Microencapsulated Omega3 Powders Market Analysis

Some of the key players operating in the microencapsulated omega-3 powders market include KD Pharma Group, Venketesh Biosciences LLP, Wincobel, Stepan Company, Socius Ingredients, Benexia, Biosearch, SA, Glanbia Nutritionals, Clover Corporation, Skuny Bioscience Co., Ltd., BASF SE, Novotech Nutrition, and Koninklijke DSM N.V.

• In September 2017, Benexia – a significant player functioning in the microencapsulated omega-3 powders market announced the launch of ALA Powder™, which contains ALA fatty acid in rich quantities and boasts the same stable nature as that of Chia oil. The powder can be used as a nutritional supplement for instant soup, baby food, chocolate, infant formula, and cocoa powder.
• In February 2019, Glanbia Nutritionals completed the acquisition of Watson with the sole objective to cement its current position as a market leader in the nutritional sector. The transaction will help in expanding the competency set of Glanbia such as edible film technologies, microencapsulation, agglomeration, spray drying, and micronizing capabilities.
• In June 2017, a subsidiary of Novotech Nutraceuticals announced the launch of an online retail store that facilitates the purchase of products in the quantity range of 1kg-20kg. These online portals offer a seamless buying experience to the buyers seeking products for trial runs or simply for purchase orders of small quantities.
• In September 2017, Evonik announced the launch of an omega-3 rich product, AvailOm® that enhances the nutritional value of food. The product serves to meet the daily requirements of several hundred milligrams of DHA and EPA.

Microencapsulated Omega-3 Powders Market – Dynamics

Ease of Product Distribution with Ecommerce to Lend Promising Sales Probabilities

With the rising competition in the microencapsulated omega-3 powders market, manufacturers have been rethinking their distribution and product projecting strategies. This has resulted in the use of supermarkets/hypermarkets for the showcasing of their products and increasing their sales prospects. Advent of ecommerce has further offered lucrative sales opportunities to the microencapsulated omega-3 powders with its capability to map geographical footprints. This has offered the consumers with the ease to the accessibility of these dietary supplements irrespective of their location, which is anticipated to intensify the sale probabilities of these supplements and in turn create favorable growth scenarios for the microencapsulated omega-3 powders market.

Food and Beverage Industry to Remain a Key Contributor to the Growth of the Microencapsulated Omega-3 Powders Market

Growing cognizance apropos of maintaining the wellbeing has shifted the preference of consumers towards healthy food products. Observing this affinity of the consumers towards nutritional diet, manufacturers operating in the food and beverage industry have been leveraging these dietary supplements to enhance the desirability of their products. As a result, the food and beverage industry has been acting as a significant growth driver for the dietary supplements market in general and microencapsulated omega-3 powders market in particular.

Lack of Essential Nutrients to Offer Required Boost to the Growth of the Microencapsulated Omega-3 Powders Market

With the growing consciousness pertaining to the long-term benefits offered by the omega-3 powders, there has been a notable momentum among consumers to opt for these dietary supplements, especially in the developed countries. Omega-3 that is essentially found in animal-borne foods plays a pivotal role in ensuring the proper functioning of cognitive, cardiovascular, and ophthalmologic functions, which is absent in a vegetarian diet. As a result, the dietary supplements have been gaining momentum among the vegetarian demographic, which is expected to remain as a contributor to the microencapsulated omega-3 powders market.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain of the global Microencapsulated Omega-3 Powders market. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with Microencapsulated Omega-3 Powders market attractiveness as per segments. The report also maps the qualitative impact of various factors on Microencapsulated Omega-3 Powders market segments and geographies.