The global Natural Health Product Market size was valued at USD 23542.4 million in 2023. It is expected to register a CAGR of 5.3% through 2033. The market is expected to reach a valuation of USD 38555.2 million by 2033.
Increasing health benefits, coupled with an ability to massively contribute to the economy's growth, especially in the case of developing countries and many other factors, are expected to surge the demand for natural health products during the forecast period.
| Attributes | Description |
|---|---|
| Natural Health Product Market Size (2023E) | USD 23542.4 million |
| Natural Health Product Market Projected Size (2033F) | USD 38555.2 million |
| Value CAGR (2023 to 2033) | 5.3% |
| Top 3 Countries Market Share | 48.8% |
The protein trend is well-known around the globe. Following the protein trend in food, global producers are looking to develop healthier products.
Thus, many companies are tempted to provide protein-fortified food products which offer plenty of advantages by being a nutritious source of diet. Thanks to an increase in consumer awareness of healthier ways to achieve weight reduction, anti-aging, and deal with other health-related concerns by using naturally sourced protein. This tendency has been a major driving force behind the global rise of natural health products.
Furthermore, advancements in snacks, such as the use of multi-whole-grain flour as a foundation for making extruded snacks and chips, are broadening the market base, even among the health-conscious. Increased demand for organic and naturally sourced ingredients is also driving the market for natural health products.
Natural health products are sold in the market at a greater price and profit margin than traditional foods in terms of revenue contribution. It is all because of the branding and approvals from food authorities across the world. This presents a favorable opportunity for market players in the natural health product sector and makes a higher economic contribution in terms of revenue for developing countries.
The market for natural health products has grown at an exponential rate over the last decade, prompting emerging economies to focus on exports to meet the growing demand of industrialized economies. Furthermore, organizations of all sizes, from raw material makers to end retailers, benefit from profit margin potential.
As of 2021, North America was the largest natural health product market, with a share of nearly 30%. The presence of a large number of key players, along with the availability of these products in restaurants, makes the region the largest market.However, if we talk about the fastest growing market, Asia Pacific is the fastest growing market because of increasing awareness about the benefits of consuming such products.
The United States is dominating the North American natural health product market holding around 84% share in 2023, and it is expected to grow with a CAGR of 3.9% over the forecast period.
Over the past few years, the demand for natural health products has been increasing significantly compared to functional beverages in the United States. The increasing availability of natural health products in restaurants and eating joints is one of the key reasons behind the increasing demand for natural health products in the United States.
Germany is dominating the European natural health product market holding around 17% share in 2023, and it is expected to grow with a CAGR of 2.9% over the forecast period.
The Gen Z and millennial consumer base in Germany are one of the key success factors behind the dominance of Germany in the European and natural health product market. For the past few years, the Gen Z and millennial consumer base in Germany have been aware of the health benefits associated with the consumption of natural health products. This increasing awareness is boosting growth in demand for natural health products.
India is dominating the South Asia natural health product market holding around 32% share in 2023, and it is expected to grow with a CAGR of 4.2% over the forecast period.
India is a prominent developing nation with intense economic growth with an increasing middle-class population. This middle-class consumer base is spending a high amount on healthy foods and nutritional supplements. Thus, the demand for natural health products is increasing, propelling growth in the natural health product market.
Conventional natural health products are dominating the Nature segment of the natural health product market, holding around 87.4% share in 2023, and it is expected to grow with a CAGR of 4.6% CAGR over the forecast period. In addition to this, the organic natural health product market is expected to grow with the highest CAGR of 5.9% over the forecast period.
Among the product type segment, the natural health product market is dominated by natural health products holding more than 56% share in 2023, and it is expected to grow with a CAGR of 4.3% over the forecast period.
Over the past few years, the demand for natural health products has significantly increased among the global consumer base. This increasing demand for natural health products is one of the key reasons behind the dominance of natural health products in the natural health product market.
With the food and beverage industry growing at a sound pace to cater to the needs of a growing population and people taking all steps to keep their health in the best possible shape, the start-ups serving the natural health product market, are coming up with the ways to serve the market using methods that have never been applied before.For this, a lot of start-ups have started adopting the strategy of backward integration to increase the focus on raw materials.
Imperfect Foods: The idea behind the inception of this company is to sell surplus fruits and vegetables to consumers at huge discounts, in fact, even affordable compared to supermarket prices. They have been serving some of the key players in the natural health product market.
