North America Sporting Goods Market

Overview on the North America Sporting Goods Market

The North America sporting goods market is registering a valuation of US$ 148.75 billion in 2023 and is estimated to reach US$ 336.32 billion by 2033. The market is securing a CAGR of 8.5% during the forecast period.

There are several driving factors in the market, including:

• Increasing Participation in Sports and Fitness Activities: The rising awareness about a healthy lifestyle has increased participation in sports and fitness activities. It has led to a corresponding increase in the adoption of sporting goods.
• Growing Popularity of Outdoor Recreation Activities: With many people seeking outdoor activities, there has been an increase in demand for sporting goods. These goods are camping equipment, bicycles, and hiking gear.
• Rising Disposable Income: As disposable income rises, consumers are willing to spend on sports and fitness equipment.
• Technological Advancements: Technology advancements have led to the development of high-performance sporting goods that are durable and provide better performance. It has increased demand for new and advanced products.
• Growth of E-commerce: The growth of e-commerce has made it easy for consumers to purchase sporting goods online. It has increased access to sporting goods and provided consumers with several choices.

How is the Popularity of North America Sporting Goods Rising among Consumers?

The sporting goods industry in North America has been increasing due to consumers showing interest in various sports and outdoor activities. This trend is driven by rising health awareness, growing participation in sports, and increased disposable income.

One of the key drivers of growth in the North American sporting goods industry is the rise of online distribution channels. The availability of online shopping platforms has made it easy for consumers to purchase sporting goods. It has also increased competition in the industry, with retailers offering attractive deals and discounts to attract customers.

Another significant trend in the industry is the growing popularity of eco-friendly and sustainable sporting goods. Consumers are becoming increasingly aware of the environmental impact of their purchases and are willing to pay more for these products.

The popularity of certain sports and activities has also contributed to the industry's growth. For example, the popularity of fitness and wellness activities such as yoga has increased the demand for related sporting goods. A few sporting goods for yoga are s yoga mats and running shoes.

The North America Sporting Goods Market, 2018 to 2022 Historical Sales, Compared to 2023 to 2033 Future Outlook

According to report, the market was valued at almost US$ 122.26 billion in 2018. It was expected to secure a compound annual growth rate of around 4% between 2018 and 2022.

The market is driven by factors such as the increasing fitness activities and the rising awareness of the health benefits of physical exercise. These activities are increaing demand for athleisure wear in the region. The availability of a wide range of sports and fitness equipment across various distribution channels contributed to the market's growth.

• Short-Term (2023 to 2026): The growing demand for fitness freaks and a healthy lifestyle are increasing the adoption of sporting goods in this time frame. People are concerned about their health in North America region due to improper diet, lack of exercise and busy schedules.
• Medium-Term (2026 to 2029): The manufacturers are developing various sports equipment with advanced technologies for their consumers to maintain their healthy life. These manufacturers are innovating products as per consumers' requirements in the region to upsurge the market expansion.
• Long-Term (2029 to 2033): Growing key players, supply chains, and e-commerce websites are advancing the market size. The key companies are adopting several marketing tactics to uplift the market expansion in the coming period. The rising chronic diseases and other diseases are awakening people to increase the adoption of sports accessories to maintain their healthy lifestyles.

Sneha Verghese

Principal Consultant

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Comparative Analysis of Adjacent Markets

North America Sporting Goods Market:

Sports Equipment and Apparel Market:

Surface Water Sports Equipment Market:

The Top Categories Advancing the Global Market

Online Distribution Channel Leads the Global Market

The online distribution channel has grown and become a significant player in the North American market. Online retail has been gaining popularity among consumers due to the convenience and accessibility it provides. E-commerce has enabled consumers to purchase sporting goods from the comfort of their homes and online retailers. They offer various sporting goods, from basic fitness equipment to high-end products.

Online retailers such as Amazon, Dick's Sporting Goods, and Walmart dominate the North America sporting goods market in terms of online sales. These companies have invested hugely in e-commerce capabilities, including website optimization, personalized recommendations, and streamlined checkout processes.

Another segment is brick-and-mortar retail stores that plays an important role in the North America sporting goods market. The brick-and-mortar retail channel is likely to remain a crucial part of the sporting goods market by 2033.

Racquet Sports Highly Influenced the Global Market

Racquet sports are leading the global market by securing a maximum share in the global market. Racquet sports such as tennis, badminton, and squash are popular in North America. According to report,, team sports such as basketball, soccer and yoga are popular sports in North America and significantly impact the market.

Manufacturers are developing a wide range of tennis, badminton, squash, and other racquet sports products. It includes racquets, balls, strings, shoes, apparel, and accessories. The rising adoption of soccer equipment among consumers is estimated to fuel the market expansion by 2033.

Analysis of North American Countries

Rising Sports and Fitness Activities Drive the United States Market Growth

The United States is a key player in the North America sporting goods market and significantly influences the industry. However, it is important to note that Canada and Mexico also have their own sporting goods markets and contribute to the overall landscape of the industry in the region.

Regarding market size, the United States is North America's significant sporting goods market. Rising consumer interest in sports and activities is especially driving the demand for basketball equipment. The country has several prominent sporting goods brands, such as Nike, Under Armour, and Adidas.

The North America market is driven by increasing interest in fitness and sports and technological advancements in equipment. The growing awareness about the benefits of an active lifestyle among people is advancing the market expansion in the region. While the United States is likely to remain a dominant force in the industry due to its contributions to the region.

