Natural Dog Treat Market Outlook from 2024 to 2034

The global natural dog treat market is poised to reach a value of USD 4,374.6 million in 2024 and USD 6,844.8 million by 2034. Global sales of dog food will likely surge at a CAGR of 5.1% over the assessment period.

Through the ongoing rise of pet ownership and pet humanization, the sales of natural dog treats have been steeply rising. More pet parents are now seeking pet food that is natural and organic without compromising on the nutrition quotient.

Pet parents are opting for specialty pet food that is tailored to specific health conditions. This shift is driven by a growing inclination for superior-quality pet feed that addresses myriad pet health concerns. Veterinarians have also contributed to this trend by recommending such diets to ensure that pets remain in good health and shape.

Attributes Description
Estimated Size, 2024 USD 4,374.6 million
Projected Size, 2034 USD 6,844.8 million
Value-based CAGR (2024 to 2034) 5.1%

Natural food for dogs is gaining traction as pet parents are becoming more informed about pet food and treats and what goes inside these treats. To be on the safer side, dog parents are investing in dog food products whose ingredients are recognizable and free from preservatives, artificial additives, and colors.

Industry participants are further observing the proliferation of customized portion control packs due to their convenience quotient. These solutions are fitting for pet parents to ensure that their pets have consumed a sufficient amount of food while simplifying the feeding process.

Many manufacturers are thus focusing on diversifying their packaging solutions. Resealable bags with built-in portion control markings, scoops, or variety packs with multiple portion sizes are certain packaging examples that help manage dog food of different age groups and breeds.

Pet owners are becoming concerned about their practices and their impact on the environment. This is a key contributor to their shift from conventional to natural pet food production. The latter seems to be a more eco-conscious production choice and its impact reverberates across customers.

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Key Industry Highlights

Surging Demand for Variety in the Protein-rich Dog Food Category

Protein-rich dog food is gaining fame worldwide. The high adoption rate of this food category is backed by the rising cognizance that animal protein like chicken, beef, fish, and others is the best source for pet nutrition. In tandem with this, these treats are also a proven antidote for digestive health issues and many such health conditions in dogs.

Big players have thereby commenced formulating products that are high in protein. This is accompanied by companies beginning to incorporate a limited number of ingredients in dog food. This approach is based on the assumption that the fewer the ingredients, the less likely it is to trigger an allergy.

By formulating such products, companies aim to resolve the concerns regarding allergies and sensitivities in dogs. Additionally, these treats enhance the pet’s nutrition intake by including natural treats in their diet.

Enhancing Palatability with CBD-infused Natural Dog Treats

The use of CBD products for pets is on the rise, as owners seek potential therapeutic benefits for their animals similar to those seen in humans. CBD-infused treats are marketed to help with issues like anxiety, pain management, and other health concerns in pets. However, it is crucial that pet owners stay informed about the legal and safety guidelines surrounding the use of these products, as the regulatory landscape continues to evolve.

The potential benefits of CBD for pets, such as reduction in anxiety, pain, and seizures, have generated significant interest among pet owners. Studies have shown promising results in areas like pain management for dogs with osteoarthritis and reduction in fear-based aggression.

Players Using Marketing Tactics and Innovative Packaging to Garner More Value Share

Brands are focusing on building a trustworthy image through innovative marketing strategies that go beyond traditional advertisements. The use of social media and performance marketing for showcasing their testimonials and sustainable practices is a constant strategy used by brands to engage more customers.

Players are also focusing on innovative packaging formats ranging from bags to cans to pouches. These alternatives offer convenience to the pet parent while maintaining freshness and portability. Quirky designs are also implemented on the packaging to ensure that the buyer retains the product’s memory.

2019 to 2023 Global Natural Dog Treat Sales Analysis Compared to Demand Forecast for 2024 to 2034

Global natural dog treat sales increased at a CAGR of 5.8% from 2019 to 2023. For the upcoming years, it is projected that the industry value is going to rise at a CAGR of 5.1%.

