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Seed Testing Services Market - Key Research Findings

  • The global seed testing services market size in 2018 was ~US$ 725 Mn. 
  • The seed testing services market is estimated to grow at a CAGR of ~6% during the forecast period 2018-2028. 
  • Stringent international regulations for seed trading are driving the sales of seed testing services. 
  • Collectively, North America and Europe are expected to account for about 45% of the revenue shares in the seed testing services industry by the end of 2028. 
    • North America, owing to the strong presence of seed testing service providers, is expected to continue to be a prominent regional market for seed testing services. 
  • Seed manufacturers and agriculture consultant are expected to remain prominent consumers for seed testing services market players. 
    • The agriculture industry has witnessed significant growth over the past few years. Leading market players are focusing on acquisitions and strengthening their research & development sectors.
    • Seed testing service providers are expanding their services in developing countries due to increasing crop production.

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Key Factors Shaping the Seed Testing Services Market

International Seed Certifications

International seed certifications are becoming mandatory for international and domestic trading, and thus, boosting the growth of the seed testing services market. Identification of seed quality is crucial for increasing crop production. Seed certification provides information about overall seed health and biological conditions. For instance, Orange certification for seed followed by the rules of International Seed Testing Association (ISTA), majorly require for international seed trading.

Moreover, companies are providing seed testing certification in Canada and USA, according to the rules of Association of American Seed Control Officials (AASCO). Furthermore, the blue certification, ISO certification, Natural Organic Certification Agro (NOCA) for organic crops, etc. are also provided by leading players. These certifications are provided after performing various seed tests.

Seed Testing Services Market

Leading Players Expanding in Untapped Regions

Leading seed testing players are establishing their laboratory facilities in developing countries because of increasing demand for seed testing services. For instance, companies such as SGS, Intertek Group, and BUREAU VERITAS are expanding agricultural services in regions such as Asia Pacific and Middle East and Africa. The expansion of prominent players across the globe is estimated to increase the demand for seed testing services.

Advanced Techniques for Increased Crop Production

Developing techniques to maximize crop’s yield is creating the demand for testing services that provide significant information about quality of agriculture products. This factor is projected for boosting the growth of the seed testing services market.

Also, high demand for maximizing crop production with cost savings has been directing the focus of growers towards seed testing services that give significant information about seed health. The sales of seed testing services are expected to increase in the near future because of increasing adoption of agricultural services across the globe.

Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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Seed Testing Services Market Structure Analysis

  • The global seed testing services market represents a fairly consolidated competition landscape, where majority of the key players maintain their strategic focus on seed certification schemes.
  • The seed testing services market has been relatively moderate in size, which remains a key factor for its dynamic and competitive nature.
  • Leading players of seed testing services are currently acquiring agricultural service companies to expand their testing services portfolio. Moreover, leading players are strengthening their R&D facilities through acquisitions and partnerships.
  • Introduction of individual test manuals for various seeds by international seed testing associations has been identified as one of the key developments in seed testing services.
  • For a stronger foothold in target markets, service providers of seed testing services will continue to rely on inorganic strategies such as mergers and acquisitions.
  • Deeper understanding of market trends and preferential shifts of end-use segments across various regions are expected to create a bottleneck for prominent players who are looking forward to capitalising on the untapped opportunities in the seed testing services market.

Seed Testing Services Market

Seed Testing Services- Marking a New Era of ‘Agro-Reliability’

Maximization of agricultural productivity calls for extensive quality inspection of agricultural products, such as fertilizers and seeds. Agriculture testing services are being set in motion by tight regulatory norms put in place to ensure optimal agricultural yields.

As food quality and safety used to, and will continue to govern operational paradigms in the agriculture industry, it remains undeniable that end users, such as seed manufacturers, farmers, and agricultural consultants, will continue to resort to agricultural testing services over the years to come.

Among all other types of agricultural testing, such as water, soil, and agricultural equipment testing, process of attesting seed quality, widely known as seed testing, has been gaining massive popularity. Mandates on attaining seed certifications for seed exports and imports is another key factor pushing the adoption of seed testing services.

Massive investments in agri-related ventures are foreshadowing new opportunities for seed testing service providers in 2019 and beyond, given that ‘tested’ and ‘certified’ are emerging as the new synonyms of ‘quality’.

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Seed Testing Services Market- Charting the Evolution

Practice of organized seed testing started more than a hundred years ago, with an initial objective of staving off the unscrupulous ways of seed trading. The first ever laboratory for carrying out the process of seed testing was set up in Germany in 1869, under the supervision of the renowned German botanist Frederick Nobbe. This particular establishment laid the foundation of set-up of various other laboratories across multiple regions, thereby making seed testing as a new norm of effectual agricultural practices.

Though seed testing was pursued as a research endeavor in the 19th century, yet in the recent years it has evolved to be a significant facilitator of seed trade, a crucial instrument of regulatory enforcement, and a chief quality assurance tool for seed industry. However, service providers active in this market will have to make sure that their seed testing services are keeping up well with the technological advancements in agricultural operations, which, in turn, would help them gain competitive advantages over their rivalry.

Stakeholders Targeting Lucrative Economies in Asia Pacific

The hegemony of developed regions in the global seed testing services market space continues, as a consequence of the widespread presence of seed testing service providers in these regions. Moreover, North America and Europe have also been emplaced as two of the major seed export hubs, which contributes to the parallel build-up of seed testing services across these regions.

Leading seed testing service providers active in North America and Europe are also focusing on operational expansion across fast-growing economies of East Asia, with an objective of consolidating their position in the global market space. 

