High Protein Dog Food Market

High Protein Dog Food Market Outlook

The high protein dog food market is expected to record a CAGR of 4.4% during the forecast period 2022-2032, up from US$ 115.50 Billion in the year 2022 to reach a valuation of US$ 163.70 Billion by 2032.

The high protein dog food market is anticipated to show promising growth prospects in the forecasted period 2022-2032.

What are the Key Drivers to the High Protein Dog Food Market Share

The number of consumers shifting to veganism is multiplying dramatically around the world, and the trend is no longer limited to human consumers.

The pet food industry is also witnessing a drastic rise in awareness about the potential harms of animal-based dog food and the positive impacts of plant-based protein in dog food, which is giving rise to new trends in the dog food market.

A mounting number of dog parents are inclined toward giving plant-based nutrition to their pets and this is triggering the demand for meatless protein in dog food.

With more pet parents seeking high-quality dog protein derived from plants or naturally sourced, a mounting number of stakeholders in the high protein dog food market are introducing dog food formulas using proteins derived from potato, corn, legumes, soy, wheat, etc.

Growing demand for animal-free dog protein is also triggering heavy investments in biotechnological research & development in order to derive novel protein sources that can replicate similar proteins as their conventional meat counterparts.

Manufacturers are catering to the end users’ needs by inculcating sustainability and veganism in their brand strategies, and this will boost the trend of discovering innovative plant protein sources in the high protein dog food market, in the coming future.

Which Region holds the Highest Growth Potential in the High Protein Dog Food Market

According to geography, the market for high protein dog food has been segmented into seven geographical areas: North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.

Almost one-third of the global market revenue comes from North America, making it the leading market for high-quality dog food.

Increasing awareness about the importance of including protein in dog food is significantly high in the region, and the demand for natural sources of protein in dog food is expected to remain high in the North American market for high protein dog food.

Growing inclination towards plant-based and vegan sources of protein in dog food will influence emerging trends in the regional market.

Leading players in the North America high protein dog food market are expected to invest heavily in research & development to introduce natural and plant-based alternatives that can nutritionally replicate their animal-based counterparts. This is expected to drive local players’ attention toward biotechnology for the development of vegan high-protein dog foods in the coming years.

On the other hand, the Asia Pacific region is also expected to exhibit positive growth prospects with the increasing demand for high-quality dog food products in emerging economies in the region. China, India, and Japan are expected to emerge as lucrative markets in the region, mainly attributed to the growing culture of pet parenting in these countries.

Nandini Roy Choudhury

Principal Consultant

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How is the Competitive Landscape in the High Protein Dog Food Market

Leading players in the high protein dog food market are innovating around the quality of protein and experimenting with animal-derived and plant-derived proteins. Innovations in plant-based high protein dog food are expected to influence market players’ upcoming strategies in the coming future.

In October 2019, Wild Earth Inc. - a technology startup developing clean protein pet foods - announced that it had introduced its first dog food product in the North American market. The company is a specialist in making koji protein dog foods, and its new product has yeast protein as an integral ingredient that makes it a balanced and complete diet for dogs.

In February 2020, Wellness Pet Food - a leading pet foods brand - announced that it had expanded its range of dog food products, including Wellness® CORE® RawRev™ and Wellness® CORE® recipes.

The company has introduced a new fish-based Wellness CORE RawRev™ recipe along with high-quality, wholesome grains recipes to cater to pet parents’ concerns about offering protein and high-quality nutrition to their dogs.

In March 2020, Nulo, Inc. - a global player in the pet food industry and a leading manufacturer of dog and cat healthcare products - announced that it had introduced its new dog food line - Challenger.

According to the company, its new product line includes high protein dog foods containing animal-sourced proteins, as well as ancient organic grains such as millet, oats, and barley.

Additionally, 83% of the crude protein in the new product line comes from animal sources. Challenger also includes 83% animal-based protein through a haddock, salmon, and Acadian redfish formula for puppies and adult dogs.

Industry players are identified across the value chain of the global high protein dog food market, which are Diamond Naturals, Crave, Purina, Wellness Complete Health, Solid Gold, Whole Earth Farms, Nulo Freestyle, Victor, Nature’s Logic, Taste of the Wild, Canidae, Avoderm Naturals, Tim’s, Instinct Raw Brand, Ultra, Diamond Naturals, Orijen, Nutro Ultra, Eagle Pack, and Holistic Select.

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Key Segments Profiled in High Protein Dog Food Market

By Application:

• Dental Care
• Digestive Care
• Bone & Joint Health
• Weight Management
• Immune Support
• Energy & Muscle Support
• Others

By Food Type:

• Dry Food
• Wet Food
• Treats & Snacks
• Frozen Food

By Breed Size:

• Small Breeds
• Medium Breeds
• Large Breeds

By Flavour Type:

• Chicken
• Beef
• Lamb
• Turkey
• Fish
• Others

By Price Range:

• Mass
• Premium

By Sales Channel:

• Wholesalers/Distributors
• Modern Trade
• Convenience Stores
• Pharmacy/ Drug Stores
• Online Retailers
• Pet Specialty Stores

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa