Global lactic acid bacteria sales are expected to reach a market valuation of US$ 1,163.6 million in 2024, recording a CAGR of 6.1% from 2024 to 2034. It is expected to contribute a valuation of US$ 2,112.5 million by 2034.
Key Lactic Acid Bacteria Market Trends
In the health and wellness industry, the demand for products containing lactic acid bacteria (LABs) has increased due to growing consumer awareness of the possible health advantages associated with probiotic consumption. Genetic engineering and fermentation technology advancements have increased LAB production's efficiency, which has decreased costs and expanded scalability. The use of LAB in food items has been impacted by the clean label movement, which emphasizes natural ingredients in response to consumer demand for healthier and more natural options.
In the forecast period, personalized nutrition and the development of novel delivery formats for LAB are expected to shape the market further. As regulators become more involved in setting standards and guidelines for LAB-based products, more transparent regulations will likely influence the market's trajectory. The global LAB market is poised for continued expansion, with research and innovation driving its growth and development.
Attributes | Key Insights |
---|---|
Estimated Global Lactic Acid Bacteria Market Size (2024E) | US$ 1,163.6 million |
Projected Lactic Acid Bacteria Market Value (2034F) | US$ 2,112.5 million |
Value-based CAGR (2024 to 2034) | 6.1% |
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The lactic acid bacteria market is estimated to be valued at US$ 1,163.6 million in 2024. The market is expected to rise at a CAGR of 6.1%, reaching a valuation of US$ 2,112.5 million in 2034.
The global lactic acid bacteria market has experienced remarkable development from 2019 to 2023, reflecting the increasing popularity of fermented foods and beverages and consumer preference for plant-based products. One significant factor is that lactic acid bacteria play an important role in fermentation, contributing unique flavors and textures to products. The rising consumer interest in diverse and flavorful food options with health has fueled the demand for lactic acid bacteria.
Traditional, small-scale fermentation methods gave way to large-scale industrial manufacturing with the arrival of industrialization. LAB became indispensable in the large-scale manufacturing of goods like cheese and yogurt.
In the 2020s, the advantages of specific lactic acid bacteria strains for health were becoming more widely acknowledged. LAB became well-known as probiotics, supporting the immune system and promoting digestive health. In addition to classic fermented products, LAB discovered growing uses in the food & beverage sector in the creation of novel products that cater to consumers' shifting tastes for natural and useful components.
The table below shows the estimated growth rates of the top five countries. Japan, China, and Australia are set to record higher CAGRs of 7.8%, 5.5%, and 6.5%, respectively, through 2034.
Countries | CAGR |
---|---|
United States | 4.5% |
Japan | 7.8% |
China | 5.5% |
Australia | 6.5% |
Germany | 4% |
The lactic acid bacteria market in the United States is expected to reach a valuation of US$ 815.4 million during the forecast period. With the expansion of the dairy industry in the United States, the demand for lactic acid bacteria is also growing. It is set to be utilized in the production of dairy products to enhance texture & flavor and increase shelf life.
Products containing lactic acid bacteria are in more demand as a result of consumers’ growing interest in health and wellness. Customer preferences have been impacted by the clean label movement, which emphasizes natural and minimally processed components. This pattern is consistent with lactic acid bacteria, which are linked to fermentation and natural processes.
China's fast urbanization, aging population, and increased disposable income have resulted in the market growing at a CAGR of 5.5%, reaching a size of US$ 502.8 million in 2034. In China, consumers are now more health-conscious and actively looking for products that offer several health benefits.
Lactic acid bacteria are most commonly found in probiotic products and are known for their potential effects on overall well-being and positive gut health. With growing interest and awareness of the importance of maintaining a healthy digestive system, the demand for products containing lactic acid bacteria is growing. Demand for natural and clean-label ingredients has contributed to the growth of lactic acid bacteria sales in China as consumers are actively purchasing products with organic and natural ingredients, free from any artificial preservatives and additives.
Germany's emphasis on sustainability and organic products is expected to help the country reach a market valuation of US$ 287.3 million in 2034. The use of lactic acid bacteria in Germany is growing as the country's emphasis on sustainability and organic products surges. Lactic acid bacteria are natural and organic ingredients, aligning with consumers' preferences for clean and environmentally friendly products in Germany.
Demand for lactic acid is rising in Japan due to the growing usage of the product as a food additive. The primary factor driving the market is the rising need for lactic acid in meat and other culinary applications. In the meat-based business, lactic acid is projected to be typically utilized to lower bacterial-based infections and protect the meat from contamination.
