Customer Journey Mapping Software Market
Market Insights on Customer Journey Mapping Software covering sales outlook, demand forecast & up-to-date key trends
Customer Journey Mapping Software Market by Offering, Organization Size, End-User, Platform & Region - Forecast 2022 - 2032
Customer Journey Mapping Software Market Outlook (2022-2032)
[305 Pages Report] The customer journey mapping software market is anticipated to document a CAGR of 16.3% during the period of 2022-2032. The market is anticipated to reach US$ 48.5 Billion in 2032, from US$ 10.7 Billion in 2022.
“The global customer journey mapping software market is primarily driven by the increasing adoption of journey mapping software by all types of enterprises., which is an essential factor propelling the market growth during the analysis period.”
Customer journey mapping is just as essential for SMEs enterprises as it is for larger companies. Customer prospects are changing for all businesses, regardless of size – customers demand an Omni-channel methodology to customer service, marketing, and sales.
|
Attributes |
Details |
|
Customer Journey Mapping Software Market CAGR (2022 – 2032) |
16.3% |
|
Customer Journey Mapping Software Market (2022) |
US$ 10.7 Billion |
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Customer Journey Mapping Software Market (2032) |
US$ 48.5 Billion |
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Prominent Customer Journey Mapping Software Market Drivers
Increasing adoption of Journey Mapping Software will boost the market growth
The global customer journey mapping software market is primarily driven by the increasing adoption of journey mapping software by all types of enterprises. There is augmenting demand for lead conversion amongst enterprises point of interaction between customers and business need to be increased.
By using customer journey mapping software, the rate of conversion, as well as the profit, will develop, thus lead conversion amongst enterprises will foster the growth of the industry. The customer journey mapping software is one such program, which aligns the organization’s goals and objectives with its customer. This is also anticipated to boost the market growth over the analysis period.
Further, businesses are more reliant on extending their tools and platforms on the cloud, and adoption of cloud-based platforms has been developed over the past years, owing to factors such as ease of deployment, cost-effectiveness, flexibility, and increased productivity.
The market players are offering dedicated cloud-based customer journey mapping software. This will significantly intensify the growth of the Customer Journey Mapping Software Market during the forecast period.
How Are Advancements In Digitalization Expected To Fuel Market Growth?
The advancement in digital technology has led the businesses to rethink their business model around its customers, the rate of adoption of smart devices has increased over the years with that the customer experience model is also changing. Companies are adopting digital technologies to stay ahead of their competitors. Digital transformation will force the companies to find solutions that will transform their business instead of the old ways of working.
Customer journey mapping provides companies with efficient mapping techniques by analyzing customer journey, which is expected to provide new opportunities for the customer journey mapping software provider companies. Thus, digital transformation will accelerate the growth of the customer journey mapping software market in the forthcoming years.
For instance, CRMs are considered as one form of customer journey mapping tools because they help companies keep track of their customers through various touchpoints including email interaction history and contact center conversations among others.
Key Challenges Affecting The Customer Journey Mapping Software Market Growth
Difficulty in quantifying Customer Experience ROI
All organizations want to measure and manage their efforts with numbers. Quantifying the ROI of customer experience is the toughest challenge for CX leaders, but it is most important for brands to justify financial results. Organizations across industries struggle to connect customer behavior and journeys to business-critical KPIs, such as revenue, churn, and cost to serve.
The organization faces an inability to measure the impact of CX on business outcomes, which makes it difficult to secure a CX budget. Organizations that are challenged to quantify the ROI of CX initiatives report stagnant budgets or small decreases. Without resources, CX leaders cannot invest in the technology necessary to effectively measure and improve customer experience. Investing in CX brings a strong return on investment.
The key is using data to prove the ROI of CX. Investing in customer experience builds a powerful lifeline between customers and the company. A large amount of structured and unstructured databases require significant resources, such as money, time, and employees, to analyze. This creates issues that block the optimum ROI from customer journey analytics.
Data Security and Privacy Concerns
Security threats are projected to grow even further in the future. In the past four years, the financial impact of cybercrimes has increased by nearly 78%, and the time it takes to resolve cyberattacks has doubled. There are privacy concerns that are faced by many businesses.
The data stored on the cloud is at risk, which in turn is expected to restrain the growth of the global Customer Journey Mapping Software Market. Data breaches are frequent theft faced by various organizations. These threats are due to hijacking, insider threat, malware injection, insecure APIs.
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Talk to AnalystKey Trends For Customer Journey Mapping Software Market
How the Focus on Virtual Touchpoints to propel Market Growth?
Emergence of technologies such as artificial intelligence (AI) is expected to create enormous revenue growth opportunities for the customer journey mapping market to provide a convenient, intelligent, and informed customer experience at any point along the customer journey. This will lead to re-structure customer experiences and end-to-end customer journeys patterns that are unified around personal information.
In addition, with proliferation of machine learning capabilities in behavioral analytics, the new generation of data unification tools will make the daunting task of data synchronization cost efficient, fast, and relatively pain-free. In-the-moment engagement models will lead the customer journey analytics SaaS platforms to deliver comprehensive real-time touchpoint integration with minimal investment.
Furthermore, cross-channel journey analytics with launch of advance application such as chatbot, virtual assistants, and others, is further expected to boost the growth of the market in the near future.
Rise in demand for Real-Time Customer Journey Mapping for generating Actionable Insights
In today’s digital and big data era, data can be structured or unstructured, and most of it resides outside enterprises. Thus, it has become crucial to have a platform that can be used to integrate various customer information.
Currently, enterprises need a comprehensive customer journey analytics platform that can collect a high volume of customer data in real time to provide meaningful insights. This can assimilate data, structure, refine, provide the exploratory capability, identify and evaluate various patterns, and help make insight-based decisions faster.
