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Custom Printed Tape Market

Market Insights on Custom Printed Tape covering sales outlook, demand forecast & up-to-date key trends

Custom Printed Tape Market: Global Industry Analysis 2012 - 2016 and Opportunity Assessment; 2022 - 2032

Custom Printed Tape Market Outlook (2022-2032)

The custom printed tape market is likely to grow at a CAGR of 3% through 2032. The market has a current valuation of US$ 40 Bn and an anticipated valuation of US$ 55Bn by 2032.



Custom Printed Tape Market CAGR


Custom Printed Tape Market (2022)

US$ 40 Bn

Custom Printed Tape Market (2032)

US$ 55 Bn

For various reasons, the demand for custom-printed tape growth is projected to stay constant. The rapid expansion of the printing sector and the desire for beautiful packaging, brand image, and technical improvements are the most significant factors in the custom printed tape market.

Make your warehouse, register, or storage space more attractive with tape handles, which are becoming more popular among retailers.

Production companies are attempting to make business operations more eco-friendly and reduce their reliance on plastic bags; these stick-on handles apply to cartons and oversized packages of diverse sizes and shapes to help avoid polycarbonate and paper waste.

Furthermore, producers intend to eliminate wrapping tape handles from shoeboxes, electrical cartons, rolls of paper towels, and other items to reduce the carbon footprint and save money on bags. Furthermore, the manufacturer provides a box handle choice to suit any demand or expense, including customized adhesive handles with your brand or colors.

Plastics have aided the growth of e-commerce, yet surplus plastics provide a continuing concern. Competitors are developing themselves with innovations and large-scale production to supply comprehensive solutions to the separate plastics used in e-commerce to some of the top e-commerce suppliers.

These goods involve: paper reinforced Water-Activated Tape for carton closure, alternatives to plastic void fill in a range of paper wraps and crumpled paper void fill, and an alternative to the plastic padded mailer. The Makers provide edge-to-edge comfort with a 100% recyclable design.

Some of the leading organizations in the packaging sector include many tapes that can be customized and printed with texts or trademarks for promotion, security, and instructional purposes. It also has flexographic printing capabilities and color matching services, allowing it to produce the boldest, sharpest, most cost-effective color and graphic effects possible—all at a fair cost to the customer.

The rising need for printed tape in the food and beverage sector for packaging, promotion, and branding services is driving up the demand for the printed tape industry. As a result, producers are supplying safety of goods in transportation and simplicity of categorization, increasing demand for it.

Printed tape is used for printing brands and names and wrapping for enterprises with a market footprint, resulting in solid product penetration in various areas. Manufacturers are increasingly shifting to software-focused technologies, resulting in the production of high-quality tapes with multicolor printing. Rising development has fueled high-precision fast printing, causing massive industry expansion.

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Custom Printed Tape – Market Overview

Custom printed tapes are considered as an alternative solution to the costly printing on cartons. It is the best option for the marketer to emphasize on logo and name of the company. Custom printed tapes turn normal carton into highly visual promotional tools and we can say that it is an economical promoting tools of the company product and brand.

Custom printed tapes are also used for the purpose of tamper-proof security. It cannot be broken and released without detection and it warns the recipient not to accept traded goods with a broken seal. Apart from providing security and visual appeal, the custom printed tapes also help in immediate recognition of the package and water resistance to secure the package from the water.

Due to these added features, custom printed tapes demand is increasing and its market is expected to register tremendous growth during the forecast period

Custom Printed Tape - Market Dynamics

Growth in demand for custom printed tape market is expected to remain stable for various reasons. Firstly, the quick rise in the printing industry along with the demand for attractive packaging, product differentiation, and technological advancements are the key drivers for the growth in the custom printed tape market.

In addition, the rise in the e-business positively affects the growth of the custom printed tape market because it is used for the packaging of boxes. Custom printed tape is used in a wide range of applications, such as striping of goods, brand enhancement, and customized printing. In addition, printing on tapes is more convenient than printing on boxes and other materials.

This is also one of the key factors contributing to the growth of the global custom printed tape market.  The demand for custom printed tape is rising due to the packaging of various goods for shipping and logistics.

The increasing shipping and logistics of the products through e-commerce is also fuelling the demand for the custom printed tape. The restraint which may resist the growth of the custom printed tape market is the higher cost of the high-quality printing.

Ismail Sutaria
Principal Consultant
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Custom Printed Tape Market - Regional outlook

Custom printed tape market has been segmented on the basis of the region into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and Latin America. Among these regions, North America and Europe are expected to collectively dominate the market throughout the forecast period.

However, many tape suppliers and converter companies are investing in Asia Pacific to tap the demand and potential of the custom printed tape. Latin America and Middle East & Africa are expected to witness slow and steady growth during the forecast period.

In North America, Europe, and Asia Pacific, Europe is expected to create maximum incremental opportunities in terms of revenue for companies involved in custom printed tape. However, China and India based tape manufacturers are looking to make most of the opportunity offered in terms of revenue from the global custom printed tape market.

Custom Printed Tape Market

Key players

Few of the key players identified across the globe in the custom printed tape market are Uline, Inc., Mas Corporation, 3M Company, Sonoco Products Company, Custom Tapes, Inc., UK Industrial Tapes Ltd., Watershed Packaging Ltd, POLI-TAPE Klebefolien GmbH, etc.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

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The report covers exhaust analysis on

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes

  • North America (U.S., Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, U.K, Spain)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, ASEAN, Australia & New Zealand)
  • Japan
  • Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Custom Printed Tape - Market Segmentation

The custom printed tape market is segmented on the basis of thickness, material, and end-use industry.

On the basis of thickness, the custom printed tape market is segmented into –

  • Up to 40 microns
  • 40 to 70 microns
  • 70 to 100 microns
  • Above 100 microns

On the basis of material, the custom printed tape market is segmented into –

  • Polyethylene (PE)
  • Polypropylene (PP)
  • Polyvinyl Chloride (PVC)
  • Bi-axially Oriented Polyethylene Terephthalate (BOPET)
  • Others

On the basis of end-use industry, the custom printed tape market is segmented into –

  • Food & beverages
  • Agriculture
  • Electronics
  • Textile
  • Construction
  • Others

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Custom Printed Tape Market