Startup Ecosystem

How are Startups Performing in the North America Sporting Goods Market?

Startups in the North America sporting goods market are performing relatively well, with many innovative and niche brands gaining traction among consumers. Here are the ways in which startups are making an impact in the industry:

• Niche Products: Startups can often focus on specific sports or activities and create niche products that cater to that market's unique needs. For example, startups specialize in equipment and apparel for yoga, snowboarding, and rock climbing.
• Sustainability: Many sporting goods market startups focus on sustainability and environmentally-friendly products. It can include using recycled materials, reducing waste in production, and using eco-friendly packaging.
• Direct-to-consumer: Many startups are taking advantage of the direct-to-consumer (DTC) model, which allows them to bypass traditional retail channels. It allows them to sell directly to consumers through their websites or e-commerce platforms. It can help them decrease costs and connect with their target audience effectively.
• Innovation: Startups often bring new and innovative products using new materials, technologies, and design elements. It can help them stand out in a crowded market and attract consumers looking for something different.

Overall, North America sporting goods market startups can take advantage of their agility, creativity, and innovation to make a significant impact in the industry.

Top Startups in the North America Sporting Goods Market

• Allbirds: Allbirds is a sustainable footwear brand that uses materials like wool, eucalyptus, and sugarcane to create comfortable and eco-friendly shoes.
• Peloton: Peloton is a fitness technology startup that produces high-end exercise bikes, treadmills, and a subscription-based workout content platform.
• Whoop: Whoop is a wearable fitness technology startup producing a wristband that tracks heart rate variability, sleep quality, and workout intensity.
• Rumble Boxing: Rumble Boxing is a fitness startup that offers group boxing classes, combining boxing techniques with high-intensity cardio workouts.
• On Running: On Running is a Swiss startup that produces high-performance running shoes using its patented "CloudTec" technology.
• Red Paddle Co.: Red Paddle Co. is a startup that produces inflatable stand-up paddleboards (SUPs) for a accessible and convenient paddleboarding experience.
• Hyperice: Hyperice is a sports technology startup that produces recovery tools like foam rollers, massage balls, and percussion massagers for athletes.
• The Player's Trunk: The Player's Trunk is a startup that creates personalized subscription boxes of golf apparel and accessories for golf enthusiasts.
• TrueCoach: TrueCoach is a fitness coaching software startup that allows trainers to create custom workout programs and communicate with clients remotely.
• Feat: Feat is a startup that produces high-quality, sustainable outdoor apparel using recycled materials and innovative design elements.

Competitive Landscape

Key marketers play a crucial role in the North America sporting goods market. They adopt various strategic methodologies to stay competitive and attract customers. These methodologies include:

• Product Innovation: Key players in the sporting goods market are constantly innovating and introducing new products to meet customers' changing needs. It can include introducing new materials or technologies in sports equipment or launching new clothing lines that cater to different sports and activities.
• Branding and Advertising: Strong branding and advertising can help sporting goods companies to stand out in a crowded market. Marketers may use various channels such as social media, television ads, and sponsorships to build brand awareness and connect with customers.
• Pricing and Promotions: Key players may also use pricing and promotional strategies to entice customers and compete with other brands. It can include offering discounts or special promotions during key seasons or events.
• Distribution Channels: Marketers must also consider their distribution channels, which can impact their reach and ability to sell products. They may sell products through retail stores, online channels, or third-party retailers.

Other Prominent Players Operating in the Market

• Nike Inc.
• Adidas AG
• Under Armour Inc.
• Puma SE
• New Balance Athletics Inc.
• Columbia Sportswear Company
• VF Corporation
• Skechers USA Inc.
• ASICS Corporation
• The North Face Inc.
• YETI Holdings Inc.
• Callaway Golf Company
• Dick's Sporting Goods Inc.
• Hibbett Sports Inc.
• Academy Sports + Outdoors

Recent Developments in the North America Sporting Goods Market are:

Here are recent developments in a few of the key companies in the North American sporting goods market:

• In 2021, Nike announced plans to invest $140 million in a manufacturing facility in Arizona, which produce the company's Flyknit footwear. The facility is expected to create over 500 jobs.
• In 2021, Adidas announced a new partnership with Peloton, a popular fitness platform. The partnership includes exclusive Adidas apparel for Peloton members and joint marketing and social media campaigns.
• In 2021, Under Armour announced the launch of "UA Flow," a new type of foam technology used in the company's running shoes. UA Flow is designed to provide a lightweight and responsive feel.
• In 2021, New Balance opened a new headquarters in Boston, which includes a state-of-the-art research and development lab. The lab is focused on developing new materials and technologies for New Balance products.
• In 2021, Columbia Sportswear announced the acquisition of a new brand, prAna, which specializes in yoga and active lifestyle apparel.
• In 2021, VF Corporation announced the acquisition of Supreme, a popular streetwear brand. The acquisition is expected to help VF Corporation expand its reach in the youth and urban markets.
• In 2021, Skechers announced the launch of a new line of golf shoes, which feature the company's new "ULTRA GO" foam technology.
• In 2021, The North Face launched a new line of eco-friendly activewear made from sustainable materials such as recycled polyester and organic cotton.

Scope of Report

North America Sporting Goods Market by Category

By Distribution Channel:

• Online
• Offline

By Sports Type:

• Racquet Sports
• Ball Sports