The Broader Perspective

The seed testing market space reflects a moderate degree of consolidation, wherein the leading companies continue to maintain strategic focus on offering exclusive seed certification schemes. Key service vendors in the seed testing services market are focusing on bringing beneficial services to end user’s table, which is acting as a key aspect upholding their growth in this turbulent market space.

Leading service providers are equipping their clientele with enhanced access to highly experienced as well as qualified workforce, who safeguard customer satisfaction with reliable, consistent, and independent services, yet with extensive focus on business ethics and compliance. Key players are also drawing upon the increasing demand for hassle-free agriculture testing services by offering real-time, accurate, and reliable results with faster turnaround time (TAT).

How Growth Will Unfold?

Market players’ focus on tailor-made services is likely to get stronger during the forecast period, as end users remain inclined toward personalized services to reap substantial benefits. Sensing latent opportunities brewing across developing economies of East Asia, market partakers are centering on strategic expansion in China and Japan via establishment of a bunch of exclusive laboratories.

Leading players in the seed testing services will continue to benefit from their extensive networks worldwide with multiple points of service. In addition, leading players are also pursuing green initiatives via introduction of paperless laboratories, which further served as an ‘add-on’ to their existing brand values. Service providers are also placing their bets on mergers and acquisitions that would further help them gain advantages from combined expertise as well as shared resource pools.

Key Segment

By Test Type

  • Purity Test
  • Moisture Test
  • Vigour Test
  • Germination Test
  • Others

By Service Type

  • Off-Site Services
  • On-Site Services

By Seed Type

  • Cereal Seeds
    • Maize 
    • Soybean
    • Rice
    • Wheat
    • Other Cereals
  • Vegetable Seeds
  • Flower Seeds

End User

  • Seed Manufacturers
  • Farmers
  • Agriculture Consultants
  • Research Bodies
  • Others (distributors, etc.)

By Region

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

What is the Growth Outlook for the Seed Testing Services Market?

The growth outlook for the seed testing services market is predicted to advance at a CAGR of 6% from 2022-to 2032.

Which Region Leads the Seed Testing Services Market?

Collectively North America and European regions are expected to account for 45% of the market shares in the seed testing services market during the forecast period.

How much Growth Potential does the Seed Testing Services Market hold?

The seed testing services market is likely to hold a valuation of US$ 1639.16 million by 2032.

Which sector is the key end user in the Seed Testing Services Market?

The agricultural industry sectors are the key end users in the seed testing services market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. FMI Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

    2.3. Services Mapping

    2.4. Demand Assessment as per End User

    2.5. Regulatory Landscape (Regional Standards & Regulations)

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Service Innovation

4. Key Success Factors

    4.1. Services Adoption / Usage Analysis

    4.2. Services USPs / Features

    4.3. Strategic Promotional Strategies

5. Market Demand Analysis 2013-2017 and Forecast, 2018-2028

    5.1. Historical Market Value (US$ Mn Units) Analysis, 2013-2017

    5.2. Current and Future Market Value (US$ Mn Units) Projections, 2018-2028

    5.3. Y-o-Y Growth Trend Analysis

6. Market - Pricing Analysis

    6.1. Regional Pricing Analysis By Test Type

    6.2. Pricing Break-up

    6.3. Global Average Pricing Analysis Benchmark

7. Market Demand (in Value or Size in US$ Mn) Analysis 2013-2017 and Forecast, 2018-2028

    7.1. Historical Market Value/Size (US$ Mn) Analysis, 2013-2017

    7.2. Current and Future Market Value (US$ Mn) Projections, 2018-2028

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Market Background

    8.1. Macro-Economic & Forecast Factors

        8.1.1. Global GDP Growth Outlook

        8.1.2. Global GDP Statistics, By Geography

        8.1.3. Global Population Growth Rate (%)

        8.1.4. Research and Development Expenditure, By Countries

        8.1.5. Manufacturing Value Added, By Region

        8.1.6. Agriculture Industry Outlook, Country

        8.1.7. Technology Adoption Rate

        8.1.8. Competitive Intensity

        8.1.9. Company’s Historical Growth

    8.2. Value Chain Analysis

    8.3. Market Dynamics

        8.3.1. Drivers

        8.3.2. Restraints

        8.3.3. Opportunity Analysis

9. Market Analysis 2013-2017 and Forecast 2018-2028, By Test Type

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) Analysis, By Test Type, 2013 - 2017

    9.3. Current and Future Market Size (US$ Mn) Analysis, and Forecast By Test Type, 2018 - 2028

        9.3.1. Purity Test

        9.3.2. Moisture Test

        9.3.3. Vigour Test

        9.3.4. Germination Test

        9.3.5. Others

    9.4. Market Attractiveness Analysis By Test Type

10. Market Analysis 2013-2017 and Forecast 2018-2028, By Service Type

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) Analysis By Service Type, 2013 - 2017

    10.3. Current and Future Market Size (US$ Mn) Analysis, and Forecast By Service Type, 2018 - 2028

        10.3.1. Off-Site Services

        10.3.2. On-Site Services

    10.4. Market Attractiveness Analysis By Service Type

11. Market Analysis 2013-2017 and Forecast 2018-2028, By Seed Type

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Mn) Analysis By Seed Type, 2013 - 2017

    11.3. Current and Future Market Size (US$ Mn) Analysis, and Forecast By Seed Type, 2018 - 2028

        11.3.1. Cereal Seeds

            11.3.1.1. Maize

            11.3.1.2. Soybean

            11.3.1.3. Rice

            11.3.1.4. Wheat

            11.3.1.5. Other Cereals

        11.3.2. Vegetable seeds

        11.3.3. Flower seeds

    11.4. Market Attractiveness Analysis By Seed Type

12. Market Analysis 2013-2017 and Forecast 2018-2028, By End User

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Mn) Analysis By End User, 2013 - 2017

