumption of livestock products and animal feeds across the globe, the market for specific nutrient required in animal feed production is set to expand even more.
Graduation in per capita consumption expenditure on complementary nutritional food supplement developing production.
Consumers are paying a lot of attention to their health and the dietary supplements that help them to achieve their goals are being produced in larger quantities. The growing popularity of the ‘Wellness’ culture has shifted the consumers’ attention to health maintenance and enhancement, through nutrition supplements for immune, energy booster and overall health.
In the areas where consumer’s disposable income is higher, they are ready to spend more purchasing customized high-quality supplements. These are the trends that are forcing firms to seek to produce goods and services that are more tailored to different diet needs.
Manufacturers who provide specific supplement blend can target customers who have specific need and want a distinct health benefit from their products. This increase in per capita is also fuelling the innovation as the company test new additions, physical characteristics, and ways of delivering the products to the global consumers.
Solid distribution framework and improving the supply chain management leading to high revenues.
A good distribution network is required by manufacturers desiring to grow and increase sales and profits. Firms are striving to develop solutions that suit the consumers to ensure that they able to access them anywhere in the world through collaborating with reputable distributors and retailers. In addition, there is the trend in the availability of sustainable products because people are increasingly keen more on products sourced sustainably.
Business owners are incorporating green supply chain management and other green initiatives, as it will aid in gaining position in the market with the growing green consumerism concern.
These two integrated strategies of distribution platform development and focus on sustainable production thus help the companies to achieve greater market share, brand image enhancement, and boost the overall revenue by fulfilling the customers’ demands and meeting the industry expectations.
Global customized premix sales increased at a CAGR of 5.7% from 2020 to 2024. For the next ten years (2025 to 2035), projections are that the value will rise at a 6.1% CAGR.
With a revelation of the potential applications, the market is expected to gain an absolute dollar opportunity of USD 7.91 billion during the forecast period of 2025 to 2035. During the pandemic recovery years, the usage of premixes incorporated with vitamins in pharma and OTC drugs significantly boosted sales, helping manufacturers to expand their portfolios as well as production volume.
From 2020 to 2024, several factors influenced the industry. Rising health consciousness and demand for fortified foods and beverages significantly drove growth. The increasing prevalence of lifestyle diseases spurred interest in dietary supplements. Technological advancements in food processing enhanced the stability and efficacy of premixes, expanding their applications.
Regulatory support for nutrient fortification in developing regions also played a crucial role. Additionally, the COVID-19 pandemic heightened consumer focus on immunity and overall health, boosting the demand for fortified products. Together, these trends fuelled industry expansion and innovation in customized nutritional solutions.
Tier 1 companies comprise industry leaders with revenue of above USD 30 million capturing a significant share of 50% to 60% in the global business landscape. High production capacity and a wide product portfolio characterize these leaders. These leaders are distinguished by their extensive expertise in manufacturing and reconditioning across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including reconditioning, recycling, and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 include Archer Daniel Midland Company, AQC Chem Lab (P) Ltd., Barentz International B.V., BASF SE, Beijing Jinkangpu Food Science And Technique Co., Ltd., BNSL Limited, Budenheim and few others.
Tier 2 companies include mid-size players with revenue of USD 10 to 30 million having a presence in specific regions and highly influencing the local commerce. These are characterized by a strong presence overseas and strong business knowledge.
These players in the arena have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include Farbest Brands, Fenchem Biotek Ltd., Fuerst Day Lawson Pvt Ltd., North America Calcium Private Ltd, Hexagon Nutrition Pvt. Ltd., Jubilant Life Sciences, Koninklijke DSM N.V., LycoRed Limited.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche economies having revenue below USD 10 million. These companies are notably oriented towards fulfilling local demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized ecosystem, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
The following table shows the estimated growth rates of the top three countries. The USA, Germany, and China are set to exhibit high consumption, recording CAGRs of 4.3%, 4.9%, and 6.4%, respectively, from 2025 to 2035.
| Countries | Market CAGR (2025 to 2035) |
|---|---|
| USA | 4.3% |
| Germany | 4.9% |
| China | 6.4% |
In the USA, the versatile demand of industries requiring tailor-made nutrients such as the food industry, dietary supplements, and animal feed has helped maintain a balanced supply and demand. These nutrients are manufactured using rigid production processes that enable key manufacturers to deliver customized solutions to downstream industries.
This balance is essential in addressing specific requirements within target markets, such as functional foods, pharmaceuticals, and livestock feed. A strong focus on innovation and production efficiency has enabled American companies to enhance nutrient delivery and meet the emerging needs across these sectors.
Personalised nutrition has increasingly become a trend in Germany, as consumer demand rises for individualized nourishment solutions based on specific health needs. The consistent inclusion of functional foods in daily diets has also played a vital role, as health-conscious consumers look to extract more nutrition from everyday meals.
