Food Premix: Filling the Micronutrient Gap
The food landscape is rapidly changing, influenced in part by increasing inclination towards health and wellness along with growing demand for functional, fortified food products. Following a general trend for ‘personalization’ through new technologies and scientific evidence, food experiences are now tailored to specific taste of consumers.
While demand for dietary supplements continues to weigh on a same scale as increase in number of health conscious population, greater awareness of ‘hidden hunger’ or micronutrient malnutrition has led to demand for food fortification. Future Market Insights, in its new offering, turns the spotlight on Food Premix Market, and explores fortification of food using a nutrient premix to balance diets.
Synergy of Convenience and Customization to – Key Growth Promoter
Amid an exponential rise in demand for convenience, hidden hunger is becoming an issue where people consume enough calories but not enough essential micronutrients. This has led to rise in demand for food premix – complex blends of pre-scaled ingredients including vitamins, minerals, and amino acids – for use in ready-to-use supplementary food, F&B products, infant formula, and pharma OTC drugs.
Developing food premix including infant nutritional premix involves a precise process of finding the right balance in using metabolically active nutrients and ingredients that meet nutritional claims with minimal impact on final formulation. Manufacturers are thus focusing on offering customized food premix to meet specific end users demands.
Powdered Food Premix to Stay in Demand Against Liquid Form
Although liquid form of food premix has long been the product of choice, it comes as concentrates and still requires some degree of preparation. Therefore, it lacks a strong competitive advantage over powdered food premix on the grounds of convenience.
As a variety of powdered products and those targeted for consumers with specific special dietary needs are on the rise, manufacturers are specifically focused on this category.
Vitamins as a food premix continue to account relatively high revenue share. With a wealth of information than before, modern-day consumers are increasingly relying on different channels to self-diagnose and target specific health needs. This has been compelling manufacturers to add newer specialty food ingredients to their products that can be used for health promotion in various applications.
Market Research Methodology - Perfected through Years of Diligence
A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.
Lack of Widespread Awareness in Low-income Nations to Limit Product Penetration
Growth prospects of the food premix market continue to remain high in North and Europe. Consumer inclination towards preventive healthcare and robust government initiatives to control micronutrient deficiencies by food fortification in these regions have been instrumental to the market growth.
However, lack of awareness regarding the benefits of food premix, despite the highest requirements of nutritional supplements in low- and mid-income countries, is expected to represent a key challenge to the market growth.
While developed countries continue to offer greater opportunities, key players in the food premix market are projected to explore untapped markets. Enabling ease of accessibility and offering products at affordable prices will remain key to gaining distinct competitive edge, especially in low- and mid-income countries.
Key Segments Covered
By Ingredient Type
- Amino Acids
- Others (botanicals)
By Application Type
- Early Life Nutrition/ Baby Food
- Food & Beverages
- Medical Nutrition
- Sports Nutrition
- Fortified Dairy & Beverages
- Bakery Products
- Pharma OTC Drugs
- Dietary Supplements
- Nutritional Improvement Programmes
By Function Type
- Bone Health
- Vision Health
- Weight Management
- Heart Health
- Brain Health & Memory
Key Regions/Countries Covered
- North America
- Latin America
- Rest of Latin America
- Western Europe
- Rest of Western Europe
- Eastern Europe
- Rest of Eastern Europe
- Asia Pacific Excluding China (APEC)
- Australia and New Zealand
- Rest of APEJ
- Middle East & Africa
- South Africa
- North Africa
- Rest of MEA