The global NFC tag ICs market size is expected to reach US$ 11,638.8 million in 2023 and exhibit steady growth at a CAGR of 15.7% from 2023 to 2033. The increasing need to exchange connections, transactions, and digital content among consumers through various electronic devices is set to drive the market.
As per FMI, sales in the NFC tag ICs market are anticipated to be valued at US$ 50,175.2 million in 2033. Rapid digital economic development is expected to encourage manufacturers to invest huge sums in digital innovation to shift toward automated business models.
Near field communication (NFC) tag ICs are extensively used in tablets, laptops, and smartphones to exchange data in a short range of up to 10 cm or less. Additionally, the technology is mainly used in marketing and payment applications across the globe.
In today’s technology-driven world, demand for NFC tag ICs is expected to grow at a significant pace in a wide range of industries. Further, the ability of these tag ICs to streamline security protocols and access control might push their usage in the HR departments of various companies.
NFC tag ICs are set to be utilized in organizations to keep track of team attendance and work hours without being intrusive. Besides, these might help in providing access to office floors, cubicles, or conference rooms to remote employees.
Attributes | Details |
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NFC Tag ICs Market Estimated Base Year Value (2022) | US$ 18.4 Billion |
NFC Tag ICs Market Expected Market Value (2023) | US$ 11,638.8 million |
NFC Tag ICs Market Anticipated Forecast Value (2033) | US$ 50,175.2 million |
NFC Tag ICs Market Projected Growth Rate (2023 to 2033) | 15.7% CAGR |
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The increasing focus of key players on the improvement of customer experience is one of the vital factors that is projected to augment the global NFC tag ICs market growth in the upcoming decade. Besides, the rising adoption of wearable technology and surging proliferation of smartphones in both developed and developing countries are expected to augur well for the global market.
The emergence of smartphones equipped with NFC-based SOS features is also set to aid growth. These features enable users to scan their smartphones to raise an SOS alarm for an individual involved in an accident or during an emergency, as well as provide the user’s medical history. Furthermore, manufacturers are anticipated to include NFC tag ICs on sealed medical packages to allow caregivers and doctors to check prescriptions and dosage details by using their smartphones.
The power consumption is relatively high in NFC-enabled devices and it may hamper their demand in the evaluation period. These devices provide low data transfer rates and can only operate in short distances of about 10 to 20 cm.
Contactless payment apps are not risk-free as hackers can extract confidential information owing to the availability of advanced techniques and tools. Driven by the aforementioned disadvantages, demand for NFC tag ICs may decline in the future.
In terms of region, North America is anticipated to generate a large NFC tag ICs market share in the forthcoming years. The notable expansion of the retail sector in the United States of America and Canada is set to contribute to growth in the regional market.
Increasing the usage of NFC tag ICs by retailers for initiating in-store marketing campaigns, providing discounts, and sharing product information with customers is likely to augur well for the market. Moreover, the presence of various leading companies across North America and their investments in the development of innovative products in various segments are set to push growth. For instance
North America dominated the global market and generated more than 27.4% of worldwide revenue.
Asia Pacific is likely to remain in the second position, followed by North America in the assessment period. Further, the increasing adoption of NFC tag IC-enabled entertainment and event apps across emerging economies, such as India and China are set to drive the regional market. Also, NFC apps enable artists, organizers, and venue owners to promote contactless payments, sell tickets, and comply with local norms.
NFC tags are capable of simplifying the process of venue access and ticket delivery for several locations, including concert halls, stadiums, and theaters. Increasing usage of NFC-enabled smartphones and devices among visitors to validate their entry at conferences, theme parks, sporting events, live shows, or concerts is also expected to spur sales of NFC tag ICs in Asia Pacific. India is predicted to expand at a CAGR of 16.1% over the upcoming years.
The quantity of memory that can be retained on an NFC tag is defined as Medium Memory (1000 to 10000 bytes) in NFC Tag IC. The size of memory is sufficient to hold a modest quantity of data, including the distinctive identifier for the tag or company information. This quantity of memory is also sufficient for storing some small files.
The most frequent form of memory size for NFC tags is medium memory (1000 to 10000 bytes) in NFC Tag IC. In 2022, the medium memory (1000 to 10000 bytes) sector held 45.5% of the overall market.
