Natural Pet Food Market Outlook (2023 to 2033)

The global natural pet food market is expected to reach a valuation of US$ 13,962.7 million by 2023, accelerating at a CAGR of 4.6% from 2023 to 2033. The global market for natural pet food grew at a CAGR of roughly 2.0% over the last half-decade owing to surging demand for healthy products across various countries.

Natural pet food consists of organic ingredients that are free of synthetic fertilizers, pesticides, antibiotics, artificial coloring, and chemical by-products. It has various health benefits for pets, including improved immunity, reduced skin diseases & allergies, lower risk of digestive disorders, increased life expectancy, and enhanced weight maintenance.

Moreover, natural pet treats have high protein sources, making them easily digestible. They have no bulk fillers, and thus pets would get only wholesome nourishment to remain active. A natural diet would also enable pets to have proper and predictable bowel movements.

Besides, a natural pet supply containing minimum ingredients is considered to be the best option for pets as they go easy on their stomach and offer the required nutrients. Nowadays, Key players are developing natural pet supplies that are gluten- and grain-free and easily digestible to ensure pets get healthier diets.

All-natural pet food further helps in ensuring a healthy, happy, and long life for pets. It provides stronger immunity, and thus premium brands are coming up with nutritionally complete food across the globe. High disposable income and increasing demand for safe pet food are expected to surge the inclination of consumers towards premium brands from grocery store varieties.

Attributes Key Statistics
Natural Pet Food Market Estimated Size (2023E) US$ 13,962.7 million
Projected Market Valuation (2033F) US$ 21,996.0 million
Value-based CAGR (2023 to 2033) 4.6%
Collective Value Share: Top 3 Countries 51.3%

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2018 to 2022 Global Natural Pet Food Demand Outlook Compared to 2023 to 2033 Forecast

Growing awareness about the negative health impacts of synthetic pet food and the rising trend of pet humanization are likely to push demand for organic pet food. Many pet parents in the United States and Europe consider their pets part of their families, so pets are being fed premium-grade substances.

Pet owners are becoming aware of their pets' health and are thus placing a greater emphasis on the safety and nutritional efficacy of the food they feed them. During the projection period, the market would grow at a steady pace due to the rising pet population around the world. Owing to the aforementioned factors, the global natural pet food market is likely to exhibit growth at a CAGR of 4.7% from 2023 to 2033.

However, the high cost of organic food and lack of awareness about this type of pet food among pet owners in emerging countries are impeding the global natural pet food market.

Top Trend Pushing Sales of Natural Pet Food Worldwide

Need to Lower Risk of Chronic Ailment among Pets

The rising rate of pet ownership worldwide, particularly in emerging countries, is one of the major factors driving the global natural pet food market. Pet humanization is encouraging pet owners to choose nutritious and high-quality food for their pets, as the key benefits of natural pet food include increased pet longevity, a healthier lifestyle, fewer diagnostic disorders, healthy weight, and fewer ailments & allergies in companion animals.

Furthermore, rising per capita income is set to surge the spending of consumers on healthy and organic food for their pets to improve their health. Easy availability of a wide range of products in all price ranges worldwide is also expected to aid growth.

Nandini Roy Choudhury
Nandini Roy Choudhury

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Country-wise Insights

Countries Value Share In The Recent Years
United States 40.5%
Germany 8.5%
Japan 2.3%
Australia 1.5%
China 5.1%
India 6.3%
United Kingdom 7.4%

How is the United States Natural Pet Food Market Progressing?

High Demand for Natural Dog Treats in the United States to Bolster Growth

As per FMI, the United States natural pet food market is anticipated to generate a share of nearly 65% in North America in the forecast period. The canned pet food category is likely to be worth US$ 5.1 billion in the evaluation period in North America, accounting for nearly 34% of the global canned food market value.

Presence of various local manufacturers across the United States is set to push sales of natural and organic pet products. According to the National Pet Owners Survey 2019-20 conducted by the American Pet Products Association (APPA), 63.4 million households own dogs as pets, accounting for 74.6% of all pet-owning households in the United States. Thus, the increasing focus of dog owners on selecting healthy and nutritious food is driving sales of various types of dog foods across the country.

