Greenhouse Biostimulants Market

Key Players

Competitive Landscape

Hydroponic recipe brands, specialty fertilizer groups with biostimulant ranges and fertigation equipment suppliers compete for greenhouse feed programs. Canna, J.R. Peters and Masterblend sell feeds and additives with stage-by-stage dose charts, and Haifa Group and ICL Group pair specialty fertilizers with plant-performance products. Compo Expert and Yara International sell biostimulants within large crop nutrition portfolios, and Netafim influences which products growers can run through dosing systems. Trial data on greenhouse crops and clean running in automatic injectors will set the terms of competition through 2036.

Recent moves in 2025 and 2026 focused on claim rules, testing and dosing. In June 2025, COMPO EXPERT used the EBIC Summit to stress that EU biostimulants need external conformity checks backed by trial data. In February 2026, Netafim launched the Dosing 5G fertigation range with self-learning dosing, and Griffin Greenhouse Supplies became U.S. distributor for Biota Nutri biostimulants. Haifa Group joined the European Biostimulants Industry Council in April 2026. Suppliers with test records and dosing support are set to gain more greenhouse accounts over the forecast period.

Company developments mapped to drivers, trends and opportunities (2026-2036)

Development	Driver	Trend	Opportunity
April 2026: Haifa Group joined the European Biostimulants Industry Council.	Claim rules require test data for each biostimulant label.	Specialty fertilizer firms are joining standards work.	Products backed by test data earn trust with commercial greenhouse buyers.
February 2026: Netafim launched the Dosing 5G fertigation range.	Growers want steady EC and pH with less manual calibration.	Self-learning dosing is reaching protected crops.	Biostimulant makers can publish rates for automatic recipes.
February 2026: Griffin Greenhouse Supplies became U.S. distributor for Biota Nutri.	U.S. growers want more biostimulant choice from the usual supplier.	Specialist distributors are adding European biostimulant brands.	New brands can reach U.S. greenhouses through existing supply routes.
December 2024: ICL gained access to Plantarray testing at Hebrew University research greenhouses.	Suppliers need faster crop test results before grower trials.	Plant-testing platforms are shortening development time.	Crop-specific test data can turn trials into repeat orders.

Source: Future Market Insights, Greenhouse Biostimulants Market Report, 2026-2036.

Haifa Group and ICL Group both build biostimulant ranges on specialty fertilizer businesses. ICL adds crop testing through Plantarray, and Haifa has joined the European Biostimulants Industry Council. J.R. Peters and Masterblend compete mainly on soluble feed recipes, and Canna sells both feeds and root products such as Rhizotonic. Netafim sells no biostimulants, yet Netafim's dosing systems set the standard any additive needs to meet in a commercial greenhouse.

Who leads the greenhouse biostimulants market?

Among profiled suppliers, Yara International, ICL Group and Haifa Group bring the strongest mix of trial data, business scale and grower reach. Yara has published a 7.5% average yield gain across 359 trial data points. ICL reported 2025 Growing Solutions sales of USD 2,063 million, a segment including biostimulants. Haifa reaches growers in more than 100 countries through 19 subsidiaries. Greenhouse trial records, dosing fit and adviser reach are expected to shape share gains through 2036.

Which companies have documented product-level evidence?

Yara publishes trial results for biostimulants, reporting a 7.5% average yield gain and positive results in 74% of data points from 2018 to 2020. CANNA lists growth-stage dose rates for the Rhizotonic root product, and ICL tests new biostimulants on the Plantarray system at Hebrew University research greenhouses. Head growers are set to give crop-level trial data on greenhouse crops more weight over the forecast period.

What should buyers evaluate before approving a supplier?

Head growers check dose rates for the substrate in use, the right stock tank and mixing order, and any effect on EC and pH before adding a biostimulant. Trial results on the same crop and label claims meeting local rules also matter. Large greenhouse sites tend to favour suppliers offering on-site trial support.

How is competition expected to change through 2036?

Competition is set to sharpen around tested claims, as the EU, Japan and California bring in clearer biostimulant rules. Fertigation suppliers such as Netafim will shape which products growers can dose automatically. Smart-farm conversion in South Korea is expected to add new buyers for injector-ready products through 2036.

Representative Company Overview

Company	Positioning	Recent Development
Netafim (Orbia)	Precision fertigation systems	February 2026: Dosing 5G range launched with self-learning dosing.
Haifa Group	Specialty plant nutrition	April 2026: joined the European Biostimulants Industry Council.
ICL Group	Specialty crop nutrition	February 2026: 2025 Growing Solutions sales of USD 2,063 million reported.
Compo Expert	Specialty fertilizers	June 2025: EBIC Summit note on EU conformity checks for biostimulants.
Yara International	Global crop nutrition	November 2023: YaraAmplix launched as a global biostimulant brand.
Masterblend	Hydroponic feed recipes	September 2022: Tomato formula mixing guide published.

Research Methodology

Each profiled company sells hydroponic feed recipes, dedicated biostimulant ranges, crop nutrition for protected crops or fertigation dosing. Netafim is included for dosing systems shaping product choice, and dosing hardware revenue is excluded from market value. Primary research covers manufacturers, greenhouse suppliers, agronomists and head growers, and desk research covers horticulture statistics, regulatory texts, company releases and peer-reviewed studies. Market estimates are tested against protected crop area, crop output and channel activity in the five profiled countries.