The food and beverage business has been impacted by the rising demand for organic and sustainable products in Australia. Companies that use lactic acid bacteria in their products can benefit from this trend, particularly if they highlight organic and natural components on their packaging. New lactic acid bacteria strains and innovative uses could be found by continued research and innovation in the fields of microbiology and biotechnology, which would further impact the industry.
The section below shows the lactobacillus segment dominated by strain type. It is expected to hold a market share of 32.2% in 2024. Based on functionality, the fermentation enhancer segment is anticipated to hold a dominant share through 2024. It is set to generate a share of 26.4% in 2024.
Segment | Market Share (2024) |
---|---|
Lactobacillus (Strain Type) | 32.2% |
Functional Beverages (End-use Application) | 34.7% |
Fermentation Enhancer (Functionality) | 26.4% |
Based on strain type, lactobacillus is expected to hold a market share of 32.2% in 2024. It is expected to reach a market valuation of US$ 680.2 million in 2034.
Lactobacillus strains can flourish in diverse environments and exhibit robustness during production, storage, and consumption. This resilience makes them highly suitable for commercial applications, ensuring consistent and reliable results.
Lactobacillus strains have been extensively researched, leading to a comprehensive understanding of their properties and applications. It has probiotic effects, promoting gut health and boosting the immune system. These benefits have led to the increased application of lactobacillus strains in several functional foods and dietary supplements.
Based on end-use applications, functional beverages are expected to hold a market share of 34.7% in 2024. The segment is projected to reach a market valuation of US$ 733.0 million in 2034. With an increased emphasis on preventive healthcare, consumers are actively seeking beverages that offer functional benefits, such as improved immune support and digestion.
Functional beverages provide an enjoyable and convenient way for consumers to incorporate lactic acid bacteria in day-to-day activity. Lactic acid bacteria-based functional beverages are available in several options, such as smoothies, juices, and fermented drinks. Functional beverages can offer a flavorful and refreshing choice for consumers, offering the health benefits associated with lactic acid bacteria supplements.
Based on functionality, fermentation enhancers are expected to hold a market share of 26.4% in 2024. The segment is expected to reach a market valuation of US$ 557.7 million in 2034.
Fermentation enhancers produce desirable flavors, aromas, and textures in fermented products. It enhances the metabolic activities of lactic acid bacteria, making specific compounds that improve the sensory characteristics of the end products.
Fermentation enhancers permit better process control and optimization, leading to cost-effectiveness and increased productivity in lactic acid bacteria production. Manufacturers can fine-tune the fermentation conditions and parameters with the help of enhancers, ensuring consistent and reliable results.
The lactic acid bacteria market has a diverse and dynamic competitive landscape. Prominent companies are directing research & development, sustainable sourcing, and new formulations.
Key companies are further emphasizing on environmentally friendly practices, product certifications, and satisfying the increased demand for natural & sustainable ingredients. Leading companies are also capitalizing on the growing demand by focusing on quality, innovation, and matching end-user companies' preferences.
Product Launches and Key Developments
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Attribute | Details |
---|---|
Estimated Value (2024) | US$ 1,163.6 million |
Projected Value (2034) | US$ 2,112.5 million |
Anticipated Growth Rate (2024 to 2034) | 6.1% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Lactic Acid Bacteria Industry Analysis | US$ million for Value and MT for Volume |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East and Africa |
Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others. |
Key Segments Covered | Strain Type, End-use Application, Functionality, and Region |
Key Companies Profiled | Danone; Yakult; Meji; Chobani; Marigold; Farmery; GTs; Whatabooch; Miss Kefir - East Coast; Craft & Culture; NISSIN FOODS |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
By 2034, the market is expected to grow at a CAGR of 6.1%.
By 2034, the market is expected to be worth US$ 2,112.5 million.
North America is leading, and it is expected to contribute significantly to growth.
Functional beverages are expected to dominate the market by 2034.