The healthy hydration trend is further propelling growth, with beverages being fortified with essential nutrients. German manufacturers are increasingly investing in specialized nutrient formulations that can be integrated into functional food and drink categories. This shift is redefining Germany’s nutrition space by emphasizing condition-specific products designed for targeted health outcomes.
In China, the rising population demand for meat and dairy products has intensified the need for better nutrient blends to support livestock health and productivity. Manufacturers are investing heavily in feed fortification to meet the needs of a population with increasing protein consumption patterns.
Additionally, China’s expanding industrial base is boosting local production capacity, enabling the country to meet both domestic and export demands for customized premix solutions. The convergence of livestock consumption, enhanced feed quality, and robust manufacturing output is positioning China as a dominant global force in the nutrient blend and customized premix market.
The Customised premix sector encompasses a diverse and organized competitive landscape Leading vitamin premix manufacturing companies are consistently focusing on innovation and product development to create and marketise new product formulations.
Many of them are branding their products by categorizing them into different series forms like feed series, special diet series, etc. Companies in the ecosystem are also introducing new products that can be directly used in functional foods and dietary supplements as well as advertising their brands rigorously in the end-user industry.
| Attribute | Details |
|---|---|
| Current Total Market Size (2025) | USD 10.36 billion |
| Projected Market Size (2035) | USD 18.73 billion |
| CAGR (2025 to 2035) | 6.1% |
| Base Year for Estimation | 2024 |
| Historical Period | 2020 to 2024 |
| Projections Period | 2025 to 2035 |
| Report Parameter | USD billion for value |
| By Product Type | Premix Blends/Direct-to-Consumer Solutions, Drum-to-Hopper Formulations |
| By Form | Powder, Liquid |
| By Ingredient Type | Vitamin Premix, Mineral Premix, Nucleotides Premix, Amino Acids Premix, Enzymes & Coccidiostats, Probiotics & Prebiotics, Multigrain Premix, Omega 3 Fatty Acids, Excipients, Gums, Botanicals, Sweeteners, Flavors, Proteins, Color |
| By Function | Bone Health, Immunity, Digestion, Energy, Heart Health, Weight Management, Vision Health, Brain Health & Memory, Resistance, Others (Skin Health, Anti-aging, Anti-inflammatory, Stress Relief) |
| By Application | Food Sector, Dietary Supplements, Pharma OTC Drugs, Pet Food |
| Regions Covered | North America, Latin America, Western Europe, Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, Middle East & Africa |
| Countries Covered | USA, Germany, China |
| Key Players | Archer Daniels Midland Company, Koninklijke DSM N.V., BASF SE, SternVitamin, Glanbia Nutritionals, Barentz International B.V., AQC Chem Lab (P) Ltd., Hexagon Nutrition Pvt. Ltd., Budenheim, Farbest Brands, Fenchem Biotek Ltd., Nutrifusion LLC |
| Additional Attributes | Dollar sales by value, market share analysis by region, and country-wise analysis |
Diversified ingredients types Vitamin Premix, Mineral Premix, Nucleotides Premix, Amino Acids Premix, Enzymes, Coccidiostats, Probiotics, Prebiotics, Multigrain Premix, Omega 3 Fatty Acids, Excipients, Gums, Botanicals, Sweeteners, Flavors, Proteins, Colour are considered after the exhaustive research.
Two different forms Powder and Liquid are included in the report.
Various functions of premixes like Bone Health, Immunity, Digestion, Energy, Heart Health, Weight Management, Vision Health, Brain Health & Memory, Resistance and Others are considered in this segment.
Application segment has been categorised into Food Sector, Dietary Supplements, Pharma OTC Drugs and Pet Food.
By product type, industry has been categorised in to Premix blends/ Direct-to-consumer Solutions and Drum-to-hopper Formulations.
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, Middle East and Africa, East Asia, South Asia and Pacific, Central Asia, Russia Belarus and Balkan Baltic Countries.
The global customized premix market is projected to reach USD 18.73 billion by 2035, growing from USD 10.36 billion in 2025, registering a CAGR of 6.1% during the forecast period.
The powder segment is expected to lead the market with a 66.8% share in 2025, driven by its extended shelf life, better compatibility with solid and liquid matrices, and convenience in high-speed manufacturing environments.
The premix blends/direct-to-consumer solutions segment is projected to hold a 71.2% market share in 2025, supported by increasing adoption in functional beverages, clinical nutrition, and DTC health and wellness formulations.
The vitamin premix segment is forecasted to grow at a CAGR of 6.8%, driven by rising demand for immune-boosting, bone-supporting, and metabolism-enhancing formulations across food, pharma, and supplement sectors.
The pharma OTC drugs segment is projected to expand at a CAGR of 7.9% from 2025 to 2035, fueled by growing consumer preference for self-medication, immunity supplements, and therapeutic nutrient delivery formats.
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