Live Commerce Market

FMI opines the live commerce market was valued at USD 8.5 billion in 2025. Demand is expected to rise to USD 9.5 billion in 2026 and further expand to USD 69.3 billion by 2036. integrated social live commerce is projected to lead the market by platform type with a 38% share in 2026, while fashion & apparel is estimated to dominate the market by end use industry with a 27% share in 2026.