The global pouch film market size reached USD 71.3 billion in 2023. Demand for pouch films recorded a y-o-y growth of 4.0% in 2024.
The global market is expected to reach USD 74.3 billion in 2024. Over the forecast period, pouch film sales are projected to grow at a 3.2% CAGR, taking the overall market valuation to USD 102.1 billion by 2034.
Stand-up pouches are adopted by manufacturing companies, which is anticipated to generate revenue worth USD 45.2 billion by 2034. The food industry is the foremost consumer of pouch films and is expected to generate an incremental revenue opportunity of USD 18.0 billion by 2034.
| Attributes | Key Insights |
|---|---|
| Base Value (2023) | USD 71.3 billion |
| Estimated Global Pouch Film Market Size (2024E) | USD 74.3 billion |
| Projected Pouch Film Market Value (2034F) | USD 102.1 billion |
| Value-based CAGR (2024 to 2034) | 3.2% |
The use of pouch films in packaging of food & beverages, pharmaceuticals, and cosmetic products is driven by their ability to provide superior protection, barrier properties, and sustainability. Growing demand for convenience and on-to-go snacks & beverages is driving demand for pouch films.
Pouch films are exceptionally lightweight, contributing to their ease of handling for both consumers and retailers. The pouch's physical characteristics enhance its convenience during shipping, storage, and product application.
Pouch films are innovated and developed into customized designs that enable firms to differentiate their products on the shelf from others' products. The flexibility, printability, and wide amount of space in pouches provide a canvas for innovation to enhance the visual appeal of products.
Increasing demand for flexible packaging formats and preference for pouch packaging contribute to growth of the pouch film market. The availability of several pouches, such as stand-up pouches, daypack pouches, and spout pouches, fulfills the needs of end-users for several applications, thereby influencing market growth.
The global pouch film industry recorded a CAGR of 2.7% from 2019 to 2023. The market was valued at USD 71.3 billion in 2023.
The ever-evolving methods such as film creation, printing, and conversion associated with advanced flexible packaging have largely extended opportunities to the pouch film market. Incorporating these methods has substantially enhanced the protective qualities (barriers), aesthetic appeal (print clarity), and durability of seals of pouch films.
Changing consumer lifestyles, tide of urbanization, and consequent time constraints have escalated the need for convenient packaging options such as pouch films across several industries. These include food, beverages, personal care, and household items.
Burgeoning awareness about the environmental impact of plastic disposal has spurred the pouch film industry to transform. Manufacturers of pouch films have adopted green materials. They are introducing recyclable packaging solutions to meet the evolving trend of sustainability in the market.
Technologies for sustainable packaging have evolved due to advancements in bio-based materials, compostable films, and recycling programs. These have carved a substantial role in defining the contours of the market.
Pouch Films Emerge as Highly Versatile Packaging Solutions
Pouch films are extensively used for packaging snacks, providing a lightweight and flexible solution. The high barrier provided by pouch films retains product freshness.
Their inventive attributes, like resealable zippers, help improve consumer convenience. Pouch films are also favored for packaging health and wellness products, such as nutritional supplements and vitamins.
Pouch films are further used for packaging wet wipes, providing a convenient and hygienic solution. Flexible pouch packaging is suitable for pet treats, providing an easy-to-open and resealable solution.
Ease of Handling and Portability Offered By Pouch Films to Push Sales
Increasing demand for convenience food is driving growth of pouch films. Changing lifestyles of consumers and preference for easy-to-carry food packaging are also pushing demand for pouch films.
Compact and lightweight pouch films are ideal for different applications ranging from snacks to personal care products. Single-serve pouches are gaining traction in the snacks and beverage packaging market. These allow consumers to control their portions easily. The convenience and efficiency provided by pouch films are set to create growth opportunities for the market.
