The global natural health product market size was valued at USD 23542.4 million in 2023. It is expected to register a CAGR of 5.3% through 2033. The market is expected to reach a valuation of USD 38555.2 million by 2033.
Increasing health benefits, coupled with an ability to massively contribute to the economy's growth, especially in the case of developing countries and many other factors, are expected to surge the demand for natural health products during the forecast period.
| Attributes | Description |
|---|---|
| Natural Health Product Market Size (2023E) | USD 23542.4 million |
| Natural Health Product Market Projected Size (2033F) | USD 38555.2 million |
| Value CAGR (2023 to 2033) | 5.3% |
| Top 3 Countries Market Share | 48.8% |
The protein trend is well-known around the globe. Following the protein trend in food, global producers are looking to develop healthier products.
Thus, many companies are tempted to provide protein-fortified food products which offer plenty of advantages by being a nutritious source of diet. Thanks to an increase in consumer awareness of healthier ways to achieve weight reduction, anti-aging, and deal with other health-related concerns by using naturally sourced protein. This tendency has been a major driving force behind the global rise of natural health products.
Furthermore, advancements in snacks, such as the use of multi-whole-grain flour as a foundation for making extruded snacks and chips, are broadening the market base, even among the health-conscious. Increased demand for organic and naturally sourced ingredients is also driving the market for natural health products.
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Natural health products are sold in the market at a greater price and profit margin than traditional foods in terms of revenue contribution. It is all because of the branding and approvals from food authorities across the world. This presents a favorable opportunity for market players in the natural health product sector and makes a higher economic contribution in terms of revenue for developing countries.
The market for natural health products has grown at an exponential rate over the last decade, prompting emerging economies to focus on exports to meet the growing demand of industrialized economies. Furthermore, organizations of all sizes, from raw material makers to end retailers, benefit from profit margin potential.
As of 2021, North America was the largest natural health product market, with a share of nearly 30%. The presence of a large number of key players, along with the availability of these products in restaurants, makes the region the largest market.
However, if we talk about the fastest growing market, Asia Pacific is the fastest growing market because of increasing awareness about the benefits of consuming such products.
The United States is dominating the North American natural health product market holding around 84% share in 2023, and it is expected to grow with a CAGR of 3.9% over the forecast period.
Over the past few years, the demand for natural health products has been increasing significantly compared to functional beverages in the United States. The increasing availability of natural health products in restaurants and eating joints is one of the key reasons behind the increasing demand for natural health products in the United States.
Germany is dominating the European natural health product market holding around 17% share in 2023, and it is expected to grow with a CAGR of 2.9% over the forecast period.
The Gen Z and millennial consumer base in Germany are one of the key success factors behind the dominance of Germany in the European and natural health product market. For the past few years, the Gen Z and millennial consumer base in Germany have been aware of the health benefits associated with the consumption of natural health products. This increasing awareness is boosting growth in demand for natural health products.
India is dominating the South Asia natural health product market holding around 32% share in 2023, and it is expected to grow with a CAGR of 4.2% over the forecast period.
India is a prominent developing nation with intense economic growth with an increasing middle-class population. This middle-class consumer base is spending a high amount on healthy foods and nutritional supplements. Thus, the demand for natural health products is increasing, propelling growth in the natural health product market.
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Conventional natural health products are dominating the Nature segment of the natural health product market, holding around 87.4% share in 2023, and it is expected to grow with a CAGR of 4.6% CAGR over the forecast period. In addition to this, the organic natural health product market is expected to grow with the highest CAGR of 5.9% over the forecast period.
Among the product type segment, the natural health product market is dominated by natural health products holding more than 56% share in 2023, and it is expected to grow with a CAGR of 4.3% over the forecast period.
Over the past few years, the demand for natural health products has significantly increased among the global consumer base. This increasing demand for natural health products is one of the key reasons behind the dominance of natural health products in the natural health product market.
With the food and beverage industry growing at a sound pace to cater to the needs of a growing population and people taking all steps to keep their health in the best possible shape, the start-ups serving the natural health product market, are coming up with the ways to serve the market using methods that have never been applied before.
For this, a lot of start-ups have started adopting the strategy of backward integration to increase the focus on raw materials.
Imperfect Foods: The idea behind the inception of this company is to sell surplus fruits and vegetables to consumers at huge discounts, in fact, even affordable compared to supermarket prices. They have been serving some of the key players in the natural health product market.
After the pandemic, their business started growing even faster, owing to the robust supply chain and unique business model. This has ultimately helped them raise more than USD 130 million through Venture Capitalists.
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The key players in the natural health product market are introducing newer products to the market. These product launches by the key market participants are helping them to increase their existing product portfolio and hold a significant share of the market by gaining a competitive advantage over the competitors.
Some of the recent developments are:
Bremners proudly represents itself as a local farmer and has been producing premium food products. All the juices that are being manufactured by Bremner’s have health benefits.