Customer journey mapping offers layers that enable users to explore data in understanding customer needs and project trends, and draw valuable insights using known analysis methods, such as sales and marketing optimization, cost optimization, risk management, and social network analysis.
The latest data and analytics tools are projected to provide growth opportunities to analyze data for the benefit of customers and the market. They help in making changes in internal processes and developing the product and service model.
Comparative Analysis Of The Adjacent Customer Journey Mapping Software Market
Customer Journey Mapping Software Market:
|
Attributes |
Customer Journey Mapping Software Market |
|
CAGR (2022 - 2032) |
16.3% |
|
Market Value (2032) |
US$ 48.5 Billion |
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Growth Factor |
The rise in adoption of cloud-based products and services by SMEs across the globe is expected to fuel the market growth. |
|
Opportunity |
Increasing focus on improving data quality and security of customer data has created an opportunity for new providers to enter the market with innovative solutions, which are driving competition among established players as well. |
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Key Trends |
A strong focus on customer experience is boosting demand for Customer Journey Mapping. |
Customer Journey Analytics Software Market:
|
Attributes |
Customer Journey Analytics Software Market |
|
CAGR (2022 - 2032) |
20.3% |
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Market Value (2032) |
US$ 42.0 Billion |
|
Growth Factor |
The adoption of advanced analytics solutions to leverage the increasing customer data and reduce customer churn rate. |
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Opportunity |
A higher focus on better customer engagement strategies through omnichannel. |
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Key Trends |
The growing need to provide seamless customer experience is expected to fuel the market growth. |
Customer-to-Customer (C2C) Community Marketing Software Market:
|
Attributes |
Customer-to-Customer (C2C) Community Marketing Software Market |
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CAGR (2022 - 2032) |
6.2% |
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Market Value (2032) |
US$ 2.8 Billion |
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Growth Factor |
By building online communities for customers organization are able to promote brand loyalty, which subsequently helps to retain customers and increase goodwill of the brand which is a major factor which the driving the customer-to-customer (C2C) community marketing software market. |
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Opportunity |
C2C solutions help organizations to map customer behavior, which is fueling the adoption of customer-to-customer (C2C) community marketing software. |
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Key Trends |
C2C solutions offer features such community building, branding distribution, member onboarding, event management, promotion, and analytics. |
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Category Wise Analysis For Customer Journey Mapping Software Market
Which Enterprise Type to dominate the growth of Customer Journey Mapping Software Market?
Large Enterprises segment to witness considerable CAGR for the market growth
The large enterprises segment of the customer journey mapping software market accounts for the highest CAGR of 15.8% during the forecast period, attributed to the increasing demand, particularly from this segment.
Customer experience journey mapping software helps large enterprises understand a customer’s full experience using effective visualizations. It also helps to improve and intensify the full customer experience by generating a visualization of every customer touchpoint.
By Offering, which segment is expected to represent the highest CAGR?
Solutions segment likely to be the highest CAGR holder for the market growth
The solutions segment of the customer journey mapping software market is expected to grow at the highest CAGR of 16.0% during the forecast period. Under solutions segment, cloud-based deployment of customer journey mapping software will dominate the market over the forecast period, as the cloud technology provide better flexibility, high degree of security and level of control and it is also a cost-effective solution.
Cloud deployment helps businesses to accomplish cross-channel communication with their customers, enabling them to send information via emails, text messages, push alerts, in-app, and web notifications, as well as on-site warnings. It can also be used to share online and offline reviews as well as feedback reports with customers.
Region Wise Analysis For Customer Journey Mapping Software Market
How Opportunistic will the Market for Customer Journey Mapping Software be across North America?
Adoption of new technology to Widen Scope of market in North America
North America is expected to dominate the customer journey mapping software market, owing to the immediate adoption of new and emerging technologies and the presence of significant market players in the region.
The U.S is expected to hold a significant position in the global customer journey mapping software market, experiencing a CAGR of 16.1% during the forecast period.
Will Asia-Pacific emerge as an Attractive Customer Journey Mapping Software Market?
Customer Journey Mapping Software Market in the China to Witness Better Growth Opportunities
The Asia Pacific region is expected to grow at the highest CAGR during the forecast period, owing to the growing adoption of customer journey mapping software. The growing awareness for enhancing customer experience in key countries, such as China, India, and Japan, is expected to fuel the adoption of customer journey analytics solutions and services.
In addition, the commercialization of the AI and ML technology, giving rise to increased customer data, and the need for further advancements to leverage its benefits to the maximum are expected to drive the adoption of customer journey mapping software market in the region. China is expected to represent the highest CAGR of 15.7% in the customer journey mapping software market during the forecast period.
Who are the Key Competitors in the Customer Journey Mapping Software Market?
Microsoft, Gliffy, Canvanizer, Xmind, OmniGraffle, Smaply, Touchpoint, IBM, Smartlook, UXPressia, Piwik PRO, and Custellence, among others are the top companies in the global customer journey mapping software market.
With a sizable customer journey mapping software market share, these main firms are concentrating on growing their consumer base into new countries. These businesses are making use of strategic collaboration initiatives to grow their market share and profits.
Mid-size and smaller businesses, on the other hand, are expanding their market presence by gaining new contracts and entering new markets, thanks to technical developments and product innovations.
Recent Developments
- In January 2021, NICE introduced new integrated features between NICE inContact CXone and Microsoft Teams in January 2021, enabling real-time recording and compatibility with a variety of connected applications. Customers will be able to secure every interaction utilizing global, carrier-grade voice services as a result of the deployment of new capabilities.