After the pandemic, their business started growing even faster, owing to the robust supply chain and unique business model. This has ultimately helped them raise more than USD 130 million through Venture Capitalists.
The key players in the natural health product market are introducing newer products to the market. These product launches by the key market participants are helping them to increase their existing product portfolio and hold a significant share of the market by gaining a competitive advantage over the competitors.
Some of the recent developments are:
Bremners proudly represents itself as a local farmer and has been producing premium food products. All the juices that are being manufactured by Bremner’s have health benefits.The 946 ml of fruit juice that is manufactured by Bremner’s has 2.5 lbs of premium-grade food picked at the peak of perfection. No water, sugar, preservatives, or cheap filler fruit juices are added to their products.
Their juices have helped customers with antioxidants, promoting good urinary tracts, dealing with prostate cancer, and having high fiber content. These have also helped in reducing inflammation with gout and arthritis.
Cargill has always been committed to helping the world thrive. The customers have counted upon Cargill for its scientific expertise, irrespective of whether the challenge is enhancing the existing product, improving process efficiencies, or uncovering a solution that helps them launch a first-to-market kind of innovation.
The research team of Cargill includes more than 1500 research, development, applications, technical services, and intellectual property specialists working in more than 200 locations.Cargill is supplying the best possible solutions to its customers with food research and innovation centers, local food application facilities, animal nutrition research centers, and product development centers.
On 14th September’22, Cargill and Yayasan Salam announced a two-year school aid program to support nearly 3000 students from B40 families in Malaysia.GFR Pharma is meant for its manufacturing capabilities. Having a wide variety of dosage formats, multiple packaging options, and continuous innovation helps the customers meet the custom contract manufacturing needs at every stage of the brand’s growth.
Moreover, GFR Pharma has been laying a lot of emphasis on quality, starting from the inception of the raw material to the entire manufacturing process.Additionally, the prices that they have set are competitive because of the high-volume buying power with key supplier partners.
Table 1: Global Market Value (US$ Million) Forecast by Region, 2018 to 2033
Table 2: Global Market Volume (Units) Forecast by Region, 2018 to 2033
Table 3: Global Market Value (US$ Million) Forecast by Nature, 2018 to 2033
Table 4: Global Market Volume (Units) Forecast by Nature, 2018 to 2033
Table 5: Global Market Value (US$ Million) Forecast by Product Type, 2018 to 2033
Table 6: Global Market Volume (Units) Forecast by Product Type, 2018 to 2033
Table 7: North America Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 8: North America Market Volume (Units) Forecast by Country, 2018 to 2033
Table 9: North America Market Value (US$ Million) Forecast by Nature, 2018 to 2033
Table 10: North America Market Volume (Units) Forecast by Nature, 2018 to 2033
Table 11: North America Market Value (US$ Million) Forecast by Product Type, 2018 to 2033
Table 12: North America Market Volume (Units) Forecast by Product Type, 2018 to 2033
Table 13: Latin America Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 14: Latin America Market Volume (Units) Forecast by Country, 2018 to 2033
Table 15: Latin America Market Value (US$ Million) Forecast by Nature, 2018 to 2033
Table 16: Latin America Market Volume (Units) Forecast by Nature, 2018 to 2033
Table 17: Latin America Market Value (US$ Million) Forecast by Product Type, 2018 to 2033
Table 18: Latin America Market Volume (Units) Forecast by Product Type, 2018 to 2033
Table 19: Western Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 20: Western Europe Market Volume (Units) Forecast by Country, 2018 to 2033
Table 21: Western Europe Market Value (US$ Million) Forecast by Nature, 2018 to 2033
Table 22: Western Europe Market Volume (Units) Forecast by Nature, 2018 to 2033
Table 23: Western Europe Market Value (US$ Million) Forecast by Product Type, 2018 to 2033
Table 24: Western Europe Market Volume (Units) Forecast by Product Type, 2018 to 2033
Table 25: Eastern Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 26: Eastern Europe Market Volume (Units) Forecast by Country, 2018 to 2033
