Retailers are coming out with resourceful strategies to use barcode readers for increased revenue and productivity. Conventional hand-held scanners were being used till now in grocery stores on back of their affordability, simplicity and low cost.
With technological advancements, smart phone apps are now being used as image based barcode readers and scanners. Most smart phones come with internet connectivity and high resolution cameras, thus making them fairly ubiquitous.
Not only this, but smart phones are also helping shoppers to scan product information such as descriptions, price and place. Self-adding of products into virtual shopping carts is helping eliminate long queues at store physical check-outs.
Retailers are also using this strategy to secure consumer related data which helps them in analyzing for more targeted marketing campaigns through the use of email marketing and newsletters. Desktop environments are also being used for warehouse management using desktop based webcams for barcode lookups
Automated robots having embedded devices that capture images, check product inventories, bad labeling and price discrepancies are becoming common place in very large retail spaces. The retail and commercial segment captured a value share of 33% in 2020 in the overall market and will continue to remain the largest segment through 2030.
The prevailing COVID-19 pandemic has raised concerns amidst the general public for coming into contact with surfaces that are potentially infected by the virus.
This has led to the institution of bar code readers through mobile phone apps that have contactless solutions for users. These new apps are now being used for contactless deliveries and payments.
2020 has been a good year for the image based barcode reading market with QR codes being used to make payments, avail concessions on products and gather information.
The latest smart phones this year are coming with sophisticated barcode readers that do not need a third party app. These include versions such as Android 9 and Apple 13.
Further, the market is seeing an astounding number of barcode scanner apps that are compatible with all Apple and Android phones. Scanning a bar code or a 2D image based QR code has never been easier. Here is our take on the latest apps that have been trending in the market:
The penetration of legacy smart phones in the market are allowing consumers to access varied content through barcode which is giving a boost to the overall market.
Image based barcode readers are ubiquitous in Asia Pacific countries. QR code scanning demand has deeply penetrated Chinese markets and has also paved the way for new entrants. Within Asia Pacific, South Korea has reported a staggering increase in sales of image based barcode readers.
With retail being the largest segment in the overall segment, East Asian countries such as China and Japan are showing high growth within the retail and commerce space. The region is also seeing a high uptake of 2D image/barcode scanning. China will remain on top in terms of market value while the South Asian region is slated to witness an expansion of 2.4x during the forecast period.
The market is already well-established in countries such as US where they are being extensively used in retail for a seamless shopping experience. North America is also witness high influx of 2D image/code scanning which holds a leading share in the overall market. Well-timed digital wallet partnerships makes both Europe and North America high growth regions. Regionally North America is expected to be the largest market, anticipated to hold a value share of 28% by the end of 2030.
QR barcode reading is slowly and steadily carving a niche for itself in all categories of businesses. Big and small brands are capitalizing on this trend extensively giving an edge to consumer experiences.
With astute marketing campaigns, QR codes and bar code reading have proven to be a cutting-edge and game-changing technique that has led to successful amalgamation of both physical and digital worlds and have helped brands garner better virtual visibility and higher ROIs
Image based barcode and QR code reading will continue to trend over the next 4-5 years. This can be attributed to the following reasons:
With an estimated 11 million households in US scanning bar codes and QR codes from a meagre 9 million scans in 2018, the future for image based bar code reading and QR code reading looks effervescent.
