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Squeeze Pouch Market Snapshot (2023 to 2033)

The global squeeze pouch market is expected to register a staggering double-digit CAGR of 4% from 2023 to 2033 and will garner a market value of US$ 73 billion by 2023-end. By the end of the said forecast period, a valuation of US$ 108.1 billion is anticipated. The growth of the market can be attributed to:

  • Squeeze pouches are easy to use, convenient and can be carried around, making them a popular choice for consumers.
  • Squeeze pouches are suitable for a variety of products including food, beverages, personal care, and home care products.
  • Squeeze pouches are less expensive compared to traditional packaging options, making them an attractive choice for manufacturers.

Squeeze pouches are made of lightweight materials and have a smaller carbon footprint compared to traditional packaging options. Manufacturers are introducing new and improved designs, features and materials to enhance the functionality and sustainability of squeeze pouches.

Consumers are becoming more health-conscious and are looking for convenient and healthy food options, driving the demand for squeeze pouches. With busy lifestyles, consumers are looking for products that can be easily consumed on-the-go, driving the demand for squeeze pouches.

Data Points

Key Statistics

Expected Market Value in 2023

US$ 73 billion

Anticipated Market Value in 2033

US$ 108.1 billion

Growth Rate (2023 to 2033)

CAGR of 4%

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Attribute of Squeeze Pouches Making Them Popular Across End-User Industries

Squeeze pouches have several advantages over traditional packaging options. Squeeze pouches are lightweight and easy to carry, making them a convenient choice for consumers on-the-go.

Squeeze pouches are cheaper compared to traditional packaging options, making them an attractive choice for manufacturers. As squeeze pouches are easy to use, especially for products such as food and beverages, they do not require any additional utensils to consume.

Squeeze pouches can be used for a wide range of products, including food, beverages, personal care, and home care products. Moreover, they are made of lightweight materials and have a smaller carbon footprint compared to traditional packaging options.

Furthermore, squeeze pouches take up less space compared to traditional packaging options, making them a good choice for storage and transportation. Additionally, they provide better protection to the product, helping to extend its shelf life. Squeeze pouches often have a clear material, allowing the product to be easily visible, and enhancing product appeal.

Innovative Packaging Solutions Driving Growth of North America Squeeze Pouch Market

The North American squeeze pouch market is a rapidly growing market and is expected to continue growing in the coming years. The growth of the market is driven by factors such as the increasing demand for convenient and portable packaging, changing consumer preferences, and the growth of the food and beverage industry. The USA and Canada are the major markets for squeeze pouches in North America.

The region is home to several major manufacturers and suppliers of squeeze pouches, and has a well-established distribution network. In addition, the adoption of new and innovative packaging solutions and the increasing demand for eco-friendly packaging options are expected to drive the growth of the North American squeeze pouch market.

Ismail Sutaria
Ismail Sutaria

Principal Consultant

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Eco-Friendly Future for Squeeze Pouch Market

The demand for convenient packaging is expected to increase as consumers are looking for products that are easy to use and can be consumed on-the-go. The growth of e-commerce and online retail is expected to drive the demand for squeeze pouches as they are easily shippable and can be packed in small boxes.

The demand for environmentally friendly packaging is expected to increase as consumers become more environmentally conscious. Squeeze pouches, being made of lightweight materials, have a smaller carbon footprint compared to traditional packaging options.

Manufacturers are expected to introduce new and improved squeeze pouch designs and materials, providing consumers with a better packaging experience. The food and beverage industry is expected to continue growing, driving the demand for squeeze pouches as they are suitable for a wide range of food and beverage products. Overall, the squeeze pouch market is expected to grow in the coming years, driven by increasing demand for convenient and eco-friendly packaging solutions.

This Squeeze Pouch market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape.

Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Squeeze Pouch market.

Global Squeeze Pouch Market - Overview

Consumers prefer squeeze pouches and other flexible packaging format over rigid packaging. Squeeze pouch are popular among consumers as they prefer packaging that are transparent, portable, and can be stored in less space. Furthermore, squeeze pouch are microwave compatible, easy to open, and environmentally sustainable.