    12.3. Current and Future Market Size (US$ Mn) Analysis, and Forecast By End User, 2018 - 2028

        12.3.1. seed manufacturers

        12.3.2. Farmers

        12.3.3. Agriculture Consultant

        12.3.4. Research Bodies

        12.3.5. Others (distributors, etc.)

    12.4. Market Attractiveness Analysis By Seed Type

13. Market Analysis 2013-2017 and Forecast 2018-2028, by Region

    13.1. Introduction

    13.2. Historical Market Size (US$ Mn) Analysis By Region, 2013 - 2017

    13.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2018 - 2028

        13.3.1. North America

        13.3.2. Latin America

        13.3.3. Europe

        13.3.4. Middle East and Africa (MEA)

        13.3.5. East Asia

        13.3.6. South Asia

        13.3.7. Oceania

    13.4. Market Attractiveness Analysis By Region

14. North America Market Analysis 2013-2017 and Forecast 2018-2028

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    14.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        14.4.1. By Country

            14.4.1.1. U.S.

            14.4.1.2. Canada

        14.4.2. By Test Type

        14.4.3. By Service Type

        14.4.4. By Seed Type

        14.4.5. By End User

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Test Type

        14.5.3. By Service Type

        14.5.4. By Seed Type

        14.5.5. By End User

    14.6. Market Trends

    14.7. Key Market Participants - Intensity Mapping

    14.8. Drivers and Restraints - Impact Analysis

15. Latin America Market Analysis 2013-2017 and Forecast 2018-2028

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    15.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        15.4.1. By Country

            15.4.1.1. Brazil

            15.4.1.2. Mexico

            15.4.1.3. Rest of Latin America

        15.4.2. By Test Type

        15.4.3. By Service Type

        15.4.4. By Seed Type

        15.4.5. By End User

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Test Type

        15.5.3. By Service Type

        15.5.4. By Seed Type

        15.5.5. By End User

    15.6. Market Trends

    15.7. Key Market Participants - Intensity Mapping

    15.8. Drivers and Restraints - Impact Analysis

16. Europe Market Analysis 2013-2017 and Forecast 2018-2028

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    16.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        16.4.1. By Country

            16.4.1.1. Germany

            16.4.1.2. Italy

            16.4.1.3. France

            16.4.1.4. U.K.

            16.4.1.5. Spain

            16.4.1.6. BENELUX

            16.4.1.7. Russia

            16.4.1.8. Rest of Europe

        16.4.2. By Test Type

        16.4.3. By Service Type

        16.4.4. By Seed Type

        16.4.5. By End User

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Test Type

        16.5.3. By Service Type

        16.5.4. By Seed Type

        16.5.5. By End User

    16.6. Market Trends

    16.7. Key Market Participants - Intensity Mapping

    16.8. Drivers and Restraints - Impact Analysis

17. South Asia Market Analysis 2013-2017 and Forecast 2018-2028

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    17.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        17.4.1. By Country

            17.4.1.1. India

            17.4.1.2. Thailand

            17.4.1.3. Indonesia

            17.4.1.4. Malaysia

            17.4.1.5. Rest of South Asia

        17.4.2. By Test Type

        17.4.3. By Service Type

        17.4.4. By Seed Type

        17.4.5. By End User

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Test Type

        17.5.3. By Service Type

        17.5.4. By Seed Type

        17.5.5. By End User

    17.6. Market Trends

    17.7. Key Market Participants - Intensity Mapping

    17.8. Drivers and Restraints - Impact Analysis

18. East Asia Market Analysis 2013-2017 and Forecast 2018-2028

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    18.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        18.4.1. By Country

            18.4.1.1. China

            18.4.1.2. Japan

            18.4.1.3. South Korea

        18.4.2. By Test Type

        18.4.3. By Service Type

        18.4.4. By Seed Type

        18.4.5. By End User

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Test Type

        18.5.3. By Service Type

        18.5.4. By Seed Type

        18.5.5. By End User

    18.6. Market Trends

    18.7. Key Market Participants - Intensity Mapping

    18.8. Drivers and Restraints - Impact Analysis

19. Oceania Market Analysis 2013-2017 and Forecast 2018-2028

    19.1. Introduction

    19.2. Pricing Analysis

    19.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    19.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        19.4.1. By Country

            19.4.1.1. Australia

            19.4.1.2. New Zealand

        19.4.2. By Test Type

        19.4.3. By Service Type

        19.4.4. By Seed Type

        19.4.5. By End User

    19.5. Market Attractiveness Analysis

        19.5.1. By Country

        19.5.2. By Test Type

        19.5.3. By Service Type

        19.5.4. By Seed Type

        19.5.5. By End User

    19.6. Market Trends

    19.7. Key Market Participants - Intensity Mapping

    19.8. Drivers and Restraints - Impact Analysis

20. Middle East and Africa Market Analysis 2013-2017 and Forecast 2018-2028

    20.1. Introduction

    20.2. Pricing Analysis

    20.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    20.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        20.4.1. By Country

