The market for global dog dental chews was worth USD 2,608.6 million in 2024. Dog Dental Chews segment grow back in 2025 notice a huge demand, which resulted in to USD 2,731.2 million in 2025. During the forecast era of 2025-2035, the worldwide sales are predicted to grow at a rate of 5.2% CAGR and the Final market value will be USD 4,529.6 million in 2035.
Imagine a dog daydreaming of dental chews, the hard formula that jump-started canine oral care and solved such pesky problems as plaque buildup, gingivitis and halitosis. With pet owners increasingly looking for convenient, non-invasive dental hygiene solutions, dental chews provide a practical and appealing entry point for dogs. With increasing awareness around pet health, consumers are looking for products that lead to improved longevity and quality of their pets' lives.
Demand is also being driven by the growing trend of pet humanization. Pet parents are treating pets like family and are increasingly willing to pay for specialized and premium products. Top brands like Greenies, Pedigree Dentastix, and Virbac have released vet approved, breed and age specific formulations. As consumer interest in cleaner-label pet products increases, the market is also experiencing growth for grain-free, organic and natural ingredient-based chews.
| Attribute | Description |
|---|---|
| Estimated Industry Size (2025E) | USD 2,731.2 million |
| Projected Industry Value (2035F) | USD 4,529.6 million |
| Value-based CAGR (2025 to 2035) | 5.2% |
With continued urbanisation and growing pet ownership worldwide (especially in countries in Asia and Latin America), there are rich opportunities to expand these markets. Retailers and DTC brands are increasing visibility via subscriptions and e-commerce channels to meet demand. The key distribution channels include pet-specialty retailers, online marketplaces, and veterinary clinics, which are all gaining momentum.
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This table provides a comparative analysis of the variation in compound annual growth rate (CAGR) witnessed in the global dog dental chews market during the six month spans of the base year (2024) and the current year (2025), helping capture crucial momentum shifts in the market. H1 stands for January through June, while H2 is July through December.
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 4.9% |
| H2 (2024 to 2034) | 5.0% |
| H1 (2025 to 2035) | 5.1% |
| H2 (2025 to 2035) | 5.3% |
The dog dental chews market is expected to respond modestly in the first half (H1) of 2025, with a year-on-year (YoY) CAGR of 5.1%, accelerating slightly to 5.3% in the second half (H2). H1 lists a 20 BPS boost versus the 2024 baseline, and H2 shows a 30 BPS gain. The strong growth in this period reflects a wider macro sense of positive growth on pet demand for preventive health care and new treat delivery formats.
The Tier 1 players in the Dog Dental Chews Market consist of an embrace of multinational pet food conglomerates who are typically recognized global brands with extensive distribution networks and a wealth of consumer trust. Purina and Blue Buffalo Company however are at the top in this tier. NestlÉ Purina has amassed considerable equity with its DentaLife and Busy Bone product lines reaching the high and low ends of the consumer spectrum, from value buyers to premium shoppers.
General Mills' Blue Buffalo has also dominated the natural/holistic pet food space despite competing in the same category with smaller businesses with its Blue Dental Bones, due to heavy advertising focused on natural ingredients and vet-recommended formulas. Data-driven pet wellness campaigns, retail dominance and broad product lines all help the companies keep their competitive edge.
Tier 2 is comprised of a range of established specialty brands and manufacturers that lean toward health-forward dental treats. And the Greenies brand, owned by Mars Petcare, is in this tier because of its laser-focus on the area of dental health, its endorsements by veterinarians, and its broad distribution on e-commerce platforms and in retail stores.
Red barn, which makes natural and grain-free chews, has built a devoted following by appealing to mindful pet parents seeking minimally processed treats. Mimi Kim of The Missing Link®, best known for its supplements, entered the dental chew space with functional formulations for this crossover consumer of dental and nutritional products. These brands often conduct R&D and work with pet care professionals to build credibility in the functional treat space.
Tier 3 is formed of emerging start-ups and niche brands taking advantage of booming thirst for natural, organic and clean-label dental chews. A DTC-forward brand, Jinx promotes itself as modern and clean-label, as well as premium-positioning its offerings with human-grade ingredients and artisanal branding in a bid to attract millennial and Gen Z dog parents.
