The global pouch film market size reached USD 71.3 billion in 2023. Demand for pouch films recorded a y-o-y growth of 4.0% in 2024.
The global market is expected to reach USD 74.3 billion in 2024. Over the forecast period, pouch film sales are projected to grow at a 3.2% CAGR, taking the overall market valuation to USD 102.1 billion by 2034.
Stand-up pouches are adopted by manufacturing companies, which is anticipated to generate revenue worth USD 45.2 billion by 2034. The food industry is the foremost consumer of pouch films and is expected to generate an incremental revenue opportunity of USD 18.0 billion by 2034.
| Attributes | Key Insights |
|---|---|
| Base Value (2023) | USD 71.3 billion |
| Estimated Global Pouch Film Market Size (2024E) | USD 74.3 billion |
| Projected Pouch Film Market Value (2034F) | USD 102.1 billion |
| Value-based CAGR (2024 to 2034) | 3.2% |
The use of pouch films in packaging of food & beverages, pharmaceuticals, and cosmetic products is driven by their ability to provide superior protection, barrier properties, and sustainability. Growing demand for convenience and on-to-go snacks & beverages is driving demand for pouch films.
Pouch films are exceptionally lightweight, contributing to their ease of handling for both consumers and retailers. The pouch's physical characteristics enhance its convenience during shipping, storage, and product application.
Pouch films are innovated and developed into customized designs that enable firms to differentiate their products on the shelf from others' products. The flexibility, printability, and wide amount of space in pouches provide a canvas for innovation to enhance the visual appeal of products.
Increasing demand for flexible packaging formats and preference for pouch packaging contribute to growth of the pouch film market. The availability of several pouches, such as stand-up pouches, daypack pouches, and spout pouches, fulfills the needs of end-users for several applications, thereby influencing market growth.
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The global pouch film industry recorded a CAGR of 2.7% from 2019 to 2023. The market was valued at USD 71.3 billion in 2023.
The ever-evolving methods such as film creation, printing, and conversion associated with advanced flexible packaging have largely extended opportunities to the pouch film market. Incorporating these methods has substantially enhanced the protective qualities (barriers), aesthetic appeal (print clarity), and durability of seals of pouch films.
Changing consumer lifestyles, tide of urbanization, and consequent time constraints have escalated the need for convenient packaging options such as pouch films across several industries. These include food, beverages, personal care, and household items.
Burgeoning awareness about the environmental impact of plastic disposal has spurred the pouch film industry to transform. Manufacturers of pouch films have adopted green materials. They are introducing recyclable packaging solutions to meet the evolving trend of sustainability in the market.
Technologies for sustainable packaging have evolved due to advancements in bio-based materials, compostable films, and recycling programs. These have carved a substantial role in defining the contours of the market.
Pouch Films Emerge as Highly Versatile Packaging Solutions
Pouch films are extensively used for packaging snacks, providing a lightweight and flexible solution. The high barrier provided by pouch films retains product freshness.
Their inventive attributes, like resealable zippers, help improve consumer convenience. Pouch films are also favored for packaging health and wellness products, such as nutritional supplements and vitamins.
Pouch films are further used for packaging wet wipes, providing a convenient and hygienic solution. Flexible pouch packaging is suitable for pet treats, providing an easy-to-open and resealable solution.
Ease of Handling and Portability Offered By Pouch Films to Push Sales
Increasing demand for convenience food is driving growth of pouch films. Changing lifestyles of consumers and preference for easy-to-carry food packaging are also pushing demand for pouch films.
Compact and lightweight pouch films are ideal for different applications ranging from snacks to personal care products. Single-serve pouches are gaining traction in the snacks and beverage packaging market. These allow consumers to control their portions easily. The convenience and efficiency provided by pouch films are set to create growth opportunities for the market.
The table presents the expected CAGR for pouch film market over several semi-annual periods spanning from 2023 to 2034. In the first half (H1) of the decade from 2023 to 2033, the market is predicted to surge at a CAGR of 3.7%, followed by a slightly lower growth rate of 2.6% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to decrease slightly to 2.3% in the first half and remain relatively moderate at 3.4% in the second half.
| Particular | Value CAGR |
|---|---|
| H1 | 3.7% (2023 to 2033) |
| H2 | 2.6% (2023 to 2033) |
| H1 | 2.3% (2024 to 2034) |
| H2 | 3.4% (2024 to 2034) |
The section below shows the standup pouches segment dominating by pouch type. The segment is predicted to surge at a CAGR of 3.3% by 2034. Based on end-use, the beverages segment is anticipated to generate a dominant share through 2024. It is set to rise at 5.5% CAGR by 2034.
| Pouch Type | Value CAGR (2024 to 2034) |
|---|---|
| Stand Up Pouches | 3.3% |
| Flat Pouches | 2.6% |
Stand-up pouches are widely used in the packaging market and are gaining traction across several industries. Stand-up pouches provide premium aesthetics and are ideal for gourmet food, organic snacks, and specialty beverages.
