Collaborative Customer Interfaces Market Snapshot (2023 to 2033)

Global collaborative customer interfaces market demand is anticipated to be valued at US$ 22,885.7 million in 2023, forecasted to grow at a CAGR of 12.4%, valued at US$ 73,877.2 million from 2023 to 2033. Growth is attributed to the increasing adoption of the collaborative interface by small and mid-sized enterprises across various industries. From 2018 to 2022, a CAGR of 10.3% was registered for the collaborative customer interfaces market.

Data Points Key Statistics
Growth Rate (2018 to 2022) 10.3% CAGR
Projected Growth Rate (2023 to 2033) 12.4% CAGR
Expected Market Value (2023) US$ 22,885.7 million
Anticipated Forecast Value (2033) US$ 73,877.2 million

A growing trend of customer engagement through real-time communication channels and continuous focus on advanced solutions to improve customer satisfaction are the key growth factors driving the collaborative customer interfaces market globally. A collaborative customer interface enables customers and customer service agents, simultaneously share the live version of the same business application.

To deploy a collaborative customer interface, organizations are required to redesign the graphical user interface (GUI) and the underlying technologies to dynamically generate personalized interfaces. A collaborative customer interface platform provides companies with an advanced way to securely share, support and collaborate with their customers and with their own organization.

A collaborative customer interface platform enables online interaction with customers without downloading any software with various solutions including chat, co-browsing, video chat, and document sharing.

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Which are Some Prominent Drivers Spearheading Collaborative Customer Interfaces Market Growth?

The Increasing Use of Cloud-Based Technology in many Organizations Drives the Growth of the Market

The growing interest in cost-effective customer service solutions, increasing focus on real-time customer assistance solutions, and adoption of advanced solutions to enhance customer engagement are the key factors driving the collaborative customer interfaces market globally. Continuous migration to cloud base business operations across various organizations is a key growth factor that triggers huge business opportunities for collaborative customer interface solutions globally.

The growing trend of online lead generation through real-time customer engagement across various organizations further accelerates the growth of the collaborative customer interfaces market globally. Furthermore, ongoing research and development by service providers to develop more customized and user-friendly solutions are expected to create significant demand for collaborative customer interfaces over the next few years.

What are the Challenges Faced by the Collaborative Customer Interfaces Industry?

Lack of Awareness Among the End-User May Impede the Growth of the Market

Although the collaborative customer interface market has numerous end-uses, there are numerous obstacles that likely pose a challenge to market growth. The lack of awareness among end-users may impede the growth of the market in the forecasting period.

The complexity in synchronizing user interactions across different web browsers and various devices is the key challenging factor likely to deter the progression collaborative customer interfaces market globally.

Sudip Saha
Sudip Saha

Principal Consultant

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Why is North America Emerging as an Opportunistic Collaborative Customer Interfaces Market?

Increasing Digitalization in The Region to Drive the Collaborative Customer Interface Market in North America

North America was the largest market for collaborative customer interfaces market and the trend is expected to continue into the forecast period owing to the growing interest in cost-effective customer service solutions in the region. North America accounts for a market share of 38.8% in the global collaborative customer interfaces market. In North America, the USA is anticipated to make the most significant contribution to boosting the market. The growth of the USA can be attributed to the rapid digital transformation of sectors such as; banking, hospitality, and retail.

North America is expected to dominate the market, due to continuous spending on customer engagement applications by small and large enterprises. Increasing the use of artificial intelligence (AI), the Internet of Things (IoT), or digital reality, the increased technological advancements also boost the growth of the market in the region. The presence of leading market player such as Oracle, and Cisco provide opportunities for the growth of the market. For instance, Oracle and Claro announced a partnership to jointly offer Oracle Cloud Infrastructure (OCI) services to public and private sector organizations and enterprises in Colombia. Claro will become the host partner for an Oracle Cloud region in Colombia, which will enable Claro to offer OCI platform services along with professional and managed services to help customers adopt cloud solutions.

How is Europe Contributing to the Growth of the Collaborative Customer Interfaces Market?