            20.4.1.1. GCC Countries

            20.4.1.2. Turkey

            20.4.1.3. Northern Africa

            20.4.1.4. South Africa

            20.4.1.5. Rest of Middle East and Africa

        20.4.2. By Test Type

        20.4.3. By Service Type

        20.4.4. By Seed Type

        20.4.5. By End User

    20.5. Market Attractiveness Analysis

        20.5.1. By Country

        20.5.2. By Test Type

        20.5.3. By Service Type

        20.5.4. By Seed Type

        20.5.5. By End User

    20.6. Market Trends

    20.7. Key Market Participants - Intensity Mapping

    20.8. Drivers and Restraints - Impact Analysis

21. Emerging Countries Market Analysis 2013-2017 and Forecast 2018-2028

    21.1. Introduction

        21.1.1. Market Value Proportion Analysis, By Key Countries

        21.1.2. Global Vs. Country Growth Comparison

    21.2. China Market Analysis

        21.2.1. Introduction

        21.2.2. Pricing Analysis

        21.2.3. PEST Analysis

        21.2.4. Market Value Proportion Analysis by Market Taxonomy

        21.2.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy

            21.2.5.1. By Test Type

            21.2.5.2. By Service Type

            21.2.5.3. By Seed Type

            21.2.5.4. By End User

        21.2.6. China Market - Competition Landscape

        21.2.7. China - Trade Analysis

    21.3. India Market Analysis

        21.3.1. Introduction

        21.3.2. Pricing Analysis

        21.3.3. PEST Analysis

        21.3.4. Market Value Proportion Analysis by Market Taxonomy

        21.3.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy

            21.3.5.1. By Test Type

            21.3.5.2. By Service Type

            21.3.5.3. By Seed Type

            21.3.5.4. By End User

        21.3.6. India Market - Competition Landscape

        21.3.7. India - Trade Analysis

    21.4. Mexico Market Analysis

        21.4.1. Introduction

        21.4.2. Pricing Analysis

        21.4.3. PEST Analysis

        21.4.4. Market Value Proportion Analysis by Market Taxonomy

        21.4.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy

            21.4.5.1. By Test Type

            21.4.5.2. By Service Type

            21.4.5.3. By Seed Type

            21.4.5.4. By End User

        21.4.6. Mexico Market - Competition Landscape

        21.4.7. Mexico- Trade Analysis

22. Market Structure Analysis

    22.1. Market Analysis by Tier of Companies (Seed Testing Services)

    22.2. Market Concentration

    22.3. Market Share Analysis of Top Players

    22.4. Market Presence Analysis

        22.4.1. By Regional footprint of Players

        22.4.2. Services foot print by Players

        22.4.3. Channel Foot Print by Players

23. Competition Analysis

    23.1. Competition Dashboard

    23.2. Pricing Analysis by Competition

    23.3. Competition Benchmarking

    23.4. Competition Deep Dive 

        23.4.1. SGS SA

            23.4.1.1. Overview

            23.4.1.2. Service Portfolio

            23.4.1.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.1.4. Sales Footprint

            23.4.1.5. Strategy Overview

                23.4.1.5.1. Marketing Strategy

                23.4.1.5.2. Services Strategy

                23.4.1.5.3. Channel Strategy

        23.4.2. PGRO

            23.4.2.1. Overview

            23.4.2.2. Service Portfolio

            23.4.2.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.2.4. Sales Footprint

            23.4.2.5. Strategy Overview

                23.4.2.5.1. Marketing Strategy

                23.4.2.5.2. Services Strategy

                23.4.2.5.3. Channel Strategy

        23.4.3. Iowa State University Of Science And Technology

            23.4.3.1. Overview

            23.4.3.2. Service Portfolio

            23.4.3.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.3.4. Sales Footprint

            23.4.3.5. Strategy Overview

                23.4.3.5.1. Marketing Strategy

                23.4.3.5.2. Services Strategy

                23.4.3.5.3. Channel Strategy

        23.4.4. NIAB

            23.4.4.1. Overview

            23.4.4.2. Service Portfolio

            23.4.4.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.4.4. Sales Footprint

            23.4.4.5. Strategy Overview

                23.4.4.5.1. Marketing Strategy

                23.4.4.5.2. Services Strategy

                23.4.4.5.3. Channel Strategy

        23.4.5. 20/20 Seed Labs Inc.

            23.4.5.1. Overview

            23.4.5.2. Service Portfolio

            23.4.5.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.5.4. Sales Footprint

            23.4.5.5. Strategy Overview

                23.4.5.5.1. Marketing Strategy

                23.4.5.5.2. Services Strategy

                23.4.5.5.3. Channel Strategy

        23.4.6. RANSOM SEED LABORATORY, INC.

            23.4.6.1. Overview

            23.4.6.2. Service Portfolio

            23.4.6.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.6.4. Sales Footprint

            23.4.6.5. Strategy Overview

                23.4.6.5.1. Marketing Strategy

                23.4.6.5.2. Services Strategy

                23.4.6.5.3. Channel Strategy

        23.4.7. INDIANA CROP IMPROVEMENT ASSOCIATION

            23.4.7.1. Overview

            23.4.7.2. Service Portfolio

            23.4.7.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.7.4. Sales Footprint

            23.4.7.5. Strategy Overview

                23.4.7.5.1. Marketing Strategy

                23.4.7.5.2. Services Strategy

                23.4.7.5.3. Channel Strategy

        23.4.8. AMM Seed Testing, Inc.

            23.4.8.1. Overview

            23.4.8.2. Service Portfolio

            23.4.8.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.8.4. Sales Footprint

            23.4.8.5. Strategy Overview

                23.4.8.5.1. Marketing Strategy

                23.4.8.5.2. Services Strategy

                23.4.8.5.3. Channel Strategy

        23.4.9. SeedLab

            23.4.9.1. Overview

            23.4.9.2. Service Portfolio

            23.4.9.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.9.4. Sales Footprint