Stand-up pouches can easily be filled with automated packaging machines, thereby streamlining the production process. Adaptability of stand-up pouches for several applications, such as liquid powder, granules, and solids, is pushing their demand in the market.
| End-use | Value CAGR (2024 to 2034) |
|---|---|
| Food | 2.8% |
| Beverages | 5.5% |
Pouch films that are manufactured in multiple layers, provide protection against oxygen, moisture, light, and contamination. They preserve the freshness and quality of packaged beverages during travel and extend their shelf life, which is the utmost priority for companies.
Factors such as protection, convenience, versatility, and cost efficiency contribute to pouch film’s dominance in the food and beverages industry. Growing preference for single-serve pouches and on-the-go consumption of beverages is expected to surge demand for pouch films.
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The table below shows the estimated growth rates of the leading countries. India, China, and Brazil are set to record high CAGRs of 5.6%, 4.2%, and 3.7%, respectively, through 2034.
| Countries | Value-based CAGR (2024 to 2034) |
|---|---|
| United States | 1.5% |
| Canada | 2.4% |
| Brazil | 3.7% |
| Mexico | 3.0% |
| Germany | 1.1% |
| France | 1.2% |
| United Kingdom | 1.2% |
| China | 4.2% |
| India | 5.6% |
| Japan | 3.1% |
| KSA | 3.4% |
| South Africa | 3.6% |
To guarantee food safety, freshness, and durability, restaurant and cafes in Brazil are using pouch films as packaging alternatives for their delivery and takeout services. These versatile, lightweight, and adaptable solutions work well for a range of menu items.
Brand logos, colors, and images are added to customized pouch films to strengthen brand identification and increase brand exposure across a variety distribution channels.
The United Kingdom has a large and leading retail industry, with a diverse range of firms catering to multiple customer needs. This includes supermarkets, department stores, specialty stores, and online retailers, all requiring product packaging solutions.
Increasing retail sales in the United Kingdom significantly influences demand for pouch films. Several retailers in the United Kingdom are turning to sustainable and eco-friendly packaging options, including pouch films, to stand out and attract customers.
In India’s pouch film market, sustainability is a key focus due to consumer demand for environmentally friendly packaging solutions and regulatory pressures to reduce plastic waste.
Manufacturers in India are investing in sustainable materials, such as recyclable, biodegradable, and compostable films, to minimize environmental impacts. Furthermore, initiatives by the government have compelled companies to improve recycling infrastructures and expand the recycled content of packaging films after consumption.
Pouch films are used in several industries across the United States, such as food & beverages, pet food, pharmaceuticals, personal care products, and household products.
In the food and beverage sector, pouch films are used for packaging numerous products such as snacks, beverages, sauces, condiments, and ready-to-eat foods. Pouch films are also used in the pharmaceutical industry for the packaging of medicinal products, vitamins, and other healthcare products in the United States.
Technological advancement drives innovation and competitiveness in Japan’s pouch film market. Manufacturers continue to develop new materials, coatings, and manufacturing processes to improve barrier properties, printing capabilities, and functionality.
Advanced features such as resealable zippers, spouts, handles, and enhanced barrier films have been incorporated into pouch packaging to meet consumer demands and industry standards.
Pouch film manufacturers are developing sustainable, recyclable solutions to reduce their environmental footprint. Leading companies are directed toward mergers, partnerships, acquisitions, and product innovations to expand their market reach.
Recent activities and developments implemented by leading players in the market
In 2024, the market is estimated to be USD 74.3 billion.
The pouch film market is estimated to advance at a 3.2% CAGR through 2034.
The market is set to reach USD 102.1 billion by 2034.
India is projected to rise at a CAGR of 5.6%.
Stand-up pouches segment is projected to rise at a CAGR of 3.3%.
Amcor Plc, Toray Industries, and Huhtamaki Oyj are the key players.
| Estimated Market Value (2024) | USD 29.3 billion |
|---|---|
| Projected Market Revenue (2034) | USD 37.8 billion |
| Value CAGR (2024 to 2034) | 2.6% |
| Estimated Market Size in 2024 | USD 853.1 million |
|---|---|
| Projected Market Value in 2034 | USD 1,374.2 million |
| Value-based CAGR (2024 to 2034) | 4.9% |
| Market Size, 2023 | USD 1.9 billion |
|---|---|
| Market Size, 2033 | USD 3.0 billion |
| Value CAGR (2023 to 2033) | 4.9% |
| Market Size (2023) | USD 149.6 billion |
|---|---|
| Market Size (2033) | USD 223.5 billion |
| Market CAGR (2023 to 2033) | 4.1% |
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