Grape Seed Extract in Pet Food Application Market

How Does Historical Performance of Grape Seed Extract Market Compare to Future Outlook?

Over the years, consumers have become increasingly aware about the benefits of grapes, which is driving their applications as additives in animal feed formulations. As pets are being considered a part of the family, people want to provide the best available food sources to their pets. Nowadays, most pet owners are millennials who frequently spend more money on quality goods and services for their pets' well-being. Therefore, they are focusing on the health benefits of the foods which they are feeding to their pets

According to FMI’s analysis, the grape seed extract market grew at 4.4% CAGR between 2016 and 2020. Just like human beings, pets are also facing several health problems such as cardiovascular diseases, diabetes and more. Usage of polyphenols minimize the risk of cardiovascular disease. Therefore, consumers prefer the incorporation of polyphenols in pet food formulations.

Grape seed extract is a rich source of polyphenols. Moreover, the increasingly easy availability of grape seed extract is boosting applications. Therefore, pet food manufacturers utilize the grape seed extract in multiple product offerings.

Urbanization trends have resulted in substantial changes in terms of consumer lifestyle. Rapid urbanization in several developing countries like Brazil, Mexico, and India elevate pet parenting and adoption rates. Additionally, macro-economic factors such as the growing numbers of nuclear families, high disposal incomes, and improvements to lifestyle create a conducive environment for growth.

For instance, in 2021, a manufacturer called Vetri Science launched four new formulas, especially for dogs called Calm & Confident, Strength & Stability, Energize & Thrive, and Clear & Bright.  Clear & Bright is targeted for eye health, which includes antioxidants, grape seed extracts and bilberry extract for eye function. FMI expects the global grape seed extract market to grow at 5.7% CAGR through 2021- 2031.

Demand for Health Supplements for Older Pets Driving Market

Older pets are known to become inactive because of factors such as mental stress, weaker digestion, lower immunity, and thinning hair. Grape seed extract is a rich source of anti-oxidants, which supports the nerve system and helps to release stress.

Also, it boosts the immune system of the animal. Grape seed extract also aids in resolving skin issues. Numerous pet owners prefer to use pet foods containing grape seed extract for older animals. Due to the growing demand for these derivatives in various applications for different age group of pets, it is estimated that the grape seed extract market will grow at a notable pace through the projection period.

How is E-commerce Affecting Sales Prospects?

E-commerce has been experiencing steady growth and influencing purchase patterns of consumer in recent years. A significant number of consumers are moving from brick-and-mortar outlets to online shopping. Benefits of convenience, and multiple product options, a larger number of millennial consumers prefer to purchase through online retailing.

E-commerce through the coronavirus pandemic have helped to sustain businesses for manufacturers and sellers. Pet owners can conveniently order products from websites at discounted rates. This also ensures consumer loyalty and efficient delivery of goods at the door step.   One of the significant obstacles for brands has been removed by online shopping that is of renting a space for display of the products and longer shelf occupancy.

Without this barrier, new entrants with special and innovative ingredients and claims will be able to stake a claim in this large and growing sector. More than 60% of American pet owners prefer purchasing pet food from online platforms.

Country-wise Insights

Why is the U.S. a Dominant Market for Grape Seed Extract?

The U.S. grape seed extract market is anticipated to account for over 53% of sales in North America as the largest producer of grapes in the region. Grape seeds are consequently easily available for use in pet products and even in international trade.

One of the important factors which is influencing growth in the U.S. is the presence of key stakeholders. FMI estimates that the U.S. grape seed extract market to account for US$ 16.6 Mn in 2021.

How large is the Opportunity for Grape Seed Extract Producers in Brazil?

Brazil is expected to account for over 45% of the Latin America market. Being a tropical country, Brazil has a conducive environment for grape production and is expected to present lucrative growth opportunities in the near future.

Changing standard of living is also pushing Brazilians to choose high quality food items for their pets. Products which are organic and healthy for pets, are gaining attention as owners are willing to pay the price.   

What are the Growth Prospects of Grape Seeds Extract in Japan?

With a highly developed economy, Japan has remained a lucrative market for pet food manufacturers, especially those involved in the processing of fruits. Japan has access to technological advancement in terms of animal food processing, which is expected to aid the grape seed extract market.

People in Japan are spending on new product variants and combinations that will help the pet to live a healthier life.  Japan is known for utilizing advanced technology and techniques which ensure maximum extraction for quality products. Driven by these factors, the Japan market is expected to rise at 6.8% CAGR over the forecast period.

