Dog Dental Chews Market Outlook from 2024 to 2034

The global dog dental chews market is estimated to be worth USD 2,608.6 million in 2024 and is projected to reach a value of USD 4,555.9 million by 2034, reflecting a CAGR of 5.2% over the forecast period.

Dental chews control around 1/4th of sales in the pet chew market as of 2024. Dogs being seen as family members is a big reason why chews are getting popular. People want treats that match their own healthy eating habits, like organic or natural choices. Dog owners care more about their pets' health now. They want treats that help with things like teeth, joints, or weight. Companies are making special treats for these needs.

People are willing to spend more on fancy treats for their pets. They see them as luxury items. This has led to more gourmet treats with special ingredients and flavors. Companies keep making new treats to fit different tastes. They add new flavors and types, like jerky or dental sticks. This helps the industry grow and keeps customers interested.

Revenue of key manufacturers from dental chews for dogs over the past few years shows that growth for new players due to shifting pet owner’s preferences for dental care of their pet. More people are getting dogs, especially younger adults and older people whose kids have left home. This means more demand for pet treats and chews. It's a chance for companies to reach more customers.

Attributes Description
Estimated Global Dog Dental Chews Market Size (2024E) USD 2,608.6 Million
Projected Global Dog Dental Chews Market Value (2034F) USD 4,555.9 Million
Value-based CAGR (2024 to 2034) 5.2%

More guardians are actively seeking artificial additives and preservatives-free dental supplements to maintain overall health of their pets including dental care. Chews that come with new and popular flavors have been gaining widespread popularity across regions.

Pet parents are ready to expend more on high-quality chews, perceiving them as a luxury or premium indulgence for their pets. This driver is leading to the appearance of classy and gourmet treats, integrating superior ingredients and exceptional flavors.

To satisfy the diverse preferences of dog owners, key players are consistently innovating newly shaped chews and intensifying their products. This includes introducing new flavors, textures, and formats, such as chewable bones, dental sticks, and interactive puzzle treats. The energy for invention and diversity fuels the progress and keeps consumers engaged.

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Key Industry Highlights

3D Printing Revolutionizes Dog Oral Chews with Custom Shapes and Flavors

Three-dimensional (3D) printing technology for the pet food industry is developing new shapes and structures of dog oral chews, reshaping this business landscape with innovation. Dog dental chews market players are actively using latest technological advancements to develop new varieties in flavors like chicken, beef, peanut butter, etc. Moreover, these products are gaining popularity among consumers.

Concerns about Oral Health of Pets Spurring Demand for Chews

Consumers of target products have started to regularly observe the oral condition of dogs to keep their dogs away from diseases like periodontal disease, gum bleeding, bad breath, etc. Not all pet owners have that much time to brush their dog’s teeth regularly or take them for professional treatments. This scenario is helping key manufacturers to strengthen their products across several regions.

Social Media Trends Shape Pet Owners' Choices in Dog Treats and Chews

The influence of social media platforms cannot be undervalued in determining pet owners' behavior. Influencers and pet-centric communities on platforms like Instagram and YouTube have a significant impact on pet owners' purchasing decisions as these affect what people buy for their pets.

They initiate trends and make people desire for specific chews for their dogs. They highlight new products, generate trends, and drive customer interest, thus inducing the demand for the target products.

2019 to 2023 Global Dog Dental Chews Sales Outlook Compared to Demand Forecasts for 2024 to 2034

The global dog dental chews market increased at a CAGR of 4.6% from 2019 to 2023. Projections suggest that expenditure on dog dental chews is going to rise at a 5.2% CAGR over the next ten years.

According to new data, the global dog chews industry is anticipated to experience prosperous growth in the coming decade due to the increasing adoption of dogs by millennials and the growing trend of treating pets as family members.

As more dog owners consider their furry companion part of the family, they are willing to spend more to enhance their pets' quality of life. Continuous innovation and substantial investments in research and development of new products by industry leaders will also drive growth in the global dog chew industry.

In Europe, thousands of families own one or more dogs, indicating high levels of dog ownership across the continent. The high demand for dog chews is closely linked to the increasing number of households owning pets.

The dog dental chews market is growing due to a trend for premium and organic pet care products. People are increasingly choosing sustainable and eco-friendly dental chews. There's also a rise in personalized dental care products made to suit each pet's specific needs.

Looking ahead, the future of this industry seems bright, with more growth expected. Advances in making new products and selling them online are likely to help the industry grow even more. Innovations in how these products are made and what they're made of are making them more effective and appealing. Pet parents are seeking products made with high-quality ingredients and are free from artificial additives, preservatives, and fillers.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Comparative Market Overview

This section offers a comprehensive evaluation of two interrelated industries apart from the dog dental chews industry: the global pet oral care industry and the global pet treats and chews industry.