- In December 2020, Genesys launched Genesys Digital, a new business segment, which will focus on enabling businesses to keep up with customers’ growing preferences for digital involvement throughout the customer experience, whether through webchat for an inquiry, SMS appointment scheduling, or chatbot support.
- In November 2020, NICE and NTT Data Germany signed strategic cooperation with CXone, and the alliance intends to improve customer experience and accelerate cloud transformations. NTT DATA will sell and support the full NICE product suite in the EMEA region, including CXone, NICE Nexidia Analytics, and NICE Robotic Automation, as a strategic partner.
- In November 2020, SAP finalized the acquisition of Emarsys, an omnichannel customer engagement platform supplier. The SAP Customer Experience portfolio includes Emarsys products. SAP will be able to engage customers and deliver hyper-personalized, omnichannel engagements in real-time thanks to the addition of Emarsys products to the SAP Customer Experience portfolio.
By Key Players
- Microsoft
- Gliffy
- Canvanizer
- Xmind
- OmniGraffle
- Smaply
- Touchpoint
- IBM
- Smartlook
- UXPressia
- Piwik PRO
- Custellence
Key Segments Covered In The Customer Journey Mapping Software Industry Analysis
Customer Journey Mapping Software by Offering:
- Customer Journey Mapping Software Solutions
- Cloud
- On-Premise
- Customer Journey Mapping Software Services
Customer Journey Mapping Software by Organization Size:
- Customer Journey Mapping Software for Small and Medium Enterprises
- Customer Journey Mapping Software for Large Enterprises
Customer Journey Mapping Software by End User:
- Customer Journey Mapping Software for BFSI
- Customer Journey Mapping Software for Retail and Consumer Goods
- Customer Journey Mapping Software for Media and Entertainment
- Customer Journey Mapping Software for Healthcare and Pharmaceutical
- Customer Journey Mapping Software for Automotive
- Customer Journey Mapping Software for IT and Telecommunication
- Customer Journey Mapping Software for Travel and Hospitality
- Customer Journey Mapping Software for Education
- Customer Journey Mapping Software for Other End Users
Customer Journey Mapping Software by Platform:
- Web-based
- App-based
Customer Journey Mapping Software by Region:
- North America Customer Journey Mapping Software Market
- Latin America Customer Journey Mapping Software Market
- Europe Customer Journey Mapping Software Market
- Asia Pacific Customer Journey Mapping Software Market
- Middle East and Africa Customer Journey Mapping Software Market
Frequently Asked Questions
What was the market value for customer journey mapping software in 2021?
As of 2021, the market for customer journey mapping software was valued at US$ 9.1 Billion, as per FMI
At what value did the customer journey mapping software market close in 2022?
By 2022-end, sales of customer journey mapping software closed at a value of US$ 10.7 Billion
What was the last 6 years value CAGR for customer journey mapping software?
From 2015 to 2021, customer journey mapping software demand expanded at a CAGR of 17.8%
What is the projected forecast CAGR for the customer journey mapping software industry from 2022-2032?
From 2022 to 2032, customer journey mapping software sales are expected to flourish at a CAGR of 16.3%
According to FMI, what is the anticipated market value for customer journey mapping software in 2032?
By 2032, the market value of customer journey mapping software is expected to reach US$ 48.5 Billion.
At what percentage will customer journey mapping software demand accelerate across the US?
From 2022 to 2032, customer journey mapping software demand in the U.S is expected to surge at a CAGR of 16.1%
By organization size, which category ranks first with regard to customer journey mapping software?
By enterprise size, the large enterprise category constitutes the bulk of market share with a CAGR of 15.8%.
By offering, which category ranks first with regard to customer journey mapping software?
By offering, the solutions category is expected to dominate the market with a CAGR of 16.0%.
Table of Content
1. Executive Summary 1.1. Global Market Outlook 1.2. Summary of Statistics 1.3. Key Market Characteristics & Attributes 1.4. FMI Analysis and Recommendations 2. Market Overview 2.1. Market Coverage 2.2. Market Definition 3. Market Risks and Trends Assessment 3.1. Risk Assessment 3.1.1. COVID-19 Crisis and Impact on Customer Journey Mapping Software 3.1.2. COVID-19 Impact Benchmark with Previous Crisis 3.1.3. Impact on Market Value (US$ Mn) 3.1.4. Assessment by Key Countries 3.1.5. Assessment by Key Market Segments 3.1.6. Action Points and Recommendation for Suppliers 3.2. Key Trends Impacting the Market 3.3. Formulation and Product Development Trends 4. Market Background 4.1. Customer Journey Mapping Software Market, by Key Countries 4.2. Customer Journey Mapping Software Market Opportunity Assessment (US$ Mn) 4.2.1. Total Available Market 4.2.2. Serviceable Addressable Market 4.2.3. Serviceable Obtainable Market 4.3. Market Scenario Forecast 4.3.1. Demand in optimistic Scenario 4.3.2. Demand in Likely Scenario 4.3.3. Demand in Conservative Scenario 4.4. Investment Feasibility Analysis 4.4.1. Investment in Established Markets 4.4.1.1. In Short Term 4.4.1.2. In Long Term 4.4.2. Investment in Emerging Markets 4.4.2.1. In Short Term 4.4.2.2. In Long Term 4.5. Forecast Factors - Relevance & Impact 4.5.1. Top Companies Historical Growth 4.5.2. Growth in Automation, By Country 4.5.3. Customer Journey Mapping Software Adoption Rate, By Country 4.6. Market Dynamics 4.6.1. Market Driving Factors and Impact Assessment 