Sustained growth in the demand for natural dog treats can be attributed to multiple factors. These include rising pet ownership and elevating concerns regarding pet health due to pet humanization. Further, a wide variety of natural dog treats and diet options in the sector have also provided access to pet parents to select and buy alternatives at competitive prices.

Rising disposable income is also a key driver for customers to spend an extra amount for their furry partners. Ongoing demand for personalized nutrition and subscription services for dog food is expected to push the industry for expansion and higher penetration. Increased veterinary recommendations for such special diets are going to add fuel to the expansion.

Online sales channels are further becoming a preferred medium to purchase natural dog treats. Players as well as customers profit from this online exchange due to the convenience factor.

Stakeholders are promoting these treats on their social media handles, emphasizing that these are powerhouses of minerals, vitamins, and amino acids. With captivating marketing campaign ideas being implemented constantly, players are observing mounting sales.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Market Concentration

Tier 1 companies, recognizable across the globe, are directing their funds for product innovation. They are investing in research and development to create products with distinct functionalities like single-ingredient treats and dental chews.

These players are also driving a substantial amount of revenue on marketing and branding to increase their brand awareness. Additionally, they are partnering with pet influencers or veterinarians to reach their target audience and influence them for natural treats.

Tier 2 companies, having a prominent regional presence, are finding a niche for themselves. For this, they are specializing in locally sourced and unique ingredients. Thus, addressing certain specific dietary requirements of certain dog breeds, sizes, and ages. Other key strategies followed by these players include building strong relationships with local retailers and invoking community engagement.

Tier 3 firms, those with local recognition, are fostering growth by sourcing local ingredients for fresher preparation. This attribute appeals to health-conscious pet owners who place higher value on local produce. These players are also exploring unique flavors and local ingredients to create a sense of exclusivity in their offerings.

Comparative Market Overview

This section offers a comprehensive evaluation of two interrelated industries, namely the pet dietary supplement industry and the vegan dog food industry. This section dissects the distinctive characteristics of each industry, encompassing their respective CAGRs and sales in 2024 while also delving into the pivotal factors that exert influence on their growth trajectories.

Pet Dietary Supplement Industry Assessment:

The pet dietary supplement industry is on the rise, driven by increasing health issues globally and rising concerns about adult dogs’ health. Manufacturers are actively promoting the benefits of feeding dietary health supplements to pets, particularly appealing to those interested in naturally sourced products.

These trends underscore the growing recognition of the importance of health and the role of supplements in supporting pet’s overall well-being. Opportunities in this sector look promising, with the expansion of the pet supplement industry offering the potential for collaborations and innovations.

Attributes Description
Related Market Pet Dietary Supplement Industry
CAGR (2024 to 2034) 7.3%
Growth Factor Rising frequency of health issues and emotional health problems among pets is pushing sales of pet dietary supplements.
Opportunity Ample business opportunities emerge as pet owners focus on the health and longevity of their pet companions.
Key Trends Surging attraction toward naturally sourced products is propelling demand for pet dietary supplements.

Vegan Dog Food Industry Assessment:

The traction for vegan dog food is going to spike over the next ten years. This assessment is based on the rising concerns about dog health among pet parents. Their income growth has a key role in pushing the sales of vegan dog treats. Further, customers are looking for precision dog food, which is fueling the worldwide manufacturing of vegan dog diets.

Customers are further benefiting from the emergence of online sales channels, which have been skyrocketing since the pandemic. As it promotes sales, players are going digital and opening web-based storefronts, where clients are learning about the company and the products it offers. These channels offer several product selections and price comparisons to fuel online shopping.

Attributes Description
Related Market Vegan Dog Food Industry
CAGR (2024 to 2034) 7%
Growth Factor Rising demand for environmentally friendly and ethical pet food is improving the sales of vegan dog food.
Opportunity Opportunities are present for vegan dog food producers who make it a point to include cutting-edge plant-based formulas and ingredients.
Key Trends A trend is budding for specialized and tailored options to address certain feed requirements like grain-free, organic, and breed-specific formulations.