Danone, Yakult, Meji, and Chobani are the key players.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Technology Roadmap 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Dynamics 3.1. Drivers 3.1.1. Supply Side Drivers 3.1.2. Demand Side drivers 3.1.3. Economic Side Drivers 3.2. Restraints 3.3. Opportunity 3.4. Market Trends 3.5. Macro-Economic Factors 3.6. Forecast Factors - Relevance and Impact 3.7. Certifying Agencies 4. Value Chain Analysis and Operating Margins 4.1. Supply chain analysis (Operating margin analysis) 4.2. List of Key market participants 4.2.1. Key Manufacturers List 4.2.2. Key End-user List 4.3. Notes on Value Added at Each Node in the Value Chain 5. Global Market - Pricing Analysis 5.1. Price Point Assessment By Strain Type 5.2. Price Point Assessment by Region 5.2.1. Manufacturer Level Pricing 5.2.2. Distributor Level Pricing 5.3. Price Forecast till 2034 6. Global Market Demand in Value (US$ million) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034 6.1. Historical Market Value (US$ million) and Volume (MT) Analysis, 2019 to 2023 6.2. Current and Future Market Value (US$ million) and Volume (MT) Projections, 2024 to 2034 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Strain Type 7.1. Introduction / Key Findings 7.2. Historical Market Size (US$ million) and Volume (MT) Analysis By Strain Type, 2019 to 2023 7.3. Current and Future Market Size (US$ million) and Volume (MT) Analysis and Forecast By Strain Type, 2024 to 2034 7.3.1. Lactobacillus 7.3.1.1. Lactobacillus Rhamnosus 7.3.1.2. Lactobacillus Acidophilus 7.3.1.3. Lactobacillus Reuteri 7.3.1.4. Lactobacillus Paracasei 7.3.1.5. Lactobacillus Casei 7.3.1.6. Lactobacillus Plantarum 7.3.1.7. Others (Lactobacillus Gasseri, Latilactobacillus Sakei, Lactobacillus Bulgaricus) 7.3.2. Bifidobacterium 7.3.2.1. Bifidobacterium Infantis 7.3.2.2. Bifidobacterium Lactis 7.3.2.3. Bifidobacterium Longum 7.3.3. Bacillus Licheniformis 7.3.3.1. Bacillus Subtilis 7.3.3.2. Bacillus Coagulans 7.3.3.3. Bacillus Amyloliquefaciens 7.3.3.4. Others (Bacillus Licheniformis) 7.3.4. Lactococcus Lactis 7.3.5. Streptococcus 7.3.6. Pediococcus Acidilactici 7.3.7. Enterococcus Faecium 7.4. Market Attractiveness Analysis By Strain Type 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End-use Application 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ million) and Volume (MT) Analysis By End-use Application, 2019 to 2023 8.3. Current and Future Market Size (US$ million) and Volume (MT) Analysis and Forecast By End-use Application, 2024 to 2034 8.3.1. Functional Beverages 8.3.1.1. Yogurt Drink 8.3.1.2. Kefir 8.3.1.3. Buttermilk 8.3.1.4. Probiotic Smoothies 8.3.1.5. Fermented Fruit Juices 8.3.1.6. Kombucha 8.3.1.7. Fermented Coconut Water 8.3.1.8. Fermented Vegetable Juices 8.3.1.9. Probiotic Sports Drinks 8.3.1.10. Probiotic Shots 8.3.2. Dairy 8.3.2.1. Spoonable Yogurt 8.3.2.2. Cheese 8.3.2.3. Sour Cream 8.3.2.4. Desserts, Ice-cream 8.3.3. Sauerkraut 8.3.4. Kimchi 8.3.5. Sourdough Bread 8.3.6. Alcoholic Beverages 8.3.7. Carbonated Soft Drinks 8.3.8. Baby Food, Infant Formula 8.3.9. Bakery 8.3.10. Confectionary 8.3.11. Savory Snacks 8.3.12. Fruit Preparations, Sweet Spreads 8.3.13. Meat, Seafood Products 8.3.14. Plant-based Products 8.3.15. Ready Meals, Instant Food 8.3.16. Sauces, Dressings, Seasoning 8.4. Market Attractiveness Analysis By End-use Application 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Functionality 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ million) and Volume (MT) Analysis By Functionality, 2019 to 2023 9.3. Current and Future Market Size (US$ million) and Volume (MT) Analysis and Forecast By Functionality, 2024 to 2034 9.3.1. Fermentation Enhancer 9.3.2. Preservative 9.3.3. Acidifier 9.3.4. Taste Enhancer 9.3.5. Probiotic Health Benefits 9.3.6. Textural Enhancements 9.3.7. Flavor Development 9.3.8. Improved Nutritional Profile 9.3.9. pH Control 9.3.10. Starter Cultures 9.3.11. Reduction of Antinutrients 9.3.12. Production of Bioactive Compounds 9.4. Market Attractiveness Analysis By Functionality 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 10.1. Introduction 10.2. Historical Market Size (US$ million) and Volume (MT) Analysis By Region, 2019 to 2023 10.3. Current Market Size (US$ million) and Volume (MT) Analysis and Forecast By Region, 2024 to 2034 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. East Asia 10.3.5. South Asia 10.3.6. Oceania 10.3.7. Middle East and Africa 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 11.1. Introduction 11.