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In-wash Scent Booster Market

Market Insights on In-wash Scent Booster covering sales outlook, demand forecast & up-to-date key trends

In-wash Scent Booster Market by Form (Beads, Pacs, Liquids, Powders, Crystal), Packaging (Bottles, Tubs, Sachets/Pouches), Sales Channel (Wholesalers/Distributors, Drug Stores, Multi Brand Stores, Hypermarket/Supermarket, Specialty Stores, Online Store) & Region – Forecast to 2017-2032

In-wash Scent Booster Market outlook

The In-wash Scent Booster Market is likely to hold the global market at a moderate CAGR of ~9.2% during the forecast period. The global market holds a forecasted revenue of ~US$ 543.7 Million in 2022 and is likely to cross ~US$ 1310.9 Million by the end of 2032.

The In-wash Scent Booster market is anticipated to show promising growth prospects during the forecast period, expanding the In-wash Scent Booster market size.

Attribute

Details

The In-wash Scent Booster Market Estimated Size (2021)

~US$ 497.9 Mn

The In-wash Scent Booster Market Estimated Size (2022)

~US$ 543.7 Mn

The In-wash Scent Booster Market Projected Size (2032)

~US$ 1310.9 Mn

The In-wash Scent Booster Market CAGR (2022-2032)

~9.2%

To make the fabric smell better, in-wash scent boosters are used inside washing machine, dissolved in water soaking clothes. It can be used on a variety of fabric types and gives the fabric long-lasting freshness. Laundry boosters are thought of as an older version of in-wash smell boosters; in recent years, their availability on supermarket shelves has expanded. Trial size packs of in-wash scent boosters are additionally offered, allowing customers to familiarise themselves with the product before purchasing a larger pack. To beat off rival manufacturers, producers are increasing the number of their multifunctional offerings and diversifying their product lines.

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Increasing spending on laundry and self-care products, use of laundry products and availability of these products are helping in market growth.

People are aware of good hygiene practises and how they affect day-to-day life. Now, many people are beginning to spend more money on personal care items and pay more attention to enhancing their lifestyles. All throughout the world, people frequently spend money on maintaining their personal cleanliness and keeping up with their health.

Products that keep clothing safe and new are becoming more and more popular as clothing itself evolves. In-wash scent boosters are one such product that assists in removing odours from clothes while also imparting a pleasant and calming aroma. They are frequently employed because wearing clean clothes and keeping personal hygiene are crucial components of following a healthy lifestyle.

The manufacturers and supply chain for the laundry products is getting more defined and well planned as time goes. Availability of in-wash scent boosters in local markets and shops along with online markets and e-commerce sites are helping in increasing the sales. All these factors are altogether helping in boosting the market for in-wash scent boosters.

Availability of other multifunctional products are restraining the market growth.

In-wash scent boosters help in eliminating and masking the odour from clothes and giving them pleasant aroma. They can keep clothes fresh up to several days. Asides from aroma, there are no additional benefits of aroma boosters.

There are other laundry products as scented detergents and laundry comforters, which have multiple benefits on application. Detergents help in cleaning clothes and additionally can eliminate bad odour. The laundry comforters help in conditioning the fabric and also give clothes a pleasant aroma. Availability of such multifunctional products are restraining the market growth.

The in-wash scent boosters are considered as a luxury product, as they are used in washing machines and are expensive. middleclass people are not much interested in purchasing these products, there are very few middleclass families with washing machines and they also prefer to use detergents only. As the big chunk of customers are not preferring the in-wash scent boosters, the market is observing slow growth.

Sneha Verghese
Principal Consultant
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Country Insights

Unite Kingdom is largest consumer of in-wash scent boosters.

United Kingdom is one of the biggest market for in-wash scent booster in Europe region. UK have highest growth rate of the in-wash scent booster products. The manufacturers from the region are using innovations in product design and offering best in class products to the consumers. Use of active ingredients in scent booster helps in effective deodorization and long lasting fragrance. Such efforts are getting positive response from customers in UK, helping the market grow.

American population is starting to use scent boosters along with other laundry products.

In-wash scent boosters are popular in United States. The COVID pandemic led to realisation of healthy lifestyle and need of clean clothes. Use of laundry products is on the rise and to keep clothes fresh for longer time, people are using scent boosters. Also, better lifestyle and disposable income are some factors that are helping in rise of in-wash scent boosters market in United States.

Competitive Landscape

Some key players in the In-wash Scent Booster market are Venus Laboratories Inc., Recochem Inc., Procter & Gamble Company, Good Home Co., Henkel Corporation, Church & Dwight Co., Inc., Reckitt Benckiser, VOLT Home and others.

  • Procter & Gamble have a wide variety of in-wash scent boosters. The popular names from the manufacturers are Gain, Downy and Tide. All these brands are providing number scent booster products which keep the clothes fresh and are available in multiple fragrances.
  • VOLT Home has launched a series of in-wash scent boosters, which are in form of beads. These beads are made from plant based scent carriers and keep the clothes fragrant for longer period of time. They are available in floral scents like lavender, chamomile and bergamot.
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Scope of Report

Attribute

Details

Growth Rate

CAGR of ~9.2% from 2022 to 2032

Base year for estimation

2021

Historical Data Available for

2017-2021

Forecast Period

2022-2032

Quantitative units

Revenue in USD Million, volume in Units, and CAGR from 2022 to 2032

Report coverage

Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis

Segments covered

Form, Packaging, Sales Channel, Region

Country scope

U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; Russia; India; Thailand; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; South Africa

Key Companies Profiled

  • Venus Laboratories Inc.
  • Recochem Inc.
  • Procter & Gamble Company
  • Good Home Co.
  • Henkel Corporation
  • Church & Dwight Co. Inc.
  • Reckitt Benckiser
  • VOLT Home
  • Others

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs.

Key Segments Profiled in the In-wash Scent Booster Market

By Form:

  • Beads
  • Pacs
  • Liquids
  • Powders
  • Crystal

By Packaging:

  • Bottles
  • Tubs
  • Sachets/Pouches

By Sales Channel:

  • Wholesalers/Distributors
  • Drug Stores
  • Multi Brand Stores
  • Hypermarket/Supermarket
  • Specialty Stores
  • Online Store

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

The in-wash scent booster market is expected to reach a valuation of ~US$ 543.7 Mn in 2022.

Increasing awareness of healthy lifestyle and resulting growth in laundry products purchase, availability of the products on online and local markets and increasing income are helping in driving the in-wash scent booster market.

Leading players operating in In-wash scent booster market Venus Laboratories Inc., Recochem Inc., Procter & Gamble Company, Good Home Co., Henkel Corporation, Church & Dwight Co., Inc., Reckitt Benckiser, VOLT Home and among others.

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Sneha Verghese
Principal Consultant
LinkedIn
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In-wash Scent Booster Market