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Country-wise Insights

The following table shows the estimated growth rates of the top three markets. China and India are set to exhibit high natural dog treats consumption, recording CAGRs of 5.9% and 6.4%, respectively, through 2034.

Countries CAGR 2024 to 2034
United States 4.2%
Germany 5.3%
China 5.9%
India 6.4%
Australia 4.9%

Upward Curve for Pet Care and Ownership Leading to Dominance of the United States

The market for natural dog treats in the United States is projected to exhibit a CAGR of 4.2% during the assessment period. By 2034, revenue from the sales of natural dog treats in the nation is expected to reach USD 2,132.2 million.

The United States has a growing trend of dog care and ownership, with rising affection toward dogs and continuous attention to their good health. This is fueling the demand for natural treats for dogs. Millennials and baby boomers are readily investing in premium products for their pets, fueled by their increasing affordability.

American companies are the leaders in delivering effective and scientifically validated natural treats to consumers. The vast and diverse consumer base, with extensive distribution networks and retail channels, is ensuring widespread availability and accessibility of natural dog treats across the nation.

Shift Toward Private Labeled Dog Food in Germany Boosting Growth

Dog owners in Germany are progressively looking for products that promote their pets' overall health and well-being. They are particularly interested in items that support a healthy immune system, develop softer coats, and promote healthier skin. This trend reflects the growing humanization of dogs in Germany, as owners strive to provide their furry companions with the optimum care possible.

While premium branded pet foods remain popular, a significant number of German pet owners are turning to private-label products, especially in the dog food category. A key motivation behind this shift is that higher-end private-label offerings can meet their pets' basic needs at a lower cost.

Demand for Premium Natural Dog Treats Rising in China

China's natural dog treat industry is expanding in size due to a rising number of pet parents who are actively looking for their pet’s overall health. Similarly, growing pet humanization trend is leading to high demand for premium natural dog food products.

Pet owners in China are looking for upscale, specialty, and imported goods to pamper their animals, leading to China’s natural dog treat market becoming more premium. High production and consumption of these premium products will likely benefit the industry through 2034.

Category-wise Insights

The below segment offers insights into leading segment. In the protein type category, beef is projected to account for a value share of 33.8% in 2024. Based on age, the adult segment is expected to perform well, holding a market share of 57.6% in 2024.

Beef Protein Witnessing Heightened Demand Owing to its High Nutrition Value

Segment Beef (By Protein Type)
Value Share (2024) 33.8%

Beef protein is a highly sought-after natural dog food among pet parents. The target segment is projected to register a 5.1% CAGR through 2034.

Being a complete protein source, beef protein provides essential amino acids that dogs need for healthy skin, muscle growth, and strong immune systems. As a result, this protein type is gaining ground in the natural dog treat sector.

Several dogs also find beef delicious, making treats with beef protein more appealing. Similarly, easy availability of this protein will positively impact growth of the target segment through 2034.

Adult Dogs Segment Powering the Target Industry

Segment Adult (By Age)
Value Share (2024) 57.6%

As dogs age, they become more prone to health issues such as diabetes, obesity, etc. They often require some additional support to manage their health. Natural dog treats cater to such dietary requirements conveniently. Veterinarians often recommend such diets to adult dogs during check-ups.

Informed pet parenting is another factor contributing to the expanding size of this segment. As a result, the target segment is likely to grow at a steady CAGR of 4.8% in the projected period.

Competition Outlook

The market is fiercely competitive, with multiple big brands such as AOC Group and Zenta Pets and others competing for market share. This intense competition has led to competitive pricing strategies such as promotions, seasonal offers, and bundle offers by the brands to garner customer attention in a crowded marketplace.

To succeed, brands must emphasize the value proposition of their products on the packaging and advertise it on multiple social media platforms. To gain more traction, players are constantly innovating exciting natural dog treat solutions. Innovations in textures, flavors, and functionalities, such as single-ingredient treats and dental chews are addressing various dog allergies.

