An Incisive, In-depth Analysis on the Natural Food Preservatives Market
This study offers a comprehensive, 360 degree analysis on the Natural Food Preservatives market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Natural Food Preservatives market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Keeping Up with Evolving Consumer Trends
Over the years, artificial food preservatives had revolutionized the F&B industry to ensure longer shelf life of food products. Beyond shelf-life extension, these preservatives continue to play additional roles in food production, inhibiting natural aging and discoloration. However, from a health perspective, artificial preservatives are considered to be associated with several side effects, including obesity and gut diseases. As consumers, on a global stage, are increasingly becoming health conscious, sales of artificial food additives are declining. On the one hand, with consumer optimism about ‘natural’ products showing positive movement, demand for food lacking several categories of artificial or chemical food preservative are showing a strong growth. As food manufacturers endeavor to keep up with ever-evolving consumer trends and preferences, natural food preservatives have garnered significant interest in recent years. Food manufacturers are increasingly demanding a range of new natural antimicrobial compounds as alternatives to commonly used chemical preservatives such as sorbates and benzoates. Furthermore, sales of natural food preservatives are projected to increase significantly in near future, in the view of greater awareness regarding adverse effects of synthetic preservatives along with emerging trend of ‘transparency’ in the food industry.
Synergy of Clean Label and Convenience Food to Boost Sales
In recent years, technology, convenience, and personalization are some of the top trends affecting the way of food consumption. In an effort to address the need for convenience among today’s time-crunched consumers, the food industry is currently revolving around technology. The impact of these trends is also noticeable in food additive sector, and preservatives are no exception. Convenience foods continue to support the development for natural food preservatives market. While salt, sugar, vinegar, and citrus fruit juices were conventionally used to preserve food, manufacturers are focusing on using naturally occurring substances, especially plant extracts, to extend shelf life of final product. Demand for natural food preservatives is gaining further boost from rapid inclination towards clean labels – one of the biggest trends driving change in the F&B industry. Today, consumers with special dietary needs are looking and willing to pay more for brands and companies that share transparency to the product. This indicates that lab-created artificial food ingredients or additives are not in demand, thereby potentially boosting the sales natural food preservatives. Moreover, these preservatives not only fulfill the clean label requirements of consumer but also keep pace with notable increase in demand for processed food and beverage.
North America Leading, Opportunities Abound in Asia Pacific
Changes in consumer desire are coming fast, bringing seismic evolution in food production system, and requiring companies and platforms to support innovation. In current scenario, research for developing new food preservatives and efforts to approve their use at regulatory level are progressing at slow pace. Food manufacturers are thus turning to effective naturally occurring food preservatives that perform similar functions as their chemical counterparts. Growth of the natural food preservatives market in developed regions is propelled by growing awareness about the benefits of healthier choices along with companies re-creating popular food products with natural preservatives. Growing concerns of food safety in Asia and rapid shift away from chemical-based food additives are expected to promote the market growth in the region.
Plant-derived over Animal-derived Preservatives – Preferential Shift of Consumers
Plant-derived food preservatives continue to witness higher demand and sales as compared to their animal-derived counterparts. Potential factors responsible for variations in demand for natural food preservatives include rapid adoption of vegan culture. Veganism and vegetarianism are among the prominent trends bringing evolutionary changes in the food industry. Rapidly growing consumer awareness about animal welfare and changing eating habits have led to increasing demand for plant-based preservatives. However, microbial-derived preservatives such as nisin and natamycin continue to account for major share of the manufacturers’ bottom lines, on the account of their advantages in fighting against several food-borne pathogens and enhancing food safety. Consumption of natural food preservatives for beverages continue to account for high sales, while growing application in meat, fish, and poultry products is likely to result in increased market share. In recent years, beverage manufacturers are adopting ‘better-for-you’ strategy which include the adoption of natural ingredients to attract growing number of health-conscious consumers. This, in turn, is projected to contribute to growth of the natural food preservatives market.
How Growth Will Unfold
As widely used chemical or artificial preservatives are not meeting the expectations of new generation of consumers, the demand for natural food preservatives is expected to be quite strong going forward. In an attempt to align with ongoing and health and wellness trends, food manufacturers are focusing on delivering cleaner and safer products, thereby potentially raising the demand for natural food preservatives. Rising demand for ‘organic’ food has also been weighing on same scale as increasing use of natural ingredients in F&B industry. Moreover, scientists and researchers have been working on developing highly efficient natural food preservatives to offer greater shelf life to food product. For instance, in August 2018, Nanyang Technological University (NTU), Singapore developed an organic preservative – flavonoids, derived from plants and produced food grade microbes. However, it is imperative to note that, fluctuation in prices of raw materials including fruits and vegetables is likely to negatively impact the growth of natural food preservatives market. In addition, high cost associated with production and processing of these additives is expected to create a hindrance in their widespread adoption. Manufactures are thus hard pressed to offer products at affordable prices while enhancing the efficiency of food preservation.