Table No 01: Global Image Based Barcode Reader Market Value by Product Type
Table No 02: Global Image Based Barcode Reader Market Volume by Product Type
Table No 03: Global Image Based Barcode Reader Market Value by Imaging Type
Table No 04: Global Image Based Barcode Reader Market Volume by Imaging Type
Table No 05: Global Image Based Barcode Reader Market Value by Technology
Table No 06: Global Image Based Barcode Reader Market Volume by Technology
Table No 07: Global Image Based Barcode Reader Market Value by End Use
Table No 08: Global Image Based Barcode Reader Market Volume by Connectivity
Table No 09: Global Image Based Barcode Reader Market Value By Sales Channel
Table No 10: Global Image Based Barcode Reader Market Volume By Sales Channel
Table No 11: Global Image Based Barcode Reader Market Value by End Use
Table No 12: Global Image Based Barcode Reader Market Volume by End Use
Table No 13: Global Image Based Barcode Reader Market Value by Region
Table No 14: Global Image Based Barcode Reader Market Volume by Region
Table No 15: North America Image Based Barcode Reader Market Value by Product Type
Table No 16: North America Image Based Barcode Reader Market Volume by Product Type
Table No 17: North America Image Based Barcode Reader Market Value by Imaging Type
Table No 18: North America Image Based Barcode Reader Market Volume by Imaging Type
Table No 19: North America Image Based Barcode Reader Market Value by Technology
Table No 20: North America Image Based Barcode Reader Market Volume by Technology
Table No 21: North America Image Based Barcode Reader Market Value by End Use
Table No 22: North America Image Based Barcode Reader Market Volume by Connectivity
Table No 23: North America Image Based Barcode Reader Market Value By Sales Channel
Table No 24: North America Image Based Barcode Reader Market Volume By Sales Channel
Table No 25: North America Image Based Barcode Reader Market Value by End Use
Table No 26: North America Image Based Barcode Reader Market Volume by End Use
Table No 27: North America Image Based Barcode Reader Market Value by Country
Table No 28: North America Image Based Barcode Reader Market Volume by Country
Table No 29: Latin America Image Based Barcode Reader Market Value by Product Type
Table No 30: Latin America Image Based Barcode Reader Market Volume by Product Type
Table No 31: Latin America Image Based Barcode Reader Market Value by Imaging Type
Table No 32: Latin America Image Based Barcode Reader Market Volume by Imaging Type
Table No 33: Latin America Image Based Barcode Reader Market Value by Technology
Table No 34: Latin America Image Based Barcode Reader Market Volume by Technology
Table No 35: Latin America Image Based Barcode Reader Market Value by End Use
Table No 36: Latin America Image Based Barcode Reader Market Volume by Connectivity
Table No 37: Latin America Image Based Barcode Reader Market Value By Sales Channel
Table No 38: Latin America Image Based Barcode Reader Market Volume By Sales Channel
Table No 39: Latin America Image Based Barcode Reader Market Value by End Use
Table No 40: Latin America Image Based Barcode Reader Market Volume by End Use
Table No 41: Latin America Image Based Barcode Reader Market Value by Country
Table No 42: Latin America Image Based Barcode Reader Market Volume by Country
Table No 43: Europe Image Based Barcode Reader Market Value by Product Type
Table No 44: Europe Image Based Barcode Reader Market Volume by Product Type
Table No 45: Europe Image Based Barcode Reader Market Value by Imaging Type
Table No 46: Europe Image Based Barcode Reader Market Volume by Imaging Type
Table No 47: Europe Image Based Barcode Reader Market Value by Technology
Table No 48: Europe Image Based Barcode Reader Market Volume by Technology
Table No 49: Europe Image Based Barcode Reader Market Value by End Use
Table No 50: Europe Image Based Barcode Reader Market Volume by Connectivity
Table No 51: Europe Image Based Barcode Reader Market Value By Sales Channel
Table No 52: Europe Image Based Barcode Reader Market Volume By Sales Channel
Table No 53: Europe Image Based Barcode Reader Market Value by End Use
Table No 54: Europe Image Based Barcode Reader Market Volume by End Use
Table No 55: Europe Image Based Barcode Reader Market Value by Country
Table No 56: Europe Image Based Barcode Reader Market Volume by Country
Table No 57: East Asia Image Based Barcode Reader Market Value by Product Type
Table No 58: East Asia Image Based Barcode Reader Market Volume by Product Type