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 11.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 11.3.1. By Country 11.3.1.1. United States 11.3.1.2. Canada 11.3.2. By Strain Type 11.3.3. By End-use Application 11.3.4. By Functionality 11.4. Market Attractiveness Analysis 11.4.1. By Country 11.4.2. By Strain Type 11.4.3. By End-use Application 11.4.4. By Functionality 11.5. Key Takeaways 12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 12.1. Introduction 12.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 12.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 12.3.1. By Country 12.3.1.1. Brazil 12.3.1.2. Mexico 12.3.1.3. Colombia 12.3.1.4. Rest of Latin America 12.3.2. By Strain Type 12.3.3. By End-use Application 12.3.4. By Functionality 12.4. Market Attractiveness Analysis 12.4.1. By Country 12.4.2. By Strain Type 12.4.3. By End-use Application 12.4.4. By Functionality 12.5. Key Takeaways 13. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034 13.1. Introduction 13.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 13.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 13.3.1. By Country 13.3.1.1. Germany 13.3.1.2. France 13.3.1.3. United Kingdom 13.3.1.4. Spain 13.3.1.5. Netherlands 13.3.1.6. Belgium 13.3.1.7. Poland 13.3.1.8. Italy 13.3.1.9. Russia 13.3.1.10. Rest of Europe 13.3.2. By Strain Type 13.3.3. By End-use Application 13.3.4. By Functionality 13.4. Market Attractiveness Analysis 13.4.1. By Country 13.4.2. By Strain Type 13.4.3. By End-use Application 13.4.4. By Functionality 13.5. Key Takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 14.1. Introduction 14.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 14.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 14.3.1. By Country 14.3.1.1. China 14.3.1.2. Japan 14.3.1.3. South Korea 14.3.2. By Strain Type 14.3.3. By End-use Application 14.3.4. By Functionality 14.4. Market Attractiveness Analysis 14.4.1. By Country 14.4.2. By Strain Type 14.4.3. By End-use Application 14.4.4. By Functionality 14.5. Key Takeaways 15. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 15.1. Introduction 15.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 15.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 15.3.1. By Country 15.3.1.1. India 15.3.1.2. Malaysia 15.3.1.3. Indonesia 15.3.1.4. Singapore 15.3.1.5. Vietnam 15.3.1.6. Philippines 15.3.1.7. Thailand 15.3.1.8. Rest of South Asia 15.3.1.9. By Strain Type 15.3.2. By End-use Application 15.3.3. By Functionality 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Strain Type 15.4.3. By End-use Application 15.4.4. By Functionality 15.5. Key Takeaways 16. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034 16.1. Introduction 16.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 16.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 16.3.1. By Country 16.3.1.1. Australia 16.3.1.2. New Zealand 16.3.2. By Strain Type 16.3.3. By End-use Application 16.3.4. By Functionality 16.4. Market Attractiveness Analysis 16.4.1. By Country 16.4.2. By Strain Type 16.4.3. By End-use Application 16.4.4. By Functionality 16.5. Key Takeaways 17. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034 17.1. Introduction 17.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 17.