What is the United Kingdom Natural Pet Food Market Outlook?

Rising Number of Pet Owners in the United Kingdom to Fuel Sales of All-Natural Pet Food

The United Kingdom is a leading country in the Europe natural pet food market in terms of share, followed by Germany and France. The Europe canned food market is worth US$ 3.8 billion the United Kingdom, accounting for 31% of the global tinned food market value. Due to the pet humanization trend and high spending on sustainable & safe pet animal food, the market is expected to grow at a steady pace.

According to the Mars Petcare State of the Pet Nation survey, 72% of pet owners in the United Kingdom consider themselves to be pet parents. Furthermore, pet owners in the country prefer to buy high-quality and natural pet food, which would contribute to the growth of the market.

Category-wise Insights

Value Share according to different Categories

Category Pet Type
Leading Segment Dog
Market Share 67.2%
Category Product Type
Leading Segment Dry Pet Food
Market Share 40.8%
Category Distribution Channel
Leading Segment Supermarkets
Market Share 37.5%

Which is the Leading Pet Type in the Natural Pet Food Market?

Natural Dog Food Brands Are Launching Nutrition-rich Food Globally

By pet type, the dog segment is anticipated to remain at the forefront in the global natural pet food market. Increasing animal humanization is set to boost growth of the segment in the evaluation period. Demand for natural and higher-quality dog food is mainly driven by high spending on the well-being and upkeep of pet dogs globally. The introduction of new dog treats and novel nutrition-rich food for canines is also likely to aid growth.

Which is the Highly Preferred Type of Natural Pet Food?

Ability of Natural Dry Dog Food to Maintain Dental Health to Drive Growth

The dry version of dog and cat food is set to gain immense popularity among pet owners. Dry pet foods are more convenient and have a longer shelf life than wet meals. It is set to be one of the most preferred choices among dog owners owing to its cost-effectivity and easy accessibility. Also, due to their solid texture, dry pet food aids in enhancing the dental health of pets and ensures dental cleanliness.

Which is the Dominant Distribution Channel in the Natural Pet Food Market?

Organic Dog Food Brands to Be Made Available in Supermarkets and Hypermarkets

The supermarkets and hypermarkets segment is expected to account for most sales globally by distribution channel. Rising consumer preference for buying products from major retail outlets, where they are offered an abundance of alternatives in terms of brands and pricing, can be ascribed to the dominance of the segment.

Specialty stores, on the other hand, are set to exhibit considerable growth in the next decade owing to attractive shelf arrangements in such stores. Increased availability of unique, custom-designed, and premium pet food products in these stores is also predicted to support the segment's growth.

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Competitive Landscape

Natural pet food has become a valuable global pet food market segment. Key pet food firms such as Nestle, General Mills, and Colgate-Palmolive Company are striving to strengthen their global market positions by joining local firms. Their financial stability also enables them to expand their product portfolios through acquisitions and new product launches, thereby meeting consumer requirements.

For instance,

  • General Mills entered the organic pet food business in February 2019 by acquiring Blue Buffalo Pet Products, a market leader in the natural pet food category in the United States, catering to the high global demand. General Mills developed a new production factory in Richmond, Indiana.

Nestlé Purina PetCare, KLN Family Brands, and Nature's Variety Focus on Locally sourced Ingredients to Top their Game

Nestlé Purina PetCare has been operating in the natural pet food space for over 80 years. The company has a team of more than 500 scientists and nutritionists who are involved in R&D to develop safe pet food products. It offers a wide range of pet food products for maintaining senior cognition, digestive health, and weight management. It also has a strong presence in the pet food space through brands, including Purina ONE, Pro Plan, Friskies, and Tidy Cats.