4.6.2. Prominent Market Challenges and Impact Assessment 4.6.3. Customer Journey Mapping Software Market Opportunities 4.6.4. Prominent Trends in the Global Market & Their Impact Assessment 5. Key Success Factors 5.1. Manufacturers’ Focus on Low Penetration High Growth Markets 5.2. Banking on with Segments High Incremental Opportunity 5.3. Peer Benchmarking 6. Global Customer Journey Mapping Software Market Demand Analysis 2015-2021 and Forecast, 2022-2032 6.1. Historical Market Analysis, 2015-2021 6.2. Current and Future Market Projections, 2022-2032 6.3. Y-o-Y Growth Trend Analysis 7. Global Customer Journey Mapping Software Market Value Analysis 2015-2021 and Forecast, 2022-2032 7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021 7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032 7.2.1. Y-o-Y Growth Trend Analysis 7.2.2. Absolute $ Opportunity Analysis 8. Global Customer Journey Mapping Software Market Analysis 2015-2021 and Forecast 2022-2032, By Offering 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Mn) Analysis By Offering, 2015-2021 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Offering, 2022-2032 8.3.1. Solutions 8.3.1.1. Cloud 8.3.1.2. On Premise 8.3.2. Services 8.4. Market Attractiveness Analysis By Offering 9. Global Customer Journey Mapping Software Market Analysis 2015-2021 and Forecast 2022-2032, By Organization Size 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Mn) Analysis By Organization Size, 2015-2021 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Organization Size, 2022-2032 9.3.1. Small and Medium Enterprises 9.3.2. Large Enterprises 9.4. Market Attractiveness Analysis By Organization Size 10. Global Customer Journey Mapping Software Market Analysis 2015-2021 and Forecast 2022-2032, By End-User 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Mn) Analysis By End-User, 2015-2021 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By End-User, 2022-2032 10.3.1. BFSI 10.3.2. Retail and Consumer Goods 10.3.3. Media and Entertainment 10.3.4. Healthcare and Pharmaceutical 10.3.5. Automotive 10.3.6. IT and Telecommunication 10.3.7. Travel and Hospitality 10.3.8. Education 10.3.9. Others 10.4. Market Attractiveness Analysis By End-User 11. Global Customer Journey Mapping Software Market Analysis 2015-2021 and Forecast 2022-2032, By Platform 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Mn) Analysis By Platform, 2015-2021 11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Platform, 2022-2032 11.3.1. Web-based 11.3.2. App-based 11.4. Market Attractiveness Analysis By Platform 12. Global Customer Journey Mapping Software Market Analysis 2015-2021 and Forecast 2022-2032, By Region 12.1. Introduction 12.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021 12.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032 12.3.1. North America 12.3.2. Latin America 12.3.3. Europe 12.3.4. Asia Pacific 12.3.5. Middle East and Africa (MEA) 12.4. Market Attractiveness Analysis By Region 13. North America Customer Journey Mapping Software Market Analysis 2015-2021 and Forecast 2022-2032 13.1. Introduction 13.2. Pricing Analysis 13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 13.4.1. By Country 13.4.1.1. U.S. 13.4.1.2. Canada 13.4.1.3. Rest of North America 13.4.2. By Offering 13.4.3. By Organization Size 13.4.4. By Platform 13.4.5. By End-User 13.5. Market Attractiveness Analysis 13.5.1. By Country 13.5.2. By Offering 13.5.3. By Organization Size 13.5.4. By Platform 13.5.5. By End-User 14. Latin America Customer Journey Mapping Software Market Analysis 2015-2021 and Forecast 2022-2032 14.1. Introduction 14.2. Pricing Analysis 14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 14.4.1. By Country 14.4.1.1. Brazil 14.4.1.2. Mexico 14.4.1.3. Rest of Latin America 14.4.2. By Offering 14.4.3. By Organization Size 14.4.4. By Platform 14.4.5. By End-User 14.5. Market Attractiveness Analysis 14.5.1. By Country 14.5.2. By Offering 14.5.3. By Organization Size 14.5.4. By Platform 14.5.5. By End-User 15. Europe Customer Journey Mapping Software Market Analysis 2015-2021 and Forecast 2022-2032 15.1. Introduction 15.2. Pricing Analysis 15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 15.4.1. By Country 15.4.1.1. Germany 15.4.1.2. France 15.4.1.3. U.K. 15.4.1.4. Italy 15.4.1.5. Benelux 15.4.1.6. Nordic Countries 15.4.1.7. Rest of Europe 15.4.2. By Offering 15.4.3. By Organization Size 15.4.4. By Platform 15.4.5. By End-User 15.5. Market Attractiveness Analysis 15.5.1. By Country 15.5.2. By Offering 15.5.3. By Organization Size 15.5.4. By Platform 15.5.5. By End-User 16. Asia Pacific Customer Journey Mapping Software Market Analysis 2015-2021 and Forecast 2022-2032 16.1. Introduction 16.2. Pricing Analysis 16.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 16.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 16.4.1. By Country 16.4.1.1. China 16.4.1.2. Japan 16.4.1.3. South Korea 16.4.1.4. Rest of Asia Pacific 16.4.2. By Offering 16.4.3. By Organization Size 16.4.4. By Platform 16.4.5. By End-User 16.5. Market Attractiveness Analysis 16.5.1. By Country 16.5.2. By Offering 16.5.3. By Organization Size 16.5.4. By Platform 16.5.5. By End-User 17. Middle East and Africa Customer Journey Mapping Software Market Analysis 2015-2021 and Forecast 2022-2032 17.1. Introduction 17.2. Pricing Analysis 17.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 17.