Squeeze pouch are increasing in demand due to their ability to provide consumers with “on-the-go” packaging. Portable squeeze pouch are used to pack soup, yogurt, and baby food among others. In addition, squeeze pouch can be resealed, can be emptied completely, and provide aesthetic looks for packed product. In recent years, brand owners are using squeeze pouch as a marketing tool for brand awareness.

Squeeze pouch are light weight and do no shatter like glass thus becoming an alternative to rigid glass packaging. Also unlike metal cans which cannot be resealed, squeeze pouch can be resealed. Design of squeeze pouch can be customized as per customer requirement.

To make the product stand out in competition, squeeze pouch and other flexible packaging pouches use tactile packaging. In tactile packaging, a transparent lacquer coating is applied to the exterior of a squeeze pouch which matches the packaging background image.

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Global Squeeze Pouch Market - Dynamics

There is increasing penetration of squeeze pouch in food & beverage industry. Squeeze pouch market is expected to grow in beverages, nut butters and jellies, wine & spirits, dairy, dressings, condiments, sauces and soups among others provide a huge opportunity to packaging converters to pack these food products in squeeze pouch.

Furthermore, there is a shift in demand from rigid packaging formats to flexible packaging formats like squeeze pouch owing to high demand for light weight and portable packaging solution. However, stringent norms related to disposal of plastic used in squeeze pouch are expected to impede the market during the forecast period. Squeeze pouch is mainly used for liquid and semi-liquid food and beverage products.

Global Squeeze Pouch Market - Regional Overview

In North America, USA is expected to dominate the squeeze pouch market during the forecast period. In Asia Pacific region, China and India are estimated to witness extensive growth over the forecast period. Owing to convenience provided by squeeze pouch and its demand for food & beverage products. However, Middle East & Africa squeeze pouch market is projected to witness sluggish growth during the forecast period.

Global Squeeze Pouch Market - Key Players

A few of the key players in the squeeze pouch market Amcor Plc, Mondi Group Plc, Sonoco Product Company, Berry Global Group, Inc., Sealed Air Corp, ProAmpac LLC, Glenroy, Inc., Coveris Holdings S.A., Tyler Packaging Ltd, Huhtamaki Oyj, Smurfit Kappa Group PLC, Impak Corporation, Foster Packaging International, Paharpur 3P, etc.

The report on squeeze pouch market is a compilation of first-hand information, and qualitative & quantitative assessment by industry analysts, as well as inputs from industry experts and industry participants across the value chain.

The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segment. Squeeze pouch market also maps the qualitative impact of various market factors on market segments and geographies.

The report covers exhaustive analysis on

  • Market Segments
  • Market Dynamics
  • Historical Actual Market Size, 2014 to 2018
  • Market Size & Forecast 2019 to 2029
  • Market Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Market Drivers and Restraints

The global squeeze pouch market is divided into seven major regions, which are as follows

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa (MEA)

Global Squeeze Pouch Market - Segmentation

The global squeeze pouch market is segmented by material type, technology, product type, capacity and end use. The pricing for squeeze pouch has being done based on product type segment in US$ million, and the volume is considered in units.

On the basis of material type, the global squeeze pouch market is segmented into:

  • Plastic
  • Polyvinyl Chloride (PVC)
  • Polyethylene (PE)
  • Linear Low Density Polyethylene (LLDPE)
  • High Density Polyethylene (HDPE)
  • Low Density Polyethylene (LDPE)
  • Polyethylene Terephthalate (PET)
  • Polyamide (PA)
  • Ethylene Vinyl Alcohol (EVOH)
  • Other Plastic Material
  • Paper
  • Metal
  • Others

On the basis of technology, the global squeeze pouch market is segmented into:

  • Retort
  • Aseptic
  • Hot Filled
  • Standard

On the basis of product type, the global squeeze pouch market is segmented into:

  • K-seal
  • Flat Bottom
  • Folded Bottom
  • Corner Bottom
  • Round Bottom

On the basis of capacity, the global squeeze pouch market is segmented into:

  • Up to 100 ml
  • 101 ml to 200 ml
  • 201 ml to 500 ml
  • More than 500 ml

On the basis of end use, the global squeeze pouch market is segmented into:

  • Food
  • Baby Food
  • Sauces, Dips, and Condiments
  • Ready-to-eat Food
  • Other Food Items
  • Beverages
  • Alcoholic
  • Non - Alcoholic

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