Increasing humanization of pets coupled with the growing adoption of dogs as pets has triggered unprecedented growth of the pet foods industry. The global market for dog food flavours is mainly driven by the growing trend of pet parenting, and the leading market players are capitalizing on the trend by introducing innovative dog food flavours.
Increasing focus of pet parents on the health conditions and nutritional needs of dogs will also influence the growth prospects of the dog food flavours market.
Pet parents are carefully choosing the dog food products based on the ingredients used in the products, in order to ensure that the product helps fulfill the nutrition needs of their dogs.
Manufacturers along with other stakeholders in the global dog food flavours market are increasing focus on introducing products with healthier ingredients while experimenting with flavour innovation.
Ultimately, growing demand for innovative dog food products will contribute to the growth of the global dog food flavours market in the coming years.
The ever evolving concept of pet parenting is taking a new turn around the world as a majority of pet parents are inclined towards considering their pets as a part of their family.
The rapid move towards pet parenting is consequently showing an impeccable impact on the dog food and pet care industry.Furthermore, the global trend of pet pampering is reaching an all-time high with the millennials developing a deeper relationship with their pets.This is further influencing the purchasing decisions of pet parents, especially from the younger generations.
A majority of dog parents are willing to choose dog food products that are high in nutrition as well as good in taste, and thereby, pet palatability is also emerging as an important factor driving purchase decisions of pet parents from the millennial generation.
In the coming years, growing trends of pet pampering, pet palatability, and pet parenting are expected to significantly influence the important trends in the dog food flavours market. The use of healthier and tastier ingredients may prove profitable for market players to maintain an edge in the global dog food flavours landscape.
The rise of veganism is no longer restricted to the humans’ food industry, but the trend is also growing strong in the pet care and pet food industry.A mounting number of pet parents are turning to veganism after having a strong belief that vegan food products are more nutritious than their conventional counterparts, and thereby making the similar choice while choosing dog food products.
This is expected to have a paramount influence on the upcoming trends in the dog food flavours market, as end users are expected to show more inclination towards the products with vegetarian and natural ingredients.
The demand for dog food flavours with vegan ingredients along with a vast functionality is expected to increase significantly in the coming years.
Leading players in the dog food flavours market are investing heavily in research & development to bolster the implementation of vegan ingredients in their products and ensure that these ingredients exhibit similar nutritional properties as meat-based variants.
Based on the geographical factors, the dog food flavors market is broadly segmented into seven regions - North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.
A majority of global leaders in the dog food flavours market are situated in the United States of America (U.S.), and this is naturally influencing growth prospects of the North American market for dog food flavours market.
Market players in the region are closely watching the rise in the wave of veganism to cater to the changing needs of end users in the U.S. and Canada. Furthermore, the demand for dog food flavours with vegetarian and natural ingredients that create meaty flavours is also expected to remain high across this geography.
The European market for dog food flavours is also expected to witness similar trends along with the positive growth prospects in the coming years.Furthermore, a mounting number of leading players in the global dog food flavours market are making a move towards the Asia Pacific region to capitalize on the newly introduced pet parenting culture in developing Asian countries.
In June 2020, Nulo, Inc. - a leading brand that produces and distributes pet food products including super premium pet food and treats - announced that it has launched a new line of flavored water supplements that can enhance dogs’ diets and maximize hydration.
The company stated that it is introducing four flavours - pork tenderloin, rotisserie chicken, beef brisket, and roasted lamb. The other ingredients of these water supplements include natural flavouring agents along with vitamin B12, branched-chain amino acids (BCAAs), along with sodium and potassium.
In May 2020, West Paw, Inc. - a leading U.S.-based pet foods brand that manufactures eco-friendly dog products - announced that it has released its new portfolio of dog treats with two innovative flavours - peanut butter with banana and beef liver with pumpkin.
At the launch of creamy dog treat products, the company also stated that the peanut butter and banana flavoured treats are made with xylitol-free peanut butter and beef liver flavoured treats include lever sourced from the U.S.
Dog Food Flavors Market: Key Players (this is an indicative list full list of key players available upon request)
The dog food flavours market can be segmented on the basis of the following:
By Nature
By Type
By Flavour
By Price Range
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