            23.4.9.5. Strategy Overview

                23.4.9.5.1. Marketing Strategy

                23.4.9.5.2. Services Strategy

                23.4.9.5.3. Channel Strategy

        23.4.10. HITECH-LAB.  

            23.4.10.1. Overview

            23.4.10.2. Service Portfolio

            23.4.10.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.10.4. Sales Footprint

            23.4.10.5. Strategy Overview

                23.4.10.5.1. Marketing Strategy

                23.4.10.5.2. Services Strategy

                23.4.10.5.3. Channel Strategy

        23.4.11. J. K. ANALYTICAL LABORATORY & RESEARCH CENTRE.

            23.4.11.1. Overview

            23.4.11.2. Service Portfolio

            23.4.11.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.11.4. Sales Footprint

            23.4.11.5. Strategy Overview

                23.4.11.5.1. Marketing Strategy

                23.4.11.5.2. Services Strategy

                23.4.11.5.3. Channel Strategy

        23.4.12. SoDak Labs, Inc.

            23.4.12.1. Overview

            23.4.12.2. Service Portfolio

            23.4.12.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.12.4. Sales Footprint

            23.4.12.5. Strategy Overview

                23.4.12.5.1. Marketing Strategy

                23.4.12.5.2. Services Strategy

                23.4.12.5.3. Channel Strategy

        23.4.13. Agricultural Marketing Service

            23.4.13.1. Overview

            23.4.13.2. Service Portfolio

            23.4.13.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.13.4. Sales Footprint

            23.4.13.5. Strategy Overview

                23.4.13.5.1. Marketing Strategy

                23.4.13.5.2. Services Strategy

                23.4.13.5.3. Channel Strategy

        23.4.14. CSP Labs.

            23.4.14.1. Overview

            23.4.14.2. Service Portfolio

            23.4.14.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.14.4. Sales Footprint

            23.4.14.5. Strategy Overview

                23.4.14.5.1. Marketing Strategy

                23.4.14.5.2. Services Strategy

                23.4.14.5.3. Channel Strategy

        23.4.15. Seedsenvirolabs

            23.4.15.1. Overview

            23.4.15.2. Service Portfolio

            23.4.15.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.15.4. Sales Footprint

            23.4.15.5. Strategy Overview

                23.4.15.5.1. Marketing Strategy

                23.4.15.5.2. Services Strategy

                23.4.15.5.3. Channel Strategy

        23.4.16. AgEtal Pty Ltd

            23.4.16.1. Overview

            23.4.16.2. Service Portfolio

            23.4.16.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.16.4. Sales Footprint

            23.4.16.5. Strategy Overview

                23.4.16.5.1. Marketing Strategy

                23.4.16.5.2. Services Strategy

                23.4.16.5.3. Channel Strategy

        23.4.17. Kent Agri Lab Ltd.

            23.4.17.1. Overview

            23.4.17.2. Service Portfolio

            23.4.17.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.17.4. Sales Footprint

            23.4.17.5. Strategy Overview

                23.4.17.5.1. Marketing Strategy

                23.4.17.5.2. Services Strategy

                23.4.17.5.3. Channel Strategy

24. Assumptions and Acronyms Used

25. Research Methodology

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List of Tables

Table 01: Global Market Value (US$ Mn) Analysis by Test Type, 2013-2028

Table 02: Global Market Value (US$ Mn) Analysis by Service Type , 2013-2028

Table 03: Global Market Value (US$ Mn) Analysis by Seed Type , 2013-2028

Table 04: Global Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 05: Global Market Value (US$ Mn) Analysis by Region, 2013-2028

Table 06: North America Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 07: North America Market Value (US$ Mn) Analysis by Test Type, 2013-2028

Table 08: North America Market Value (US$ Mn) Analysis by Service Type , 2013-2028

Table 09: North America Market Value (US$ Mn) Analysis by Seed Type , 2013-2028

Table 10: North America Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 11: Latin America Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 12: Latin America Market Value (US$ Mn) Analysis by Test Type, 2013-2028

Table 13: Latin America Market Value (US$ Mn) Analysis by Service Type , 2013-2028

Table 14: Latin America Market Value (US$ Mn) Analysis by Seed Type , 2013-2028

Table 15: Latin America Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 16: Europe Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 17: Europe Market Value (US$ Mn) Analysis by Test Type, 2013-2028

Table 18: Europe Market Value (US$ Mn) Analysis by Service Type , 2013-2028

Table 19: Europe Market Value (US$ Mn) Analysis by Seed Type , 2013-2028

Table 20: Europe Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 21: East Asia Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 22: East Asia Market Value (US$ Mn) Analysis by Test Type, 2013-2028

Table 23: East Asia Market Value (US$ Mn) Analysis by Service Type , 2013-2028

Table 24: East Asia Market Value (US$ Mn) Analysis by Seed Type , 2013-2028

Table 25: East Asia Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 26: South Asia Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 27: South Asia Market Value (US$ Mn) Analysis by Test Type, 2013-2028

Table 28: South Asia Market Value (US$ Mn) Analysis by Service Type , 2013-2028

Table 29: South Asia Market Value (US$ Mn) Analysis by Seed Type , 2013-2028

Table 30: South Asia Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 31: Oceania Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 32: Oceania Market Value (US$ Mn) Analysis by Test Type, 2013-2028

Table 33: Oceania Market Value (US$ Mn) Analysis by Service Type , 2013-2028

Table 34: Oceania Market Value (US$ Mn) Analysis by Seed Type , 2013-2028

Table 35: Oceania Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 36: Middle East and Africa Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 37: Middle East and Africa Market Value (US$ Mn) Analysis by Test Type, 2013-2028