Table 27: Eastern Europe Market Value (US$ Million) Forecast by Nature, 2018 to 2033
Table 28: Eastern Europe Market Volume (Units) Forecast by Nature, 2018 to 2033
Table 29: Eastern Europe Market Value (US$ Million) Forecast by Product Type, 2018 to 2033
Table 30: Eastern Europe Market Volume (Units) Forecast by Product Type, 2018 to 2033
Table 31: South Asia and Pacific Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 32: South Asia and Pacific Market Volume (Units) Forecast by Country, 2018 to 2033
Table 33: South Asia and Pacific Market Value (US$ Million) Forecast by Nature, 2018 to 2033
Table 34: South Asia and Pacific Market Volume (Units) Forecast by Nature, 2018 to 2033
Table 35: South Asia and Pacific Market Value (US$ Million) Forecast by Product Type, 2018 to 2033
Table 36: South Asia and Pacific Market Volume (Units) Forecast by Product Type, 2018 to 2033
Table 37: East Asia Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 38: East Asia Market Volume (Units) Forecast by Country, 2018 to 2033
Table 39: East Asia Market Value (US$ Million) Forecast by Nature, 2018 to 2033
Table 40: East Asia Market Volume (Units) Forecast by Nature, 2018 to 2033
Table 41: East Asia Market Value (US$ Million) Forecast by Product Type, 2018 to 2033
Table 42: East Asia Market Volume (Units) Forecast by Product Type, 2018 to 2033
Table 43: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 44: Middle East and Africa Market Volume (Units) Forecast by Country, 2018 to 2033
Table 45: Middle East and Africa Market Value (US$ Million) Forecast by Nature, 2018 to 2033
Table 46: Middle East and Africa Market Volume (Units) Forecast by Nature, 2018 to 2033
Table 47: Middle East and Africa Market Value (US$ Million) Forecast by Product Type, 2018 to 2033
Table 48: Middle East and Africa Market Volume (Units) Forecast by Product Type, 2018 to 2033
Figure 1: Global Market Value (US$ Million) by Nature, 2023 to 2033
Figure 2: Global Market Value (US$ Million) by Product Type, 2023 to 2033
Figure 3: Global Market Value (US$ Million) by Region, 2023 to 2033
Figure 4: Global Market Value (US$ Million) Analysis by Region, 2018 to 2033
Figure 5: Global Market Volume (Units) Analysis by Region, 2018 to 2033
Figure 6: Global Market Value Share (%) and BPS Analysis by Region, 2023 to 2033
Figure 7: Global Market Y-o-Y Growth (%) Projections by Region, 2023 to 2033
Figure 8: Global Market Value (US$ Million) Analysis by Nature, 2018 to 2033
Figure 9: Global Market Volume (Units) Analysis by Nature, 2018 to 2033
Figure 10: Global Market Value Share (%) and BPS Analysis by Nature, 2023 to 2033
Figure 11: Global Market Y-o-Y Growth (%) Projections by Nature, 2023 to 2033
Figure 12: Global Market Value (US$ Million) Analysis by Product Type, 2018 to 2033
Figure 13: Global Market Volume (Units) Analysis by Product Type, 2018 to 2033
Figure 14: Global Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033
Figure 15: Global Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033
Figure 16: Global Market Attractiveness by Nature, 2023 to 2033
Figure 17: Global Market Attractiveness by Product Type, 2023 to 2033
Figure 18: Global Market Attractiveness by Region, 2023 to 2033
Figure 19: North America Market Value (US$ Million) by Nature, 2023 to 2033
Figure 20: North America Market Value (US$ Million) by Product Type, 2023 to 2033
Figure 21: North America Market Value (US$ Million) by Country, 2023 to 2033
Figure 22: North America Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 23: North America Market Volume (Units) Analysis by Country, 2018 to 2033
Figure 24: North America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 25: North America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 26: North America Market Value (US$ Million) Analysis by Nature, 2018 to 2033
Figure 27: North America Market Volume (Units) Analysis by Nature, 2018 to 2033
Figure 28: North America Market Value Share (%) and BPS Analysis by Nature, 2023 to 2033
Figure 29: North America Market Y-o-Y Growth (%) Projections by Nature, 2023 to 2033
Figure 30: North America Market Value (US$ Million) Analysis by Product Type, 2018 to 2033
Figure 31: North America Market Volume (Units) Analysis by Product Type, 2018 to 2033
Figure 32: North America Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033
Figure 33: North America Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033
Figure 34: North America Market Attractiveness by Nature, 2023 to 2033
Figure 35: North America Market Attractiveness by Product Type, 2023 to 2033
Figure 36: North America Market Attractiveness by Country, 2023 to 2033
