NFC Reader ICs Market Snapshot (2022-2032)

[250 Pages Report] The global NFC reader ICs market size reached around US$ 18 Billion in 2021 and is likely to touch a valuation of US$ 50 Billion by 2032. Further, with rising demand for NFC reader ICs from diverse industries such as BFSI healthcare, and media & entertainment, the overall NFC reader IC sales are slated to rise at an impressive CAGR of 14.5% during the forecast period between 2022 and 2032.

Report Attribute Details
NFC reader ICs Market Size (2021) US$ 18 Billion
NFC reader ICs Market Estimated Growth Rate (2022 to 2032) 14.5%
NFC Reader ICs Market Size (2032) US$ 50 Billion

Over the years, rising adoption of near field communication or NFC technology due to high preference for payment applications (contactless applications) over card transactions has brought NFC reader ICs market into the spotlight.

NFC reader ICs are active components in NFC transactions and can read & write tags and cards, enable communication from device to device, and interact with NFC phones. In fact, they have become crucial components for the effective functioning of NFC technology.

NFC reader ICs have the ability to setup and sustain communications with a tag or an NFC controller in all NFC modes. These ICs control the signal sent out by the reader to the tag.

Growing adoption of NFC technology for enabling simpler exchange of digital content, transactions, and connection with different electronic devices is proving a major impetus to the growth of NFC reader ICs market and the trend is likely to continue during the forecast period.

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Which Factors Spurring the Growth in NFC Reader ICs Market?

Rising preference for contactless communications or transactions, and growing adoption of NFC technology across various industries such as automotive, BSFI, retail, and healthcare are some of the major factors driving the growth in NFC reader ICs market.

Similarly, rising trends of mobile commerce and increasing adoption of wearable technology are expected to further boost the NFC reader ICs market growth during the forecast period.

NFC reader ICs have become indispensable components of NFC technology that enable communication between two electronic devices. They are being increasingly used in smartphones, laptops, and several other electronic systems and play a crucial role in sending and receiving data during contactless transactions.

With rapidly growing preference for contactless transactions due to changing consumer preference and increasing penetration of digitalization, demand for NFC reader ICs is expected to surge at a stupendous pace during the forecast period.

Today, a large portion of the world population use NFC technology in their smartphones to make online payments. Thus, rise in the number of smartphones will eventually expand the NFC reader ICs market size in future.

Furthermore, technological advancement in NFC reader ICs is expected to create lucrative opportunities for the manufacturers during the assessment period. Leading NFC reader ICs manufacturers are continuously striving to improve the efficiency of NFC reader ICs to facilitate data transfer.

Which are the Factors Inhibiting the Growth of NFC Reader ICs Industry?

Despite positive growth trajectory, there are various factors that are limiting the growth of NFC reader ICs market. Some of these factors include availability of NFC alternatives, fluctuation in raw material prices, and low penetration of smartphones in lower economies.

Advancement in technology has paved the way for the development of alternatives like UPI systems and mobile wallets, which offer better security as well as a lower cost as compared to the NFC technology. Rising popularity of these alternatives is likely to negatively impact the growth of NFC reader ICs market during the forecast period.

Sudip Saha
Sudip Saha

Principal Consultant

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What is the Growth Projection for Western Europe NFC Reader ICs Market?

According to Future Market Insights, Western Europe remains the most dominant market for NFC reader ICs and is likely to retain its dominant position during the forecast period. Growth in Europe NFC reader ICs market is driven by an increase in the number smartphone users that use NFC technology, large base of NFC reader ICs manufacturers, and growing preference towards contactless transactions.

Similarly, rapid penetration of digitalization across industries like automotive and healthcare is expected to push the sales of NFC reader ICs during the forecast period.

Many automotive manufacturers based in countries such as the U.K., Germany, and France are using NFC reader ICs in digital car keys. Thus, increasing sales of vehicles and rising applications of NFC reader ICs will eventually create opportunities for the manufacturers of NFC reader ICs in the region. Together, North America and Western Europe are expected to account for over 50% share of the global NFC reader ICs market through 2032.

What Makes North America a Lucrative Market for NFC Reader ICs?

