Food Premix Market

Food Premix Market: Global Revenues to Surpass US$ 2 Bn by 2027 End; Applications in Food & Beverages to Bring in Maximum Revenues: Global Industry Analysis (2012 - 2016) & Opportunity Assessment (2017 - 2027)

  • 2018-03-29
  • REP-GB-895
  • 249 pages
 Food Premix Market

An Incisive, In-depth Analysis on the Food Premix Market

This study offers a comprehensive, 360 degree analysis on the Food Premix market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Food Premix market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

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Food Premix: Filling the Micronutrient Gap

The food landscape is rapidly changing, influenced in part by increasing inclination towards health and wellness along with growing demand for functional, fortified food products. Following a general trend for ‘personalization’ through new technologies and scientific evidence, food experiences are now tailored to specific taste of consumers. While demand for dietary supplements continues to weigh on a same scale as increase in number of health conscious population, greater awareness of ‘hidden hunger’ or micronutrient malnutrition has led to demand for food fortification. Future Market Insights, in its new offering, turns the spotlight on Food Premix Market, and explores fortification of food using a nutrient premix to balance diets.

Synergy of Convenience and Customization to – Key Growth Promoter

Amid an exponential rise in demand for convenience, hidden hunger is becoming an issue where people consume enough calories but not enough essential micronutrients. This has led to rise in demand for food premix – complex blends of pre-scaled ingredients including vitamins, minerals, and amino acids – for use in ready-to-use supplementary food, F&B products, infant formula, and pharma OTC drugs. Developing food premix including infant nutritional premix involves a precise process of finding the right balance in using metabolically active nutrients and ingredients that meet nutritional claims with minimal impact on final formulation. Manufacturers are thus focusing on offering customized food premix to meet specific end users demands.

Powdered Food Premix to Stay in Demand Against Liquid Form

Although liquid form of food premix has long been the product of choice, it comes as concentrates and still requires some degree of preparation. Therefore, it lacks a strong competitive advantage over powdered food premix on the grounds of convenience. As a variety of powdered products and those targeted for consumers with specific special dietary needs are on the rise, manufacturers are specifically focused on this category.

Vitamins as a food premix continue to account relatively high revenue share. With a wealth of information than before, modern-day consumers are increasingly relying on different channels to self-diagnose and target specific health needs. This has been compelling manufacturers to add newer specialty food ingredients to their products that can be used for health promotion in various applications.

Lack of Widespread Awareness in Low-income Nations to Limit Product Penetration

Growth prospects of the food premix market continue to remain high in North and Europe. Consumer inclination towards preventive healthcare and robust government initiatives to control micronutrient deficiencies by food fortification in these regions have been instrumental to the market growth. However, lack of awareness regarding the benefits of food premix, despite the highest requirements of nutritional supplements in low- and mid-income countries, is expected to represent a key challenge to the market growth.

While developed countries continue to offer greater opportunities, key players in the food premix market are projected to explore untapped markets. Enabling ease of accessibility and offering products at affordable prices will remain key to gaining distinct competitive edge, especially in low- and mid-income countries.

In this report, Future Market Insights (FMI) offers a 10-year forecast of the global food premix market between 2017 and 2027. In terms of value, the market is expected to expand at a CAGR of 5.4% over the forecast period. The current study reveals the market trends and market dynamics in all seven regions that are expected to positively affect the current market environment and future scenario of the Food Premix market over the forecast period.

Report Description

This Future Market Insights’ report inspects the food premix market for the period 2017–2027. The prime objective of this report is to offer insights into developments in the food premix market that are gradually helping transform global businesses associated with the same. The global food premix market report begins by the executive summary and defining various categories and their share in the Food Premix market. It is followed by market dynamics, overview of the Global Food premix market, which includes FMI analysis of market drivers, restraints, opportunities and trends that are affecting growth of the food premix market. Furthermore, to understand the popularity of the market segment and regions, the attractiveness index with elaborated insights on the same is provided, which shows the market’s attractiveness based on the factors such as CAGR and incremental opportunity.

The increasing demand for food fortification backed by growing demand for fortified custom premixes across the regions by various manufacturers, are expected to be the key factors driving market growth for food premixes. The demand for food fortification has increased significantly in the recent past due to the high rate of micronutrient deficiency disorders among the global population, and the lack of micronutrients in food could lead to severe forms of malnutrition. Thus, foods such as wheat, maize, flour, sugar, and vegetable oils are fortified with vitamins and minerals to ensure better health of the consumers.

The use of nutrient premixes in infant nutrition is increasing globally due to the rising consumer preference for nutritional fortification of infant formula and baby food products. Infant formulas are mainly blended with iron and vitamin D for babies that are not being breastfed, and also ingredients such as DHA (docosahexaenoic acid) and ARA (arachidonic acid) are added with iron and vitamins. The use of various customised premixes is increasing currently, primarily in developed countries, due to the unique formulation of premixes, coupled with growing consumer awareness regarding the benefits of consuming fortified food products. Customised vitamin and amino acid premixes are mostly used in various applications such as dietary supplements, bakery products, sports nutrition, infant formula, and clinical nutrition. Changing consumer behaviour along with increasing awareness of fortification in foods, especially with regard to vegetable oils, are factors driving the demand for fortified foods, globally. Due to the impact of vitamin A and D deficiency on health, the demand for fortified vegetable oils has been increasing rapidly in developing countries in the recent past.