Figure 37: Latin America Market Value (US$ Million) by Nature, 2023 to 2033
Figure 38: Latin America Market Value (US$ Million) by Product Type, 2023 to 2033
Figure 39: Latin America Market Value (US$ Million) by Country, 2023 to 2033
Figure 40: Latin America Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 41: Latin America Market Volume (Units) Analysis by Country, 2018 to 2033
Figure 42: Latin America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 43: Latin America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 44: Latin America Market Value (US$ Million) Analysis by Nature, 2018 to 2033
Figure 45: Latin America Market Volume (Units) Analysis by Nature, 2018 to 2033
Figure 46: Latin America Market Value Share (%) and BPS Analysis by Nature, 2023 to 2033
Figure 47: Latin America Market Y-o-Y Growth (%) Projections by Nature, 2023 to 2033
Figure 48: Latin America Market Value (US$ Million) Analysis by Product Type, 2018 to 2033
Figure 49: Latin America Market Volume (Units) Analysis by Product Type, 2018 to 2033
Figure 50: Latin America Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033
Figure 51: Latin America Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033
Figure 52: Latin America Market Attractiveness by Nature, 2023 to 2033
Figure 53: Latin America Market Attractiveness by Product Type, 2023 to 2033
Figure 54: Latin America Market Attractiveness by Country, 2023 to 2033
Figure 55: Western Europe Market Value (US$ Million) by Nature, 2023 to 2033
Figure 56: Western Europe Market Value (US$ Million) by Product Type, 2023 to 2033
Figure 57: Western Europe Market Value (US$ Million) by Country, 2023 to 2033
Figure 58: Western Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 59: Western Europe Market Volume (Units) Analysis by Country, 2018 to 2033
Figure 60: Western Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 61: Western Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 62: Western Europe Market Value (US$ Million) Analysis by Nature, 2018 to 2033
Figure 63: Western Europe Market Volume (Units) Analysis by Nature, 2018 to 2033
Figure 64: Western Europe Market Value Share (%) and BPS Analysis by Nature, 2023 to 2033
Figure 65: Western Europe Market Y-o-Y Growth (%) Projections by Nature, 2023 to 2033
Figure 66: Western Europe Market Value (US$ Million) Analysis by Product Type, 2018 to 2033
Figure 67: Western Europe Market Volume (Units) Analysis by Product Type, 2018 to 2033
Figure 68: Western Europe Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033
Figure 69: Western Europe Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033
Figure 70: Western Europe Market Attractiveness by Nature, 2023 to 2033
Figure 71: Western Europe Market Attractiveness by Product Type, 2023 to 2033
Figure 72: Western Europe Market Attractiveness by Country, 2023 to 2033
Figure 73: Eastern Europe Market Value (US$ Million) by Nature, 2023 to 2033
Figure 74: Eastern Europe Market Value (US$ Million) by Product Type, 2023 to 2033
Figure 75: Eastern Europe Market Value (US$ Million) by Country, 2023 to 2033
Figure 76: Eastern Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 77: Eastern Europe Market Volume (Units) Analysis by Country, 2018 to 2033
Figure 78: Eastern Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 79: Eastern Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 80: Eastern Europe Market Value (US$ Million) Analysis by Nature, 2018 to 2033
Figure 81: Eastern Europe Market Volume (Units) Analysis by Nature, 2018 to 2033
Figure 82: Eastern Europe Market Value Share (%) and BPS Analysis by Nature, 2023 to 2033
Figure 83: Eastern Europe Market Y-o-Y Growth (%) Projections by Nature, 2023 to 2033
Figure 84: Eastern Europe Market Value (US$ Million) Analysis by Product Type, 2018 to 2033
Figure 85: Eastern Europe Market Volume (Units) Analysis by Product Type, 2018 to 2033
Figure 86: Eastern Europe Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033
Figure 87: Eastern Europe Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033
Figure 88: Eastern Europe Market Attractiveness by Nature, 2023 to 2033
Figure 89: Eastern Europe Market Attractiveness by Product Type, 2023 to 2033
Figure 90: Eastern Europe Market Attractiveness by Country, 2023 to 2033
Figure 91: South Asia and Pacific Market Value (US$ Million) by Nature, 2023 to 2033
Figure 92: South Asia and Pacific Market Value (US$ Million) by Product Type, 2023 to 2033
Figure 93: South Asia and Pacific Market Value (US$ Million) by Country, 2023 to 2033