Table No 59: East Asia Image Based Barcode Reader Market Value by Imaging Type
Table No 60: East Asia Image Based Barcode Reader Market Volume by Imaging Type
Table No 61: East Asia Image Based Barcode Reader Market Value by Technology
Table No 62: East Asia Image Based Barcode Reader Market Volume by Technology
Table No 63: East Asia Image Based Barcode Reader Market Value by End Use
Table No 64: East Asia Image Based Barcode Reader Market Volume by Connectivity
Table No 65: East Asia Image Based Barcode Reader Market Value By Sales Channel
Table No 66: East Asia Image Based Barcode Reader Market Volume By Sales Channel
Table No 67: East Asia Image Based Barcode Reader Market Value by End Use
Table No 68: East Asia Image Based Barcode Reader Market Volume by End Use
Table No 69: East Asia Image Based Barcode Reader Market Value by Country
Table No 70: East Asia Image Based Barcode Reader Market Volume by Country
Table No 71: South Asia & Pacific Image Based Barcode Reader Market Value by Product Type
Table No 72: South Asia & Pacific Image Based Barcode Reader Market Volume by Product Type
Table No 73: South Asia & Pacific Image Based Barcode Reader Market Value by Imaging Type
Table No 74: South Asia & Pacific Image Based Barcode Reader Market Volume by Imaging Type
Table No 75: South Asia & Pacific Image Based Barcode Reader Market Value by Technology
Table No 76: South Asia & Pacific Image Based Barcode Reader Market Volume by Technology
Table No 77: South Asia & Pacific Image Based Barcode Reader Market Value by End Use
Table No 78: South Asia & Pacific Image Based Barcode Reader Market Volume by Connectivity
Table No 79: South Asia & Pacific Image Based Barcode Reader Market Value By Sales Channel
Table No 80: South Asia & Pacific Image Based Barcode Reader Market Volume By Sales Channel
Table No 81: South Asia & Pacific Image Based Barcode Reader Market Value by End Use
Table No 82: South Asia & Pacific Image Based Barcode Reader Market Volume by End Use
Table No 83: South Asia & Pacific Image Based Barcode Reader Market Value by Country
Table No 84: South Asia & Pacific Image Based Barcode Reader Market Volume by Country
Table No 85: Middle East & Africa Image Based Barcode Reader Market Value by Product Type
Table No 86: Middle East & Africa Image Based Barcode Reader Market Volume by Product Type
Table No 87: Middle East & Africa Image Based Barcode Reader Market Value by Imaging Type
Table No 88: Middle East & Africa Image Based Barcode Reader Market Volume by Imaging Type
Table No 91: Middle East & Africa Image Based Barcode Reader Market Value by Technology
Table No 92: Middle East & Africa Image Based Barcode Reader Market Volume by Technology
Table No 91: Middle East & Africa Image Based Barcode Reader Market Value by End Use
Table No 92: Middle East & Africa Image Based Barcode Reader Market Volume by Connectivity
Table No 93: Middle East & Africa Image Based Barcode Reader Market Value By Sales Channel
Table No 94: Middle East & Africa Image Based Barcode Reader Market Volume By Sales Channel
Table No 95: Middle East & Africa Image Based Barcode Reader Market Value by End Use
Table No 96: Middle East & Africa Image Based Barcode Reader Market Volume by End Use
Table No 97: Middle East & Africa Image Based Barcode Reader Market Value by Country
Table No 98: Middle East & Africa Image Based Barcode Reader Market Volume by Country
Figure 01: Global Image Based Barcode Reader Market Volume in (‘000 Units) and Y-o-Y Growth Rate from 2020-2030
Figure 02: Global Image Based Barcode Reader Market Absolute $ Opportunity (US$ Mn), 2019 – 2030
Figure 03: Global Image Based Barcode Reader Market Value (US$ Mn) and Y-o-Y Growth Rate from 2020-2030
Figure 04: Global Image Based Barcode Reader Market Absolute $ Opportunity (US$ Mn), 2019 – 2030
Fig 05: Global Image Based Barcode Reader Market Share by Product (2020E & 2030F)
Fig 06: Global Image Based Barcode Reader Market Attractiveness Analysis by Product Type, 2020E-2030F
Fig 07: Global Image Based Barcode Reader Market Share by Imaging Type (2020E & 2030f)
Fig 08: Global Image Based Barcode Reader Market Attractiveness Analysis by Imaging Type, 2020E-2030F
Fig 09: Global Image Based Barcode Reader Market Share by Technology (2020E & 2030f)
Fig 10: Global Image Based Barcode Reader Market Attractiveness Analysis by Technology, 2020E-2030F
Fig 11: Global Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 12: Global Image Based Barcode Reader Market Attractiveness Analysis by End Use, 2020E-2030F