Pet Dine is, mostly - it’s a contract manufacturer, and sort of a behind-the-scenes influencer - helping new and private-label brands get to market with custom dental chew formulas. It highlights sustainability, plant based ingredients and eco-friendly packaging concepts that appeal to environmentally-conscious consumers. Luscious Pet Food (Asia): A regional cost/scale manufacturing advantage that is entering overseas markets via private label/OEM contracts.
Rising Focus on Pet Oral Health as a Preventive Measure
Shift: When it comes to their pets, owners are treating them more and more like family members - that's even extending to their health. Oral hygiene specifically has become more popular with veterinarians emphasizing its importance in preventing the acute periodontal disease that encompasses more than 80 percent of dogs over the age of three. That has increased demand for functional chews that are formulated not simply as treats but as tools for everyday dental cleanness.
Strategic Response: Mars Petcare’s Greenies, a brand of dental chews marketed as veterinarian-recommended products that work to eliminate tartar and plague buildup, has become a market leader. The company has also put money behind educational efforts, leading to a 14% increase in year-over-year sales. Similarly, Nestlé Purina recently extended its DentaLife portfolio to include chews in various sizes for dogs of all ages to meet pet parents’ needs for customized oral care innovations.
Increase in Natural and Grain-Free Diets
Shift: Consumers are examining pet food labels like they do their own food. Then there’s the growing appeal of chews with natural ingredients and no grains or gluten and no artificial ingredients. This transition is driven by concerns regarding pets’ allergies and sensitivity to digestion.
Strategic Response: WellPet’s WHIMZEES line has stepped up, manufacturing plant-based dental chews and omitting artificial ingredients, colors, and preservatives. Sales of WHIMZEES were up 21% as rock alike at crisper labels. SmartBones (from Spectrum Brands) launched new grain-free varieties and vegetable-based chews fortified with vitamins and minerals, making it more appealing in the natural pet wellness space.
Premiumization and Functional Ingredient Inclusion
Shift: According to (detailed with presentation slides) by (which surveys pet owners for data), pet parents are willing to splurge on more expensive dental chews that provide additional health benefits, like fresh breath, joint support or immunity boosting. This premiumization trend is fueled by the humanization of pets as well as the increasing demographic of affluent pet parents.
Strategic Response: In line with multifunctional expectations, Virbac has integrated enzymatic formulations into its C.E.T. VEGGIEDENT chews to affect tartar control while also supporting gut health. Bocce’s Bakery, a maker of artisan pet treats, launched functional dental chews formulated with superfoods including parsley, coconut oil and turmeric. These offerings resonate with pet parents who want holistic wellness in every bite.
Growing Demand for Breed- and Size-Specific Products
Shift: As dog ownership becomes more diverse, there is an increasing demand for products that address specific needs for dogs based on size, breed and age. Small breeds need softer chews, while large dogs need tough designs to remove plaque from their teeth.
Strategic Response: Pedigree Dentastix has expanded its product line to accommodate all dog sizes, mini to XL breed, unique chew shapes and hardness levels. VetIQ Minties has a similar development of a range with tailored sizing and chew strength which has led to them gaining a considerable market share with retail chains and pet specialty stores.
Growth of Dental Chews (DTC and Subscription-Based)
Shift: One area where e-commerce and direct-to-consumer (DTC) models have spread widely is within the pet care sector, especially in the treats space. Convenience, tailored options, and auto-refill plans are powering subscription-based growth for dental chews.
Strategic Response: BarkBox has launched a subscription option for dogs where the monthly package includes toys, treats, and dental chews. This not only helps build repeat purchase behavior but also regional loyalty to a brand. Meanwhile, Chewy. With seamless reorder capabilities and personalized recommendations, com and Amazon Private Label Wag have honed their dental chew offerings resulting in a 19% increase in dental chew auto-ship subscriptions in 2024 alone.
Increasing Veterinarian Impact On Product Selection
Shift: Veterinarians remain trusted sources for pet health - dental chews placement in veterinary practice drives significant revenues by veterinarians' endorsement recommendations. But an increasing number of brands are seeking veterinary support and conducting clinical studies to substantiate claims of efficacy.
Strategic Response: One dog care product maker, Hill’s Pet Nutrition (a subsidiary of Colgate-Palmolive), has called its Prescription Diet Dental Care Chews “clinically proven” products, which multiple studies help built credibility. VOHC-Approved Greenies - Behind their VOHC seal, Greenies dominates shelf space in veterinary clinics and premium pet retailers. Forward-thinking veterinary positioning has expanded Greenies’ penetration in the senior pet segment, which ranks dental health as a top concern.
