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Pilates & Yoga Studios Market Snapshot (2023 to 2033)

The global Pilates & Yoga Studios market is expected to witness a market value of US$ 118.9 Billion in 2023 and is expected to accumulate a market value of US$ 325.6 Billion by registering a CAGR of 10.6% in the forecast period 2023 to 2033. The Pilates & Yoga Studios market registered a CAGR of 7.6% in the historical period 2018 to 2022. Factors such as the growing popularity of Pilates and yoga, the increasing health consciousness among people, as well as the rise in personalized fitness experiences, are expected to boost the market growth over the analysis period.

As per Future Market Insights - a market research and competitive intelligence provider, the global market value for Pilates & Yoga Studios has been flourished. One of the primary factors driving the growth of Pilates and Yoga Studios is the increasing awareness of the benefits of these practices. People are becoming more aware of the numerous physical, mental, and emotional benefits of Pilates and yoga, including stress relief, improved flexibility, better posture, and increased strength. As a result, more people are seeking out studios that offer these practices to achieve these benefits.

Another factor that is anticipated to escalate market growth is the rising health consciousness among people. People are becoming more aware of the importance of leading a healthy lifestyle, and are increasingly turning to Pilates and yoga as a way to improve their physical and mental health. This has resulted in an increase in demand for studios that offer these practices, as people are seeking out personalized fitness experiences to meet their unique health needs.

Moreover, the demand for personalized fitness experiences is also fueling the growth of the Pilates and Yoga Studios market. Many people are looking for fitness experiences that are tailored to their individual needs, preferences, and fitness levels. Pilates and yoga studios are well-positioned to meet this demand, as they offer customized fitness programs that can be tailored to each individual's needs and goals.

Technological advancements in the Pilates and Yoga Studios industry are expected to boost the market growth during the forecast period. Many studios are incorporating technology into their practices to enhance the experience for their clients. For example, some studios are using wearable technology to track clients' progress and provide personalized feedback. Others are using virtual reality technology to create immersive, interactive experiences that enhance the practice of Pilates and yoga.

On the regional end, the Pilates & Yoga Studios market in North America is expected to account for the maximum share during the analysis period. Factors such as the increasing health consciousness among people, the rise in personalized fitness experiences, as well as the growing awareness of the benefits of these practices in the region, are anticipated to escalate the regional market growth.

On the other hand, the Pilates & Yoga Studios Market in Europe is witnessing significant growth in recent years. The regional market growth is driven by factors such as the rise in eco-friendly and sustainable studios in the region.

Recent developments in technology, mergers, and acquisitions, and partnerships within the companies involved in the manufacturing of Pilates & Yoga Studios are expected to create lucrative opportunities for market growth over the analysis period. For instance,

  • In March 2021, Pure Gym, a leading fitness chain in the United Kingdom, announced plans to launch a new yoga and Pilates concept called Pure Stretch. The new concept is designed to offer a unique and personalized yoga and Pilates experience to customers.
  • In February 2021, Fitness First, one of the largest fitness chains in Europe, announced the launch of a new virtual fitness platform called Fitness First @ Home. The platform offers a range of virtual classes, including yoga and Pilates, and is designed to allow customers to stay active and connected from the comfort of their own homes.

Data Points

Key Statistics

Expected Market Value in 2023

US$ 118.9 Billion

Projected Market Value in 2033

US$ 325.6 Billion

Growth Rate (2023 to 2033)

10.6% CAGR

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Pilates & Yoga Studios Market Overview

According to the latest research by Future Market Insights, Pilates & yoga studios market is set to witness steady growth at a CAGR of 11% during the forecast period.  The objective of this industry is to change the association between service users and health services by allowing individuals to preserve and improve their health.

Yoga is a spiritual and physical practice that helps an individual to improve body flexibility, focused on breath control and strengthen the stamina of the body. On the other hand, Pilates is a method of physical exercise which helps to build balance and posture of the body and also emphasizes muscle balance and core strength.

What is Driving Demand for Pilates and Yoga Studios?

It is seen that every fifth person around us is suffering from the health problems like diabetes, blood pressure, obesity and other breathing problems. The rise in health consciousness and the prevalence of obesity are two main factors that have propelled the growth of Pilates and yoga studios.

Yoga and physical exercise are the best solutions to any problems, from chronic conditions like asthma to lethal diseases like cancer. People are taking time out of their hectic schedules to care for their health while society is becoming more aware of the issue. This knowledge paves the way for Pilates and yoga studios to expand their market share.

Practising yoga and Pilates helps individuals to make healthy and positive choices regarding a variety of factors, such as nutrition, physical activity, sleep, the use of alcohol and drugs, self-care, and the appropriate use of health care systems.

The government also encourage people to exercise regularly to live a healthy and happy life. For instance, every year 21st of June is celebrated as International Yoga Day. This day aims to raise awareness globally of the benefits of participating in yoga.

The Indian government also organize a run for life campaign and practice of exercise and yoga. These initiatives to promote happy and healthy life fuel the growth in the number of participants in Yoga and Pilates.

