The frozen pet food market value is estimated to expand at a CAGR of 5.2% over the assessment period. In 2024, the market is expected to generate a revenue worth USD 15,351.24 million. By 2034 end, the market size is forecast to expand to USD 25,595.4 million.
Key Trends Are Brought to Light in the Recent Frozen Pet Food Market
A prominent market driver is the humanization of pets. This has set in motion enormous interest in what customers choose for their pets to eat. Unsurprisingly then, they are showing similar trends regarding awareness about food in their pet(s) diet, as they follow in their own.
The pet food industry mimics the trend toward natural product values as seen in human food. There is an intensifying focus on the usage of no artificial ingredients. Manufacturers have found that an effective way to deliver “naturalness” is chilled or frozen pet food. These offerings can be identified by their natural claims in the superstore or any other distribution channel.
Retailers are capitalizing on the overwhelming response experienced by frozen/chilled pet food manufacturers by launching their line. For instance, in 2022, Asda in the United Kingdom launched a private label line. In the same year, Mars obtained Nom Nom Nom, a brand that develops custom chilled meats.
Presently, the market is in its education and acceptance stage, meaning that people still need to be educated about the concept of fresh and frozen pet food.
Pet health has become a concerning factor for pet parents, which is driving the demand for functional frozen pet food. Pet parents are searching for food products that contain higher nutritional content in their ingredient list.
| Attributes | Key Insights |
|---|---|
| Estimated Frozen Pet Food Market Size (2024E) | USD 15,351.24 million |
| Projected Frozen Pet Food Market Valuation (2034F) | USD 25,595.4 million |
| Value-based CAGR (2024 to 2034) | 5.2% |
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| Leading Pet Care | Dog |
|---|---|
| Value Share (2024) | 61.20% |
Based on pet care, the dog is projected to account for 61.20% in 2024. Increasing sales of frozen dog food can be attributed to the growing popularity of dogs that are loved by people across the globe. Top manufacturers are creating frozen pet food customized to the various nutritional needs of dogs. Additionally, growing awareness about the benefits of consuming commercial pet food is positively impacting the sales of frozen pet food.
| Leading Nature | Conventional |
|---|---|
| Value Share (2024) | 84.0% |
According to recent estimates from FMI analysts, the conventional nature segment is expected to acquire a dominant share in the frozen pet food industry. Conventional frozen pet food uses a mixture of meat sources. This methodology helps reduce overall production costs, thereby making it an affordable pet food choice.
Pet foods of a conventional nature are usually easier to find in supermarkets and pet stores as opposed to specialty raw diets. Thus, the broader distribution network makes it accessible to more customer bases.
| Countries | Forecast CAGR (2024 to 2034) |
|---|---|
| The United States | 3.20% |
| Germany | 2.30% |
| China | 5.80% |
| Japan | 4.90% |
| India | 6.10% |
Frozen pet food consumption in the United States is rising at a CAGR of 3.2% over the next 10 years. Frozen pet food demand is thawing out due to people in the United States searching for affection, dependability, and affection from pets.
Pet owners are bringing together creative yet nutritious meal plans for their pets. Consequently, several companies in the United States are exploring novel flavors for their products. Additionally, consumers are searching for a more sustainable, pocket-friendly frozen pet food, which is contributing to market growth.
Presently, in the United States, pet owners are purchasing pet food that has limited ingredient lists. For instance, Mars Petcare extended its Nutro range with the launch of Nutro So Simple, which is a dog food that contains a handful of main ingredients. These key ingredients are labeled prominently on the pack’s front to market the product.
In Germany, the growth rate for frozen pet food sales is projected to observe a CAGR of 2.3% over the forecast period. Companies in the market are investing, jointly or independently, in new marketing schemes and elevated pet care center presence to support this rapidly increasing category.
Key players are offering high-quality frozen foods that offer consumers a sense of convenience. The same commitment to elevated food safety and quality standards is expected to help firms tap into new market opportunities while offering optimal pet wellness to many customers.
Rising demand for natural ingredients and minimally processed pet food is giving business prospects to natural pet food producers. Thereby, enhancing growth in the German frozen pet food market.
Sales of frozen pet food in India are increasing at an estimated CAGR of 6.1% over the next 10 years. Growth in nuclear families where a single child is handed over a pet for companionship is raising the adoption of pets like dogs and cats. This, along with pet humanization, is raising the sales of frozen pet food. Increasing consumer worries and awareness of the nutritional diet and well-being of pets is also fueling the demand for frozen pet food.
The appetite for functional frozen pet food in China is assessed to expand at a growth rate of 5.8% from 2024 to 2034. Increasing investments in this sector will amplify market expansion over the next decade. For instance, in February 2023, L Catterton, a consumer-centric investment firm, invested in Partner Pet, which is a top freeze-dried pet food company in China.
The industry in China is spearheaded by macro trends like the rapid humanization of pets and increasing discretionary incomes. Significant growth is being experienced by premium as well as super-premium price segments. Similarly, kibble+, freeze-dried, and other food formats are observing growth.
Many pet food companies are operating in China like Yantai China Pet Foods Co., Ltd. It has an extensive line of brand pet products. The company is known throughout the globe for its broad line of pet treats, pet food, and pet products. They have approximately 1,000 different products available, such as a range of treats, dry food, wet food, rawhide, biscuits, and dental chews.
Consumption of frozen food products for pets in Japan is rising at a pace of 4.9% CAGR over the forecast period. The market is observing heightened demand for organic and natural food that contains no artificial ingredients or colors. Several assortments of “natural pet food” are now accessible in Japan.
The landscape of the pet food industry in Japan is transforming rapidly. From a playground for foreign players like Mars, Nestlé, etc. that sold massive amounts of kibble, Japan has extended support to its local pet food companies that develop a new genre of pet treats. This transformation got accelerated in the pandemic, as owners spent more time with their pets during that time.
Key players are responding to increasing demand for natural, minimally processed pet food options by developing a broader portfolio of raw frozen pet food products. These products are also marketed as digestion-improving pet food due to their perceived health benefits.
Industry participants are increasing their product portfolio with different protein sources, freeze-fried variations, and grain-free options. Additionally, players are also focusing on developing products that address certain health conditions like allergies among different pet breeds of varying age groups.
Manufacturers are offering subscription services for frozen pet food to address common issues faced by pet owners, such as limited storage capacity and busy schedules. Moreover, key players are developing smaller portion packaging to serve single-pet households, thus reducing waste and providing portion control.
Recent Developments Giving Shape to the Frozen Pet Food Market
For the year 2024, the frozen pet food industry is estimated to be valued at USD 15,351.24 million.
The adoption rate of frozen pet foods is calculated to be around 5.2% for the forecast period.
The market revenue is expected to shoot up to USD 25,595.4 million by 2034.
The dog segment grabs a hefty share within the frozen pet food industry.
India is expected to register a slightly higher growth rate in the frozen pet food industry.
Canvasback Pet Supplies, Carnivore Meat Company LLC, and Primal Pet Foods Inc. are influential players in the frozen pet food industry.
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Frozen Pet Food Market
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