In the recent years, there has been a surge in the demand for pre-made cups, which are made up of glass, ceramic, steel, paper, plastic, and wood. In the packaging industry, this demand is due to the invention of more specialty beverages like coffee and milkshake. Pre-made are part of tableware as well as of disposable packaging used for food & beverages, and due to surge in the demand for these two industries, pre-made cups market also recorded a positive run for the growth in current years.
High demand for paper cups due to their cost-effectiveness and wide applications is the key performer in the pre-made cups market. The global pre-made cups market is forecasted to record exponential growth as more eco-friendly & re-cycled variants of bio-based plastic, paper & ceramic are likely to be in trend due to increasing environmental problems. Moreover, the companies that communicate the sustainability of their products will be the market leader in the pre-made cups market.
What are the key factors shaping up the pre-made cups?
The principal driver for growth in demand for pre-made cups is people opting for smaller portions of food & beverages, along with that to fulfill the pre-requisite of convenient packing needed by all consumers in the market, will act as a key component for growth and market for pre-made cups will be positively affected by these trends. Compared to other packaging or storage options pre-made cups have attributes of being leak-proof, light-weight, easy to use and most importantly the recyclability or reusability of material used for manufacturing acts as another most important driver, as people are becoming aware of environmental constraints.
Materials which can be re-used such as ceramics and glass have their demand constantly rising, along with single-use material cups of paper & plastic are most preferred types of materials globally in pre-made cup market. Market penetration by global coffee giants, such as Starbucks, Costa-Coffee across the world acted as a major driver in the growth of the market of pre-made cups. Take away culture that is driving the market which is a significant driver of pre-made cups market.
Which are the current market trends of pre-made cups?
A boom in home-delivery applications and the rising population who prefer on-the-go food & drinks, have acted as a catalyst for the demand for pre-made cups. The food service industry has been the most prominent end-user of the pre-made cups andthe augmentation of small portion food cups is directly contributing for rise in the demand for pre-made cups in the market.
Ongoing environmental concerns and climate change issues are acting as a selling point of products among the customers as people are more interested to buy a cups made of sustainable material rather than of any harmful material. Rapidly changing lifestyles and time-to-time changes of consumption habits have resulted in a growing demand for the single-consumption servings, which is a major growth trend for the pre-made cups market.
What factors are responsible for hindering the growth of the pre-made cup market?
Due to the tough recycling process of conventional materials like ceramic, glass, and steel, easily recyclable materials such as paper and bio-based plastic will be taking over the market share of conventional materials. Several manufacturers of pre-made cups are already switching to manufacture cups using sustainable materials such as, PLA and PHA which are fit-to-single use and cost-effective from the cups made of glass and ceramic.
With the ban on single-use-plastics, as it is the source ofpollution and harmful emissions during plastic production and ban on virgin paper for making cupsbecause it causes direct harm to nature, socompanies are forced to have sustainable and technological advancements time-to-time, which restricts small market players to enjoy large market shares.
How the competitive landscape does look for the pre-made cups market?
The pre-made cups market is highly competitive in nature, due to the entry of too many small and large market players which makes it a fragmented market. The large market players are using technological-up-gradation along with product innovations to stay ahead of the competition. Also, the major global manufacturers of pre-made cups use mergers and acquisitions as a tool to take over the market share of other players to enjoy dominance over the market. Only a few bigger market players dominate few segments of the pre-made cup market, which makes it consolidated other segments are fragmented among several small & medium scale players.
Key market players:-
- Huhtamaki Oyj.
- Solo Cup Operating Company
- Greiner Holding AG
- Reynolds Consumer Products
- Georgia-Pacific LLC
- Deli Glass
- Mona Lisa Group
- Royal Copenhagen
- The Royal Doulton Company
Which regions are directly affecting the growth of the pre-made cups market?
The regional overview has seven key regions, North America being the largest market having the largest number of coffee consumers in the region. Asia-Pacific has shown the fastest growth and positive forecast for the upcoming decade, due to changes in food habits, and rising population in the region.
What could be the future forecast for the pre-made cups market?
Pre-made cups have several future drivers and a few of constraints as well, major drivers of the pre-made cups market are the most-selling use and throw cups of paper & plastic, made for single-use. Companies making cups out of glass and mainly recyclable glass have growth potential in developed as well as developing economies. Sustainability will be key for the whole decade, which helps pre-made cup manufacturers to design and serve exact consumer needs. Also, different sizes of cups are in demand according to consumer's preferences and market trends, so the manufacturers following key market trends have much potential to grow than competitors who don't.
Which are recent developments in the pre-made cups market?
- In the month of January 2020, Mohan Mutha Polytech Private Limited (MMPPL) of India was acquired by Huhtamaki Oyj, the company took over all the assets and operations. This acquisition is a key development for the growth of the Pre-made cups market of India.
- Huhtamaki Oyj came up with a totally new compostable Biowareimpresso, which is a double-walled hot cup, its combination of white green design provides an aesthetic design, comes up with a tactile touch for the holder.
- In the month of October 2019, Genomelabs Bio Private Limited launched a totally new 'EAT CUP', which is bio-degradable and eco-friendly made from natural grain products. The development of edible cups took the whole Pre-made cup market to a new level in the field of innovations.
- Stora Enso in 2019, introduced renewable paperboard cups, these cups do not have a plastic coating that is aimed at full fiber recovery. The latest renewable cup is fit for hot, cold beverages as well as for packing ice-creams.
What is the effect of Covid-19 on the Pre-made cups market?
During covid-19 there was a significant rise in the food delivery services during the global lockdown, the takeaway or parcels directly impacted to the demand of single-use cups which are made of paper and plastics. The direct demand for essential commodities and packed food especially beverages kept the supply and demand chain running even in the pandemic time.
The international trades of pre-made cups got a hit initially but then regular consumption patterns of beverages resumed and the global market is again anticipated to grow at large graphs. More people switching towards consumer-friendly products as well as consumer-friendly packing material also, this drives the demand for re-usable cups made of glasses and ceramics directly. The rise in consumers of young age with a need for smaller serving and an attractive product along with evaluating its impact in nature, is growing the demand for single use cups made of plastic and paper.
After the pandemic, the industries which are having direct relation with pre-made cups are set to grow in both ways, geographically and also to widen their offerings according to the consumer tastes and preferences. The brick-and-mortar restaurants are also forced to use single-use biodegradable cups for their servings as the risk of contamination is high among consumers all over the world, safety and single-use acting as a point of differentiation between companies making pre-made cups. People also accepting worldwide consuming habits of easy-handling and the need for spill proof cups are more popular among millennials.
Segmentation of pre-made cups market
Segmented on basis of end-use industry:
- Retail Industry
Segmented on basis of materials:
- Polyethylene Terephthalate(PET)
- Biodegradable Plastics
- Wax-coated paper
- Poly-coated paper
Segmented on type of product type:
- For hot beverages-
- Coffee cup
- Travel mug
Segmented on basis of capacity:
- Less than 200ml
- Greater than 1000ml
Key regions covered:
- North America
- Latin America
- Middle-East & Africa
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