Will India’s Grape Seed Extract Market Surge in the Near Future?

India remains among the most prominent regional markets for grape seed extract in pet food applications. Increasing pet adoption in India and focus on their wellbeing will have positive impact on the grape seed market, enabling it to grow at a CAGR of 5.6% between 2021 and 2031.

The availability of pet food in several retail formats such as supermarkets, hypermarkets, convenience stores, and other brick and mortar stores makes it easier to access. According to FMI, India will hold more than 15.6% of the global market share in the year 2021.

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Category Wise Analysis

How is Conventional Grape Seed Extract Set to Fare?

Conventional grape seed extract holds the leading market share of 74.1%. The demand for conventional extracts can be attributed to high yield from the agriculture sector. Grape seed extract which are produced by using conventional methods are ideal for bulk production. Conventional methods also have standardized formats and taste thus making processing easier and faster.

Which Animal Type Drives Demand for Grape Seed Extract?

In terms of animal types, dogs hold a prominent market share of 40.5% in the global market. Dogs are the most popular pets around the world. This is especially true among millennial pet owners.

With its enormous potential for health benefits for pets and low risk of side effects, applications in dog and cat food is expected to continue rising in the forecast period.

Which Product Type is Gaining Traction in the Grape Seed Extract Market?

Currently, dry foods hold the leading share of 33.0% in the global market. Pet owners prefer dry food to minimize the risk of leakage and subsequent mess. Dry food can easily be mixed with other food items. Dry food is also easy to store and has relatively longer shelf life. As a result, dry food products are gaining traction in the grape seed extract market.

Competitive Landscape

Companies operating in the grape seed market are conducting various studies to explore benefits of grape seed extract in pet food. For instance:

In March 2021, Indena conducted a study on Enovita standardized grape seed extract from Vitis vinifera seeds with the aim of analyzing potential benefits of protection from cardiovascular disease.

In November 2020, Vincare conducted a study on grape extract applications KGK Laboratories from Ethical Naturals reviewing cardiovascular and cholesterol markers from functional foods.

Also, Xclear Inc. announced positive results from clinical trials with its new nasal spray for covid-19 patients, which makes use of grape seed extract and xylitol in its formulation.

Some of the leading companies operating in the market are:

• Purina.
• JM Smucker Co Louis Dreyfus Company B.V.
• Mars Incorporated 
• Betagro Public Company Limited
• Affinity Petcare SA
• Nutro Products Inc
• Fromm Family Foods LLC.
• Dave's Pet Food
• Diana-pet food
• Burgess Group PLC
• Champion Petfoods
• Hill's Pet Nutrition
• Evanger’s Dog & Cat Food Company, Inc
• Lafeber Co.
• 4Legs Pet Food Company
• Boulder Dog Food Company, L.L.C.
• Real Pet Food Company.
• Diamond Pet Foods.

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of the Report

Key Questions Answered in the Report

• Which is the most lucrative market for grape seed extract in pet food application market?

  North America currently leads the global market for grape seed extract in pet food applications.  Sales in North America is expected to account for nearly 40% of total demand registered in the global grape seed extract market between 2021 and 2031.

• Which is the preferred nature of grape seed extract?

  The conventional nature for grape seed extract in pet food applications is expected to account for more than three-quarters of the global market.

• Which is the Key Type of Grape Seed in Pet Food Application?

  The grape seed extract is likely to be increasingly used in the production of dry food for pets.

• Which are some of the leading companies offering grape seed extract in pet food application products?

  Some of the leading companies offering are Purina., JM Smucker Co Louis Dreyfus Company B.V., Mars Incorporated, Betagro Public Company Limited, Affinity Petcare SA, Nutro Products Inc, Fromm Family Foods LLC., Dave's Pet Food, Diana-pet food, Burgess Group PLC, Champion Petfoods, Hill's Pet Nutrition, Evanger’s Dog & Cat Food Company, Inc, Lafeber Co., 4Legs Pet Food Company, Boulder Dog Food Company, L.L.C., Real Pet Food Company., Diamond Pet Foods and others.

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Grape seed Extract in Pet Food Application Market by category

By Nature

• Organic
• Conventional

By Animal Type

• Cat
• Dog
• Birds
• Horse
• Rabbits

By Product Type

• Wet Food
• Dry Food
• Treats and Chews
• Frozen

By Region

• North America
• Latin America
• Europe
• Asia Pacific