Over the years North America has emerged as an attractive market for NFC reader ICs and is expected to grow at a significant pace during the forecast period, owing to the blooming semiconductor industry, rising penetration of smartphones, and strong presence of leading NFC reader ICs manufacturers.

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Market Competition

Some of the key manufacturers of NFC reader ICs include STMicroelectronics, NXP Semiconductors, Texas Instruments Incorporated, Broadcom Inc., Qualcomm Inc., Marvell Technology Group Ltd., Mstar Semiconductor Inc., AMS AG, Sony Corp., and MediaTek Inc., among others.

Among these, STMicroelectronics and NXP Semiconductors together hold a significant share of the global NFC reader ICs market. These leading companies offer a complete portfolio of NFC reader ICs for a wide variety of NFC-enabled solutions. They are constantly introducing novel products to cater to the rising end user demands. For instance, in May 2020, STMicroelectronics launched the next-generation NFC reader IC (ST25R3920) for digital car keys.

Report Scope

Report Attribute Details
Growth Rate CAGR of 14.5% from 2022 to 2032
Projected Market Size (2028) US$ 50 Billion
Base Year for Estimation 2021
Historical Data 2015 to 2020
Forecast Period 2022 to 2032
Quantitative Units Revenue in US$ Million and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • NFC Functionality
  • Host Interface
  • Application
  • End User
  • Region
Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Argentina
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa
Key Companies Profiled
  • STMicroelectronics
  • NXP Semiconductors
  • Texas Instruments Incorporated
  • Broadcom Inc.
  • Qualcomm Inc.
  • Marvell Technology Group Ltd.
  • Mstar Semiconductor Inc.
  • AMS AG
  • Sony Corp.
  • MediaTek Inc.,
Customization Available Upon Request

Key Segments Profiled in the NFC Reader ICs Industry Survey

By NFC Functionality:

  • Full NFC
  • ISO/IEC 15693
  • ISO/IEC 14443 Type A
  • ISO/IEC 14443 Type A+B

By Host Interface:

  • I2C and SPI
  • SPI
  • UART, I2C and SPI
  • USB and UART

By Application:

  • Access
  • Consumer
  • Metering
  • Payment
  • Gaming

By End User:

  • BFSI
  • Media & Entertainment
  • Hospitality
  • Healthcare
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

Frequently Asked Questions

At what rate will the global NFC reader ICs market grow?

FMI projects the global NFC reader ICs market to grow at around 14.5% CAGR during the assessment period.

Which is the most dominant NFC reader ICs market?

Western Europe remains the most prominent market for NFC reader ICs.

What is the projected valuation for NFC reader ICs market by 2032?

The global NFC reader ICs market is likely to touch a valuation of around US$ 50 Bn in 2032.

Who are the leading players in NFC reader ICs market?