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Some of the prominent companies operating in the global NFC tag ICs market include Mstar Semiconductor Inc., Panasonic Corporation, Qualcomm Inc., STMicroelectronics, Nokia Corporation, NXP Semiconductors, MediaTek Inc., Broadcom Inc., Sony Corp., and Identive among others.
The majority of the leading players in the market are striving to provide NFC-enabled contactless payments and a similar other range of applications to help customers enhance their workflow. Further, the increasing popularity of novel uses of NFC, including NFC-enabled smart sensors, smart cars, and smart posters among the technically inclined and young customers is also expected to create new growth opportunities for key players in the market. For instance,
Report Attribute | Details |
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Growth Rate | CAGR of 15.7% from 2023 to 2033 |
Base Year for Estimation | 2023 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
NFC Tag ICs Market Expected Market Value (2023) | US$ 11,638.8 million |
NFC Tag ICs Market Anticipated Forecast Value (2033) | US$ 50,175.2 million |
Quantitative Units | Revenue in US$ million, Volume in Kilotons, and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization | Available Upon Request |
The global NFC tag ICs market value is estimated to be near US$ 11,638.8 million in 2023.
Medium memory segment captured 45.5% of the total market in 2022.
The North America NFC tag ICs market held around 27.4% share of the global market in 2022.
The NFC tag ICs market of India is expected to drive the regional market exhibiting 16.1% CAGR through 2033.
Rising incidents of hacking might restrict the market growth in short term.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Memory 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Memory, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Memory, 2023 to 2033 5.3.1. High (More than 10000 Bytes) 5.3.2. Medium (1000 to 10000 Bytes) 5.3.3. Low (Less than 1000 Bytes) 5.4. Y-o-Y Growth Trend Analysis By Memory, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Memory, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Connection 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Connection, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Connection, 2023 to 2033 6.3.1. People-To-People (Peer-to-Peer) 6.3.2. People-To-Devices (Device Pairing) 6.4. Y-o-Y Growth Trend Analysis By Connection, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Connection, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033 7.3.1. Smart Posters 7.3.2. Payment 7.3.3. Marketing 7.3.4. Information 7.3.5. Content 7.3.6. Social Networking 7.3.7. Gaming 7.3.8. Validation 7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Industry, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Industry, 2023 to 2033 8.3.1. BFSI 8.3.2. Media & Entertainment 8.3.3. Retail 8.3.4. Hospitality 8.3.5. Healthcare 8.3.6. Others 8.4. Y-o-Y Growth Trend Analysis By Industry, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Industry, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Memory 10.2.3. By Connection 10.2.4. By Application 10.2.5. By Industry 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Memory 10.3.3. By Connection 10.3.4. By Application 10.3.5. By Industry 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Memory 11.2.3. By Connection 11.2.4. By Application 11.2.5. By Industry 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Memory 11.3.3. By Connection 11.3.4. By Application 11.3.5. By Industry 11.4. Key Takeaways 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. UK 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Memory 12.2.3. By Connection 12.2.4. By Application 12.2.5. By Industry 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Memory 12.3.3. By Connection 12.3.4. By Application 12.3.5. By Industry 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Memory 13.2.3. By Connection 13.2.4. By Application 13.2.5. By Industry 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Memory 13.3.3. By Connection 13.3.4. By Application 13.3.5. By Industry 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Memory 14.2.3. By Connection 14.2.4. By Application 14.2.5. By Industry 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Memory 14.3.3. By Connection 14.3.4. By Application 14.3.5. By Industry 14.4. Key Takeaways 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Memory 15.2.3. By Connection 15.2.4. By Application 15.2.5. By Industry 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Memory 15.3.3. By Connection 15.3.4. By Application 15.3.5. By Industry 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Memory 16.2.3. By Connection 16.2.4. By Application 16.2.5. By Industry 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Memory 16.3.3. By Connection 16.3.4. By Application 16.3.5. By Industry 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2022 