The company mainly focuses on maintaining its top position in several countries through expansions, corporate social responsibility (CSR), and aggressive marketing strategies. For instance, in July 2022, Nestlé Purina PetCare announced a US$ 100 million expansion plan in the United States. As part of its commitment to CSR, the company announced a donation of US$ 15,000 million to Greater Good Charities. The charity is involved in helping people in Eastern Kentucky and Appalachia who were impacted by flooding.

As consumers are particularly conscious about environmental conservation, Nestlé Purina PetCare is also working on this front. In July 2022, the company announced the launch of Mono-material Pouches made of polypropylene. Nestlé Purina PetCare is committed to recycled packaging and is expected to deliver entirely recyclable or reusable packaging by the end of 2025.

KLN Family Brands, headquartered in Minnesota, United States, on the other hand, is focused on maintaining its brand perception as a community-focused natural pet food company. The company collaborates with local producers and suppliers as part of its commitment to accelerate community-driven growth. The company is also focused on CSR activities and helps charities associated with certain causes. For instance, in February 2022, KLN Family Brands donated US$ 10,000 to Solider's 6, a Minnesota-based organization that provides service dogs with veterans and police officers.

The company is also aiming to engage in mergers and acquisitions to increase its share in the natural pet food space. For example, in May 2022, the company announced the acquisition of Finley's Bakery to boost its product development. Similarly, in December 2020, Tuffy's Pet Foods, Inc., a subsidiary of KLN Family Brands, announced the opening a new manufacturing facility in Delano as part of its expansion strategy.

Nature's Variety is another prominent company in the natural pet food space. The company is well known for keeping its customers well-informed about the source of its ingredients, raw materials, manufacturing processes, and other aspects of the supply chain. For example, the salmon offered by the company comes exclusively from Norway, a country well-known for its salmon exports. Further, all products of Nature's Variety come with three seals so that customers can be assured that they are buying an authentic product. The three seals represent traceability, place of origin, and trusted suppliers.

Scope of the Report

Attribute Details
Estimated Market Size (2023) US$ 13,962.7 million
Projected Market Valuation (2033) US$ 21,996.0 million
Value-based CAGR (2023-2033) 4.7%
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis Value (US$ million)
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa
Key Countries Covered USA, China, Germany, UK, China, India, Japan, Australia, and GCC Countries
Key Segments Covered Pet Type, Product Type, Source, Distribution Channel, Region
Key Companies Profiled Castor HYPERLINK; Blues Buffalo; Newman's Own; Benevo; Lily's Kitchen; Bailey's Bowl; Stella & Chewy's; Honest Kitchen; Wellness Core; Primal; Organix; Diamond Naturals; Evanger's; Kirkland Signature
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Natural Pet Food Market Outlook by Category

By Pet Type:

  • Cat
  • Kitten
  • Senior
  • Dog
  • Puppy
  • Adult
  • Senior
  • Others

By Product Type:

  • Dry Pet Food
  • Wet and Canned Pet Food
  • Snacks and Treats

By Source:

  • Animal Derived
  • Plant Derived
  • Insect Derived

By Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Stores
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Middle East and Africa
  • East Asia
  • South Asia
  • Oceania

Frequently Asked Questions

What is the size of the natural pet food market?

In 2023, the market is expected to be worth US$ 13,962.7 million.

Which pet type has a significant market share for natural pet food?

The dog segment has the potential to continue commanding the global market in terms of pet type.

What is the market growth forecast from 2023 to 2033?

The natural pet food market is expected to continue growth at a 4.6% CAGR until 2033.

Did the United States promote the sale of natural pet food?

The natural pet food market in the United States is expected to attain a share of 65% in North America.

How big could the natural pet food market be by 2033?

