Self-Heating Butter Knife Market

Self-Heating Butter Knife Market Overview

Rising the popularity of the TV shows like Top Chef, Hell’s Kitchen, Chopped, Iron Chef, and MasterChef renewed the trend of cooking, which is the key factor for the driving of the market. The demand for self-heating butter knives is more in the commercial sector, also, in breakfast restaurants and college and office canteen.

As a result, the self-heating butter knife market is set to witness steady growth during the forecast period.

What is Driving Demand for Self-Heating Butter Knife?

Nowadays, people are more inclined towards smart kitchen appliances including self-heating butter knives. With a normal knife it is difficult to spread butter uniformly on the bread and also, this process sometimes damage the bread with its sharp edge. Moreover, many people heat a normal knife to spread butter on bread that damage the shape of the knife.

Taking this problem as an opportunity many players invest in the research sector and launched self-heating butter knives. For instance, Jebiga Design & Lifestyle introduced SpreadTHAT a solution to an annoying daily household problem.

This smart knife is self-heated with small batteries, and its cutting edge is made with highly efficient titanium to transmit heat and making spreading hard butter a breeze. This advanced feature drives the market during the forecast period.

Furthermore, the changing lifestyle and rising trend of modular kitchens are driving the market for self-heating butter knives in the residential as well as commercial sector is expected to promote the use of the smart product over the next few years.

Work from Home Culture and Smart Features Likely to Augment Self-Heating Butter Knife Sales

Over the past few years, participation in outdoor recreational activities including outings, picnics, camping, trekking and road trip among different age groups has propelled the product demand.

In addition, work from home culture during pandemic have encouraged people to try out verities of dishes with the help of social media platforms like YouTube, Instagram and Facebook. As a result, this trend has increased the demand for various kitchen products including self-heating butter knives.

This smart knife is made with non-toxic and food safe titanium material, which cleverly transmits the heat and soften the cold butter into a flash. It allows the butter to spread properly across the bread slice without daubing hassle and needless stroking. All this factor increases the sales of the product in the market.

However, during the COVID-19 pandemic, the industry supply chain was standstill due to strict lockdown imposed by the government. This led to supply shortages and consumer demand unmet.

Nevertheless, home cooking has received considerable focus during this time due to the growing concern about food cooked in public places, such as restaurants, cafes and hotels. Self-heating butter knife sales have increased in line with this shifting trend.

The US and Canada Self-Heating Butter Knife Market Outlook

People of the US and Canada are more facelifted towards the new technology, high adoption of the new launches and the presence of the key players in the regions are some factors that raise the sales of the self-heating butter knife in the regional market.

In a normal knife, it is difficult to maintain the proper temperature of the knife. In this smart knife flashing LED indicator is present that inform the user it is running. Even within 25-30 seconds, the user can spread cold butter straight onto the bread slice.  

This knife is safe for kids and women because not the whole knife gets heated, only the tip of the blade gets heated where it is used to melt the butter. Moreover, increasing awareness regarding healthy eating lifestyles among consumers of the region is driving the demand for the smart knife in the market.

Sneha Verghese

Principal Consultant

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Europe Demand Outlook for Self-Heating Butter Knife

In most of the countries of Europe, cold temperature is almost every time of the year. So, it is a daily headache for people to spread hard butter on the bread slice. That is why there is a good option for the players to invest in the European market and gain more customer attraction.

The continued expansion of the residential sector, increasing number of home remodelling and renovation projects, and rising disposable income are expected to generate significant demand for kitchen products including skillets and frying pans in this region over the forecast period.

Who are the Key Manufacturers and Suppliers of Self-Heating Butter Knife?

Some of the leading brands of self-heating butter knives include Bambüsi, SMIRLY, ROYAL CRAFT WOOD, Sterilite, Lipper International, Gejoy, GIFTS INFINITY and FASHIONCRAFT among others.

Some of the prominent players and suppliers include

• Bless This Stuff.
• Jebiga Design & Lifestyle
• Hearst UK
• Warburtons.
• Selfridges & Co.
• IPPINKA
• Kickstarter
• PBC
• Walburtons
• Firebox. among others.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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Key Segments

By Material Type:

• Stainless Steel
• Metal
• Other

By Distribution Channels:

• Direct Sales
• Hypermarkets/ Supermarkets
• Specialty Stores
• Online retailing
• Others

By Region:

• North America
  • US & Canada
• Latin America
  • Brazil, Mexico, Others
• Western Europe
  • EU5
  • Nordics
  • Benelux
• Eastern Europe
• Asia Pacific
  • Australia and New Zealand (ANZ)
  • Greater China
  • India
  • ASEAN
  • Rest of Asia Pacific
• Japan
• Middle East and Africa
  • GCC Countries
  • Other Middle East
  • North Africa
  • South Africa
  • Other Africa