The global grant management software market is anticipated to generate revenues of US$ 2,522.1 million in 2023. The market is anticipated to increase at a CAGR of 10.3% and reach US$ 6,742.4 million by 2033.
Non-profit organizations' emphasis on having all information in one place is the primary factor driving the broad adoption of grant management solutions. Another reason for the rising adoption of grant management software for non-profit organizations is the automation of the grant application process.
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Growing AI-enabled technologies
The demand for grant management software is expected to increase year over year due to key industry trends. Like the integration of AI-enabled technologies with grant management solutions and the increased demand for automating grant procedures.
5G Integration
The mobile value-added services market is expected to grow dramatically as a result of cloud-based gaming on 5G. Mobile operators and service providers can give their clients brand-new, cutting-edge value-added services by utilizing cloud-based gaming on 5G.
Contribution of Mobile Value-added Services
Attributes | Details |
---|---|
Expected Market CAGR (2023 to 2033) | 10.3% |
Expected Market Size (2023) | US$ 2,522.1 million |
Expected Market Size (2033) | US$ 6,742.4 million |
From 2018 to 2022, the market expanded at a sizable CAGR of 8.2%. In 2018, it was valued at US$ 1,689.7 million, and in 2022, that figure had increased to US$ 2,320.2 million.
During this period, factors such as increasing requirements among businesses to enhance the process acceleration of the grant application assessment promoted market growth. It leads to a significant growth rate of 1.49 x between 2022 and 2023.
As a result, numerous government and non-federal organizations are quickly adopting grant management programming to handle their grants. Additionally, the programming helps organizations obtain web-based data and provides both grant-tracking and online features in a single package.
Moving ahead, this market is expected to increase internationally as a result of the rising demand for sophisticated financial management solutions among enterprises. Hence, the market is likely to see new growth prospects due to the combination of advanced technology with the use of accounting and financial management services.
By integrating administrative processes into a single program, many firms are deploying business solutions to increase their operational efficiency. Consequently, the grant management software industry is directly impacted by the predicted 11.9% CAGR of the global business software market by 2033. Due to its use in IT infrastructure, the market is anticipated to increase at a 2.67x rate between 2023 and 2033.
The key factor hindering the market's expansion is the lack of knowledge among small and medium-sized businesses regarding the benefits of grant management software. Other crucial factors to take into consideration are:
Region | Market Share (2022) |
---|---|
North America | 28.9% |
Europe | 21.9% |
Country | The United Kingdom |
---|---|
Market CAGR (2023 to 2033) | 11.4% |
Expected Market Size (2033) | US$ 555.87 million |
Grants to businesses and educational organizations are the market's main emphasis in the United Kingdom. In the United Kingdom, donor expectations and legal regulations are promoting greater accountability and openness. Machine languages and AI-enabled technology help to automate processes, increase accuracy, and decrease manual labor, freeing grant managers to concentrate on more important duties. The regional grant management software market size has significantly increased as a result of technological development and growing industrialization in the United Kingdom.
China Market CAGR (2023 to 2033) | 9.6% |
---|---|
India Market CAGR (2023 to 2033) | 12.2% |
Demand for grant management software in Asia Pacific is anticipated to expand rapidly during the forecast period. Key factors propelling the regional market are the growth of associations, research projects in universities, government and non-government organizations, and Corporate Social Responsibility (CSR) activities. Furthermore, the use of cutting-edge technology like machine learning and advanced analytics enables data-driven choices to support grant investment returns.
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Category | Component |
---|---|
Sub-segment | Solutions |
Market Share (2022) | 56.5% |
Category | End User |
---|---|
Sub-segment | Corporations |
Market Share (2022) | 20.1% |
Over the forecast period, the solutions segment is anticipated to rule the market. Organizations handle grant processes on a centralized platform due to grant management software. Global demand for grant management solutions is anticipated to increase as organizations place more emphasis on automating and enhancing their grant procedures.