The market is expected to be around US$ 21,996.0 million by 2033.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Pet Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Pet Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Pet Type, 2023 to 2033
        5.3.1. Cat
            5.3.1.1. Kitten
            5.3.1.2. Senior
        5.3.2. Dog
            5.3.2.1. Puppy
            5.3.2.2. Adult
            5.3.2.3. Senior
        5.3.3. Others
    5.4. Y-o-Y Growth Trend Analysis By Pet Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Pet Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Product Type, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Product Type, 2023 to 2033
        6.3.1. Dry Pet Food
        6.3.2. Wet and Canned Pet Food
        6.3.3. Snacks and Treats
    6.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Source, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Source, 2023 to 2033
        7.3.1. Animal Derived
        7.3.2. Plant Derived
        7.3.3. Insect Derived
    7.4. Y-o-Y Growth Trend Analysis By Source, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Source, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2018 to 2022
    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2023 to 2033
        8.3.1. Supermarkets and Hypermarkets
        8.3.2. Specialty Stores
        8.3.3. Online Stores
        8.3.4. Others
    8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
    8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    9.1. Introduction
    9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022
    9.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033
        9.3.1. North America
        9.3.2. Latin America
        9.3.3. Western Europe
        9.3.4. Eastern Europe
        9.3.5. South Asia and Pacific
        9.3.6. East Asia
        9.3.7. Middle East and Africa
    9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. U.S.
            10.2.1.2. Canada
        10.2.2. By Pet Type
        10.2.3. By Product Type
        10.2.4. By Source
        10.2.5. By Distribution Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Pet Type
        10.3.3. By Product Type
        10.3.4. By Source
        10.3.5. By Distribution Channel
    10.4. Key Takeaways
11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Brazil
            11.2.1.2. Mexico
            11.2.1.3. Rest of Latin America
        11.2.2. By Pet Type
        11.2.3. By Product Type
        11.2.4. By Source
        11.2.5. By Distribution Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Pet Type
        11.3.3. By Product Type
        11.3.4. By Source
        11.3.5. By Distribution Channel
    11.4. Key Takeaways
12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Germany
            12.2.1.2. U.K.
            12.2.1.3. France
            12.2.1.4. Spain
            12.2.1.5. Italy
            12.2.1.6. Rest of Western Europe
        12.2.2. By Pet Type
        12.2.3. By Product Type
        12.2.4. By Source
        12.2.5. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Pet Type
        12.3.3. By Product Type
        12.3.4. By Source
        12.3.5. By Distribution Channel
    12.4. Key Takeaways
13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. Poland
            13.2.1.2. Russia
            13.2.1.3. Czech Republic
            13.2.1.4. Romania
            13.2.1.5. Rest of Eastern Europe
        13.2.2. By Pet Type
        13.2.3. By Product Type
        13.2.4. By Source
        13.2.5. By Distribution Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Pet Type
        13.3.3. By Product Type
        13.3.4. By Source
        13.3.5. By Distribution Channel
    13.4. Key Takeaways
14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. India
            14.2.1.2. Bangladesh
            14.2.1.3. Australia
            14.2.1.4. New Zealand
            14.2.1.5. Rest of South Asia and Pacific
        14.2.2. By Pet Type
        14.2.3. By Product Type
        14.2.4. By Source
        14.2.5. By Distribution Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Pet Type
        14.3.3. By Product Type
        14.3.4. By Source
        14.3.5. By Distribution Channel