The global pet oral care industry positively impacts the dog dental chews market by increasing awareness of pet dental health. It encourages more purchases of dental chews. However, it can also negatively impact it by introducing competing products like oral rinses.

The global pet treats and chews industry positively impacts the studied market by expanding the variety of available chews. On the downside, it can lead to market saturation, making it harder for individual products to stand out.

Pet Oral Care Industry Assessment:

Regular check-ups at private pet clinics are very expensive. Dental treatment for pets prevents dental issues like periodontal disease caused by bacteria in the mouth. Customer demand to address these issues is expected to increase sales of pet oral care products.

An increase in oral disorders like tartar is expanding the pet oral care industry. Pet owners now see their pets as family members, making dental health important. They want organic and non-harmful products, influencing industry focus.

Attributes Description
Related Market Pet Oral Care Industry
CAGR (2024 to 2034) 3.3%
Growth Factor Rising awareness about the importance of oral hygiene in pets to prevent diseases
Opportunity Market for high-end, premium oral care products with advanced formulations
Key Trends Demand for easy-to-use products like dental wipes and water additives

Pet Treats and Chews Market Assessment:

People prefer health-based treats and chews that benefit pets' health. This trend can help the industry grow. Pet treats are seen as rewards and also give pets needed nutrients.

A new trend is the interest in clean-labeled, less-processed treats with organic ingredients. Market participants are developing various flavors and organic ingredients, using claims like organic, natural, and paraben-free to appeal to pet owners. For example, the 'Poochless' brand offers organic vegetable treats for dogs in their 'Goodoggy' product line.

Attributes Description
Related Market Pet Treats and Chews Market
CAGR (2024 to 2034) 5.2%
Growth Factor Expansion of online platforms makes a variety of treats and chews easily accessible
Opportunity Preference for treats made with natural and organic ingredients
Key Trends Personalized treat options based on pet preferences and dietary needs

Country-wise Insights

The table below highlights estimated growth rates of the dog dental chews market in key countries. The United States and the United Kingdom are predicted to remain at the top in terms of market size. However, France and India are set to exhibit high dog dental chew consumption, recording CAGRs of 5.8% and 6.3%, respectively, through 2034.

Countries CAGR 2024 to 2034
United States 4%
Germany 4.7%
United Kingdom 5.2%
France 5.8%
India 6.3%

The United Kingdom to Retain Dominance in Dog Dental Chews Sales in Europe

Demand of target products in the United Kingdom is expected to rise at a CAGR of 5.2% during the forecast period. By 2034, the dog dental chews market size in the United Kingdom is calculated to surpass USD 532.4 million.

The ongoing tendency of veganism amid sustainability trends across the country has led to an increase in the sales of plant-based chews. Vegan pet owners tend to extend their dietary habits and practices to their four-legged friend, resulting in a surge in demand for plant-based treats and chews, which, despite their higher price, have proven to be the fastest-growing segment in the United Kingdom.

Retail Expansion Boosts Accessibility of Dog Dental Chews in the United States

Sales of dental chews for dogs in the United States are expected to surge at a CAGR of 4% over the forecast period. With a valuation of USD 1,002.7 million, the United States is poised to dominate the global dog dental chews market as well as the regional market.

Growth will mainly be driven by dental bones, which are expected to outpace dental stick sales. Key players are also expanding their dog chew product lines to cater to this growing demand. The widespread availability of various retail channels, including pharmacies, pet food stores, and online platforms, enhances product accessibility and convenience for consumers across the country.

India's Love for Pets Spurs Development of Innovative Dog Dental Treats

Consumption of dog dental chews in India is projected to increase at a CAGR of 6.3% over the next ten years. By 2034, the total dog dental chews market size in India is forecasted to reach USD 259.9 million.

The pet parenting culture in India places high value on the health and wellness of pets, with an increasing focus on dental health and preventive healthcare practices. Dental diseases and oral hygiene concerns are common among dogs. This is prompting more Indian pet owners to actively seek effective solutions for their pets' dental health.

India's rich culture of love toward animals is contributing to the development of advanced and efficacious dog dental chews. Busy lifestyles and long working hours among pet parents make it challenging to dedicate sufficient time to regular dental cleaning for dogs. Dog dental chews come in here as a convenient option for this very purpose.

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Category-wise Insights

Sales of dog dental chewable bones are projected to register a CAGR of 4.5% from 2024 to 2034. The dental bones segment is anticipated to account for 41.4% of the dog dental chews market share in 2024.

The online pharmacies segment is anticipated to advance at 5.8% CAGR during the projection period. As of 2024, online pharmacies are expected to account for 26.8% of the industry share.