Grant managers are given effective tools by grant management software to communicate with potential grantmakers and seekers. Organizations with a variety of end users are implementing these solutions as they try to manage charity channels and data efficiently.
The final users of the grant management software are grant seekers and corporations. Grant management software industry players innovate and create user-friendly software. This is due to the expanding global need for grants, which allows them to meet this demand. Also, the government sector receives funds as its source and occasionally has certain demands that receivers must meet.
By 2033, cloud-based solutions are anticipated to rule the market with a sizable CAGR of 13%. Today's businesses are eager to have their solution installed in the cloud since it provides several benefits, including scalability, improved collaboration, capacity flexibility, and cost-efficiency.
When SMEs and large businesses implement cloud-based grant administration software, they concentrate on their core capabilities rather than IT procedures. Organizations focus on saving money by using the cloud-based grant administration system and services, instead of paying for software, storage, and technical staff.
Organizations streamline grant-making procedures with the aid of cloud-based grant management software. It provides a centralized method of integrating the system and its components with web and mobile applications.
By offering creative goods and services that assist companies in streamlining and automating their grant administration operations, key market participants are redefining the market's scope. Important companies are likely to encounter new possibilities and problems, as the market is always changing, which is likely to test their ability to innovate and adapt.
Global industry players are offering a variety of solutions to change the market's outlook going forward. Businesses are compelled to invest and develop novel solutions as a result of the positive growth rate.
Recent Developments:
The market is expected to reach US$ 2,522.1 million in 2023.
The market is anticipated to expand at a CAGR of 10.3%.
Growing demand for efficient financial management solutions and mobile value-added services.
5G integration and surging use of AI-technologies are key trends in the market.
High cost of software implementation and increasing demand for privacy and data security.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2023 to 2033 5.3.1. Solution 5.3.2. Services 5.3.2.1. Implementation and Integration 5.3.2.2. Training and Education 5.3.2.3. Support and Maintenance 5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Function 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Function, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Function, 2023 to 2033 6.3.1. Performance and Outcomes Measurement 6.3.2. Document Management 6.3.3. Reporting 6.3.4. Application Tracking 6.3.5. Collaboration 6.3.6. Others 6.4. Y-o-Y Growth Trend Analysis By Function, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Function, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Mode 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Deployment Mode, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Mode, 2023 to 2033 7.3.1. Cloud 7.3.2. On-premise 7.4. Y-o-Y Growth Trend Analysis By Deployment Mode, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Deployment Mode, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Organization Size 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By