The beverages segment is expected to remain dominant in the global floral flavour market over the forecast period
Among the various end uses of floral flavours, the beverages segment is estimated to account for a relatively high value share of close to 50% in 2017. The segment is expected to be valued at more than US$ 770 Bn by 2027 end. Revenue from the beverages segment is projected to increase at Y-o-Y growth rates ranging from 7.8% to 8.1% over 2017–2027. This segment is expected to exhibit a CAGR of 7.9% over the forecast period and gain 50 BPS in 2027 as compared to 2017. The beverages segment in the global floral flavour market is estimated to create absolute $ opportunity of more than US$ 28 Bn in 2018 over 2017 and incremental $ opportunity of around US$ 440 Bn between 2016 and 2027. The food segment is anticipated to expand at a significant CAGR of 7.8% over the forecast period, while the others segment is expected to account for more than 15% revenue share in the global floral flavour market. The others segment is likely to be valued at more than US$ 250 Bn by the end of 2027.
Revenue growth of the global floral flavour market is attributed to rapid growth in the food and beverages industry
The floral flavour market across the globe and particularly in the APEJ region is growing at a significant rate, attributed to increasing demand for floral flavours in products such as snacks, dairy, bakery, sponges, milkshakes, icings and fillings and biscuits. APEJ accounts for relatively high value share in the global food and beverages industry and this is expected to drive the growth of the floral flavour market in the region.
In the food and beverage industry, flavours are used in most of the raw materials. Flavours find application in food products such as confectionaries and bakery products as well as in other non-food products such as cigars and tobacco. For instance, hibiscus is being used across the alcoholic as well as the non-alcoholic beverages category in generic form or in blends as a cocktail. Floral flavours are included in a range of nutraceuticals and pharmaceuticals products including sports drinks, health drinks and health bars.
Rising interest in natural foods and growing awareness of the potential health benefits of botanical ingredients is boosting the demand for natural floral ingredients and flavourings. Food and beverages companies in Eastern Europe are offering products containing antioxidants and flavonoid; which in turn is creating a growing demand for floral flavours in the global market. Also, consumer tastes are increasingly becoming internationalised from the traditional rice and meat dishes to include a varied platter comprising confectionaries, bakery products and healthy beverages such as sports drinks and herbal teas. This rising trend of shifting consumer preferences has a relatively high impact on the floral flavour market as international food manufacturers are targeting this type of consumers to market their floral flavoured products.
The beverages end use segment is projected to rank relatively high in terms of market attractiveness index by the end of 2027 in the Latin America floral flavour market
The beverages segment is anticipated to register a CAGR of 7.6% in the North America floral flavour market. The beverages segment is expected to remain dominant in the Latin America floral flavour market over the forecast period. The beverages segment is expected to dominate the Western Europe floral flavour market over the forecast period while in the APEJ floral flavour market, the beverages segment is anticipated to register a significant CAGR of 9.3% during the forecast period. The beverages end use segment is predicted to retain its dominance in the MEA floral flavour market over the period of assessment.
Players in the global floral flavour market are focussing on enhancing their geographical presence by establishing new production plants and research and development centres in different geographical locations across the globe. Companies are also collaborating with suppliers, end-use industries and with others members of the supply chain for forward and backward integration in the global floral flavour market. This is one of the key findings presented in a new report published by Future Market Insights titled “Floral Flavour Market: Global Industry Analysis and Opportunity Assessment, 2017–2027.” Our analysts have observed that the floral flavour industry in developing regions such as Asia Pacific and Latin America has witnessed rapid growth due to low labour costs and low cost of raw material. In addition, high demand for floral flavours in products such as nutraceuticals, cigars, and other tobacco products leads to increasing demand for floral flavours in the global market. According to our analysis, North America is expected to remain dominant in the global floral flavour market with significant revenue share.
After a detailed study of the market, our analysts have noticed that the value share of the hibiscus segment is relatively high in the global floral flavour market with substantial growth rate. In beverages, the demand for alcoholic beverages with floral flavours such as white wine is growing at a rapid rate and the beverages segment is anticipated to contribute more than half of the total floral flavour market share, making beverages an attractive segment in the global floral flavour market.
Parent market overview
Floral flavours are a class of flavours used in various foods, beverages, and other products. These flavours impart specific flavours of flowers such as hibiscus, rose, jasmine, neroli, lavender, violette, etc. These are used in several food products, i.e. dairy, bakery, confectionaries, snacks, fats, and oils; beverages such as wine, herbal tea, soft drinks, health drinks, and flavoured water; and other products such as nutraceuticals, cigars, etc. The floral flavour market comprises relatively low revenue share in the global flavour market, attributed to high cost and relatively low popularity than other flavours.
Global Floral Flavour Market: Value Chain
The global floral flavours market supply chain includes raw material suppliers, CROs, floral flavour suppliers, integrators, transportation and logistics providers, and end users. Research development includes innovating a range of flavours from various natural, organic, and chemical sources. We have observed that raw material suppliers are either farmers or contractors who provide required flowers to floral flavour manufacturing companies. The market value chain also includes floral suppliers, manufacturers and marketers of a range of floral flavours in liquid, paste and solid forms.
The report begins with the market definition followed by definitions of the different floral flavours in the market. The market dynamics section includes Future Market Insights’ analysis of key trends, drivers, restraints, opportunities and macro-economic factors influencing the growth of the global floral flavour market. Our study also highlights the pricing analysis of different floral flavour products. The report analyses the global floral flavour market on the basis of various market segments and presents a forecast by value for the next 10 years. The different segments of the global floral flavour market have been analysed in terms of basis point share (BPS) to understand segmental contribution to overall market growth. This detailed level of information is important for identifying various key trends in the global floral flavour market.
Finally, a competitive landscape has been included in this report to provide report audiences with a dashboard view. Key categories of providers covered in the report include floral flavours raw material suppliers and leading market players. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the global floral flavour market. Various barriers to entry in the industry are analysed and rated on the basis of their impact on the competition level in the market.
By End Use
By Raw Material
By Product Type
Our analysts have not only conducted market forecasts in terms of CAGR but have also analysed the global floral flavour market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities. Another key feature of this report is the analysis of the various market segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global floral flavour market.