Trends in Sustainability and Eco-Friendly Packaging
Shift: And sustainability is influencing purchasing behavior, even in the pet product arena. Brands that practice sustainability, such as biodegradable materials, recyclable packaging, and ethically produced ingredients, are being sought out by eco-friendly consumers.
Strategic Response: The Honest Kitchen has launched dental chew products packaged using fully recyclable materials and is committed to sourcing ingredients using transparent supply chains that prioritize sustainability. The company’s recent “Planet-Friendly Pet” initiative has gained traction on social media as well as a 10 percent increase in brand engagement. Likewise, WHIMZEES by Wellness is consciously sustainable in animal-derived ingredients and manufacturing processes, which speaks to younger, eco-friendly pet owners.
The following table shows the estimated growth rates of the top five territories projected to exhibit high consumption of dog dental chews through 2035.
| Countries | CAGR (2025 to 2035) |
|---|---|
| USA | 6.1% |
| Germany | 5.2% |
| China | 7.6% |
| Japan | 4.3% |
| India | 8.4% |
The USA dog dental chew market remains the highest valued market across the globe owing to high pet ownership and growing humanization of pets. Americans are treating dogs more like family members, and that means prioritizing their health, including dental hygiene. Most veterinarians recommend a dental chew, a preventative for plaque and tartar buildup, and brands from Greenies to Milk-Bone and Pedigree Dentastix have seized this need with vet-approved functional treats.
Another growing premiumization trend is leading pet owners on the hunt for chews with functional benefits, including breath-freshening, joint support or all natural formulations. In the retail channel, Chewy and Amazon, among others, are seeing increased traffic trends for repeat purchases of dental care products for dogs, which is a good indication of customer loyalty and a strong preference for subscription.
The dog dental chew market in Germany mirrors the greater focus in the country on animal welfare and preventive health. German consumers are more ingredient shrub and sourcing sensitive, and there is demand for natural, organic and grain free dental chews. Holistic pet care is gaining popularity, with dog owners wanting dental care products without synthetic additives.
Brands such as 8in1 Delights and Bosch Tiernahrung are reacting with cleaner-label alternatives and packaging that highlights dental efficacy. Germany’s highly regulated pet food sector and plentiful top-flight veterinary care are also helping customers make informed decisions. Specialized pet retailers and e-commerce platforms are also becoming an important source for educating consumers and presenting customized dental solutions, based on breed, age and health need.
China’s rapidly expanding pet economy is also producing a marked increase in dog dental chew consumption. Pet wellness - particularly, oral care - is becoming a growing priority among pet owners who also happen to be urban millennials with disposable income. There is a clear preference for imported products that have been vetted by professionals as faith in outside standards and certifications increases.
Brands like Virbac and Pedigree are gaining traction with local players already innovating in this space with traditional Chinese medicinal herbs for additional functional benefits. JD and other digital platforms which have sprung up digitally Leveraging e-commerce platforms such as JD.
Consider Japan’s dog dental chew sector, which mirrors a growing demographic trend - an aging dog population thanks to advances in pet healthcare. Products such as dental chews for senior dogs targeting age-related problems like sensitive teeth and decreased chewing strength are popular. Soft-textured, easy-to-digest options are becoming ever more popular, with companies including Unicharm and Petio adapting their ranges accordingly.
The size of living spaces also churns into the kind of snacks pet owners end up buying-compact, low-odor, multifunctional products are quite preferred. Japanese consumers value hygiene and quality, choosing locally made, environmentally friendly packaged products that will provide them with both health and aesthetic benefits.
The growth of India's dog dental chew market is also driven by factors such as urbanization, increasing disposable incomes, and a shift in the consciousness of people towards pets as companion animals. With increasing pet owners seeking guidance in veterinary clinics and online forums, awareness about canine oral health is on the rise. Dental chews are now widely marketed as a necessity for overall pet hygiene, no longer merely an indulgence.
International brands such as JerHigh and Purina are capitalising on this growing demand through both retail and online channels, while native companies have also been bringing budget-friendly options targeting first-time pet owners to market. Pet expos, veterinary wellness camps, and targeted influencer campaigns via Instagram and Youtube are helping in brand engagement and product education in tier-1 and tier-2 cities.
| Segment | Value Share (2025) |
|---|---|
| Dental Sticks (By Product Type) | 47.2% |
There is even a well-known product in the dog dental chews market, dental stick, which can easily promote dog bones and dental cleaning. Their textured surfaces provide an effective means of plaque and tartar control, combating one of the most prevalent health problems in pets, dental disease.