Organization Size, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Organization Size, 2023 to 2033 8.3.1. SMEs 8.3.2. Large Enterprises 8.4. Y-o-Y Growth Trend Analysis By Organization Size, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Organization Size, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 9.1. Introduction / Key Findings 9.2. Historical Market Size Value (US$ Million) Analysis By End User, 2018 to 2022 9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2023 to 2033 9.3.1. Government 9.3.2. Healthcare and Human Services 9.3.3. Educational Institutions 9.3.4. Corporations 9.3.5. International and National Organizations 9.3.6. Others 9.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022 9.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. Introduction 10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. South Asia 10.3.5. East Asia 10.3.6. Oceania 10.3.7. MEA 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. United States of America 11.2.1.2. Canada 11.2.2. By Component 11.2.3. By Function 11.2.4. By Deployment Mode 11.2.5. By Organization Size 11.2.6. By End User 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Component 11.3.3. By Function 11.3.4. By Deployment Mode 11.3.5. By Organization Size 11.3.6. By End User 11.4. Key Takeaways 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Brazil 12.2.1.2. Mexico 12.2.1.3. Rest of Latin America 12.2.2. By Component 12.2.3. By Function 12.2.4. By Deployment Mode 12.2.5. By Organization Size 12.2.6. By End User 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Component 12.3.3. By Function 12.3.4. By Deployment Mode 12.3.5. By Organization Size 12.3.6. By End User 12.4. Key Takeaways 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Germany 13.2.1.2. United Kingdom 13.2.1.3. France 13.2.1.4. Spain 13.2.1.5. Italy 13.2.1.6. Rest of Europe 13.2.2. By Component 13.2.3. By Function 13.2.4. By Deployment Mode 13.2.5. By Organization Size 13.2.6. By End User 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Component 13.3.3. By Function 13.3.4. By Deployment Mode 13.3.5. By Organization Size 13.3.6. By End User 13.4. Key Takeaways 14. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Malaysia 14.2.1.3. Singapore 14.2.1.4. Thailand 14.2.1.5. Rest of South Asia 14.2.2. By Component 14.2.3. By Function 14.2.4. By Deployment Mode 14.2.5. By Organization Size 14.2.6. By End User 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Component 14.3.3. By Function 14.3.4. By Deployment Mode 14.3.5. By Organization Size 14.3.6. By End User 14.4. Key Takeaways 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Component 15.2.3. By Function 15.2.4. By Deployment Mode 15.2.5. By Organization Size 15.2.6. By End User 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Component 15.3.3. By Function 15.3.4. By Deployment Mode 15.3.5. By Organization Size 15.3.6. By End User 15.4. Key Takeaways 16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Country 16.2.1.1. Australia 16.2.1.2. New Zealand 16.2.2. By Component 16.2.3. By Function 16.2.4. By Deployment Mode 16.2.5. By Organization Size 16.2.6. By End User 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Component 16.3.3. By Function 16.3.4. By Deployment Mode 16.3.5. By Organization Size 16.3.6. By End User 16.4. Key Takeaways 17. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 17.2.1. By Country 17.2.1.1. GCC Countries 17.2.1.2. South Africa 17.2.1.3. Israel 17.2.1.4. Rest of MEA 17.2.2. By Component 17.2.3. By Function 17.2.4. By Deployment Mode 17.2.5. By Organization Size 17.2.6. By End User 17.3. Market Attractiveness Analysis 17.3.1. By Country 17.3.2. By Component 17.3.3. By Function 17.3.4. By Deployment Mode 17.3.5. By Organization Size 17.3.6. By End User 17.4. Key Takeaways 18. Key Countries Market Analysis 18.1. United States of America 18.1.1. Pricing Analysis 18.1.2. Market Share Analysis, 2022 18.1.2.1. By Component 18.1.2.2. By Function 18.1.2.3. By Deployment Mode 18.1.2.4. By Organization Size 18.1.2.5. By End User 18.2. Canada 18.2.1. Pricing Analysis 18.2.2. Market Share Analysis, 2022 18.2.2.1. By Component 18.2.2.2. By Function 18.2.2.3. By Deployment Mode 18.2.2.4. By Organization Size 18.2.2.5. By End User 18.3. Brazil 18.3.1. Pricing Analysis 18.3.2. Market Share Analysis, 2022 18.3.2.1. By Component 18.3.2.2. By Function 18.3.2.3. By Deployment Mode 18.3.2.4. By Organization Size 18.3.2.5. By End User 18.4. Mexico 18.4.1. Pricing Analysis 18.4.2. Market Share Analysis, 2022 18.4.2.1. By Component 18.4.2.2. By Function 18.4.2.3. By Deployment Mode 18.4.2.4. By Organization Size 18.4.2.5. By End User 18.5. Germany 18.5.1. Pricing Analysis 18.5.2. Market Share Analysis, 2022 18.5.2.1. By Component 18.5.2.2. By Function 18.5.2.3. By Deployment Mode 18.5.2.4. By Organization Size 18.5.2.5. By End User 18.6. United Kingdom 18.6.1. Pricing Analysis 18.6.2. Market Share Analysis, 2022 18.6.2.1. By Component 18.6.2.2. By Function 18.6.2.3. By Deployment Mode 18.6.2.4. By Organization Size 18.6.2.5. By End User 18.7. France 18.7.1. Pricing Analysis 18.7.2. Market Share Analysis, 2022 18.7.2.1. By Component 18.7.2.2. By Function 18.7.2.3. By Deployment Mode 18.7.2.4. By Organization Size 18.7.2.5. By End User 18.8. Spain 18.8.1. Pricing Analysis 18.8.2. Market Share Analysis, 2022 18.8.2.1. By Component 18.8.2.2. By Function 18.8.2.3. By Deployment Mode 18.8.2.4. By Organization Size 18.8.2.5. By End User 18.9. Italy 18.9.1. Pricing Analysis 18.9.2. Market Share Analysis, 2022 18.9.2.1. By Component 18.9.2.2. By Function 18.9.2.3. By Deployment Mode 18.9.2.4. By Organization Size 18.9.2.5. By End User 18.10. India 18.10.1. Pricing Analysis 18.10.2. Market Share Analysis, 2022 18.10.2.1. By Component 18.10.2.2. By Function 18.10.2.3. By Deployment Mode 18.10.2.4. By Organization Size 18.10.2.5. By End User 18.11. Malaysia 18.11.1. Pricing Analysis 18.11.2. Market Share Analysis, 2022 18.11.2.1. By Component 18.11.2.2. By Function 18.11.2.3. By Deployment Mode 18.11.2.4. By Organization Size 18.11.2.5. By End User 18.12. Singapore 18.12.1. Pricing Analysis 18.12.2. Market Share Analysis, 2022 18.12.2.1. By Component 18.12.2.2. By Function 18.12.2.3. By Deployment Mode 18.12.2.4. By Organization Size 18.12.2.5. By End User 18.13. Thailand 18.13.1. Pricing Analysis 18.13.2. Market Share Analysis, 2022 18.13.2.1. By Component 18.13.2.2. By Function 18.13.2.3. By Deployment Mode 18.13.2.4. By Organization Size 18.13.2.5. By End User 18.14. China 18.14.1. Pricing Analysis 18.14.2. Market Share Analysis, 2022 18.14.2.1. By Component 18.14.2.2. By Function 18.14.2.3. By Deployment Mode 18.14.2.4. By Organization Size 18.14.2.5. By End User 18.15. Japan 18.15.1. Pricing Analysis 18.15.2. Market Share Analysis, 2022 18.15.2.1. By Component 18.15.2.2. By Function 18.15.2.3. By Deployment Mode 18.15.2.4. By Organization Size 18.15.2.5. By End User 18.16. South Korea 18.16.1. Pricing Analysis 18.16.2. Market Share Analysis, 2022 18.16.2.1. By Component 18.16.2.2. By Function 18.16.2.3. By Deployment Mode 18.16.2.4. By Organization Size 18.16.2.5. By End User 18.17. Australia 18.17.1. Pricing Analysis 