Figure 94: South Asia and Pacific Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 95: South Asia and Pacific Market Volume (Units) Analysis by Country, 2018 to 2033
Figure 96: South Asia and Pacific Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 97: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 98: South Asia and Pacific Market Value (US$ Million) Analysis by Nature, 2018 to 2033
Figure 99: South Asia and Pacific Market Volume (Units) Analysis by Nature, 2018 to 2033
Figure 100: South Asia and Pacific Market Value Share (%) and BPS Analysis by Nature, 2023 to 2033
Figure 101: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Nature, 2023 to 2033
Figure 102: South Asia and Pacific Market Value (US$ Million) Analysis by Product Type, 2018 to 2033
Figure 103: South Asia and Pacific Market Volume (Units) Analysis by Product Type, 2018 to 2033
Figure 104: South Asia and Pacific Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033
Figure 105: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033
Figure 106: South Asia and Pacific Market Attractiveness by Nature, 2023 to 2033
Figure 107: South Asia and Pacific Market Attractiveness by Product Type, 2023 to 2033
Figure 108: South Asia and Pacific Market Attractiveness by Country, 2023 to 2033
Figure 109: East Asia Market Value (US$ Million) by Nature, 2023 to 2033
Figure 110: East Asia Market Value (US$ Million) by Product Type, 2023 to 2033
Figure 111: East Asia Market Value (US$ Million) by Country, 2023 to 2033
Figure 112: East Asia Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 113: East Asia Market Volume (Units) Analysis by Country, 2018 to 2033
Figure 114: East Asia Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 115: East Asia Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 116: East Asia Market Value (US$ Million) Analysis by Nature, 2018 to 2033
Figure 117: East Asia Market Volume (Units) Analysis by Nature, 2018 to 2033
Figure 118: East Asia Market Value Share (%) and BPS Analysis by Nature, 2023 to 2033
Figure 119: East Asia Market Y-o-Y Growth (%) Projections by Nature, 2023 to 2033
Figure 120: East Asia Market Value (US$ Million) Analysis by Product Type, 2018 to 2033
Figure 121: East Asia Market Volume (Units) Analysis by Product Type, 2018 to 2033
Figure 122: East Asia Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033
Figure 123: East Asia Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033
Figure 124: East Asia Market Attractiveness by Nature, 2023 to 2033
Figure 125: East Asia Market Attractiveness by Product Type, 2023 to 2033
Figure 126: East Asia Market Attractiveness by Country, 2023 to 2033
Figure 127: Middle East and Africa Market Value (US$ Million) by Nature, 2023 to 2033
Figure 128: Middle East and Africa Market Value (US$ Million) by Product Type, 2023 to 2033
Figure 129: Middle East and Africa Market Value (US$ Million) by Country, 2023 to 2033
Figure 130: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2018 to 2033
Figure 131: Middle East and Africa Market Volume (Units) Analysis by Country, 2018 to 2033
Figure 132: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2023 to 2033
Figure 133: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033
Figure 134: Middle East and Africa Market Value (US$ Million) Analysis by Nature, 2018 to 2033
Figure 135: Middle East and Africa Market Volume (Units) Analysis by Nature, 2018 to 2033
Figure 136: Middle East and Africa Market Value Share (%) and BPS Analysis by Nature, 2023 to 2033
Figure 137: Middle East and Africa Market Y-o-Y Growth (%) Projections by Nature, 2023 to 2033
Figure 138: Middle East and Africa Market Value (US$ Million) Analysis by Product Type, 2018 to 2033
Figure 139: Middle East and Africa Market Volume (Units) Analysis by Product Type, 2018 to 2033
Figure 140: Middle East and Africa Market Value Share (%) and BPS Analysis by Product Type, 2023 to 2033
Figure 141: Middle East and Africa Market Y-o-Y Growth (%) Projections by Product Type, 2023 to 2033
Figure 142: Middle East and Africa Market Attractiveness by Nature, 2023 to 2033
Figure 143: Middle East and Africa Market Attractiveness by Product Type, 2023 to 2033
Figure 144: Middle East and Africa Market Attractiveness by Country, 2023 to 2033
Global demand is set to rise at a CAGR of 5.3%.
Aroma Borealis, Amway, and Herballife are key market players.
Rising lifestyle diseases drive focus on proactive health.
This market is valued at USD 23,542.4 million in 2023.
This market is estimated to reach USD 38,555.2 million by 2033.
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Natural Health Product Market
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