In North America and Europe, consumers are progressively choosing daily oral hygiene routines for their pets, and dental sticks are a convenient way to achieve this. In the early 2000s, major brands like Pedigree Dentastix and Greenies marketed to this growing trend by creating variations in flavor, chew-resistance, and additional health-based ingredients (such as probiotics or calcium) to add to the mix.
Moreover, dental sticks are commonly and widely marketed with vet recommended functional health claims which further assures consumer confidence. Urban pet parents and millenial dog owners who care about wellness and preventive care have been driving growth in the segment. Furthermore, over-the-counter availability and the presence of subscription services offered by online pet retailers have also aided the continued visibility and utilization of dental sticks.
| Segment | Value Share (2025) |
|---|---|
| Adult (By Age) | 59.6% |
The highest consumer segment of dental chews is adult dogs, as they are largely active dietary and oral hygiene consumers. Owners are more aware of the fact that regular dental care during a dog’s adult years can help prevent future problems, like periodontal disease and bad breath.
This knowledge is apparent in increasing queries of chews that not only come with the teeth-cleaning action but additionally contribute to immunity, digestion or joint coverage-driving demand for multi-functional merchandise. Pet food and health brands, including both Blue Buffalo and Purina, have to respond by introducing adult-specific dental chews that benefit a multitude of health areas and are often fortified with vitamins and minerals.
Adult-oriented dental chews are becoming more affordable in many of the developing markets across Asia and Latin America, where improved pet ownership trends and disposable incomes are climbing. Also, retail promotions and educative packaging are inducing impulse purchases in the pet stores and supermarkets. The segment is projected to continue to be dominant as adult dogs usually represent the longest period in a pet’s lifecycle.
Some of the leading dog dental chews manufacturers, including Purina, Greenies and Blue Buffalo Company, have cemented their presence in the global dog dental chews market by amalgamating science-backed formulations, consumer knowledge and extensive retail distribution.
The dental chews offered by these brands successfully capture the burgeoning demand derived from the pet humanization trend and growing focus on oral health, not only freshening breath and cleaning teeth, but also providing overall pet wellness benefits. More than their well-known vet endorsements, ingredient transparency and product efficacy have allowed them to dominate both mature and emerging pet care markets.
Innovation in products and functional formulation become competitive levers in this industry. Brands are adding superfoods, enzymes, and probiotics to dental chews to make them seem to go beyond oral care to targeting immunity, digestion, and joint health.
Meanwhile, cleaner labels, grain-free offerings and VOHC (Veterinary Oral Health Council) approvals are increasingly becoming key differentiators, particularly among health-focused pet moms and dads. Pet owners are looking for products that align with their environmental values, and as such packaging sustainability and sourcing ethics are growing in importance.
Strategic initiatives like e-commerce expansion, new flavor launches and direct-to-consumer subscription models are allowing leading brands to access a much wider base of digitally savvy pet owners. At the same time, demand is soaring globally - especially from North America, Europe and the fast-growing Asia-Pacific pet markets - where companies are fueling R&D investments, local production facilities and co-manufacturing partnerships to scale rapidly.
For instance
The Dog Dental Chews market is projected to reach USD 2,731.2 million in 2025.
By 2035, the market value is expected to grow to USD 4,529.6 million.
The market is projected to grow at a CAGR of 5.2% from 2025 to 2035.
Key players in the Dog Dental Chews market include Jinx, Redbarn, PetDine, The Missing Link®, Earthly, Inc, Greenies, Luscious Pet Food, Purina, and Blue Buffalo Company.
Growth in the Dog Dental Chews market is expected to be driven by increasing pet ownership, greater awareness about pet dental health, the rising trend of premium pet care products, and improvements in the availability of specialized, effective dental products.
The industry is categorized into rawhide chews, dental bones, dental sticks, and others.
The industry is trifurcated into puppy, adult, and senior.
Dog dental chews are available in different flavors like chicken, beef, peanut butter, and others.
Applications of dog dental chews include oral care, entertainment, and nutritional supplementation.
Sales channels include supermarkets, convenience stores, drugstores, and online retailers.
The industry analysis covers key countries across North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
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Dog Dental Chews Market
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