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 17.3.1. By Country 17.3.1.1. GCC Countries 17.3.1.2. North Africa 17.3.1.3. South Africa 17.3.1.4. Rest of Middle East and Africa 17.3.1.5. By Strain Type 17.3.2. By End-use Application 17.3.3. By Functionality 17.4. Market Attractiveness Analysis 17.4.1. By Country 17.4.2. By Strain Type 17.4.3. By End-use Application 17.4.4. By Functionality 17.5. Key Takeaways 18. Country-level Market Analysis 18.1. United States Market Analysis 18.1.1. By Strain Type 18.1.2. By End-use Application 18.1.3. By Functionality 18.2. Canada Market Analysis 18.2.1. By Strain Type 18.2.2. By End-use Application 18.2.3. By Functionality 18.3. Brazil Market Analysis 18.3.1. By Strain Type 18.3.2. By End-use Application 18.3.3. By Functionality 18.4. Mexico Market Analysis 18.4.1. By Strain Type 18.4.2. By End-use Application 18.4.3. By Functionality 18.5. Colombia Market Analysis 18.5.1. By Strain Type 18.5.2. By End-use Application 18.5.3. By Functionality 18.6. Germany Market Analysis 18.6.1. By Strain Type 18.6.2. By End-use Application 18.6.3. By Functionality 18.7. United Kingdom Market Analysis 18.7.1. By Strain Type 18.7.2. By End-use Application 18.7.3. By Functionality 18.8. France Market Analysis 18.8.1. By Strain Type 18.8.2. By End-use Application 18.8.3. By Functionality 18.9. Italy Market Analysis 18.9.1. By Strain Type 18.9.2. By End-use Application 18.9.3. By Functionality 18.9.4. By Price Range 18.10. Spain Market Analysis 18.10.1. By Strain Type 18.10.2. By End-use Application 18.10.3. By Functionality 18.11. Netherlands Europe Market Analysis 18.11.1. By Strain Type 18.11.2. By End-use Application 18.11.3. By Functionality 18.12. Belgium Market Analysis 18.12.1. By Strain Type 18.12.2. By End-use Application 18.12.3. By Functionality 18.13. Russia Region Market Analysis 18.13.1. By Strain Type 18.13.2. By End-use Application 18.13.3. By Functionality 18.14. Poland Market Analysis 18.14.1. By Strain Type 18.14.2. By End-use Application 18.14.3. By Functionality 18.15. China Market Analysis 18.15.1. By Strain Type 18.15.2. By End-use Application 18.15.3. By Functionality 18.16. Japan Market Analysis 18.16.1. By Strain Type 18.16.2. By End-use Application 18.16.3. By Functionality 18.17. India Market Analysis 18.17.1. By Strain Type 18.17.2. By End-use Application 18.17.3. By Functionality 18.18. Thailand Market Analysis 18.18.1. By Strain Type 18.18.2. By End-use Application 18.18.3. By Functionality 18.19. Malaysia Market Analysis 18.19.1. By Strain Type 18.19.2. By End-use Application 18.19.3. By Functionality 18.20. Indonesia Market Analysis 18.20.1. By Strain Type 18.20.2. By End-use Application 18.20.3. By Functionality 18.21. Vietnam Market Analysis 18.21.1. By Strain Type 18.21.2. By End-use Application 18.21.3. By Functionality 18.22. Philippines Market Analysis 18.22.1. By Strain Type 18.22.2. By End-use Application 18.22.3. By Functionality 18.23. Singapore Market Analysis 18.23.1. By Strain Type 18.23.2. By End-use Application 18.23.3. By Functionality 18.24. Australia Market Analysis 18.24.1. By Strain Type 18.24.2. By End-use Application 18.24.3. By Functionality 18.25. New Zealand Market Analysis 18.25.1. By Strain Type 18.25.2. By End-use Application 18.25.3. By Functionality 18.26. GCC Countries Market Analysis 18.26.1. By Strain Type 18.26.2. By End-use Application 18.26.3. By Functionality 18.27. North Africa Market Analysis 18.27.1. By Strain Type 18.27.2. By End-use Application 18.27.3. By Functionality 18.28. South Africa Market Analysis 18.28.1. By Strain Type 18.28.2. By End-use Application 18.28.3. By Functionality 19. Market Structure Analysis 19.1. Global Market Competition - a Dashboard View 19.2. Global Market Structure Analysis 19.3. Global Market Company Share Analysis 19.3.1. For Tier 1 Market Players, 2023 19.3.2. Company Market Share Analysis of Top 5 Players, By Region 19.4. Key Participants Market Presence (Intensity Mapping) by Region 20. Competition Analysis 20.1. Competition Dashboard 20.2. Competition Benchmarking 20.3. Competition Deep Dive 20.3.1. Danone 20.3.1.1. Product Portfolio 20.3.1.2. Revenue by Market Segments (Product/Channel/Region) 20.3.1.3. Sales Footprint 20.3.1.4. Strategy Overview 20.3.1.4.1. Marketing Strategy 20.3.1.4.2. Product Strategy 20.3.1.4.3. Channel Strategy 20.3.2. Yakult 20.3.3. Meji 20.3.4. Chobani 20.3.5. Marigold 20.3.6. Farmery 20.3.7. GTs 20.3.8. Whatabooch 20.3.9. Miss Kefir – East Coast 20.3.10. Craft & Culture 20.3.11. NISSIN FOODS 20.3.12. Other Players (On Additional Requests) 21. Assumptions and Acronyms Used 22. Research Methodology
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