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 17.4.1. By Country 17.4.1.1. GCC Countries 17.4.1.2. South Africa 17.4.1.3. Turkey 17.4.1.4. Rest of Middle East and Africa 17.4.2. By Offering 17.4.3. By Organization Size 17.4.4. By Platform 17.4.5. By End-User 17.5. Market Attractiveness Analysis 17.5.1. By Country 17.5.2. By Offering 17.5.3. By Organization Size 17.5.4. By Platform 17.5.5. By End-User 18. Key Countries Customer Journey Mapping Software Market Analysis 2015-2021 and Forecast 2022-2032 18.1. Introduction 18.1.1. Market Value Proportion Analysis, By Key Countries 18.1.2. Global Vs. Country Growth Comparison 18.2. US Customer Journey Mapping Software Market Analysis 18.2.1. Value Proportion Analysis by Market Taxonomy 18.2.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.2.2.1. By Offering 18.2.2.2. By Organization Size 18.2.2.3. By Platform 18.2.2.4. By End-User 18.3. Canada Customer Journey Mapping Software Market Analysis 18.3.1. Value Proportion Analysis by Market Taxonomy 18.3.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.3.2.1. By Offering 18.3.2.2. By Organization Size 18.3.2.3. By Platform 18.3.2.4. By End-User 18.4. Mexico Customer Journey Mapping Software Market Analysis 18.4.1. Value Proportion Analysis by Market Taxonomy 18.4.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.4.2.1. By Offering 18.4.2.2. By Organization Size 18.4.2.3. By Platform 18.4.2.4. By End-User 18.5. Brazil Customer Journey Mapping Software Market Analysis 18.5.1. Value Proportion Analysis by Market Taxonomy 18.5.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.5.2.1. By Offering 18.5.2.2. By Organization Size 18.5.2.3. By Platform 18.5.2.4. By End-User 18.6. Germany Customer Journey Mapping Software Market Analysis 18.6.1. Value Proportion Analysis by Market Taxonomy 18.6.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.6.2.1. By Offering 18.6.2.2. By Organization Size 18.6.2.3. By Platform 18.6.2.4. By End-User 18.7. France Customer Journey Mapping Software Market Analysis 18.7.1. Value Proportion Analysis by Market Taxonomy 18.7.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.7.2.1. By Offering 18.7.2.2. By Organization Size 18.7.2.3. By Platform 18.7.2.4. By End-User 18.8. Italy Customer Journey Mapping Software Market Analysis 18.8.1. Value Proportion Analysis by Market Taxonomy 18.8.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.8.2.1. By Offering 18.8.2.2. By Organization Size 18.8.2.3. By Platform 18.8.2.4. By End-User 18.9. BENELUX Customer Journey Mapping Software Market Analysis 18.9.1. Value Proportion Analysis by Market Taxonomy 18.9.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.9.2.1. By Offering 18.9.2.2. By Organization Size 18.9.2.3. By Platform 18.9.2.4. By End-User 18.10. UK Customer Journey Mapping Software Market Analysis 18.10.1. Value Proportion Analysis by Market Taxonomy 18.10.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.10.2.1. By Offering 18.10.2.2. By Organization Size 18.10.2.3. By Platform 18.10.2.4. By End-User 18.11. Nordic Countries Customer Journey Mapping Software Market Analysis 18.11.1. Value Proportion Analysis by Market Taxonomy 18.11.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.11.2.1. By Offering 18.11.2.2. By Organization Size 18.11.2.3. By Platform 18.11.2.4. By End-User 18.12. China Customer Journey Mapping Software Market Analysis 18.12.1. Value Proportion Analysis by Market Taxonomy 18.12.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.12.2.1. By Offering 18.12.2.2. By Organization Size 18.12.2.3. By Platform 18.12.2.4. By End-User 18.13. Japan Customer Journey Mapping Software Market Analysis 18.13.1. Value Proportion Analysis by Market Taxonomy 18.13.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.13.2.1. By Offering 18.13.2.2. By Organization Size 18.13.2.3. By Platform 18.13.2.4. By End-User 18.14. South Korea Customer Journey Mapping Software Market Analysis 18.14.1. Value Proportion Analysis by Market Taxonomy 18.14.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.14.2.1. By Offering 18.14.2.2. By Organization Size 18.14.2.3. By Platform 18.14.2.4. By End-User 18.15. GCC Countries Customer Journey Mapping Software Market Analysis 18.15.1. Value Proportion Analysis by Market Taxonomy 18.15.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.15.2.1. By Offering 18.15.2.2. By Organization Size 18.15.2.3. By Platform 18.15.2.4. By End-User 18.16. South Africa Customer Journey Mapping Software Market Analysis 18.16.1. Value Proportion Analysis by Market Taxonomy 18.16.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.16.2.1. By Offering 18.16.2.2. By Organization Size 18.16.2.3. By Platform 18.16.2.4. By End-User 18.17. Turkey Customer Journey Mapping Software Market Analysis 18.17.1. Value Proportion Analysis by Market Taxonomy 18.17.2. Value Analysis and Forecast by Market Taxonomy, 2015-2032 18.17.2.1. By Offering 18.17.2.2. By Organization Size 18.17.2.3. By Platform 18.17.2.4. By End-User 18.17.3. Competition Landscape and Player Concentration in the Country 19. Market Structure Analysis 19.1. Market Analysis by Tier of Companies 19.2. Market Concentration 19.3. Market Share Analysis of Top Players 19.4. Market Presence Analysis 19.4.1. By Regional footprint of Players 19.4.2. Product footprint by Players 20. Competition Analysis 20.1. Competition Dashboard 20.2. Competition Benchmarking 20.3. Competition Deep Dive 20.3.1. Acquia Inc. 20.3.1.1. Overview 20.3.1.2. Product Portfolio 20.3.1.3. Sales Footprint 20.3.1.4. Strategy Overview 20.3.2. Adobe 20.3.2.1. Overview 20.3.2.2. Product Portfolio 20.3.2.3. Sales Footprint 20.3.2.4. Strategy Overview 20.3.3. Cemantica 20.3.3.1. Overview 20.3.3.2. Product Portfolio 20.3.3.3. Sales Footprint 20.3.3.4. Strategy Overview 20.3.4. Genpact 20.3.4.1. Overview 20.3.4.2. Product Portfolio 20.3.4.3. Sales Footprint 20.3.4.4. Strategy Overview 20.3.5. Smaply 20.3.5.1. Overview 20.3.5.2. Product Portfolio 20.3.5.3. Sales Footprint 20.3.5.4. Strategy Overview 20.3.6. UXPressia 20.3.6.1. Overview 20.3.6.2. Product Portfolio 20.3.6.3. Sales Footprint 20.3.6.4. Strategy Overview 20.3.7. WebEngage 20.3.7.1. Overview 20.3.7.2. Product Portfolio 20.3.7.3. Sales Footprint 20.3.7.4. Strategy Overview 21. Assumptions and Acronyms Used 22. Research Methodology
