The In-wash Scent Booster Market is estimated to be valued at USD 708.0 million in 2025 and is projected to reach USD 1,707.1 million by 2035, registering a compound annual growth rate (CAGR) of 9.2% over the forecast period.
The stainless steel valve tag market is expanding steadily as industrial sectors prioritize asset management, safety compliance, and equipment traceability. Increasing investments in infrastructure and process automation have heightened demand for robust and clear identification solutions capable of withstanding harsh environments.
The shift toward digital transformation in industries such as oil and gas, manufacturing, and utilities is encouraging the adoption of advanced tagging systems that support maintenance and audit operations. Growing awareness around regulatory compliance for equipment labeling and enhanced safety protocols is also influencing market expansion.
The rise of e-commerce platforms has facilitated easier procurement of valve tags, increasing accessibility for small to medium enterprises and broadening geographic reach. Material innovations and customization options continue to enhance product longevity and visibility, creating opportunities for market penetration across diverse industrial applications.
The market is segmented by Form, Packaging Type, and Sales Channel and region. By Form, the market is divided into Beads, Pacs, Liquids, Powders, and Crystal. In terms of Packaging Type, the market is classified into Bottles, Tubs, and Sachets/Pouches. Based on Sales Channel, the market is segmented into Hypermarket/Supermarket, Wholesalers/Distributors, Drug Stores, Multi Brand Stores, Specialty Stores, and Online Store. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
The less than 30 mm thickness segment is expected to hold 41.3% of the revenue share in 2025 within the thickness category. This segment’s leadership is supported by its suitability for a wide range of valve sizes and equipment types, providing sufficient durability while minimizing material costs.
The thinner tags offer flexibility in installation, especially in tight spaces and complex piping systems, making them preferable for industries where compactness is critical. Their compatibility with standard mounting hardware and ability to endure corrosion and wear have reinforced demand in sectors emphasizing both performance and cost efficiency.
This balance between robustness and adaptability has contributed to the segment’s dominant position.
Within the product type category, engraved valve tags are projected to command 57.8% of the market revenue share in 2025, marking them as the leading product form. The prominence of engraved tags is due to their superior legibility, permanence, and resistance to environmental degradation such as fading, scratching, and chemical exposure.
Engraving allows precise and customizable marking, meeting stringent industry standards for traceability and safety. The technique supports complex information including serial numbers, barcodes, and QR codes, enhancing integration with digital asset management systems.
Manufacturers’ emphasis on delivering long-lasting, tamper-proof tags that reduce maintenance costs has reinforced the adoption of engraved tags in heavy industries.
The online distribution channel is expected to generate 63.7% of market revenue in 2025, making it the most dominant sales route. The growth of e-commerce platforms has revolutionized procurement by offering convenience, broader product selections, and competitive pricing to end-users across industries.
Online channels enable buyers to access detailed product specifications, customization options, and customer reviews, simplifying purchase decisions. This has particularly benefited small and medium-sized enterprises lacking traditional supply chain networks.
Additionally, digital platforms have streamlined order fulfillment and reduced lead times, fostering faster adoption. Vendors are increasingly investing in online marketplaces and direct-to-customer websites to expand reach and improve customer engagement, reinforcing the online channel’s leadership in the stainless steel valve tag market.
People are aware of good hygiene practices and how they affect day-to-day life. Now, many people are beginning to spend more money on personal care items and pay more attention to enhancing their lifestyles. All throughout the world, people frequently spend money on maintaining their personal cleanliness and keeping up with their health.
Products that keep clothing safe and new are becoming more and more popular as clothing itself evolves. In-wash scent boosters are one such product that assists in removing odors from clothes while also imparting a pleasant and calming aroma. They are frequently employed because wearing clean clothes and keeping personal hygiene are crucial components of following a healthy lifestyle.
The manufacturers and supply chain for laundry products are getting more defined and well-planned as time goes on. The availability of in-wash scent boosters in local markets and shops along with online markets and e-commerce sites are helping in increasing sales. All these factors are all together helping in boosting the market for in-wash scent boosters.
In-wash scent boosters help in eliminating and masking the odor from clothes and giving them a pleasant aroma. They can keep clothes fresh for up to several days. Asides from the aroma, there are no additional benefits of aroma boosters.
There are other laundry products as scented detergents and laundry comforters, which have multiple benefits in application. Detergents help in cleaning clothes and additionally can eliminate bad odors. The laundry comforters help in conditioning the fabric and also give clothes a pleasant aroma. The availability of such multifunctional products is restraining the market growth.
The in-wash scent boosters are considered a luxury product, as they are used in washing machines and are expensive. middle-class people are not much interested in purchasing these products, there are very few middle-class families with washing machines and they also prefer to use detergents only. As a big chunk of customers are not preferring the in-wash scent boosters, the market is observing slow growth.
The United Kingdom is one of the biggest markets for in-wash scent boosters in the Europe region. The United Kingdom has the highest growth rate of in-wash scent booster products. The manufacturers from the region are using innovations in product design and offering best-in-class products to consumers.
The use of active ingredients in scent boosters helps in effective deodorization and long-lasting fragrance. Such efforts are getting positive responses from customers in The United Kingdom, helping the market grow.
In-wash scent boosters are popular in the United States. The use of laundry products is on the rise and to keep clothes fresh for a longer time, people are using scent boosters. Also, better lifestyles and disposable income are some factors that are helping in the rise of the in-wash scent boosters market in the United States.
Some key players in the In-wash Scent Booster market are Venus Laboratories Inc., Recochem Inc., Procter & Gamble Company, Good Home Co., Henkel Corporation, Church & Dwight Co., Inc., Reckitt Benckiser, VOLT Home, and others.
| Attribute | Details |
|---|---|
| Growth Rate | CAGR of ~9.2% from 2025 to 2035 |
| The base year for estimation | 2024 |
| Historical Data Available for | 2020 to 2024 |
| Forecast Period | 2025 to 2035 |
| Quantitative units | Revenue in million, volume in Units, and CAGR from 2025 to 2035 |
| Report Coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis |
| Segments Covered | Form, Packaging, Sales Channel, Region |
| Country scope | USA, Canada, Mexico, Germany, UK, France, Italy, Spain, Russia, India, Thailand, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, UAE, South Africa |
| Key Companies Profiled | Venus Laboratories Inc.; Recochem Inc.; Procter & Gamble Company; Good Home Co.; Henkel Corporation; Church & Dwight Co. Inc.; Reckitt Benckiser; VOLT Home; Others |
| Customization scope | Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
The global in-wash scent booster market is estimated to be valued at USD 708.0 million in 2025.
It is projected to reach USD 1,707.1 million by 2035.
The market is expected to grow at a 9.2% CAGR between 2025 and 2035.
The key product types are beads, pacs, liquids, powders and crystal.
bottles segment is expected to dominate with a 48.0% industry share in 2025.
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In-wash Scent Booster Market
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