Table 38: Middle East and Africa Market Value (US$ Mn) Analysis by Service Type , 2013-2028

Table 39: Middle East and Africa Market Value (US$ Mn) Analysis by Seed Type , 2013-2028

Table 40: Middle East and Africa Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 41: India Market Value (US$ Mn) Analysis by Test Type, 2013-2028

Table 42: India Market Value (US$ Mn) Analysis by Service Type , 2013-2028

Table 43: India Market Value (US$ Mn) Analysis by Seed Type , 2013-2028

Table 44: India Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 45: China Market Value (US$ Mn) Analysis by Test Type, 2013-2028

Table 46: China Market Value (US$ Mn) Analysis by Service Type , 2013-2028

Table 47: China Market Value (US$ Mn) Analysis by Seed Type , 2013-2028

Table 48: China Market Value (US$ Mn) Analysis by End User, 2013-2028

Table 49: Mexico Market Value (US$ Mn) Analysis by Test Type, 2013-2028

Table 50: Mexico Market Value (US$ Mn) Analysis by Service Type , 2013-2028

Table 51: Mexico Market Value (US$ Mn) Analysis by Seed Type , 2013-2028

Table 52: Mexico Market Value (US$ Mn) Analysis by End User, 2013-2028
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Principal Consultant

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List of Charts

Figure 01: Global Market Y-o-Y Growth Rate From 2018-2028

Figure 02: Global Market Size (US$ Mn) and Y-o-Y Growth Rate From 2018-2028

Figure 03: Global Market Absolute $ Opportunity Analysis, 2018-2028

Figure 04: Global Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2028

Figure 05: Global Market Value (US$ Mn), 2013-2017 

Figure 06: Global Market Value (US$ Mn) Forecast, 2018-2028

Figure 07: Global Market Share and BPS Analysis by Test Type- 2018 & 2028

Figure 08: Global Market Y-o-Y Growth by Test Type, 2018-2028

Figure 09: Global Market Attractiveness Analysis by Test Type, 2018-2028

Figure 10: Global Market Share and BPS Analysis by Service Type - 2018 & 2028

Figure 11: Global Market Y-o-Y Growth by Service Type , 2018-2028

Figure 12: Global Market Attractiveness Analysis by Service Type , 2018-2028

Figure 13: Global Market Share and BPS Analysis by Seed Type , 2018 & 2028

Figure 14: Global Market Y-o-Y Growth by Seed Type , 2018-2028

Figure 15: Global Market Attractiveness Analysis by Seed Type , 2018-2028

Figure 16: Global Market Share and BPS Analysis by End User- 2018 & 2028

Figure 17: Global Market Y-o-Y Growth by End User, 2018-2028

Figure 18: Global Market Attractiveness Analysis by End User, 2018-2028

Figure 19: Global Market Share and BPS Analysis by Region - 2018 & 2028

Figure 20: Global Market Y-o-Y Growth by Region, 2018-2028

Figure 21: Global Market Attractiveness Analysis by Region, 2018-2028

Figure 22: North America Market Absolute $ Opportunity, 2018-2028

Figure 23: Latin America Market Absolute $ Opportunity, 2018-2028

Figure 24: Europe Market Absolute $ Opportunity, 2018-2028

Figure 25: East Asia Market Absolute $ Opportunity, 2018-2028

Figure 26: South Asia Market Absolute $ Opportunity, 2018-2028

Figure 27: Oceania Market Absolute $ Opportunity, 2018-2028

Figure 28: Middle East & Africa Market Absolute $ Opportunity, 2018-2028

Figure 29: North America Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2028

Figure 30: North America Market Value (US$ Mn), 2013-2017 

Figure 31: North America Market Value (US$ Mn) Forecast, 2018-2028

Figure 32: North America Market Share and BPS Analysis by Country - 2018 & 2028

Figure 33: North America Market Y-o-Y Growth by Country, 2018-2028

Figure 34: North America Market Attractiveness Analysis by Country, 2018-2028

Figure 35: U.S. Market Absolute $ Opportunity, 2018-2028

Figure 36: Canada Market Absolute $ Opportunity, 2018-2028

Figure 37: North America Market Share and BPS Analysis by Test Type- 2018 & 2028

Figure 38: North America Market Y-o-Y Growth by Test Type, 2018-2028

Figure 39: North America Market Attractiveness Analysis by Test Type, 2018-2028

Figure 40: North America Market Share and BPS Analysis by Service Type - 2018 & 2028

Figure 41: North America Market Y-o-Y Growth by Service Type , 2018-2028

Figure 42: North America Market Attractiveness Analysis by Service Type , 2018-2028

Figure 43: North America Market Share and BPS Analysis by Seed Type , 2018 & 2028

Figure 44: North America Market Y-o-Y Growth by Seed Type , 2018-2028

Figure 45: North America Market Attractiveness Analysis by Seed Type , 2018-2028

Figure 46: North America Market Share and BPS Analysis by End User, 2018 & 2028

Figure 47: North America Market Y-o-Y Growth by End User, 2018-2028

Figure 48: North America Market Attractiveness Analysis by End User, 2018-2028

Figure 49: Latin America Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2028