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List of Tables
Table 01: Global Customer Journey Mapping Software Market Value (US$ Mn),By Offering, 2015 – 2021 Table 02: Global Customer Journey Mapping Software Market Value (US$ Mn),By Offering, 2022 – 2032 Table 03: Global Customer Journey Mapping Software Market Value (US$ Mn), By Organization Size, 2015 – 2021 Table 04: Global Customer Journey Mapping Software Market Value (US$ Mn), By Organization Size, 2022 – 2032 Table 05: Global Customer Journey Mapping Software Market Value (US$ Mn), By End-User, 2015 – 2021 Table 06: Global Customer Journey Mapping Software Market Value (US$ Mn), By End-User, 2022 – 2032 Table 07: Global Customer Journey Mapping Software Market Value (US$ Mn), By Platform, 2015 – 2021 Table 08: Global Customer Journey Mapping Software Market Value (US$ Mn), By Platform, 2022 – 2032 Table 09: Global Customer Journey Mapping Software Market, By Region, 2015 – 2021 Table 10: Global Customer Journey Mapping Software Market, By Region, 2022 – 2032 Table 11: North America Customer Journey Mapping Software Market Value (US$ Mn),By Offering, 2015 – 2021 Table 12: North America Customer Journey Mapping Software Market Value (US$ Mn),By Offering, 2022 – 2032 Table 13: North America Customer Journey Mapping Software Market Value (US$ Mn), By Organization Size, 2015 – 2021 Table 14: North America Customer Journey Mapping Software Market Value (US$ Mn), By Organization Size, 2022 – 2032 Table 15: North America Customer Journey Mapping Software Market Value (US$ Mn), By End-User, 2015 – 2021 Table 16: North America Customer Journey Mapping Software Market Value (US$ Mn), By End-User, 2022 – 2032 Table 17: North America Customer Journey Mapping Software Market Value (US$ Mn), By Platform, 2015 – 2021 Table 18: North America Customer Journey Mapping Software Market Value (US$ Mn), By Platform, 2022 – 2032 Table 19: North America Customer Journey Mapping Software Market, By Country, 2015 – 2021 Table 20: North America Customer Journey Mapping Software Market, By Country, 2022 – 2032 Table 21: Latin America Customer Journey Mapping Software Market Value (US$ Mn),By Offering, 2015 – 2021 Table 22: Latin America Customer Journey Mapping Software Market Value (US$ Mn),By Offering, 2022 – 2032 Table 23: Latin America Customer Journey Mapping Software Market Value (US$ Mn), By Organization Size, 2015 – 2021 Table 24: Latin America Customer Journey Mapping Software Market Value (US$ Mn), By Organization Size, 2022 – 2032 Table 25: Latin America Customer Journey Mapping Software Market Value (US$ Mn), By End-User, 2015 – 2021 Table 26: Latin America Customer Journey Mapping Software Market Value (US$ Mn), By End-User, 2022 – 2032 Table 27: Latin America Customer Journey Mapping Software Market Value (US$ Mn), By Platform, 2015 – 2021 Table 28: Latin America Customer Journey Mapping Software Market Value (US$ Mn), By Platform, 2022 – 2032 Table 29: Latin America Customer Journey Mapping Software Market, By Country, 2015 – 2021 Table 30: Latin America Customer Journey Mapping Software Market, By Country, 2022 – 2032 Table 31: Europe Customer Journey Mapping Software Market Value (US$ Mn),By Offering, 2015 – 2021 Table 32: Europe Customer Journey Mapping Software Market Value (US$ Mn),By Offering, 2022 – 2032 Table 33: Europe Customer Journey Mapping Software Market Value (US$ Mn), By Organization Size, 2015 – 2021 Table 34: Europe Customer Journey Mapping Software Market Value (US$ Mn), By Organization Size, 2022 – 2032 Table 35: Europe Customer Journey Mapping Software Market Value (US$ Mn), By End-User, 2015 – 2021 Table 36: Europe Customer Journey Mapping Software Market Value (US$ Mn), By End-User, 2022 – 2032 Table 37: Europe Customer Journey Mapping Software Market Value (US$ Mn), By Platform, 2015 – 2021 Table 38: Europe Customer Journey Mapping Software Market Value (US$ Mn), By Platform, 2022 – 2032 Table 39: Europe Customer Journey Mapping Software Market, By Country, 2015 – 2021 Table 40: Europe Customer Journey Mapping Software Market, By Country, 2022 – 2032 Table 41: Asia Pacific Customer Journey Mapping Software Market Value (US$ Mn),By Offering, 2015 – 2021 Table 42: Asia Pacific Customer Journey Mapping Software Market Value (US$ Mn),By Offering, 2022 – 2032 Table 43: Asia Pacific Customer Journey Mapping Software Market Value (US$ Mn), By Organization Size, 2015 – 2021 Table 44: Asia Pacific Customer Journey Mapping Software Market Value (US$ Mn), By Organization Size, 2022 – 2032 Table 45: Asia Pacific Customer Journey Mapping Software Market Value (US$ Mn), By End-User, 2015 – 2021 Table 46: Asia Pacific Customer Journey Mapping Software Market Value (US$ Mn), By End-User, 2022 – 2032 Table 47: Asia Pacific Customer Journey Mapping Software Market Value (US$ Mn), By Platform, 2015 – 2021 Table 48: Asia Pacific Customer Journey Mapping Software Market Value (US$ Mn), By Platform, 2022 – 2032 Table 49: Asia Pacific Customer Journey Mapping Software Market, By Country, 2015 – 2021 Table 50: Asia Pacific Customer Journey Mapping Software Market, By Country, 2022 – 2032 Table 51: MEA Customer Journey Mapping Software Market Value (US$ Mn),By Offering, 2015 – 2021 Table 52: MEA Customer Journey Mapping Software Market Value (US$ Mn),By Offering, 2022 – 2032 Table 53: MEA Customer Journey Mapping Software Market Value (US$ Mn), By Organization Size, 2015 – 2021 Table 54: MEA Customer Journey Mapping Software Market Value (US$ Mn), By Organization Size, 2022 – 2032 Table 55: MEA Customer Journey Mapping Software Market Value (US$ Mn), By End-User, 2015 – 2021 Table 56: MEA Customer Journey Mapping Software Market Value (US$ Mn), By End-User, 2022 – 2032 Table 57: MEA Customer Journey Mapping Software Market Value (US$ Mn), By Platform, 2015 – 2021 Table 58: MEA Customer Journey Mapping Software Market Value (US$ Mn), By Platform, 2022 – 2032 Table 59: MEA Customer Journey Mapping Software Market, By Country, 2015 – 2021 Table 60: MEA Customer Journey Mapping Software Market, By Country, 2022 – 2032