The Rapid Adoption of Advance Technology in The Region Provides a Lucrative Opportunity for The Growth of the Market.

By 2022, Europe is likely to capture a share of 22.6% in the collaborative customer interfaces market. Artificial intelligence (AI) and augmented reality (AR) are being rapidly used across industries such as retail, IT & telecom, and BFSI, among others, to improve the consumer experience and are predicted to boost the sales of collaborative customer interface in the market during the forecast period.

Europe is projected to be a growing market due to high industrialization and the ongoing rapid adoption of advanced technology. The presence of technically advanced infrastructure, and increasing use of technology such as cloud solutions, digitization, virtual reality and augmented reality, and others in the region boost the growth of the market. For instance, in February 2022 - ERI partnered with Unblu to offer conversational banking solutions to banks and financial institutions. The strategic objective of this collaboration is to build bridges between the online self-service world and the way banks and financial institutions want to communicate with their clients.

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Will the Asia Pacific emerge as an Attractive Collaborative Customer Interfaces Market?

Rapidly Growing E-commerce Industry in The Region Boost the Collaborative Customer Interface Market in The Coming Years.

The Asia Pacific is anticipated to exhibit a significant growth rate in the collaborative customer interfaces market over the forecast period. The growth of the market is attributed to the rapid expansion of e-commerce in developing nations such as; India, China, and Japan are likely to play a prominent role in bolstering the market in Asia Pacific.

The rapid adoption of advanced technologies is one of the most salient business strategies of the key players of the region, thereby, growing the industry in the Asia Pacific. The presence of a maximum number of small and medium-sized enterprises (SMEs) in the region creates lucrative growth prospects for the global collaborative customer interfaces market. Asia-Pacific will experience high growth due to the rapid urbanization and digitalization of developing countries and increased usage of collaborative customer interfaces by leading economies in the region.

Start-up scenario

Salesforce, Interface, and zen desk, surely, are some of the startup players operating in the collaborative customer interface market

  • In November 2020 - Surfly announced a strategic partnership with CoCoNet. By integrating Surfly’s co-browsing services into the MULTIVERSA product suite, CoCoNet enables banks to further improve their customer experience, accelerate corporate onboarding, enhance customer service, and increase NPS (Net Promoter Score). Surfly-

Market Competition

Some of the key participants present in the global collaborative customer interface market include Cisco Systems, Inc., Oracle, Atlassian, Unblu Inc., Avaya Inc. Recursive Labs, KANA Software, OneDesk Inc., eGain and SnapEngage among others.

Attributed to the presence of such a high number of participants, the market is highly competitive. While global players such as Cisco Systems, Inc., Oracle, Atlassian, Unblu Inc., and Avaya Inc. Recursive Labs account for considerable market size, several regional-level players are also operating across key growth regions, particularly in the Asia Pacific.

  • In June 2022 - Cisco announced to work with NetApp to deliver additional hybrid cloud services and support for the FlexPod platform to extend the capabilities of Cisco Intersight and NetApp Data Fabric to support cloud-native apps, simplify workload and data management, and improve hybrid cloud operations.
  • In June 2022 - Oracle announced the next generation of Oracle Fusion Sales, a sales automation application that identifies high-quality sales opportunities and guides sellers to close deals faster. Part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial intelligence (AI), Fusion Sales automatically provides sellers with quotes, proposals, and recommended steps to help them increase productivity, close more deals, and instill confidence among buyers.

Recent Developments

  • February 2023: Cisco Systems confirmed the debut of an exciting interactive customer service platform that mixes live chat, video calling, and social networking.
  • March 2023: Oracle introduced an updated edition of its interactive consumer interface suite with new tools for handling customer discussions and offering tailored help.
  • April 2023: Atlassian purchased Unblu, a supplier of interactive consumer interfaces for the business.