18.17.2. Market Share Analysis, 2022 18.17.2.1. By Component 18.17.2.2. By Function 18.17.2.3. By Deployment Mode 18.17.2.4. By Organization Size 18.17.2.5. By End User 18.18. New Zealand 18.18.1. Pricing Analysis 18.18.2. Market Share Analysis, 2022 18.18.2.1. By Component 18.18.2.2. By Function 18.18.2.3. By Deployment Mode 18.18.2.4. By Organization Size 18.18.2.5. By End User 18.19. GCC Countries 18.19.1. Pricing Analysis 18.19.2. Market Share Analysis, 2022 18.19.2.1. By Component 18.19.2.2. By Function 18.19.2.3. By Deployment Mode 18.19.2.4. By Organization Size 18.19.2.5. By End User 18.20. South Africa 18.20.1. Pricing Analysis 18.20.2. Market Share Analysis, 2022 18.20.2.1. By Component 18.20.2.2. By Function 18.20.2.3. By Deployment Mode 18.20.2.4. By Organization Size 18.20.2.5. By End User 18.21. Israel 18.21.1. Pricing Analysis 18.21.2. Market Share Analysis, 2022 18.21.2.1. By Component 18.21.2.2. By Function 18.21.2.3. By Deployment Mode 18.21.2.4. By Organization Size 18.21.2.5. By End User 19. Market Structure Analysis 19.1. Competition Dashboard 19.2. Competition Benchmarking 19.3. Market Share Analysis of Top Players 19.3.1. By Regional 19.3.2. By Component 19.3.3. By Function 19.3.4. By Deployment Mode 19.3.5. By Organization Size 19.3.6. By End User 20. Competition Analysis 20.1. Competition Deep Dive 20.1.1. Wizehive 20.1.1.1. Overview 20.1.1.2. Product Portfolio 20.1.1.3. Profitability by Market Segments 20.1.1.4. Sales Footprint 20.1.1.5. Strategy Overview 20.1.1.5.1. Marketing Strategy 20.1.2. Salesforce.org LLC 20.1.2.1. Overview 20.1.2.2. Product Portfolio 20.1.2.3. Profitability by Market Segments 20.1.2.4. Sales Footprint 20.1.2.5. Strategy Overview 20.1.2.5.1. Marketing Strategy 20.1.3. Submittable 20.1.3.1. Overview 20.1.3.2. Product Portfolio 20.1.3.3. Profitability by Market Segments 20.1.3.4. Sales Footprint 20.1.3.5. Strategy Overview 20.1.3.5.1. Marketing Strategy 20.1.4. Oracle 20.1.4.1. Overview 20.1.4.2. Product Portfolio 20.1.4.3. Profitability by Market Segments 20.1.4.4. Sales Footprint 20.1.4.5. Strategy Overview 20.1.4.5.1. Marketing Strategy 20.1.5. Workday Inc. 20.1.5.1. Overview 20.1.5.2. Product Portfolio 20.1.5.3. Profitability by Market Segments 20.1.5.4. Sales Footprint 20.1.5.5. Strategy Overview 20.1.5.5.1. Marketing Strategy 20.1.6. AT&T 20.1.6.1. Overview 20.1.6.2. Product Portfolio 20.1.6.3. Profitability by Market Segments 20.1.6.4. Sales Footprint 20.1.6.5. Strategy Overview 20.1.6.5.1. Marketing Strategy 20.1.7. Alphabet Inc. 20.1.7.1. Overview 20.1.7.2. Product Portfolio 20.1.7.3. Profitability by Market Segments 20.1.7.4. Sales Footprint 20.1.7.5. Strategy Overview 20.1.7.5.1. Marketing Strategy 20.1.8. Amazon.com Inc. 20.1.8.1. Overview 20.1.8.2. Product Portfolio 20.1.8.3. Profitability by Market Segments 20.1.8.4. Sales Footprint 20.1.8.5. Strategy Overview 20.1.8.5.1. Marketing Strategy 20.1.9. Apple Inc. 20.1.9.1. Overview 20.1.9.2. Product Portfolio 20.1.9.3. Profitability by Market Segments 20.1.9.4. Sales Footprint 20.1.9.5. Strategy Overview 20.1.9.5.1. Marketing Strategy 20.1.10. Baidu Inc. 20.1.10.1. Overview 20.1.10.2. Product Portfolio 20.1.10.3. Profitability by Market Segments 20.1.10.4. Sales Footprint 20.1.10.5. Strategy Overview 20.1.10.5.1. Marketing Strategy 20.1.11. Google LLC 20.1.11.1. Overview 20.1.11.2. Product Portfolio 20.1.11.3. Profitability by Market Segments 20.1.11.4. Sales Footprint 20.1.11.5. Strategy Overview 20.1.11.5.1. Marketing Strategy 21. Assumptions & Acronyms Used 22. 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