The frozen pet food market value is estimated to expand at a CAGR of 5.2% over the assessment period. In 2024, the market is expected to generate a revenue worth US$ 15,351.24 million. By 2034 end, the market size is forecast to expand to US$ 25,595.4 million.
Key Trends Are Brought to Light in the Recent Frozen Pet Food Market
A prominent market driver is the humanization of pets. This has set in motion enormous interest in what customers choose for their pets to eat. Unsurprisingly then, they are showing similar trends regarding awareness about food in their pet(s) diet, as they follow in their own.
The pet food industry mimics the trend toward natural product values as seen in human food. There is an intensifying focus on the usage of no artificial ingredients. Manufacturers have found that an effective way to deliver “naturalness” is chilled or frozen pet food. These offerings can be identified by their natural claims in the superstore or any other distribution channel.
Retailers are capitalizing on the overwhelming response experienced by frozen/chilled pet food manufacturers by launching their line. For instance, in 2022, Asda in the United Kingdom launched a private label line. In the same year, Mars obtained Nom Nom Nom, a brand that develops custom chilled meats.
Presently, the market is in its education and acceptance stage, meaning that people still need to be educated about the concept of fresh and frozen pet food.
Pet health has become a concerning factor for pet parents, which is driving the demand for functional frozen pet food. Pet parents are searching for food products that contain higher nutritional content in their ingredient list.
Attributes | Key Insights |
---|---|
Estimated Frozen Pet Food Market Size (2024E) | US$ 15,351.24 million |
Projected Frozen Pet Food Market Valuation (2034F) | US$ 25,595.4 million |
Value-based CAGR (2024 to 2034) | 5.2% |
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Leading Pet Care | Dog |
---|---|
Value Share (2024) | 61.20% |
Based on pet care, the dog is projected to account for 61.20% in 2024. Increasing sales of frozen dog food can be attributed to the growing popularity of dogs that are loved by people across the globe. Top manufacturers are creating frozen pet food customized to the various nutritional needs of dogs. Additionally, growing awareness about the benefits of consuming commercial pet food is positively impacting the sales of frozen pet food.
Leading Nature | Conventional |
---|---|
Value Share (2024) | 84.0% |
According to recent estimates from FMI analysts, the conventional nature segment is expected to acquire a dominant share in the frozen pet food industry. Conventional frozen pet food uses a mixture of meat sources. This methodology helps reduce overall production costs, thereby making it an affordable pet food choice.
Pet foods of a conventional nature are usually easier to find in supermarkets and pet stores as opposed to specialty raw diets. Thus, the broader distribution network makes it accessible to more customer bases.
Countries | Forecast CAGR (2024 to 2034) |
---|---|
The United States | 3.20% |
Germany | 2.30% |
China | 5.80% |
Japan | 4.90% |
India | 6.10% |
Frozen pet food consumption in the United States is rising at a CAGR of 3.2% over the next 10 years. Frozen pet food demand is thawing out due to people in the United States searching for affection, dependability, and affection from pets.
Pet owners are bringing together creative yet nutritious meal plans for their pets. Consequently, several companies in the United States are exploring novel flavors for their products. Additionally, consumers are searching for a more sustainable, pocket-friendly frozen pet food, which is contributing to market growth.
Presently, in the United States, pet owners are purchasing pet food that has limited ingredient lists. For instance, Mars Petcare extended its Nutro range with the launch of Nutro So Simple, which is a dog food that contains a handful of main ingredients. These key ingredients are labeled prominently on the pack’s front to market the product.
In Germany, the growth rate for frozen pet food sales is projected to observe a CAGR of 2.3% over the forecast period. Companies in the market are investing, jointly or independently, in new marketing schemes and elevated pet care center presence to support this rapidly increasing category.
Key players are offering high-quality frozen foods that offer consumers a sense of convenience. The same commitment to elevated food safety and quality standards is expected to help firms tap into new market opportunities while offering optimal pet wellness to many customers.
Rising demand for natural ingredients and minimally processed pet food is giving business prospects to natural pet food producers. Thereby, enhancing growth in the German frozen pet food market.
Sales of frozen pet food in India are increasing at an estimated CAGR of 6.1% over the next 10 years. Growth in nuclear families where a single child is handed over a pet for companionship is raising the adoption of pets like dogs and cats. This, along with pet humanization, is raising the sales of frozen pet food. Increasing consumer worries and awareness of the nutritional diet and well-being of pets is also fueling the demand for frozen pet food.
The appetite for functional frozen pet food in China is assessed to expand at a growth rate of 5.8% from 2024 to 2034. Increasing investments in this sector will amplify market expansion over the next decade. For instance, in February 2023, L Catterton, a consumer-centric investment firm, invested in Partner Pet, which is a top freeze-dried pet food company in China.
The industry in China is spearheaded by macro trends like the rapid humanization of pets and increasing discretionary incomes. Significant growth is being experienced by premium as well as super-premium price segments. Similarly, kibble+, freeze-dried, and other food formats are observing growth.
Many pet food companies are operating in China like Yantai China Pet Foods Co., Ltd. It has an extensive line of brand pet products. The company is known throughout the globe for its broad line of pet treats, pet food, and pet products. They have approximately 1,000 different products available, such as a range of treats, dry food, wet food, rawhide, biscuits, and dental chews.
Consumption of frozen food products for pets in Japan is rising at a pace of 4.9% CAGR over the forecast period. The market is observing heightened demand for organic and natural food that contains no artificial ingredients or colors. Several assortments of “natural pet food” are now accessible in Japan.
The landscape of the pet food industry in Japan is transforming rapidly. From a playground for foreign players like Mars, Nestlé, etc. that sold massive amounts of kibble, Japan has extended support to its local pet food companies that develop a new genre of pet treats. This transformation got accelerated in the pandemic, as owners spent more time with their pets during that time.
Key players are responding to increasing demand for natural, minimally processed pet food options by developing a broader portfolio of raw frozen pet food products. These products are also marketed as digestion-improving pet food due to their perceived health benefits.
Industry participants are increasing their product portfolio with different protein sources, freeze-fried variations, and grain-free options. Additionally, players are also focusing on developing products that address certain health conditions like allergies among different pet breeds of varying age groups.
Manufacturers are offering subscription services for frozen pet food to address common issues faced by pet owners, such as limited storage capacity and busy schedules. Moreover, key players are developing smaller portion packaging to serve single-pet households, thus reducing waste and providing portion control.
Recent Developments Giving Shape to the Frozen Pet Food Market
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For the year 2024, the frozen pet food industry is estimated to be valued at US$ 15,351.24 million.
The adoption rate of frozen pet foods is calculated to be around 5.2% for the forecast period.
The market revenue is expected to shoot up to US$ 25,595.4 million by 2034.
The dog segment grabs a hefty share within the frozen pet food industry.
India is expected to register a slightly higher growth rate in the frozen pet food industry.
Canvasback Pet Supplies, Carnivore Meat Company LLC, and Primal Pet Foods Inc. are influential players in the frozen pet food industry.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Manufacturer 3.5.1.2. Mid-Level Participants (Traders) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Pet Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Pet Type, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Pet Type, 2024 to 2034 5.3.1. Cat 5.3.1.1. Kitten 5.3.1.2. Senior 5.3.2. Dog 5.3.2.1. Puppy 5.3.2.2. Adult 5.3.2.3. Senior 5.3.3. Others 5.4. Y-o-Y Growth Trend Analysis By Pet Type, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Pet Type, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Nature 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Nature, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Nature, 2024 to 2034 6.3.1. Organic 6.3.2. Conventional 6.4. Y-o-Y Growth Trend Analysis By Nature, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Nature, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Source 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Source, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Source, 2024 to 2034 7.3.1. Animal Derived 7.3.2. Plant Derived 7.3.3. Insect Derived 7.4. Y-o-Y Growth Trend Analysis By Source, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Source, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Sales Channel, 2019 to 2023 8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Sales Channel, 2024 to 2034 8.3.1. Offline Sales Channel 8.3.1.1. Supermarkets/Hypermarkets 8.3.1.2. Pet Stores 8.3.1.3. Convenience Store 8.3.1.4. Other Sales Channel 8.3.2. Online Sales Channel 8.3.2.1. Company Website 8.3.2.2. E-commerce Platform 8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2019 to 2023 8.5. Absolute $ Opportunity Analysis By Sales Channel, 2024 to 2034 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Region, 2019 to 2023 9.3. Current Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Region, 2024 to 2034 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Pet Type 10.2.3. By Nature 10.2.4. By Source 10.2.5. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Pet Type 10.3.3. By Nature 10.3.4. By Source 10.3.5. By Sales Channel 10.4. Key Takeaways 11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Pet Type 11.2.3. By Nature 11.2.4. By Source 11.2.5. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Pet Type 11.3.3. By Nature 11.3.4. By Source 11.3.5. By Sales Channel 11.4. Key Takeaways 12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. UK 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Pet Type 12.2.3. By Nature 12.2.4. By Source 12.2.5. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Pet Type 12.3.3. By Nature 12.3.4. By Source 12.3.5. By Sales Channel 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Pet Type 13.2.3. By Nature 13.2.4. By Source 13.2.5. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Pet Type 13.3.3. By Nature 13.3.4. By Source 13.3.5. By Sales Channel 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Pet Type 14.2.3. By Nature 14.2.4. By Source 14.2.5. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Pet Type 14.3.3. By Nature 14.3.4. By Source 14.3.5. By Sales Channel 14.4. Key Takeaways 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Pet Type 15.2.3. By Nature 15.2.4. By Source 15.2.5. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Pet Type 15.3.3. By Nature 15.3.4. By Source 15.3.5. By Sales Channel 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 16.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 16.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Pet Type 16.2.3. By Nature 16.2.4. By Source 16.2.5. By Sales Channel 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Pet Type 16.3.3. By Nature 16.3.4. By Source 16.3.5. By Sales Channel 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2023 17.1.2.1. By Pet Type 17.1.2.2. By Nature 17.1.2.3. By Source 17.1.2.4. By Sales Channel 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2023 17.2.2.1. By Pet Type 17.2.2.2. By Nature 17.2.2.3. By Source 17.2.2.4. By Sales Channel 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2023 17.3.2.1. By Pet Type 17.3.2.2. By Nature 17.3.2.3. By Source 17.3.2.4. By Sales Channel 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2023 17.4.2.1. By Pet Type 17.4.2.2. By Nature 17.4.2.3. By Source 17.4.2.4. By Sales Channel 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2023 17.5.2.1. By Pet Type 17.5.2.2. By Nature 17.5.2.3. By Source 17.5.2.4. By Sales Channel 17.6. UK 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2023 17.6.2.1. By Pet Type 17.6.2.2. By Nature 17.6.2.3. By Source 17.6.2.4. By Sales Channel 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2023 17.7.2.1. By Pet Type 17.7.2.2. By Nature 17.7.2.3. By Source 17.7.2.4. By Sales Channel 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2023 17.8.2.1. By Pet Type 17.8.2.2. By Nature 17.8.2.3. By Source 17.8.2.4. By Sales Channel 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2023 17.9.2.1. By Pet Type 17.9.2.2. By Nature 17.9.2.3. By Source 17.9.2.4. By Sales Channel 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2023 17.10.2.1. By Pet Type 17.10.2.2. By Nature 17.10.2.3. By Source 17.10.2.4. By Sales Channel 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2023 17.11.2.1. By Pet Type 17.11.2.2. By Nature 17.11.2.3. By Source 17.11.2.4. By Sales Channel 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2023 17.12.2.1. By Pet Type 17.12.2.2. By Nature 17.12.2.3. By Source 17.12.2.4. By Sales Channel 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2023 17.13.2.1. By Pet Type 17.13.2.2. By Nature 17.13.2.3. By Source 17.13.2.4. By Sales Channel 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2023 17.14.2.1. By Pet Type 17.14.2.2. By Nature 17.14.2.3. By Source 17.14.2.4. By Sales Channel 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2023 17.15.2.1. By Pet Type 17.15.2.2. By Nature 17.15.2.3. By Source 17.15.2.4. By Sales Channel 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2023 17.16.2.1. By Pet Type 17.16.2.2. By Nature 17.16.2.3. By Source 17.16.2.4. By Sales Channel 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2023 17.17.2.1. By Pet Type 17.17.2.2. By Nature 17.17.2.3. By Source 17.17.2.4. By Sales Channel 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2023 17.18.2.1. By Pet Type 17.18.2.2. By Nature 17.18.2.3. By Source 17.18.2.4. By Sales Channel 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2023 17.19.2.1. By Pet Type 17.19.2.2. By Nature 17.19.2.3. By Source 17.19.2.4. By Sales Channel 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2023 17.20.2.1. By Pet Type 17.20.2.2. By Nature 17.20.2.3. By Source 17.20.2.4. By Sales Channel 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2023 17.21.2.1. By Pet Type 17.21.2.2. By Nature 17.21.2.3. By Source 17.21.2.4. By Sales Channel 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2023 17.22.2.1. By Pet Type 17.22.2.2. By Nature 17.22.2.3. By Source 17.22.2.4. By Sales Channel 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2023 17.23.2.1. By Pet Type 17.23.2.2. By Nature 17.23.2.3. By Source 17.23.2.4. By Sales Channel 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Pet Type 18.3.3. By Nature 18.3.4. By Source 18.3.5. By Sales Channel 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Canvasback Pet Supplies 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.1.5.2. Product Strategy 19.1.1.5.3. Channel Strategy 19.1.2. Carnivore Meat Company LLC 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.2.5.2. Product Strategy 19.1.2.5.3. Channel Strategy 19.1.3. Primal Pet Foods Inc. 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.3.5.2. Product Strategy 19.1.3.5.3. Channel Strategy 19.1.4. Steve's Real Food 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.4.5.2. Product Strategy 19.1.4.5.3. Channel Strategy 19.1.5. Stella and Chewy's LLC 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.5.5.2. Product Strategy 19.1.5.5.3. Channel Strategy 19.1.6. Kiezebrink 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.6.5.2. Product Strategy 19.1.6.5.3. Channel Strategy 19.1.7. PetSmart LLC 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.7.5.2. Product Strategy 19.1.7.5.3. Channel Strategy 19.1.8. Northwest Naturals 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.8.5.2. Product Strategy 19.1.8.5.3. Channel Strategy 19.1.9. Raw Paws Pet Food 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.9.5.2. Product Strategy 19.1.9.5.3. Channel Strategy 19.1.10. Bravo 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.10.5.2. Product Strategy 19.1.10.5.3. Channel Strategy 19.1.11. Tucker's 19.1.11.1. Overview 19.1.11.2. Product Portfolio 19.1.11.3. Profitability by Market Segments 19.1.11.4. Sales Footprint 19.1.11.5. Strategy Overview 19.1.11.5.1. Marketing Strategy 19.1.11.5.2. Product Strategy 19.1.11.5.3. Channel Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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