This report provides forecast and analysis of the global natural food preservatives market. It provides the historical data of 2013 along with the estimated data for 2018, and forecast data up to 2028 in terms of revenue (US$ Mn) and volume (MT). The report also includes macroeconomic indicators along with an outlook on natural food preservatives for the global market. It includes the drivers and restraints of the global natural food preservatives market, and their impact on each region during the forecast period. The report also comprises the study of current industry trends and opportunities for natural food preservatives. It also includes value chain analysis. In order to provide the users of this report with a comprehensive view of the market, we have included detailed competitiveness analysis, key players, and their strategic overview. The dashboard provides a detailed comparison of natural food preservative manufacturers on parameters such as total revenue, product offerings, and key strategies. The study encompasses market attractiveness analysis by product type, by source, by form, by end use, and by region.
Through a detailed study of the market, our analysts have observed that there is an inclination from the end users of natural food preservatives to shift from artificial sources towards microbial and mineral sources of natural food preservatives, which is likely to result in an increase in market demand over the forecast period. Also, the high prices of products sourced through natural sources is deemed to cause a concern in raw material procurement. The report further states that, the use of natural food preservatives in the food industry is likely to result in a lucrative market opportunity for the producers of natural food preservatives targeting this segment.
The report includes the company profiles of key producers of natural food preservatives, and the revenue generated from companies across North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan, and the Middle East & Africa. By source, the global natural food preservatives market is segmented into plant source, animal source, microbial, and mineral. By form, the global natural food preservatives market is segmented into powder and liquid. By product type, the natural food preservatives market is segmented into nisin, natamycin, Rosemary extract, botanical extracts, natural acids, and salts. By end use, the global natural food preservatives market has been segmented as bakery, confectionery, dairy products, soups, beverages, snacks, jams & spreads, meat, fish & poultry products, and sauces & dressings.
For the estimation of revenue, regional average prices were obtained through quotes from numerous natural food preservative manufacturers, exporters, and distributors. All key application segments have been considered, and potential applications have been estimated on the basis of secondary sources and feedback from primary respondents. Some of the key data points collected for the modeling approach include the food additives industry scenario, preservatives an parent market outlook, usage of preservatives in food products, types of natural food preservatives, etc. The market has been forecasted based on constant currency rates.
A number of primary and secondary sources were consulted during the course of the study. Secondary sources include Factiva, Hoovers, and company annual reports and publications. This report covers market dynamics related to natural food preservatives that include drivers and trends driving each segment and opportunities in the natural food preservatives market. The report also includes analysis and insights into the potential of the food thickening market in specific regions. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, product portfolio of food thickening manufacturers, and recent developments in the natural food preservatives market space. Key market participants are E. I. du Pont de Nemours, Chr. Hansen Holding A/S, Merck KGaA, Kemin Industries, Inc., Koninklijke DSM N.V., Archer Daniels Midland Company, Kerry Group Plc, Naturex SA, BTSA Biotecnologías Aplicadas, S.L., Galactic S.A, Handary S.A., Zhengzhou Bainafo Bioengineering Co., Ltd., Kalsec Inc., Siveele B.V., Cayman Chemical Company, Inc, MAYASAN Food Industries A.S., Wiley Organics, Inc. (Organic Technologies), Chihon Biotechnology Co., Ltd., and Dumoco Co. Ltd.
Global Natural Food Preservatives Market – By Source
Global Natural Food Preservatives Market – By Product Type
- Microbial Derived
- Rosemary Extract
- Botanical Extracts
- Natural Acids
Global Natural Food Preservatives Market – By Form
Global Natural Food Preservatives Market – By End Use
- Dairy Products
- Yogurt & Sour Cream
- Cheese & Butter
- Jams & Spreads
- Meat, Fish, & Poultry Products
- Sauces & Dressings
Global Natural Food Preservatives Market – By Region
- North America
- Western Europe
- Eastern Europe
- Latin America
- Asia Pacific excluding Japan
- Middle East & Africa