    14.4. Key Takeaways
15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. China
            15.2.1.2. Japan
            15.2.1.3. South Korea
        15.2.2. By Pet Type
        15.2.3. By Product Type
        15.2.4. By Source
        15.2.5. By Distribution Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Pet Type
        15.3.3. By Product Type
        15.3.4. By Source
        15.3.5. By Distribution Channel
    15.4. Key Takeaways
16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    16.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
    16.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
        16.2.1. By Country
            16.2.1.1. GCC Countries
            16.2.1.2. South Africa
            16.2.1.3. Israel
            16.2.1.4. Rest of MEA
        16.2.2. By Pet Type
        16.2.3. By Product Type
        16.2.4. By Source
        16.2.5. By Distribution Channel
    16.3. Market Attractiveness Analysis
        16.3.1. By Country
        16.3.2. By Pet Type
        16.3.3. By Product Type
        16.3.4. By Source
        16.3.5. By Distribution Channel
    16.4. Key Takeaways
17. Key Countries Market Analysis
    17.1. U.S.
        17.1.1. Pricing Analysis
        17.1.2. Market Share Analysis, 2022
            17.1.2.1. By Pet Type
            17.1.2.2. By Product Type
            17.1.2.3. By Source
            17.1.2.4. By Distribution Channel
    17.2. Canada
        17.2.1. Pricing Analysis
        17.2.2. Market Share Analysis, 2022
            17.2.2.1. By Pet Type
            17.2.2.2. By Product Type
            17.2.2.3. By Source
            17.2.2.4. By Distribution Channel
    17.3. Brazil
        17.3.1. Pricing Analysis
        17.3.2. Market Share Analysis, 2022
            17.3.2.1. By Pet Type
            17.3.2.2. By Product Type
            17.3.2.3. By Source
            17.3.2.4. By Distribution Channel
    17.4. Mexico
        17.4.1. Pricing Analysis
        17.4.2. Market Share Analysis, 2022
            17.4.2.1. By Pet Type
            17.4.2.2. By Product Type
            17.4.2.3. By Source
            17.4.2.4. By Distribution Channel
    17.5. Germany
        17.5.1. Pricing Analysis
        17.5.2. Market Share Analysis, 2022
            17.5.2.1. By Pet Type
            17.5.2.2. By Product Type
            17.5.2.3. By Source
            17.5.2.4. By Distribution Channel
    17.6. U.K.
        17.6.1. Pricing Analysis
        17.6.2. Market Share Analysis, 2022
            17.6.2.1. By Pet Type
            17.6.2.2. By Product Type
            17.6.2.3. By Source
            17.6.2.4. By Distribution Channel
    17.7. France
        17.7.1. Pricing Analysis
        17.7.2. Market Share Analysis, 2022
            17.7.2.1. By Pet Type
            17.7.2.2. By Product Type
            17.7.2.3. By Source
            17.7.2.4. By Distribution Channel
    17.8. Spain
        17.8.1. Pricing Analysis
        17.8.2. Market Share Analysis, 2022
            17.8.2.1. By Pet Type
            17.8.2.2. By Product Type
            17.8.2.3. By Source
            17.8.2.4. By Distribution Channel
    17.9. Italy
        17.9.1. Pricing Analysis
        17.9.2. Market Share Analysis, 2022
            17.9.2.1. By Pet Type
            17.9.2.2. By Product Type
            17.9.2.3. By Source
            17.9.2.4. By Distribution Channel
    17.10. Poland
        17.10.1. Pricing Analysis
        17.10.2. Market Share Analysis, 2022
            17.10.2.1. By Pet Type
            17.10.2.2. By Product Type
            17.10.2.3. By Source
            17.10.2.4. By Distribution Channel
    17.11. Russia
        17.11.1. Pricing Analysis
        17.11.2. Market Share Analysis, 2022
            17.11.2.1. By Pet Type
            17.11.2.2. By Product Type
            17.11.2.3. By Source
            17.11.2.4. By Distribution Channel
    17.12. Czech Republic
        17.12.1. Pricing Analysis
        17.12.2. Market Share Analysis, 2022
            17.12.2.1. By Pet Type
            17.12.2.2. By Product Type
            17.12.2.3. By Source
            17.12.2.4. By Distribution Channel
    17.13. Romania
        17.13.1. Pricing Analysis