Popularity of Chewable Bones Lies in Mental Pleasure of Dogs

Segment Dental Bones (Product Type)
Value Share (2024) 41.4%

The higher appeal of bones lies in their variety of shapes and flavors, unlike other delivery formats that often require measuring, mixing, or preparation. When it comes to bones, dogs are always eager to get them as soon as possible. Dogs enjoy gnawing on bones, which provides mental stimulation and alleviates boredom. Moreover, chewing also helps relieve anxiety and stress.

Online Pharmacies Lead Dog Dental Chews Sales

Segment Online Pharmacies (Sale Channel)
Value Share (2024) 26.8%

The rapidly growing popularity of online pharmacy websites is linked to the easy availability of products on these platforms. Online medicine platforms provide customers with easy access to a wide range of products compared to traditional platforms. They offer convenience and accessibility, allowing consumers to browse and purchase required products from the comfort of their homes.

This diverse selection option enables consumers to explore different brands, formulations, and price points, empowering them to make informed choices that best suit their needs and preferences. Convenient delivery options, including home delivery and express shipping, make it easy for customers to receive their dog chews on time.

Competition Outlook

The dog dental chews market encompasses a diverse and dynamic competitive landscape. Leading dog dental chew manufacturing companies are focusing on research and development, sustainable sourcing, and new formulations. They are also emphasizing environmentally friendly practices and product certifications to meet the increasing demand for natural and sustainable ingredients.

Manufacturers are also seeking to maintain their market position by prioritizing product quality, innovation, and catering to diverse customer preferences. Dog dental chew producers are innovating with new ingredients and flavors, such as chicken, beef, and peanut butter, to enhance the benefits of their products.

Industry Updates

  • Pet care brand NPIC launched new dental chews for dogs, Flossta by N-bone, in March 2024. The new chew was designed with a floss-like form factor to help clean teeth and gums in hard-to-reach places, according to the company.
  • In February 2024, Blue Buffalo launched a new dental chew for dogs made with natural ingredients. The chew design, which was patented by parent company General Mills in December 2023, features 50 ridges and grooves that help clean teeth, support gum health, and freshen breath.

Leading Dog Dental Chew Brands

  • Jinx
  • Redbarn
  • PetDine
  • The Missing Link®
  • Earthly, Inc
  • Greenies
  • Luscious Pet Food
  • Purina
  • Blue Buffalo Company, Ltd.
  • Others

Key Segments of the Report

By Product Type:

Based on product type, the industry is categorized into rawhide chews, dental bones, dental sticks, and others.

By Age:

In terms of age, the industry is trifurcated into puppy, adult, and senior.

By Flavor:

Dog dental chews are available in different flavors like chicken, beef, peanut butter, and others.

By Application:

Dog dental chews find applications in oral care, entertainment, and nutritional supplementation.

By Sale Channel:

Different sales channels include supermarkets, convenience stores, drugstores, and online retailers.

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

Frequently Asked Questions

What is the current value of the dog dental chews market?

The industry value is estimated at USD 2,608.6 million in 2024.

At what rate did the sales for dog dental chews grow between 2019 and 2023?

Sales of dog dental chews increased at 4.6% CAGR between 2019 and 2023.

Who are the leading manufacturers of dog dental chews?

Jinx, Redbarn, PetDine, The Missing Link®, Greenies Luscious Pet Food, and Blue Buffalo Company, Ltd.

Which region will garner a significant value share in 2024?

North America is projected to hold a revenue share of 23.3%.

What share does Europe account for the sales of dog dental chews in 2024?

Europe holds a 40.3% share of the global sales for dog dental chews.

Table of Content

1. Executive Summary

2. Industry Introduction, Including Taxonomy and Market Definition

3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Product Type

    6.2. Age

    6.3. Application

    6.4. Sales Channel

    6.5. Flavour

    6.6. Region

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type

    7.1. Rawhide Chews

    7.2. Dental Bones

    7.3. Dental Sticks

    7.4. others

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Age

    8.1. Puppies

    8.2. Adult

    8.3. Seniors

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Application

    9.1. Oral care

    9.2. Entertainment

    9.3. Nutritional supplementation.

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel

    10.1. Supermarkets

    10.2. Convenience stores

    10.3. Drugstores

    10.4. Online Retailers

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Flavour

    11.1. Chicken

    11.2. Beef

    11.3. Peanut Butter

    11.4. Others

12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    12.1. North America

    12.2. Latin America

    12.3. Europe

    12.4. East Asia

    12.5. South Asia

    12.6. Ocenia

    12.7. Middle East and Africa

13. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Oceania Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

19. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

20. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries

21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

22. Company Profile

    22.1. Jinx

    22.2. Redbarn

    22.3. PetDine

    22.4. The Missing Link®

    22.5. Earthly, Inc

    22.6. Greenies

    22.7. Luscious Pet Food

    22.8. Purina

    22.9. Blue Buffalo Company


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