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Figure 01: Global Customer Journey Mapping Software Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032 Figure 02: Global Customer Journey Mapping Software Market Absolute $ Historical Gain (2015 - 2021) and Opportunity (2022 – 2032), US$ Mn Figure 03: Global Customer Journey Mapping Software Market Share, By Offering, 2022 & 2032 Figure 04: Global Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Offering – 2022-2032 Figure 05: Global Customer Journey Mapping Software Market Attractiveness Index, By Offering – 2022-2032 Figure 06: Global Customer Journey Mapping Software Market Share, By Organization Size, 2022 & 2032 Figure 07: Global Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Organization Size – 2022-2032 Figure 08: Global Customer Journey Mapping Software Market Attractiveness Index, By Organization Size – 2022-2032 Figure 09: Global Customer Journey Mapping Software Market Share, By Platform, 2022 & 2032 Figure 10: Global Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Platform – 2022-2032 Figure 11: Global Customer Journey Mapping Software Market Attractiveness Index, By Platform – 2022-2032 Figure 12: Global Customer Journey Mapping Software Market Share, By End-User, 2022 & 2032 Figure 13: Global Customer Journey Mapping Software Market Y-o-Y Growth Projections, By End-User – 2022-2032 Figure 14: Global Customer Journey Mapping Software Market Attractiveness Index, By End-User – 2022-2032 Figure 15: Global Customer Journey Mapping Software Market Share, By Region, 2022 & 2032 Figure 16: Global Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Region – 2022-2032 Figure 17: Global Customer Journey Mapping Software Market Attractiveness Index, By Region – 2022-2032 Figure 18: North America Customer Journey Mapping Software Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032 Figure 19: North America Customer Journey Mapping Software Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn Figure 20: North America Customer Journey Mapping Software Market Share, By Offering, 2022 & 2032 Figure 21: North America Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Offering – 2022-2032 Figure 22: North America Customer Journey Mapping Software Market Attractiveness Index, By Offering – 2022-2032 Figure 23: North America Customer Journey Mapping Software Market Share, By Organization Size, 2022 & 2032 Figure 24: North America Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Organization Size – 2022-2032 Figure 25: North America Customer Journey Mapping Software Market Attractiveness Index, By Organization Size – 2022-2032 Figure 26: North America Customer Journey Mapping Software Market Share, By Platform, 2022 & 2032 Figure 27: North America Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Platform – 2022-2032 Figure 28: North America Customer Journey Mapping Software Market Attractiveness Index, By Platform – 2022-2032 Figure 29: North America Customer Journey Mapping Software Market Share, By End-User, 2022 & 2032 Figure 30: North America Customer Journey Mapping Software Market Y-o-Y Growth Projections, By End-User – 2022-2032 Figure 31: North America Customer Journey Mapping Software Market Attractiveness Index, By End-User – 2022-2032 Figure 32: North America Customer Journey Mapping Software Market Share, By Country, 2022 & 2032 Figure 33: North America Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Country – 2022-2032 Figure 34: North America Customer Journey Mapping Software Market Attractiveness Index, By Country – 2022-2032 Figure 35: Latin America Customer Journey Mapping Software Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032 Figure 36: Latin America Customer Journey Mapping Software Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn Figure 37: Latin America Customer Journey Mapping Software Market Share, By Offering, 2022 & 2032 Figure 38: Latin America Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Offering – 2022-2032 Figure 39: Latin America Customer Journey Mapping Software Market Attractiveness Index, By Offering – 2022-2032 Figure 40: Latin America Customer Journey Mapping Software Market Share, By Organization Size, 2022 & 2032 Figure 41: Latin America Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Organization Size – 2022-2032 Figure 42: Latin America Customer Journey Mapping Software Market Attractiveness Index, By Organization Size – 2022-2032 Figure 43: Latin America Customer Journey Mapping Software Market Share, By Platform, 2022 & 2032 Figure 44: Latin America Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Platform – 2022-2032 Figure 45: Latin America Customer Journey Mapping Software Market Attractiveness Index, By Platform – 2022-2032 Figure 46: Latin America Customer Journey Mapping Software Market Share, By End-User, 2022 & 2032 Figure 47: Latin America Customer Journey