Sneha Verghese
Sneha Verghese

Principal Consultant

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Factors Likely to Augment Pilates and Yoga Studios Demand

Millennials are inspired by sports players, artists, and celebrities to practice yoga and Pilates. Because is seen from cyclists to TV show characters, football players are using Pilates and practising Yoga. And also many players signed partnerships with famous personalities to instruct and trained their members. This partnership helps the company to attract more youth to enrol in their studio.

The primary drivers of this market are an increase in population and their per capita income. People are becoming health conscious and focusing more towards relaxation and proper maintenance of physical fitness

Also, the growth in the fitness consciousness along with the change in life style are some factors that provide an opportunity for the players to gain a comparative advantage in the market. Furthermore, companies are adopting promotional marketing activities as a key strategy to generate more revenue and increase market reach.

Outbreak of Novel Coronavirus on Pilates & Yoga Studio Market

Yoga and Pilates studios are bracing for huge changes after the corona pandemic crisis ends. Things that encourage people regarding Yoga are intimate classes, emphasis on breath, attention from trainers and close-knit communities are the things that make group sessions feel risky amid the threat of COVID-19.

During group sessions, exiling and inhalation of breath could spread virus infection; there's a potential that diseased persons could transmit germs to healthy people when practising yoga. This worry about health issues may hinder the growth of the Pilates and yoga studio industry.

Apart from that, virtual training via online channels saw a considerable increase during the epidemic, as many health-conscious people were frequently doing yoga and exercise at home.

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USA and Canada Pilates & Yoga Studio Market Outlook

Because of the rise in the number of yoga practitioners and the increased sale of yoga gear at various studios, the market for Yoga and Pilates Studios is booming in the United States and Canada.

Women are more concerned about yoga and Pilates because it is proven that these exercise improves body shape and also keep the individual active. Pilates improves the abdominal muscles, hips, buttocks and lower back. That’s why it is more famous among women as compared to men. But participation rates among male candidates are increasing, thus boosting industry growth.

Pilates is the most popular and well-known activity in the United States and Canada. People in these countries are very interested in learning about new cultures and trends, and yoga is one of them. People in the United States and Canada are drawn to yoga and incorporate it into their daily lives.

Since Pilates is a physical activity, so aged and unhealthy people are unable to perform a such exercise, but different yoga-like Ujjayi Pranayama, Nadi Shodhana Pranayama, Kumbhaka Pranayama and Kapalabhati Pranayama are perform by all age group people. These help the players to expand their service which is beneficial to all people.

Europe Demand Outlook for Pilates and Yoga Studios

Yoga and Pilate studios are steadily expanding in Europe, as people become more aware of the benefits of yoga and other forms of physical activity in their daily lives. People of all ages are using these facilities.

Even yoga and Pilates a part of the co-curricular activity of the students in their schools. They studied how yoga helps in relieving stress and how Pilates improve posture, strengthen the stomach, improve overall strength etc. So from childhood, they understand the benefits and importance of both forms of exercise and start looking for yoga and Pilates studios.

Again with the trend of working from home or studying from home, and the closing of tourism and leisure venues, due to the regulations imposed on outdoor activities. Players in Europe shifted themselves to online fitness programs such as meditation, yoga, workout and so many other activities that bring joy, and happiness to the house. And this plan gained good popularity in online yoga and meditation programs in European countries. 

Furthermore, with social media platforms, people can showcase their benefits (what they feel by taking service from studios) and encourage other people to join yoga and Pilates studios. All these factors fuel the demand for studios in the region.

Who are the Key Manufacturers and Suppliers of Pilates and Yoga Studios?

Some of the leading manufacturers and suppliers of Pilates and yoga studios include

  • Fitness Firm Yoga and Pilates Studio,
  • Authentic Pilates.
  •  Fitness Unlimited
  • Body & Soul Yoga Club
  • SELF Fitness Studio
  • Breathe Pilates And Yoga Studio
  • Nami Yoga Studio
  • Endurance Pilates & Yoga
  • Waterfall Sport & Wellness
  • The Movement Studio
  • Flex Studio, Core Pilates
  • CyberGnarus LLC
  • M Pilates + Yoga
  • Core Studio Pilates & Yoga LLC  
  • Azulfit,
  •  Pilates Unlimited.
  • Active-Ageing Chiropractic and  ZEN PLACE Inc.
  • Pilates Pro Works
  • BDC PILATES, among others.

The global Yoga and Pilates studio market is competitive because of the presence of a large number of globally competitive and regional players. The majority of players adopt different strategies like free consultation and expert instructors to enhance their presence in the market. Players in competitive markets work on expanding their consumer base.

The report is a compilation of first-hand information, qualitative and quantitative assessments by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.

The report also maps the qualitative impact of various market factors on market segments and geographies.

Key Segments

By Activity:

  • Yoga Classes
  • Pilates Classes
  • Pilates & Yoga Accreditation Training
  • Others (Merchandise Sales)

By Region:

  • North America
    • USA & Canada
  • Latin America
    • Brazil, Mexico, and Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa


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