Some of the leading NFC reader ICs manufacturers are NXP Semiconductors, STMicroelectronics and Texas Instruments Incorporated.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global NFC Reader ICs Market Analysis 2017-2021 and Forecast, 2022-2032
    4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021
    4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global NFC Reader ICs Market Analysis 2017-2021 and Forecast 2022-2032, By NFC Functionality
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Mn) Analysis By NFC Functionality, 2017-2021
    5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By NFC Functionality, 2022-2032
        5.3.1. Full NFC
        5.3.2. ISO/IEC 15693
        5.3.3. ISO/IEC 14443 Type A
        5.3.4. ISO/IEC 14443 Type A+B
    5.4. Y-o-Y Growth Trend Analysis By NFC Functionality, 2017-2021
    5.5. Absolute $ Opportunity Analysis By NFC Functionality, 2022-2032
6. Global NFC Reader ICs Market Analysis 2017-2021 and Forecast 2022-2032, By Host Interface
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Mn) Analysis By Host Interface, 2017-2021
    6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Host Interface, 2022-2032
        6.3.1. I2C and SPI
        6.3.2. SPI
        6.3.3. UART, I2C and SPI
        6.3.4. USB and UART
    6.4. Y-o-Y Growth Trend Analysis By Host Interface, 2017-2021
    6.5. Absolute $ Opportunity Analysis By Host Interface, 2022-2032
7. Global NFC Reader ICs Market Analysis 2017-2021 and Forecast 2022-2032, By Application
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Mn) Analysis By Application, 2017-2021
    7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Application, 2022-2032
        7.3.1. Access
        7.3.2. Consumer
        7.3.3. Metering
        7.3.4. Payment
        7.3.5. Gaming
    7.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021
    7.5. Absolute $ Opportunity Analysis By Application, 2022-2032
8. Global NFC Reader ICs Market Analysis 2017-2021 and Forecast 2022-2032, By Industry
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Mn) Analysis By Industry, 2017-2021
    8.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Industry, 2022-2032
        8.3.1. BFSI
        8.3.2. Media & Entertainment
        8.3.3. Hospitality
        8.3.4. Healthcare
        8.3.5. Others
    8.4. Y-o-Y Growth Trend Analysis By Industry, 2017-2021
    8.5. Absolute $ Opportunity Analysis By Industry, 2022-2032
9. Global NFC Reader ICs Market Analysis 2017-2021 and Forecast 2022-2032, By Region
    9.1. Introduction
    9.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021
    9.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032
        9.3.1. North America
        9.3.2. Latin America
        9.3.3. Europe
        9.3.4. Asia Pacific
        9.3.5. MEA
    9.4. Market Attractiveness Analysis By Region
10. North America NFC Reader ICs Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
    10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
        10.2.1. By Country
            10.2.1.1. U.K.
            10.2.1.2. Canada
        10.2.2. By NFC Functionality
        10.2.3. By Host Interface
        10.2.4. By Application
        10.2.5. By Industry
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By NFC Functionality
        10.3.3. By Host Interface
        10.3.4. By Application
        10.3.5. By Industry
    10.4. Key Takeaways
11. Latin America NFC Reader ICs Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
    11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
        11.2.1. By Country
            11.2.1.1. Brazil
            11.2.1.2. Mexico
            11.2.1.3. Rest of Latin America
        11.2.2. By NFC Functionality
        11.2.3. By Host Interface
        11.2.4. By Application
        11.2.5. By Industry
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By NFC Functionality
        11.3.3. By Host Interface
        11.3.4. By Application
        11.3.5. By Industry
    11.4. Key Takeaways
12. Europe NFC Reader ICs Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
    12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
        12.2.1. By Country
            12.2.1.1. Germany
            12.2.1.2. U.K.
            12.2.1.3. France
            12.2.1.4. Spain
            12.2.1.5. Italy
            12.2.1.6. Rest of Europe
        12.2.2. By NFC Functionality
        12.2.3. By Host Interface
        12.2.4. By Application
        12.2.5. By Industry
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By NFC Functionality
        12.3.3. By Host Interface
        12.3.4. By Application
        12.3.5. By Industry
    12.4. Key Takeaways
13. Asia Pacific NFC Reader ICs Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
    13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
            13.2.1.4. Malaysia
            13.2.1.5. Singapore
            13.2.1.6. Australia
            13.2.1.7. Rest of Asia Pacific
        13.2.2. By NFC Functionality
        13.2.3. By Host Interface
        13.2.4. By Application
        13.2.5. By Industry
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By NFC Functionality
        13.3.3. By Host Interface
        13.3.4. By Application
        13.3.5. By Industry
    13.4. Key Takeaways
14. MEA NFC Reader ICs Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    14.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
    14.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By NFC Functionality
        14.2.3. By Host Interface
        14.2.4. By Application
        14.2.5. By Industry
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By NFC Functionality
        14.3.3. By Host Interface
        14.3.4. By Application
        14.3.5. By Industry
    14.4. Key Takeaways
15. Key Countries NFC Reader ICs Market Analysis
    15.1. U.K.
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2021
            15.1.2.1. By NFC Functionality
            15.1.2.2. By Host Interface
            15.1.2.3. By Application
            15.1.2.4. By Industry
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2021
            15.2.2.1. By NFC Functionality
            15.2.2.2. By Host Interface
            15.2.2.3. By Application
            15.2.2.4. By Industry
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2021
            15.3.2.1. By NFC Functionality
            15.3.2.2. By Host Interface
            15.3.2.3. By Application
            15.3.2.4. By Industry
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2021
            15.4.2.1. By NFC Functionality
            15.4.2.2. By Host Interface
            15.4.2.3. By Application
            15.4.2.4. By Industry
    15.5. Rest of Latin America
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2021
            15.5.2.1. By NFC Functionality
            15.5.2.2. By Host Interface
            15.5.2.3. By Application
            15.5.2.4. By Industry
    15.6. Germany
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2021
            15.6.2.1. By NFC Functionality
            15.6.2.2. By Host Interface
            15.6.2.3. By Application
            15.6.2.4. By Industry
    15.7. U.K.
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2021
            15.7.2.1. By NFC Functionality
            15.7.2.2. By Host Interface
            15.7.2.3. By Application
            15.7.2.4. By Industry
    15.8. France
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2021
            15.8.2.1. By NFC Functionality
            15.8.2.2. By Host Interface
            15.8.2.3. By Application
            15.8.2.4. By Industry
    15.9. Spain
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2021
            15.9.2.1. By NFC Functionality
            15.9.2.2. By Host Interface
            15.9.2.3. By Application
            15.9.2.4. By Industry
    15.10. Italy
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2021
            15.10.2.1. By NFC Functionality
            15.10.2.2. By Host Interface
            15.10.2.3. By Application
            15.10.2.4. By Industry
    15.11. Rest of Europe
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2021
            15.11.2.1. By NFC Functionality
            15.11.2.2. By Host Interface
            15.11.2.3. By Application
            15.11.2.4. By Industry
    15.12. China
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2021
            15.12.2.1. By NFC Functionality
            15.12.2.2. By Host Interface
            15.12.2.3. By Application
            15.12.2.4. By Industry
    15.13. Japan
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2021
            15.13.2.1. By NFC Functionality
            15.13.2.2. By Host Interface
            15.13.2.3. By Application
            15.13.2.4. By Industry
    15.14. South Korea
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2021
            15.14.2.1. By NFC Functionality
            15.14.2.2. By Host Interface
            15.14.2.3. By Application
            15.14.2.4. By Industry
    15.15. Malaysia
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2021
            15.15.2.1. By NFC Functionality
            15.15.2.2. By Host Interface
            15.15.2.3. By Application
            15.15.2.4. By Industry
    15.16. Singapore
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2021
            15.16.2.1. By NFC Functionality
            15.16.2.2. By Host Interface
            15.16.2.3. By Application
            15.16.2.4. By Industry
    15.17. Australia
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2021
            15.17.2.1. By NFC Functionality
            15.17.2.2. By Host Interface
            15.17.2.3. By Application
            15.17.2.4. By Industry
    15.18. Rest of Asia Pacific
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2021
            15.18.2.1. By NFC Functionality
            15.18.2.2. By Host Interface
            15.18.2.3. By Application
            15.18.2.4. By Industry
    15.19. GCC Countries
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2021
            15.19.2.1. By NFC Functionality
            15.19.2.2. By Host Interface
            15.19.2.3. By Application
            15.19.2.4. By Industry
    15.20. South Africa
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2021
            15.20.2.1. By NFC Functionality
            15.20.2.2. By Host Interface
            15.20.2.3. By Application
            15.20.2.4. By Industry
    15.21. Israel
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2021
            15.21.2.1. By NFC Functionality
            15.21.2.2. By Host Interface
            15.21.2.3. By Application
            15.21.2.4. By Industry
    15.22. Rest of MEA
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2021
            15.22.2.1. By NFC Functionality
            15.22.2.2. By Host Interface
            15.22.2.3. By Application
            15.22.2.4. By Industry
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By NFC Functionality
        16.3.3. By Host Interface
        16.3.4. By Application
        16.3.5. By Industry
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. NXP Semiconductors
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
        17.1.2. STMicroelectronics
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
        17.1.3. Texas Instruments Incorporated
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
        17.1.4. Broadcom Inc.
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
        17.1.5. Qualcomm Inc.
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
        17.1.6. AMS AG
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
        17.1.7. Marvell Technology Group Ltd.
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
        17.1.8. Sony Corp.
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
        17.1.9. Mstar Semiconductor Inc.
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
        17.1.10. MediaTek Inc.
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
18. Assumptions & Acronyms Used
19.  Research Methodology
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