Fig 13: Global Image Based Barcode Reader Market Share By Sales Channel (2020E & 2030f)
Fig 14: Global Image Based Barcode Reader Market Attractiveness Analysis By Sales Channel, 2020E-2030F
Fig 15: Global Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 16: Global Image Based Barcode Reader Market Attractiveness Analysis By End Use, 2020E-2030F
Fig 17: Global Image Based Barcode Reader Market Share by Region (2020E & 2030f)
Fig 18: Global Image Based Barcode Reader Market Attractiveness Analysis by Region, 2020E-2030F
Fig 19: North America Image Based Barcode Reader Market Share by Product (2020E & 2030F)
Fig 20: North America Image Based Barcode Reader Market Attractiveness Analysis by Product Type, 2020E-2030F
Fig 21: North America Image Based Barcode Reader Market Share by Imaging Type (2020E & 2030f)
Fig 22: North America Image Based Barcode Reader Market Attractiveness Analysis by Imaging Type, 2020E-2030F
Fig 23: North America Image Based Barcode Reader Market Share by Technology (2020E & 2030f)
Fig 24: North America Image Based Barcode Reader Market Attractiveness Analysis by Technology, 2020E-2030F
Fig 25: North America Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 26: North America Image Based Barcode Reader Market Attractiveness Analysis by End Use, 2020E-2030F
Fig 27: North America Image Based Barcode Reader Market Share By Sales Channel (2020E & 2030f)
Fig 28: North America Image Based Barcode Reader Market Attractiveness Analysis By Sales Channel, 2020E-2030F
Fig 29: North America Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 30: North America Image Based Barcode Reader Market Attractiveness Analysis By End Use, 2020E-2030F
Fig 31: North America Image Based Barcode Reader Market Share by Country (2020E & 2030f)
Fig 32: North America Image Based Barcode Reader Market Attractiveness Analysis by Country, 2020E-2030F
Fig 33: Latin America Image Based Barcode Reader Market Share by Product (2020E & 2030F)
Fig 34: Latin America Image Based Barcode Reader Market Attractiveness Analysis by Product Type, 2020E-2030F
Fig 35: Latin America Image Based Barcode Reader Market Share by Imaging Type (2020E & 2030f)
Fig 36: Latin America Image Based Barcode Reader Market Attractiveness Analysis by Imaging Type, 2020E-2030F
Fig 37: Latin America Image Based Barcode Reader Market Share by Technology (2020E & 2030f)
Fig 38: Latin America Image Based Barcode Reader Market Attractiveness Analysis by Technology, 2020E-2030F
Fig 39: Latin America Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 40: Latin America Image Based Barcode Reader Market Attractiveness Analysis by End Use, 2020E-2030F
Fig 41: Latin America Image Based Barcode Reader Market Share By Sales Channel (2020E & 2030f)
Fig 42: Latin America Image Based Barcode Reader Market Attractiveness Analysis By Sales Channel, 2020E-2030F
Fig 43: Latin America Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 44: Latin America Image Based Barcode Reader Market Attractiveness Analysis By End Use, 2020E-2030F
Fig 45: Latin America Image Based Barcode Reader Market Share by Country (2020E & 2030f)
Fig 46: Latin America Image Based Barcode Reader Market Attractiveness Analysis by Country, 2020E-2030F
Fig 47: Europe Image Based Barcode Reader Market Share by Product (2020E & 2030F)
Fig 48: Europe Image Based Barcode Reader Market Attractiveness Analysis by Product Type, 2020E-2030F
Fig 49: Europe Image Based Barcode Reader Market Share by Imaging Type (2020E & 2030f)
Fig 50: Europe Image Based Barcode Reader Market Attractiveness Analysis by Imaging Type, 2020E-2030F
Fig 51: Europe Image Based Barcode Reader Market Share by Technology (2020E & 2030f)
Fig 52: Europe Image Based Barcode Reader Market Attractiveness Analysis by Technology, 2020E-2030F
Fig 53: Europe Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 54: Europe Image Based Barcode Reader Market Attractiveness Analysis by End Use, 2020E-2030F
Fig 55: Europe Image Based Barcode Reader Market Share By Sales Channel (2020E & 2030f)
Fig 56: Europe Image Based Barcode Reader Market Attractiveness Analysis By Sales Channel, 2020E-2030F
Fig 57: Europe Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 58: Europe Image Based Barcode Reader Market Attractiveness Analysis By End Use, 2020E-2030F
Fig 59: Europe Image Based Barcode Reader Market Share by Country (2020E & 2030f)
Fig 60: Europe Image Based Barcode Reader Market Attractiveness Analysis by Country, 2020E-2030F
Fig 61: East Asia Image Based Barcode Reader Market Share by Product (2020E & 2030F)