        17.13.2. Market Share Analysis, 2022
            17.13.2.1. By Pet Type
            17.13.2.2. By Product Type
            17.13.2.3. By Source
            17.13.2.4. By Distribution Channel
    17.14. India
        17.14.1. Pricing Analysis
        17.14.2. Market Share Analysis, 2022
            17.14.2.1. By Pet Type
            17.14.2.2. By Product Type
            17.14.2.3. By Source
            17.14.2.4. By Distribution Channel
    17.15. Bangladesh
        17.15.1. Pricing Analysis
        17.15.2. Market Share Analysis, 2022
            17.15.2.1. By Pet Type
            17.15.2.2. By Product Type
            17.15.2.3. By Source
            17.15.2.4. By Distribution Channel
    17.16. Australia
        17.16.1. Pricing Analysis
        17.16.2. Market Share Analysis, 2022
            17.16.2.1. By Pet Type
            17.16.2.2. By Product Type
            17.16.2.3. By Source
            17.16.2.4. By Distribution Channel
    17.17. New Zealand
        17.17.1. Pricing Analysis
        17.17.2. Market Share Analysis, 2022
            17.17.2.1. By Pet Type
            17.17.2.2. By Product Type
            17.17.2.3. By Source
            17.17.2.4. By Distribution Channel
    17.18. China
        17.18.1. Pricing Analysis
        17.18.2. Market Share Analysis, 2022
            17.18.2.1. By Pet Type
            17.18.2.2. By Product Type
            17.18.2.3. By Source
            17.18.2.4. By Distribution Channel
    17.19. Japan
        17.19.1. Pricing Analysis
        17.19.2. Market Share Analysis, 2022
            17.19.2.1. By Pet Type
            17.19.2.2. By Product Type
            17.19.2.3. By Source
            17.19.2.4. By Distribution Channel
    17.20. South Korea
        17.20.1. Pricing Analysis
        17.20.2. Market Share Analysis, 2022
            17.20.2.1. By Pet Type
            17.20.2.2. By Product Type
            17.20.2.3. By Source
            17.20.2.4. By Distribution Channel
    17.21. GCC Countries
        17.21.1. Pricing Analysis
        17.21.2. Market Share Analysis, 2022
            17.21.2.1. By Pet Type
            17.21.2.2. By Product Type
            17.21.2.3. By Source
            17.21.2.4. By Distribution Channel
    17.22. South Africa
        17.22.1. Pricing Analysis
        17.22.2. Market Share Analysis, 2022
            17.22.2.1. By Pet Type
            17.22.2.2. By Product Type
            17.22.2.3. By Source
            17.22.2.4. By Distribution Channel
    17.23. Israel
        17.23.1. Pricing Analysis
        17.23.2. Market Share Analysis, 2022
            17.23.2.1. By Pet Type
            17.23.2.2. By Product Type
            17.23.2.3. By Source
            17.23.2.4. By Distribution Channel
18. Market Structure Analysis
    18.1. Competition Dashboard
    18.2. Competition Benchmarking
    18.3. Market Share Analysis of Top Players
        18.3.1. By Regional
        18.3.2. By Pet Type
        18.3.3. By Product Type
        18.3.4. By Source
        18.3.5. By Distribution Channel
19. Competition Analysis
    19.1. Competition Deep Dive
        19.1.1. Castor & Pollux
            19.1.1.1. Overview
            19.1.1.2. Product Portfolio
            19.1.1.3. Profitability by Market Segments
            19.1.1.4. Sales Footprint
            19.1.1.5. Strategy Overview
                19.1.1.5.1. Marketing Strategy
                19.1.1.5.2. Product Strategy
                19.1.1.5.3. Channel Strategy
        19.1.2. Blues Buffalo
            19.1.2.1. Overview
            19.1.2.2. Product Portfolio
            19.1.2.3. Profitability by Market Segments
            19.1.2.4. Sales Footprint
            19.1.2.5. Strategy Overview
                19.1.2.5.1. Marketing Strategy
                19.1.2.5.2. Product Strategy
                19.1.2.5.3. Channel Strategy
        19.1.3. Newman's Own
            19.1.3.1. Overview
            19.1.3.2. Product Portfolio
            19.1.3.3. Profitability by Market Segments
            19.1.3.4. Sales Footprint
            19.1.3.5. Strategy Overview
                19.1.3.5.1. Marketing Strategy
                19.1.3.5.2. Product Strategy
                19.1.3.5.3. Channel Strategy
        19.1.4. Benevo
