Reduced Fat Cheese Market

Reduced Fat Cheese Market Overview

The reduced fat cheese market is likely to register a CAGR of 3.8% during the forecast period, and is anticipated to reach a market share of US$ 158.28 Bn in 2032, from US$ 101.17 Bn in 2020, due to the dramatic increase in urbanization, fast-paced life and demand for healthy products.

Demand for reduced-fat cheese is increasing as people strive for a healthier lifestyle. As fat is removed from milk before it is processed for cheese manufacturing, low-fat cheese is made. When compared to ordinary cheese, it has a lower calorific profile with lower fats, cholesterol, iron, and carbs, while having a higher protein level, encouraging the sales of reduced fat cheese.

People live fast-paced lives and don't have time to exercise, which thrives on the demand for reduced fat cheese. Depending on the type of cheese, reduced fat cheese has 50% less fat than conventional cheese. 

Reduced-fat cheese market is still in its early stages of development, but they are likely to grow rapidly in the future years. Manufacturers are also attempting to introduce reduced-fat cheese with a better texture, making it softer in order to appeal to a wider audience and better sales of reduced fat cheese.

What Contributes to the Growth of the Reduced Fat Cheese Market?

Consumers are finding it difficult to commit time to health and exercise as a result of rapid urbanization, a fast-paced lifestyle, and easy money, and hence require healthy products. People are more likely to rely on or switch to healthy items, which drives the demand for reduced fat cheese. Cheese is one of the staples in people’s diets, as it is abundant in protein. But the issue emerges, though, because of their higher fat content, which promotes the sales of reduced fat cheese.

According to the British Heart Foundation, this can be solved by the manufacture of reduced fat cheeses, which contain 25% less fat than conventional cheese. As ordinary cheese contains large amounts of saturated, poly saturated, and trans-fats, the sales of the reduced fat cheese could be linked to an increase in cholesterol levels.

What are the Trends Followed by Reduced Fat Cheese Market?

Demand for reduced fat cheese may be driven by the market's reliance on cheese as a staple item in numerous cultures and cuisines. The reduced fat cheese market could be greatly increased if more research and development was done on the texture and flavor, which is a bit rubbery and not cheese-like. As a result, consumers are turned off, and the reduced fat cheese market share suffers as a result.

Despite being an excellent substitute for regular cheese, producers have to work to increase sales of reduced fat cheese, as it contains less vitamin A (4.3%) and calcium (32.8%) than full fat cheese, which has 25.2 percent and 54 percent respectively. This provides manufacturers with the chance to create reduced fat cheeses with either preserved vitamin and mineral values or boosted levels of these nutrients.

Nandini Roy Choudhury

Principal Consultant

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What is the Regional Outlook of the Reduced Fat Cheese Market?

Cheese consumption is higher in the colder regions of Europe, where it is a staple ingredient in their cuisines as well as a delicacy, indicating the region's potential for reduced fat cheeses. According to information collected from Agriculture and Agri-Food Canada in 2017, Denmark was the highest user with 28.1 kilograms per capita, followed by Iceland with 27.7 kilograms per capita and Finland with 27.3 kilograms per capita consumption.

As of increased fast food consumption, the market demand for reduced fat cheese is predicted to grow in the United States. According to the National Center for Health Statistics, 36.6 percent of adults in the United States ate fast food every day between 2013 and 2016.

Obesity rates have risen as a result of the increased reliance on fast food, which includes cheese. The sales of reduced fat cheese in the United States may be influenced by these two factors.

How Competition Impacts the Reduced Fat Cheese Market?

The Kraft Heinz Company, Churny Company Inc., Cabot Creamery Cooperative Inc., Sargento Foods Incorporated, Arla Foods Amba, Almarai Company, Britannia Industries Limited, Gujarat Cooperative Milk Marketing Federation, Fromageries Bel SA (The Laughing Cow), Tony's Fine Foods Inc. are some key players in the reduced fat cheese market, which contribute to the substantial reduced fat cheese market share.

• Companies such as Amul and Britannia are well-known among customers for producing reduced fat cheese in a variety of kinds and tastes, primarily in the Indian subcontinent, and have a global supply chain and huge sales of reduced fat cheese.
• With large and small vendors competing on quality and price, the reduced fat cheese market share is heavily reliant on consumer desire, with only a few major competitors operating throughout all regions.

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