Fig 62: East Asia Image Based Barcode Reader Market Attractiveness Analysis by Product Type, 2020E-2030F
Fig 63: East Asia Image Based Barcode Reader Market Share by Imaging Type (2020E & 2030f)
Fig 64: East Asia Image Based Barcode Reader Market Attractiveness Analysis by Imaging Type, 2020E-2030F
Fig 65: East Asia Image Based Barcode Reader Market Share by Technology (2020E & 2030f)
Fig 66: East Asia Image Based Barcode Reader Market Attractiveness Analysis by Technology, 2020E-2030F
Fig 67: East Asia Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 68: East Asia Image Based Barcode Reader Market Attractiveness Analysis by End Use, 2020E-2030F
Fig 69: East Asia Image Based Barcode Reader Market Share By Sales Channel (2020E & 2030f)
Fig 70: East Asia Image Based Barcode Reader Market Attractiveness Analysis By Sales Channel, 2020E-2030F
Fig 71: East Asia Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 72: East Asia Image Based Barcode Reader Market Attractiveness Analysis By End Use, 2020E-2030F
Fig 73: East Asia Image Based Barcode Reader Market Share by Country (2020E & 2030f)
Fig 74: East Asia Image Based Barcode Reader Market Attractiveness Analysis by Country, 2020E-2030F
Fig 75: South Asia & Pacific Image Based Barcode Reader Market Share by Product (2020E & 2030F)
Fig 76: South Asia & Pacific Image Based Barcode Reader Market Attractiveness Analysis by Product Type, 2020E-2030F
Fig 77: South Asia & Pacific Image Based Barcode Reader Market Share by Imaging Type (2020E & 2030f)
Fig 78: South Asia & Pacific Image Based Barcode Reader Market Attractiveness Analysis by Imaging Type, 2020E-2030F
Fig 79: South Asia & Pacific Image Based Barcode Reader Market Share by Technology (2020E & 2030f)
Fig 80: South Asia & Pacific Image Based Barcode Reader Market Attractiveness Analysis by Technology, 2020E-2030F
Fig 81: South Asia & Pacific Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 82: South Asia & Pacific Image Based Barcode Reader Market Attractiveness Analysis by End Use, 2020E-2030F
Fig 83: South Asia & Pacific Image Based Barcode Reader Market Share By Sales Channel (2020E & 2030f)
Fig 84: South Asia & Pacific Image Based Barcode Reader Market Attractiveness Analysis By Sales Channel, 2020E-2030F
Fig 85: South Asia & Pacific Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 86: South Asia & Pacific Image Based Barcode Reader Market Attractiveness Analysis By End Use, 2020E-2030F
Fig 87: South Asia & Pacific Image Based Barcode Reader Market Share by Country (2020E & 2030f)
Fig 88: South Asia & Pacific Image Based Barcode Reader Market Attractiveness Analysis by Country, 2020E-2030F
Fig 89: Middle East & Africa Image Based Barcode Reader Market Share by Product (2020E & 2030F)
Fig 90: Middle East & Africa Image Based Barcode Reader Market Attractiveness Analysis by Product Type, 2020E-2030F
Fig 91: Middle East & Africa Image Based Barcode Reader Market Share by Imaging Type (2020E & 2030f)
Fig 92: Middle East & Africa Image Based Barcode Reader Market Attractiveness Analysis by Imaging Type, 2020E-2030F
Fig 93: Middle East & Africa Image Based Barcode Reader Market Share by Technology (2020E & 2030f)
Fig 94: Middle East & Africa Image Based Barcode Reader Market Attractiveness Analysis by Technology, 2020E-2030F
Fig 95: Middle East & Africa Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 96: Middle East & Africa Image Based Barcode Reader Market Attractiveness Analysis by End Use, 2020E-2030F
Fig 97: Middle East & Africa Image Based Barcode Reader Market Share By Sales Channel (2020E & 2030f)
Fig 98: Middle East & Africa Image Based Barcode Reader Market Attractiveness Analysis By Sales Channel, 2020E-2030F
Fig 99: Middle East & Africa Image Based Barcode Reader Market Share by End Use (2020E & 2030f)
Fig 100: Middle East & Africa Image Based Barcode Reader Market Attractiveness Analysis By End Use, 2020E-2030F
Fig 101: Middle East & Africa Image Based Barcode Reader Market Share by Country (2020E & 2030f)
Fig 102: Middle East & Africa Image Based Barcode Reader Market Attractiveness Analysis by Country, 2020E-2030F
The Image Based Barcode Reader market is expected to grow at an 7% CAGR from 2022 to 2032
By 2022-end, Image Based Barcode Reader sales are likely to reach USD 5.6 Billion
Jadak, Balluff Automation India Pvt. Ltd., RTscan Technology Limited, and Scandit are some leading Image Based Barcode Reader market manufacturers.
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