Mapping Software Market Y-o-Y Growth Projections, By End-User – 2022-2032 Figure 48: Latin America Customer Journey Mapping Software Market Attractiveness Index, By End-User – 2022-2032 Figure 49: Latin America Customer Journey Mapping Software Market Share, By Country, 2022 & 2032 Figure 50: Latin America Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Country – 2022-2032 Figure 51: Latin America Customer Journey Mapping Software Market Attractiveness Index, By Country – 2022-2032 Figure 52: Europe Customer Journey Mapping Software Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032 Figure 53: Europe Customer Journey Mapping Software Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn Figure 54: Europe Customer Journey Mapping Software Market Share, By Offering, 2022 & 2032 Figure 55: Europe Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Offering – 2022-2032 Figure 56: Europe Customer Journey Mapping Software Market Attractiveness Index, By Offering – 2022-2032 Figure 57: Europe Customer Journey Mapping Software Market Share, By Organization Size, 2022 & 2032 Figure 58: Europe Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Organization Size – 2022-2032 Figure 59: Europe Customer Journey Mapping Software Market Attractiveness Index, By Organization Size – 2022-2032 Figure 60: Europe Customer Journey Mapping Software Market Share, By Platform, 2022 & 2032 Figure 61: Europe Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Platform – 2022-2032 Figure 62: Europe Customer Journey Mapping Software Market Attractiveness Index, By Platform – 2022-2032 Figure 63: Europe Customer Journey Mapping Software Market Share, By End-User, 2022 & 2032 Figure 64: Europe Customer Journey Mapping Software Market Y-o-Y Growth Projections, By End-User – 2022-2032 Figure 65: Europe Customer Journey Mapping Software Market Attractiveness Index, By End-User – 2022-2032 Figure 66: Europe Customer Journey Mapping Software Market Share, By Country, 2022 & 2032 Figure 67: Europe Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Country – 2022-2032 Figure 68: Europe Customer Journey Mapping Software Market Attractiveness Index, By Country – 2022-2032 Figure 69: MEA Customer Journey Mapping Software Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032 Figure 70: MEA Customer Journey Mapping Software Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn Figure 71: MEA Customer Journey Mapping Software Market Share, By Offering, 2022 & 2032 Figure 72: MEA Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Offering – 2022-2032 Figure 73: MEA Customer Journey Mapping Software Market Attractiveness Index, By Offering – 2022-2032 Figure 74: MEA Customer Journey Mapping Software Market Share, By Organization Size, 2022 & 2032 Figure 75: MEA Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Organization Size – 2022-2032 Figure 76: MEA Customer Journey Mapping Software Market Attractiveness Index, By Organization Size – 2022-2032 Figure 77: MEA Customer Journey Mapping Software Market Share, By Platform, 2022 & 2032 Figure 78: MEA Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Platform – 2022-2032 Figure 79: MEA Customer Journey Mapping Software Market Attractiveness Index, By Platform – 2022-2032 Figure 80: MEA Customer Journey Mapping Software Market Share, By End-User, 2022 & 2032 Figure 81: MEA Customer Journey Mapping Software Market Y-o-Y Growth Projections, By End-User – 2022-2032 Figure 82: MEA Customer Journey Mapping Software Market Attractiveness Index, By End-User – 2022-2032 Figure 83: MEA Customer Journey Mapping Software Market Share, By Country, 2022 & 2032 Figure 84: MEA Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Country – 2022-2032 Figure 85: MEA Customer Journey Mapping Software Market Attractiveness Index, By Country – 2022-2032 Figure 86: Asia Pacific Customer Journey Mapping Software Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032 Figure 87: Asia Pacific Customer Journey Mapping Software Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn Figure 88: Asia Pacific Customer Journey Mapping Software Market Share, By Offering, 2022 & 2032 Figure 89: Asia Pacific Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Offering – 2022-2032 Figure 90: Asia Pacific Customer Journey Mapping Software Market Attractiveness Index, By Offering – 2022-2032 Figure 91: Asia Pacific Customer Journey Mapping Software Market Share, By Organization Size, 2022 & 2032 Figure 92: Asia Pacific Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Organization Size – 2022-2032 Figure 93: Asia Pacific Customer Journey Mapping Software Market Attractiveness Index, By Organization Size – 2022-2032 Figure 94: Asia Pacific Customer Journey Mapping Software Market Share, By Platform, 2022 & 2032 Figure 95: Asia Pacific Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Platform – 2022-2032 Figure 96: Asia Pacific Customer Journey Mapping Software Market Attractiveness Index, By Platform – 2022-2032 Figure 97: Asia Pacific Customer Journey Mapping Software Market Share, By End-User, 2022 & 2032 Figure 98: Asia Pacific Customer Journey Mapping Software Market Y-o-Y Growth Projections, By End-User – 2022-2032 Figure 99: Asia Pacific Customer Journey Mapping Software Market Attractiveness Index, By End-User – 2022-2032 Figure 100: Asia Pacific Customer Journey Mapping Software Market Share, By Country, 2022 & 2032 Figure 101: Asia Pacific Customer Journey Mapping Software Market Y-o-Y Growth Projections, By Country – 2022-2032 Figure 102: Asia Pacific Customer Journey Mapping Software Market Attractiveness Index, By Country – 2022-2032
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