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In-wash Scent Booster Market outlook (2022 to 2032)

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The In-wash Scent Booster Market is likely to hold the global market at a moderate CAGR of ~9.2% during the forecast period. The global market holds a forecasted revenue of ~US$ 543.7 Million in 2022 and is likely to cross ~US$ 1310.9 Million by the end of 2032.

The In-wash Scent Booster market is anticipated to show promising growth prospects during the forecast period, expanding the In-wash Scent Booster market size.

Attribute Details
The In-wash Scent Booster Market Estimated Size (2021) ~US$ 497.9 Million
The In-wash Scent Booster Market Estimated Size (2022) ~US$ 543.7 Million
The In-wash Scent Booster Market Projected Size (2032) ~US$ 1310.9 Million
The In-wash Scent Booster Market CAGR (2022 to 2032) ~9.2%

To make the fabric smell better, in-wash scent boosters are used inside the washing machine, dissolved in water-soaking clothes. It can be used on a variety of fabric types and gives the fabric long-lasting freshness. Laundry boosters are thought of as an older version of in-wash smell boosters; in recent years, their availability on supermarket shelves has expanded. Trial-size packs of in-wash scent boosters are additionally offered, allowing customers to familiarise themselves with the product before purchasing a larger pack. To beat off rival manufacturers, producers are increasing the number of their multifunctional offerings and diversifying their product lines.

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Increasing spending on laundry and self-care products, use of laundry products and availability of these products are helping in market growth.

People are aware of good hygiene practices and how they affect day-to-day life. Now, many people are beginning to spend more money on personal care items and pay more attention to enhancing their lifestyles. All throughout the world, people frequently spend money on maintaining their personal cleanliness and keeping up with their health.

Products that keep clothing safe and new are becoming more and more popular as clothing itself evolves. In-wash scent boosters are one such product that assists in removing odors from clothes while also imparting a pleasant and calming aroma. They are frequently employed because wearing clean clothes and keeping personal hygiene are crucial components of following a healthy lifestyle.

The manufacturers and supply chain for laundry products are getting more defined and well-planned as time goes on. The availability of in-wash scent boosters in local markets and shops along with online markets and e-commerce sites are helping in increasing sales. All these factors are all together helping in boosting the market for in-wash scent boosters.

Availability of other multifunctional products are restraining the market growth.

In-wash scent boosters help in eliminating and masking the odor from clothes and giving them a pleasant aroma. They can keep clothes fresh for up to several days. Asides from the aroma, there are no additional benefits of aroma boosters.

There are other laundry products as scented detergents and laundry comforters, which have multiple benefits in application. Detergents help in cleaning clothes and additionally can eliminate bad odors. The laundry comforters help in conditioning the fabric and also give clothes a pleasant aroma. The availability of such multifunctional products is restraining the market growth.

The in-wash scent boosters are considered a luxury product, as they are used in washing machines and are expensive. middle-class people are not much interested in purchasing these products, there are very few middle-class families with washing machines and they also prefer to use detergents only. As a big chunk of customers are not preferring the in-wash scent boosters, the market is observing slow growth.

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Sudip Saha

Principal Consultant

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Country Insights

The United Kingdom is the largest consumer of in-wash scent boosters.

The United Kingdom is one of the biggest markets for in-wash scent boosters in the Europe region. The United Kingdom has the highest growth rate of in-wash scent booster products. The manufacturers from the region are using innovations in product design and offering best-in-class products to consumers. The use of active ingredients in scent boosters helps in effective deodorization and long-lasting fragrance. Such efforts are getting positive responses from customers in The United Kingdom, helping the market grow.

The American population is starting to use scent boosters along with other laundry products.

In-wash scent boosters are popular in the United States. The COVID pandemic led to the realization of a healthy lifestyle and the need for clean clothes. The use of laundry products is on the rise and to keep clothes fresh for a longer time, people are using scent boosters. Also, better lifestyles and disposable income are some factors that are helping in the rise of the in-wash scent boosters market in the United States.

Competitive Landscape

Some key players in the In-wash Scent Booster market are Venus Laboratories Inc., Recochem Inc., Procter & Gamble Company, Good Home Co., Henkel Corporation, Church & Dwight Co., Inc., Reckitt Benckiser, VOLT Home, and others.

  • Procter & Gamble has a wide variety of in-wash scent boosters. The popular names from the manufacturers are Gain, Downy, and Tide. All these brands are providing a number of scent booster products that keep the clothes fresh and are available in multiple fragrances.
  • VOLT Home has launched a series of in-wash scent boosters, which are in form of beads. These beads are made from plant-based scent carriers and keep the clothes fragrant for a longer period of time. They are available in floral scents like lavender, chamomile, and bergamot.

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Scope of Report

Attribute Details
Growth Rate CAGR of ~9.2% from 2022 to 2032
The base year for estimation 2021
Historical Data Available for 2017 to 2021
Forecast Period 2022 to 2032
Quantitative units Revenue in USD Million, volume in Units, and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis
Segments Covered Form, Packaging, Sales Channel, Region
Country scope USA, Canada, Mexico, Germany, UK, France, Italy, Spain, Russia, India, Thailand, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, UAE, South Africa
Key Companies Profiled Venus Laboratories Inc.; Recochem Inc.; Procter & Gamble Company; Good Home Co.; Henkel Corporation; Church & Dwight Co. Inc.; Reckitt Benckiser; VOLT Home; Others
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

Key Segments Profiled in the In-wash Scent Booster Market

By Form:

  • Beads
  • Pacs
  • Liquids
  • Powders
  • Crystal

By Packaging:

  • Bottles
  • Tubs
  • Sachets/Pouches

By Sales Channel:

  • Wholesalers/Distributors
  • Drug Stores
  • Multi Brand Stores
  • Hypermarket/Supermarket
  • Specialty Stores
  • Online Store

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

What is the current in-wash scent booster market value?

The in-wash scent booster market is expected to reach a valuation of ~US$ 543.7 Million in 2022.

What are the key trends driving the in-wash scent booster market?

Increasing awareness of healthy lifestyle and resulting growth in laundry products purchase, availability of the products on online and local markets and increasing income are helping in driving the in-wash scent booster market.

Who are the leading players in the in-wash scent booster market?

Leading players operating in In-wash scent booster market Venus Laboratories Inc., Recochem Inc., Procter & Gamble Company, Good Home Co., Henkel Corporation, Church & Dwight Co., Inc., Reckitt Benckiser, VOLT Home and among others.

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