The food premix market is segmented based on form, ingredient type, application type, function type and region. Based on form the segmentation includes, powder and liquid food premixes. Powdered segment is expected to grow at a CAGR of 5.6% over the forecast period. By Ingredient type global food premix market is segmented into vitamins, minerals, amino acids, nucleotides and others (botanicals). Vitamins as a premix in various applications is expected to contribute towards maximum revenue growth in the overall food premix market by form. The segment is being expected to be valued at US$ 802.6 Mn by 2027.

By function type global food premix market is segmented into bone health, immunity, digestion, weight management, vision health, heart health, energy, brain health & memory and others. Premixes for weight management are expected to contribute towards maximum revenue growth in the overall food premix market by function type. The segment is being expected to be valued at US$ 515.5 Mn by 2027. By application type, the market for food premix is segmented into, Early life nutrition/ baby food, food & beverages, dietary supplements, Pharma OTC drugs and nutritional improvement programmes. Food & Beverage segment is further sub-segmented into medical nutrition, sports nutrition, fortified dairy & beverages and bakery products. Food & Beverage segment is expected to contribute towards maximum revenue growth of food premix market over the forecast period.

The next section of the report highlights the food premix market, by region, and provides the market outlook for 2017–2027. The study investigates the market attractiveness regionally, as well as analyses the limit to which the trends are influencing the food premix market in each region. Main regions assessed in this report include North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding China (APEC), China and the Middle East & Africa (MEA). North America market has been estimated to dominate the Food Premix market, accounting for maximum revenue share of the market by 2017 end. Collectively, North America, Western Europe & APEC and China are expected to account for 78.9% revenue share of the global food Premix market by 2017 end. However, China is estimated to exhibit a significant CAGR of 7.2% over the forecast period.

To ascertain the food premix market size, we have also taken into account the revenue generated by the various manufacturers. The forecast presented here assesses the total revenue generated by value, across the food premix market. In order to provide an accurate forecast, we initiated by sizing up the current market, which forms the basis on how the food premix market is expected to develop in the future. Given the characteristics of the market, we triangulated the outcome on the basis of three different types of analysis; based on supply side, downstream industry demand and the economic envelope. In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse the market based on key parameters, such as year-on-year (Y-o-Y) growth rates, to understand the predictability of the food premix market and identify the right opportunities across the market.

The food premix segments based on form, ingredient type, application type, function type and region, have been analysed in terms of basis point share (BPS) to understand the individual segment’s relative contributions to market growth. This detailed level of information is important for identifying various key trends in the food premix market. To understand key growth segments in terms of growth and adoption for food premix globally, Future Market Insights developed the food premix market ‘Attractiveness Index.’ The resulting index should help providers identify real market opportunities.

In the final section of the report on food premix, the ‘dashboard view’ of the companies is provided to compare the current industrial scenario and their contribution in total food premix market. Moreover, it is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a market segment. Report audiences can gain segment-specific manufacturer insights to identify and evaluate key competitors based on the in-depth assessment of their capabilities and success in the food premix marketplace.

Detailed profiles of food premix production companies are also included in the report to evaluate their long– and short–term strategies, key product offerings and recent developments in the Food premix market. Key market competitors covered in the report include, Glanbia plc, Archer Daniels Midland Company, Koninklijke DSM N.V., BASF SE, Jubilant Life Sciences, Fenchem Biotek Ltd., Prinova Group LLC, Watson Inc., Barentz International B.V., LycoRed Limited, SternVitamin GmbH & Co. KG, Farbest Brands and Hexagon Nutrition Pvt. Ltd.

Key Segments Covered

By Form

  • Powder

  • Liquid

By Ingredient Type

  • Vitamins

  • Minerals

  • Amino Acids

  • Nucleotides

  • Others (botanicals)

By Application Type

  • Early Life Nutrition/ Baby Food

  • Food & Beverages

    • Medical Nutrition

    • Sports Nutrition

    • Fortified Dairy & Beverages

    • Bakery Products

  • Pharma OTC Drugs

  • Dietary Supplements

  • Nutritional Improvement Programmes

By Function Type

  • Bone Health

  • Immunity

  • Digestion

  • Vision Health

  • Energy

  • Weight Management

  • Heart Health

  • Brain Health & Memory

  • Others

Key Regions/Countries Covered

  • North America

    • U.S.

    • Canada

  • Latin America

    • Brazil

    • Mexico

    • Rest of Latin America

  • Western Europe

    • U.K.

    • Germany

    • France

    • Spain

    • Italy

    • Benelux

    • Nordic

    • Rest of Western Europe

  • Eastern Europe

    • Russia

    • Poland

    • Rest of Eastern Europe

  • Asia Pacific Excluding China (APEC)

    • India

    • Japan

    • ASEAN

    • Australia and New Zealand

    • Rest of APEJ

  • China

  • Middle East & Africa

    • GCC

    • South Africa

    • North Africa

    • Rest of MEA

Key Companies

  • Glanbia plc

  • Archer Daniels Midland Company

  • Koninklijke DSM N.V.


  • Jubilant Life Sciences

  • Fenchem Biotek Ltd.

  • Prinova Group LLC

  • Watson Inc.

  • Barentz International B.V.

  • LycoRed Limited

  • SternVitamin GmbH & Co. KG

  • Farbest Brands

  • Hexagon Nutrition Pvt. Ltd.

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Harish Tiwari

Global Head - Business Development

Akshay Godge

Akshay Godge

Client Partner - Global Business Development

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