Consumers appreciate traceability and clear labeling on packaging. Thus, players are underscoring the use of natural, ethically sourced ingredients and highlighting certifications like non-GMO or organic.

Subscription service option for these treats is another way players are penetrating the industry. Additionally, players are focusing on mergers and acquisitions to position themselves as a leader in this expanding sector.

Industry Updates

  • In May 2024, Dr. Clauder’s launched the world’s first dog treats made using FeedKindPet, which is an air protein-derived ingredient that can be a potential ingredient for natural dog treats.
  • In June 2024, Carthage offered healthy, homemade dog treats made with natural ingredients like oats, pumpkin puree, and organic peanut butter. Variations are also offered with the use of strawberries and blueberries, serving the different health requirements of dogs. The product is receiving positive feedback from pet owners due to its health benefits and affordable pricing.

Leading Natural Dog Treats Brands

  • Petmex Company Sp. z o.o.
  • AOV Group
  • Zenta Pets
  • Dog Crunchies
  • Beg & Barker
  • Packnpride
  • The Dog Chew Company
  • NürnbergMesse GmbH
  • Oh Crap
  • Blue Buffalo Company, Ltd.
  • Others

Key Segments of Market Report

By Product Type:

As per product type, the sector has been categorized into bully sticks, ears, gullets, bones, legs, and others.

By Age:

In terms of age, the target sector is categorized into puppies, adult, and seniors.

By Distribution Channel:

Different distribution channels include hypermarkets/supermarkets, convenience stores, drugstores, and online retailers.

By Application:

The industry has been segmented into stronger immunity, better digestion, dental and oral health support, fewer allergies, and others.

By Protein Type:

When it comes to protein type, the global industry is categorized into beef, pork, chicken, rabbit, lamb, and others.

By Region:

Industry analysis has been carried out for key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa.

Frequently Asked Questions

What is the current value of the natural dog treat industry?

Global natural dog treats sales are estimated at USD 4,374.6 million in 2024.

At what rate did the natural dog treat industry grow between 2019 and 2023?

The target sector grew at 5.8% CAGR between 2019 and 2023.

What is the growth scope for the market from 2024 to 2034?

The industry is projected to expand at a CAGR of 5.1% through 2034.

Who are the leading manufacturers of natural dog treats?

AOV Group and Zenta Pets are few of the leading players.

Which region is going to garner significant value share by 2024?

North America is projected to hold a prominent value share in the market.

Table of Content

1. Executive Summary

2. Industry Introduction, Including Taxonomy and Market Definition

3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Product Type

    6.2. Age

    6.3. Application

    6.4. Distribution Channel

    6.5. Protein Type

    6.6. Region

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type

    7.1. Bully Sticks

    7.2. Ears

    7.3. Gullets

    7.4. Bones

    7.5. Legs

    7.6. Others

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Age

    8.1. Puppies

    8.2. Adult

    8.3. Seniors

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Application

    9.1. Stronger Immunity

    9.2. Better Digestion

    9.3. Dental and oral health support

    9.4. Fewer Allergies

    9.5. Others

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Distribution Channel

    10.1. Hypermarkets/Supermarkets

    10.2. Convenience Stores

    10.3. Drugstores

    10.4. Online Retailers

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Protein Type

    11.1. Beef

    11.2. Pork

    11.3. Chicken

    11.4. Rabbit

    11.5. Lamb

    11.6. Others

12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    12.1. North America

    12.2. Latin America

    12.3. Europe

    12.4. East Asia

    12.5. South Asia

    12.6. Oceania

    12.7. Middle East and Africa

13. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Oceania Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

19. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

20. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries

21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

22. Company Profile

    22.1. Petmex Company Sp. z o.o.

    22.2. AOV Group

    22.3. Zenta Pets

    22.4. Dog Crunchies

    22.5. Beg & Barker

    22.6. Packnpride

    22.7. The Dog Chew Company

    22.8. NürnbergMesse GmbH

    22.9. Oh Crap

    22.10. Blue Buffalo Company, Ltd.


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