Report Scope

Report Attributes Details
Growth Rate CAGR of 12.4% from 2023 to 2033
Expected Market Value (2023) US$ 22,885.7 million
Anticipated Forecast Value (2033) US$ 673,877.2 million
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Deployment Type
  • Type of User
  • End Use
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa
Key Countries Profiled
  • United States of America
  • Canada
  • Mexico
  • Brazil
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa
  • Israel
Key Companies Profiled
  • Cisco Systems, Inc.
  • Oracle
  • Atlassian
  • Unblu Inc.
  • Avaya Inc.
  • Recursive Labs
  • KANA Software
  • OneDesk Inc.
  • eGain
  • SnapEngage
Customization Available Upon Request

Key Segments Profiled in the Collaborative Customer Interfaces Industry Survey

By Deployment Type:

  • Cloud-based
  • On-Premises

By Type of User:

  • Small Enterprises
  • Medium Enterprises
  • Large Enterprises

By End Use:

  • Banking
  • Financial Services
  • Insurance
  • Travel & Hospitality
  • E-Commerce
  • Real Estate

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the CAGR from 2023 to 2033?

The CAGR for the collaborative Customer Interfaces Market is 12.4% until 2033.

What is the market’s historical performance?

From 2018 to 2022, the market expanded at a 10.3% CAGR.

What is the Europe Collaborative Customer Interfaces Market Share?

In 2022, Europe held 22% of the market share.

Who are the key Collaborative Customer Interfaces market players?

Cisco Systems, Inc., Oracle, and Atlassian are key players.

What are some key opportunities for market players?