Figure 50: Latin America Market Value (US$ Mn), 2013-2017 

Figure 51: Latin America Market Value (US$ Mn) Forecast, 2018-2028

Figure 52: Latin America Market Share and BPS Analysis by Country - 2018 & 2028

Figure 53: Latin America Market Y-o-Y Growth by Country, 2018-2028

Figure 54: Latin America Market Attractiveness Analysis by Country, 2018-2028

Figure 55: Brazil Market Absolute $ Opportunity, 2018-2028

Figure 56: Rest of Latin America Market Absolute $ Opportunity, 2018-2028

Figure 57: Latin America Market Share and BPS Analysis by Test Type- 2018 & 2028

Figure 58: Latin America Market Y-o-Y Growth by Test Type, 2018-2028

Figure 59: Latin America Market Attractiveness Analysis by Test Type, 2018-2028

Figure 60: Latin America Market Share and BPS Analysis by Service Type - 2018 & 2028

Figure 61: Latin America Market Y-o-Y Growth by Service Type , 2018-2028

Figure 62: Latin America Market Attractiveness Analysis by Service Type , 2018-2028

Figure 63: Latin America Market Share and BPS Analysis by Seed Type , 2018 & 2028

Figure 64: Latin America Market Y-o-Y Growth by Seed Type , 2018-2028

Figure 65: Latin America Market Attractiveness Analysis by Seed Type , 2018-2028

Figure 66: Latin America Market Share and BPS Analysis by End User, 2018 & 2028

Figure 67: Latin America Market Y-o-Y Growth by End User, 2018-2028

Figure 68: Latin America Market Attractiveness Analysis by End User, 2018-2028

Figure 69: Europe Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2028

Figure 70: Europe Market Value (US$ Mn), 2013-2017 

Figure 71: Europe Market Value (US$ Mn) Forecast, 2018-2028

Figure 72: Europe Market Share and BPS Analysis by Country - 2018 & 2028

Figure 73: Europe Market Y-o-Y Growth by Country, 2018-2028

Figure 74: Europe Market Attractiveness Analysis by Country, 2018-2028

Figure 75: Germany Market Absolute $ Opportunity, 2018-2028

Figure 76: Italy Market Absolute $ Opportunity, 2018-2028

Figure 77: France Market Absolute $ Opportunity, 2018-2028

Figure 78: U.K. Market Absolute $ Opportunity, 2018-2028

Figure 79: BENELUX Market Absolute $ Opportunity, 2018-2028

Figure 80: Spain Market Absolute $ Opportunity, 2018-2028

Figure 81: Russia Market Absolute $ Opportunity, 2018-2028

Figure 82: Rest of Europe Market Absolute $ Opportunity, 2018-2028

Figure 83: Europe Market Share and BPS Analysis by Test Type- 2018 & 2028

Figure 84: Europe Market Y-o-Y Growth by Test Type, 2018-2028

Figure 85: Europe Market Attractiveness Analysis by Test Type, 2018-2028

Figure 86: Europe Market Share and BPS Analysis by Service Type - 2018 & 2028

Figure 87: Europe Market Y-o-Y Growth by Service Type , 2018-2028

Figure 88: Europe Market Attractiveness Analysis by Service Type , 2018-2028

Figure 89: Europe Market Share and BPS Analysis by Seed Type , 2018 & 2028

Figure 90: Europe Market Y-o-Y Growth by Seed Type , 2018-2028

Figure 91: Europe Market Attractiveness Analysis by Seed Type , 2018-2028

Figure 92: Europe Market Share and BPS Analysis by End User, 2018 & 2028

Figure 93: Europe Market Y-o-Y Growth by End User, 2018-2028

Figure 94: Europe Market Attractiveness Analysis by End User, 2018-2028

Figure 95: East Asia Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2028

Figure 96: East Asia Market Value (US$ Mn), 2013-2017 

Figure 97: East Asia Market Value (US$ Mn) Forecast, 2018-2028

Figure 98: East Asia Market Share and BPS Analysis by Country - 2018 & 2028

Figure 99: East Asia Market Y-o-Y Growth by Country, 2018-2028

Figure 100: East Asia Market Attractiveness Analysis by Country, 2018-2028

Figure 101: Japan Market Absolute $ Opportunity, 2018-2028

Figure 102: South Korea Market Absolute $ Opportunity, 2018-2028

Figure 103: East Asia Market Share and BPS Analysis by Test Type- 2018 & 2028

Figure 104: East Asia Market Y-o-Y Growth by Test Type, 2018-2028

Figure 105: East Asia Market Attractiveness Analysis by Test Type, 2018-2028

Figure 106: East Asia Market Share and BPS Analysis by Service Type - 2018 & 2028

Figure 107: East Asia Market Y-o-Y Growth by Service Type , 2018-2028

Figure 108: East Asia Market Attractiveness Analysis by Service Type , 2018-2028

Figure 109: East Asia Market Share and BPS Analysis by Seed Type , 2018 & 2028

Figure 110: East Asia Market Y-o-Y Growth by Seed Type , 2018-2028

Figure 111: East Asia Market Attractiveness Analysis by Seed Type , 2018-2028

Figure 112: East Asia Market Share and BPS Analysis by End User, 2018 & 2028

Figure 113: East Asia Market Y-o-Y Growth by End User, 2018-2028

Figure 114: East Asia Market Attractiveness Analysis by End User, 2018-2028

Figure 115: South Asia Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2028

Figure 116: South Asia Market Value (US$ Mn), 2013-2017 

Figure 117: South Asia Market Value (US$ Mn) Forecast, 2018-2028

Figure 118: South Asia Market Share and BPS Analysis by Country - 2018 & 2028

Figure 119: South Asia Market Y-o-Y Growth by Country, 2018-2028

Figure 120: South Asia Market Attractiveness Analysis by Country, 2018-2028

Figure 121: Thailand Market Absolute $ Opportunity, 2018-2028

Figure 122: Indonesia Market Absolute $ Opportunity, 2018-2028

Figure 123: Malaysia Market Absolute $ Opportunity, 2018-2028

Figure 124: Rest of South Asia Market Absolute $ Opportunity, 2018-2028

Figure 125: South Asia Market Share and BPS Analysis by Test Type- 2018 & 2028

Figure 126: South Asia Market Y-o-Y Growth by Test Type, 2018-2028

Figure 127: South Asia Market Attractiveness Analysis by Test Type, 2018-2028

Figure 128: South Asia Market Share and BPS Analysis by Service Type - 2018 & 2028