The 946 ml of fruit juice that is manufactured by Bremner’s has 2.5 lbs of premium-grade food picked at the peak of perfection. No water, sugar, preservatives, or cheap filler fruit juices are added to their products.
Their juices have helped customers with antioxidants, promoting good urinary tracts, dealing with prostate cancer, and having high fiber content. These have also helped in reducing inflammation with gout and arthritis.
Cargill has always been committed to helping the world thrive. The customers have counted upon Cargill for its scientific expertise, irrespective of whether the challenge is enhancing the existing product, improving process efficiencies, or uncovering a solution that helps them launch a first-to-market kind of innovation.
The research team of Cargill includes more than 1500 research, development, applications, technical services, and intellectual property specialists working in more than 200 locations.
Cargill is supplying the best possible solutions to its customers with food research and innovation centers, local food application facilities, animal nutrition research centers, and product development centers.
On 14th September’22, Cargill and Yayasan Salam announced a two-year school aid program to support nearly 3000 students from B40 families in Malaysia.
GFR Pharma is meant for its manufacturing capabilities. Having a wide variety of dosage formats, multiple packaging options, and continuous innovation helps the customers meet the custom contract manufacturing needs at every stage of the brand’s growth.
Moreover, GFR Pharma has been laying a lot of emphasis on quality, starting from the inception of the raw material to the entire manufacturing process.
Additionally, the prices that they have set are competitive because of the high-volume buying power with key supplier partners.
Global demand is set to rise at a CAGR of 5.3%.
Aroma Borealis, Amway, and Herballife are key market players.
Rising lifestyle diseases drive focus on proactive health.
This market is valued at USD 23,542.4 million in 2023.
This market is estimated to reach USD 38,555.2 million by 2033.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Nature, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Nature, 2023 to 2033 5.3.1. Organic 5.3.2. Conventional 5.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033 6.3.1. Functional Food Product 6.3.1.1. Bakery & Confectionery 6.3.1.2. Dairy 6.3.1.3. Fish & Eggs 6.3.1.4. Canola-based 6.3.1.5. Pulses-based 6.3.1.6. Hemp-based 6.3.1.7. Flax-based 6.3.1.8. Oats-based 6.3.1.9. Barley-based 6.3.1.10. Others 6.3.2. Natural Health Product 6.3.2.1. Probiotics 6.3.2.2. Proteins & Amino Acids 6.3.2.3. Phytochemical & Plant Extracts 6.3.2.4. Prebiotics 6.3.2.5. Fibers & Specialty Carbohydrates 6.3.2.6. Omega-3 Fatty Acids 6.3.2.7. Carotenoids 6.3.2.8. Natural Vitamins 6.3.2.9. Natural Minerals 6.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Nature 8.2.3. By Product Type 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Nature 8.3.3. By Product Type 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Nature 9.2.3. By Product Type 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Nature 9.3.3. By Product Type 9.4. Key Takeaways 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Nature 10.2.3. By Product Type 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Nature 10.3.3. By Product Type 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Nature 11.2.3. By Product Type 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Nature 11.3.3. By Product Type 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Nature 12.2.3. By Product Type 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Nature 12.3.3. By Product Type 12.4. Key Takeaways 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Nature 13.2.3. By Product Type 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Nature 13.3.3. By Product Type 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Nature 14.2.3. By Product Type 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Nature 14.3.3. By Product Type 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Nature 15.1.2.2. By Product Type 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Nature 15.2.2.2. By Product Type 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Nature 15.3.2.2. By Product Type 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Nature 15.4.2.2. By Product Type 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Nature 15.5.2.2. By Product Type 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Nature 15.6.2.2. By Product Type 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Nature 15.7.2.2. By Product Type 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Nature 15.8.2.2. By Product Type 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Nature 15.9.2.2. By Product Type 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Nature 15.10.2.2. By Product Type 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Nature 15.11.2.2. By Product Type 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Nature 15.12.2.2. By Product Type 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Nature 15.13.2.2. By Product Type 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Nature 15.14.2.2. By Product Type 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Nature 15.15.2.2. By Product Type 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Nature 15.16.2.2. By Product Type 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Nature 15.17.2.2. By Product Type 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Nature 15.18.2.2. By Product Type 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Nature 15.19.2.2. By Product Type 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Nature 15.20.2.2. By Product Type 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Nature 15.21.2.2. By Product Type 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2022 15.22.2.1. By Nature 15.22.2.2. By Product Type 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2022 15.23.2.1. By Nature 15.23.2.2. By Product Type 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Nature 16.3.3. By Product Type 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. General Mills 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. ADM 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Bremner Foods Ltd. 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Cargill Inc. 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. GFR Pharma 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Omega Nutrition Canada 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Eurofins Experchem Laboratories 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Aroma Borealis 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Amway 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Herballife 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. DPA Industries Inc. 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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Natural Health Product Market