Growing preference for cloud-based technology is a key opportunity.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Deployment Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Type, 2023 to 2033
        5.3.1. Cloud based
        5.3.2. On-Premises
    5.4. Y-o-Y Growth Trend Analysis By Deployment Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Deployment Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type of User
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Type of User, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type of User, 2023 to 2033
        6.3.1. Small Enterprises
        6.3.2. Medium Enterprises
        6.3.3. Large Enterprises
    6.4. Y-o-Y Growth Trend Analysis By Type of User, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Type of User, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By End Use , 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End Use , 2023 to 2033
        7.3.1. Banking
        7.3.2. Financial Services
        7.3.3. Insurance
        7.3.4. Travel & Hospitality
        7.3.5. E-Commerce
        7.3.6. Real Estate
    7.4. Y-o-Y Growth Trend Analysis By End Use , 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By End Use , 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Western Europe
        8.3.4. Eastern Europe
        8.3.5. South Asia and Pacific
        8.3.6. East Asia
        8.3.7. Middle East and Africa
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. USA.
            9.2.1.2. Canada
        9.2.2. By Deployment Type
        9.2.3. By Type of User
        9.2.4. By End Use
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Deployment Type
        9.3.3. By Type of User
        9.3.4. By End Use
    9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Deployment Type
        10.2.3. By Type of User
        10.2.4. By End Use
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Deployment Type
        10.3.3. By Type of User
        10.3.4. By End Use
    10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. United Kingdom.
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Western Europe
        11.2.2. By Deployment Type
        11.2.3. By Type of User
        11.2.4. By End Use
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Deployment Type
        11.3.3. By Type of User
        11.3.4. By End Use
    11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Poland
            12.2.1.2. Russia
            12.2.1.3. Czech Republic
            12.2.1.4. Romania
            12.2.1.5. Rest of Eastern Europe
        12.2.2. By Deployment Type
        12.2.3. By Type of User
        12.2.4. By End Use
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Deployment Type
        12.3.3. By Type of User
        12.3.4. By End Use
    12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. Bangladesh
            13.2.1.3. Australia
            13.2.1.4. New Zealand
            13.2.1.5. Rest of South Asia and Pacific
        13.2.2. By Deployment Type
        13.2.3. By Type of User
        13.2.4. By End Use
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Deployment Type
        13.3.3. By Type of User
        13.3.4. By End Use
    13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. China
            14.2.1.2. Japan
            14.2.1.3. South Korea
        14.2.2. By Deployment Type
        14.2.3. By Type of User
        14.2.4. By End Use
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Deployment Type
        14.3.3. By Type of User
        14.3.4. By End Use
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Israel
            15.2.1.4. Rest of MEA
        15.2.2. By Deployment Type
        15.2.3. By Type of User
        15.2.4. By End Use
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Deployment Type
        15.3.3. By Type of User
        15.3.4. By End Use
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA.
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2022
            16.1.2.1. By Deployment Type
            16.1.2.2. By Type of User
            16.1.2.3. By End Use
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2022
            16.2.2.1. By Deployment Type
            16.2.2.2. By Type of User
            16.2.2.3. By End Use
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2022
            16.3.2.1. By Deployment Type
            16.3.2.2. By Type of User
            16.3.2.3. By End Use
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2022
            16.4.2.1. By Deployment Type
            16.4.2.2. By Type of User
            16.4.2.3. By End Use
    16.5. Germany
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2022
            16.5.2.1. By Deployment Type
            16.5.2.2. By Type of User
            16.5.2.3. By End Use
    16.6. United Kingdom.
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2022
            16.6.2.1. By Deployment Type
            16.6.2.2. By Type of User
            16.6.2.3. By End Use
    16.7. France
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2022
            16.7.2.1. By Deployment Type
            16.7.2.2. By Type of User
            16.7.2.3. By End Use
    16.8. Spain
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2022
            16.8.2.1. By Deployment Type
            16.8.2.2. By Type of User
            16.8.2.3. By End Use
    16.9. Italy
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2022
            16.9.2.1. By Deployment Type
            16.9.2.2. By Type of User
            16.9.2.3. By End Use
    16.10. Poland
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2022
            16.10.2.1. By Deployment Type
            16.10.2.2. By Type of User
            16.10.2.3. By End Use
    16.11. Russia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2022
            16.11.2.1. By Deployment Type
            16.11.2.2. By Type of User
            16.11.2.3. By End Use
    16.12. Czech Republic
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2022
            16.12.2.1. By Deployment Type
            16.12.2.2. By Type of User
            16.12.2.3. By End Use
    16.13. Romania
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2022
            16.13.2.1. By Deployment Type
            16.13.2.2. By Type of User
            16.13.2.3. By End Use
    16.14. India
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2022
            16.14.2.1. By Deployment Type
            16.14.2.2. By Type of User
            16.14.2.3. By End Use
    16.15. Bangladesh
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2022
            16.15.2.1. By Deployment Type
            16.15.2.2. By Type of User
            16.15.2.3. By End Use
    16.16. Australia
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2022
            16.16.2.1. By Deployment Type
            16.16.2.2. By Type of User
            16.16.2.3. By End Use
    16.17. New Zealand
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2022
            16.17.2.1. By Deployment Type
            16.17.2.2. By Type of User
            16.17.2.3. By End Use
    16.18. China
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2022
            16.18.2.1. By Deployment Type
            16.18.2.2. By Type of User
            16.18.2.3. By End Use
    16.19. Japan
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2022
            16.19.2.1. By Deployment Type
            16.19.2.2. By Type of User
            16.19.2.3. By End Use
    16.20. South Korea
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2022
            16.20.2.1. By Deployment Type
            16.20.2.2. By Type of User
            16.20.2.3. By End Use
    16.21. GCC Countries
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2022
            16.21.2.1. By Deployment Type
            16.21.2.2. By Type of User
            16.21.2.3. By End Use
    16.22. South Africa
        16.22.1. Pricing Analysis
        16.22.2. Market Share Analysis, 2022
            16.22.2.1. By Deployment Type
            16.22.2.2. By Type of User
            16.22.2.3. By End Use
    16.23. Israel
        16.23.1. Pricing Analysis
        16.23.2. Market Share Analysis, 2022
            16.23.2.1. By Deployment Type
            16.23.2.2. By Type of User
            16.23.2.3. By End Use
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Deployment Type
        17.3.3. By Type of User
        17.3.4. By End Use
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Cisco Systems, Inc.
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
        18.1.2. Oracle
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
        18.1.3. Atlassian
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
        18.1.4. Unblu Inc.
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
        18.1.5. Avaya Inc.
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
        18.1.6. Recursive Labs
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
        18.1.7. KANA Software
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
        18.1.8. OneDesk Inc.
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
        18.1.9. eGain
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
        18.1.10. SnapEngage
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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