Figure 129: South Asia Market Y-o-Y Growth by Service Type , 2018-2028

Figure 130: South Asia Market Attractiveness Analysis by Service Type , 2018-2028

Figure 131: South Asia Market Share and BPS Analysis by Seed Type , 2018 & 2028

Figure 132: South Asia Market Y-o-Y Growth by Seed Type , 2018-2028

Figure 133: South Asia Market Attractiveness Analysis by Seed Type , 2018-2028

Figure 134: South Asia Market Share and BPS Analysis by End User, 2018 & 2028

Figure 135: South Asia Market Y-o-Y Growth by End User, 2018-2028

Figure 136: South Asia Market Attractiveness Analysis by End User, 2018-2028

Figure 137: Oceania Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2028

Figure 138: Oceania Market Value (US$ Mn), 2013-2017 

Figure 139: Oceania Market Value (US$ Mn) Forecast, 2018-2028

Figure 140: Oceania Market Share and BPS Analysis by Country - 2018 & 2028

Figure 141: Oceania Market Y-o-Y Growth by Country, 2018-2028

Figure 142: Oceania Market Attractiveness Analysis by Country, 2018-2028

Figure 143: Australia Market Absolute $ Opportunity, 2018-2028

Figure 144: New Zealand Market Absolute $ Opportunity, 2018-2028

Figure 145: Oceania Market Share and BPS Analysis by Test Type- 2018 & 2028

Figure 146: Oceania Market Y-o-Y Growth by Test Type, 2018-2028

Figure 147: Oceania Market Attractiveness Analysis by Test Type, 2018-2028

Figure 148: Oceania Market Share and BPS Analysis by Service Type - 2018 & 2028

Figure 149: Oceania Market Y-o-Y Growth by Service Type , 2018-2028

Figure 150: Oceania Market Attractiveness Analysis by Service Type , 2018-2028

Figure 151: Oceania Market Share and BPS Analysis by Seed Type , 2018 & 2028

Figure 152: Oceania Market Y-o-Y Growth by Seed Type , 2018-2028

Figure 153: Oceania Market Attractiveness Analysis by Seed Type , 2018-2028

Figure 154: Oceania Market Share and BPS Analysis by End User, 2018 & 2028

Figure 155: Oceania Market Y-o-Y Growth by End User, 2018-2028

Figure 156: Oceania Market Attractiveness Analysis by End User, 2018-2028

Figure 157: Middle East and Africa Market Value (US$ Mn) Forecast and Incremental & Opportunity Analysis, 2018 & 2028

Figure 158: Middle East and Africa Market Value (US$ Mn), 2013-2017 

Figure 159: Middle East and Africa Market Value (US$ Mn) Forecast, 2018-2028

Figure 160: Middle East and Africa Market Share and BPS Analysis by Country - 2018 & 2028

Figure 161: Middle East and Africa Market Y-o-Y Growth by Country, 2018-2028

Figure 162: Middle East and Africa Market Attractiveness Analysis by Country, 2018-2028

Figure 163: GCC Countries Market Absolute $ Opportunity, 2018-2028

Figure 164: Turkey Market Absolute $ Opportunity, 2018-2028

Figure 165: South Africa Market Absolute $ Opportunity, 2018-2028

Figure 166: Northern Africa Market Absolute $ Opportunity, 2018-2028

Figure 167: Rest of Middle East and Africa Market Absolute $ Opportunity, 2018-2028

Figure 168: Middle East and Africa Market Share and BPS Analysis by Test Type- 2018 & 2028

Figure 169: Middle East and Africa Market Y-o-Y Growth by Test Type, 2018-2028

Figure 170: Middle East and Africa Market Attractiveness Analysis by Test Type, 2018-2028

Figure 171: Middle East and Africa Market Share and BPS Analysis by Service Type - 2018 & 2028

Figure 172: Middle East and Africa Market Y-o-Y Growth by Service Type , 2018-2028

Figure 173: Middle East and Africa Market Attractiveness Analysis by Service Type , 2018-2028

Figure 174: Middle East and Africa Market Share and BPS Analysis by Seed Type , 2018 & 2028

Figure 175: Middle East and Africa Market Y-o-Y Growth by Seed Type , 2018-2028

Figure 176: Middle East and Africa Market Attractiveness Analysis by Seed Type , 2018-2028

Figure 177: Middle East and Africa Market Share and BPS Analysis by End User, 2018 & 2028

Figure 178: Middle East and Africa Market Y-o-Y Growth by End User, 2018-2028

Figure 179: Middle East and Africa Market Attractiveness Analysis by End User, 2018-2028

Figure 180: Global Vs Emerging Countries Y-o-Y Growth Comparison

Figure 181: India Market Value (US$ Mn), 2013-2017 

Figure 182: India Market Value (US$ Mn) Forecast, 2018-2028

Figure 183: China Market Value (US$ Mn), 2013-2017 

Figure 184: China Market Value (US$ Mn) Forecast, 2018-2028

Figure 185: Mexico Market Value (US$ Mn), 2013-2017 

Figure 186: Mexico Market Value (US$ Mn) Forecast, 2018-2028

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