            19.1.4.1. Overview
            19.1.4.2. Product Portfolio
            19.1.4.3. Profitability by Market Segments
            19.1.4.4. Sales Footprint
            19.1.4.5. Strategy Overview
                19.1.4.5.1. Marketing Strategy
                19.1.4.5.2. Product Strategy
                19.1.4.5.3. Channel Strategy
        19.1.5. Lily's Kitchen
            19.1.5.1. Overview
            19.1.5.2. Product Portfolio
            19.1.5.3. Profitability by Market Segments
            19.1.5.4. Sales Footprint
            19.1.5.5. Strategy Overview
                19.1.5.5.1. Marketing Strategy
                19.1.5.5.2. Product Strategy
                19.1.5.5.3. Channel Strategy
        19.1.6. Bailey's Bowl
            19.1.6.1. Overview
            19.1.6.2. Product Portfolio
            19.1.6.3. Profitability by Market Segments
            19.1.6.4. Sales Footprint
            19.1.6.5. Strategy Overview
                19.1.6.5.1. Marketing Strategy
                19.1.6.5.2. Product Strategy
                19.1.6.5.3. Channel Strategy
        19.1.7. Stella & Chewy's
            19.1.7.1. Overview
            19.1.7.2. Product Portfolio
            19.1.7.3. Profitability by Market Segments
            19.1.7.4. Sales Footprint
            19.1.7.5. Strategy Overview
                19.1.7.5.1. Marketing Strategy
                19.1.7.5.2. Product Strategy
                19.1.7.5.3. Channel Strategy
        19.1.8. Honest Kitchen
            19.1.8.1. Overview
            19.1.8.2. Product Portfolio
            19.1.8.3. Profitability by Market Segments
            19.1.8.4. Sales Footprint
            19.1.8.5. Strategy Overview
                19.1.8.5.1. Marketing Strategy
                19.1.8.5.2. Product Strategy
                19.1.8.5.3. Channel Strategy
        19.1.9. Wellness Core
            19.1.9.1. Overview
            19.1.9.2. Product Portfolio
            19.1.9.3. Profitability by Market Segments
            19.1.9.4. Sales Footprint
            19.1.9.5. Strategy Overview
                19.1.9.5.1. Marketing Strategy
                19.1.9.5.2. Product Strategy
                19.1.9.5.3. Channel Strategy
        19.1.10. Primal
            19.1.10.1. Overview
            19.1.10.2. Product Portfolio
            19.1.10.3. Profitability by Market Segments
            19.1.10.4. Sales Footprint
            19.1.10.5. Strategy Overview
                19.1.10.5.1. Marketing Strategy
                19.1.10.5.2. Product Strategy
                19.1.10.5.3. Channel Strategy
        19.1.11. Organix
            19.1.11.1. Overview
            19.1.11.2. Product Portfolio
            19.1.11.3. Profitability by Market Segments
            19.1.11.4. Sales Footprint
            19.1.11.5. Strategy Overview
                19.1.11.5.1. Marketing Strategy
                19.1.11.5.2. Product Strategy
                19.1.11.5.3. Channel Strategy
        19.1.12. Diamond Naturals
            19.1.12.1. Overview
            19.1.12.2. Product Portfolio
            19.1.12.3. Profitability by Market Segments
            19.1.12.4. Sales Footprint
            19.1.12.5. Strategy Overview
                19.1.12.5.1. Marketing Strategy
                19.1.12.5.2. Product Strategy
                19.1.12.5.3. Channel Strategy
        19.1.13. Evanger's
            19.1.13.1. Overview
            19.1.13.2. Product Portfolio
            19.1.13.3. Profitability by Market Segments
            19.1.13.4. Sales Footprint
            19.1.13.5. Strategy Overview
                19.1.13.5.1. Marketing Strategy
                19.1.13.5.2. Product Strategy
                19.1.13.5.3. Channel Strategy
        19.1.14. Kirkland Signature
            19.1.14.1. Overview
            19.1.14.2. Product Portfolio
            19.1.14.3. Profitability by Market Segments
            19.1.14.4. Sales Footprint
            19.1.14.5. Strategy Overview
                19.1.14.5.1. Marketing Strategy
                19.1.14.5.2. Product Strategy
                19.1.14.5.3. Channel Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
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