17.1.2.1. By Memory 17.1.2.2. By Connection 17.1.2.3. By Application 17.1.2.4. By Industry 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2022 17.2.2.1. By Memory 17.2.2.2. By Connection 17.2.2.3. By Application 17.2.2.4. By Industry 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2022 17.3.2.1. By Memory 17.3.2.2. By Connection 17.3.2.3. By Application 17.3.2.4. By Industry 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2022 17.4.2.1. By Memory 17.4.2.2. By Connection 17.4.2.3. By Application 17.4.2.4. By Industry 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2022 17.5.2.1. By Memory 17.5.2.2. By Connection 17.5.2.3. By Application 17.5.2.4. By Industry 17.6. UK 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2022 17.6.2.1. By Memory 17.6.2.2. By Connection 17.6.2.3. By Application 17.6.2.4. By Industry 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2022 17.7.2.1. By Memory 17.7.2.2. By Connection 17.7.2.3. By Application 17.7.2.4. By Industry 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2022 17.8.2.1. By Memory 17.8.2.2. By Connection 17.8.2.3. By Application 17.8.2.4. By Industry 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2022 17.9.2.1. By Memory 17.9.2.2. By Connection 17.9.2.3. By Application 17.9.2.4. By Industry 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2022 17.10.2.1. By Memory 17.10.2.2. By Connection 17.10.2.3. By Application 17.10.2.4. By Industry 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2022 17.11.2.1. By Memory 17.11.2.2. By Connection 17.11.2.3. By Application 17.11.2.4. By Industry 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2022 17.12.2.1. By Memory 17.12.2.2. By Connection 17.12.2.3. By Application 17.12.2.4. By Industry 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2022 17.13.2.1. By Memory 17.13.2.2. By Connection 17.13.2.3. By Application 17.13.2.4. By Industry 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2022 17.14.2.1. By Memory 17.14.2.2. By Connection 17.14.2.3. By Application 17.14.2.4. By Industry 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2022 17.15.2.1. By Memory 17.15.2.2. By Connection 17.15.2.3. By Application 17.15.2.4. By Industry 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2022 17.16.2.1. By Memory 17.16.2.2. By Connection 17.16.2.3. By Application 17.16.2.4. By Industry 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2022 17.17.2.1. By Memory 17.17.2.2. By Connection 17.17.2.3. By Application 17.17.2.4. By Industry 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2022 17.18.2.1. By Memory 17.18.2.2. By Connection 17.18.2.3. By Application 17.18.2.4. By Industry 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2022 17.19.2.1. By Memory 17.19.2.2. By Connection 17.19.2.3. By Application 17.19.2.4. By Industry 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2022 17.20.2.1. By Memory 17.20.2.2. By Connection 17.20.2.3. By Application 17.20.2.4. By Industry 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2022 17.21.2.1. By Memory 17.21.2.2. By Connection 17.21.2.3. By Application 17.21.2.4. By Industry 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2022 17.22.2.1. By Memory 17.22.2.2. By Connection 17.22.2.3. By Application 17.22.2.4. By Industry 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2022 17.23.2.1. By Memory 17.23.2.2. By Connection 17.23.2.3. By Application 17.23.2.4. By Industry 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Memory 18.3.3. By Connection 18.3.4. By Application 18.3.5. By Industry 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Mstar Semiconductor Inc. 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.1.5.2. Product Strategy 19.1.1.5.3. Channel Strategy 19.1.2. Panasonic Corporation 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.2.5.2. Product Strategy 19.1.2.5.3. Channel Strategy 19.1.3. Qualcomm Inc. 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.3.5.2. Product Strategy 19.1.3.5.3. Channel Strategy 19.1.4. STMicroelectronics 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.4.5.2. Product Strategy 19.1.4.5.3. Channel Strategy 19.1.5. Nokia Corporation 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.5.5.2. Product Strategy 19.1.5.5.3. Channel Strategy 19.1.6. NXP Semiconductors 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.6.5.2. Product Strategy 19.1.6.5.3. Channel Strategy 19.1.7. MediaTek Inc. 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.7.5.2. Product Strategy 19.1.7.5.3. Channel Strategy 19.1.8. Broadcom Inc. 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.8.5.2. Product Strategy 19.1.8.5.3. Channel Strategy 19.1.9. Sony Corp. 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.9.5.2. Product Strategy 19.1.9.5.3. Channel Strategy 19.1.10. Identive 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.10.5.2. Product Strategy 19.1.10.5.3. Channel Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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