The table presents the expected CAGR for pouch film market over several semi-annual periods spanning from 2023 to 2034. In the first half (H1) of the decade from 2023 to 2033, the market is predicted to surge at a CAGR of 3.7%, followed by a slightly lower growth rate of 2.6% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to decrease slightly to 2.3% in the first half and remain relatively moderate at 3.4% in the second half.
| Particular | Value CAGR |
|---|---|
| H1 | 3.7% (2023 to 2033) |
| H2 | 2.6% (2023 to 2033) |
| H1 | 2.3% (2024 to 2034) |
| H2 | 3.4% (2024 to 2034) |
The section below shows the standup pouches segment dominating by pouch type. The segment is predicted to surge at a CAGR of 3.3% by 2034. Based on end-use, the beverages segment is anticipated to generate a dominant share through 2024. It is set to rise at 5.5% CAGR by 2034.
| Pouch Type | Value CAGR (2024 to 2034) |
|---|---|
| Stand Up Pouches | 3.3% |
| Flat Pouches | 2.6% |
Stand-up pouches are widely used in the packaging market and are gaining traction across several industries. Stand-up pouches provide premium aesthetics and are ideal for gourmet food, organic snacks, and specialty beverages.
Stand-up pouches can easily be filled with automated packaging machines, thereby streamlining the production process. Adaptability of stand-up pouches for several applications, such as liquid powder, granules, and solids, is pushing their demand in the market.
| End-use | Value CAGR (2024 to 2034) |
|---|---|
| Food | 2.8% |
| Beverages | 5.5% |
Pouch films that are manufactured in multiple layers, provide protection against oxygen, moisture, light, and contamination. They preserve the freshness and quality of packaged beverages during travel and extend their shelf life, which is the utmost priority for companies.
Factors such as protection, convenience, versatility, and cost efficiency contribute to pouch film’s dominance in the food and beverages industry. Growing preference for single-serve pouches and on-the-go consumption of beverages is expected to surge demand for pouch films.
The table below shows the estimated growth rates of the leading countries. India, China, and Brazil are set to record high CAGRs of 5.6%, 4.2%, and 3.7%, respectively, through 2034.
| Countries | Value-based CAGR (2024 to 2034) |
|---|---|
| United States | 1.5% |
| Canada | 2.4% |
| Brazil | 3.7% |
| Mexico | 3.0% |
| Germany | 1.1% |
| France | 1.2% |
| United Kingdom | 1.2% |
| China | 4.2% |
| India | 5.6% |
| Japan | 3.1% |
| KSA | 3.4% |
| South Africa | 3.6% |
To guarantee food safety, freshness, and durability, restaurant and cafes in Brazil are using pouch films as packaging alternatives for their delivery and takeout services. These versatile, lightweight, and adaptable solutions work well for a range of menu items.
Brand logos, colors, and images are added to customized pouch films to strengthen brand identification and increase brand exposure across a variety distribution channels.
The United Kingdom has a large and leading retail industry, with a diverse range of firms catering to multiple customer needs. This includes supermarkets, department stores, specialty stores, and online retailers, all requiring product packaging solutions.
Increasing retail sales in the United Kingdom significantly influences demand for pouch films. Several retailers in the United Kingdom are turning to sustainable and eco-friendly packaging options, including pouch films, to stand out and attract customers.
In India’s pouch film market, sustainability is a key focus due to consumer demand for environmentally friendly packaging solutions and regulatory pressures to reduce plastic waste.
Manufacturers in India are investing in sustainable materials, such as recyclable, biodegradable, and compostable films, to minimize environmental impacts. Furthermore, initiatives by the government have compelled companies to improve recycling infrastructures and expand the recycled content of packaging films after consumption.
Pouch films are used in several industries across the United States, such as food & beverages, pet food, pharmaceuticals, personal care products, and household products.
In the food and beverage sector, pouch films are used for packaging numerous products such as snacks, beverages, sauces, condiments, and ready-to-eat foods. Pouch films are also used in the pharmaceutical industry for the packaging of medicinal products, vitamins, and other healthcare products in the United States.
Technological advancement drives innovation and competitiveness in Japan’s pouch film market. Manufacturers continue to develop new materials, coatings, and manufacturing processes to improve barrier properties, printing capabilities, and functionality.
Advanced features such as resealable zippers, spouts, handles, and enhanced barrier films have been incorporated into pouch packaging to meet consumer demands and industry standards.
Pouch film manufacturers are developing sustainable, recyclable solutions to reduce their environmental footprint. Leading companies are directed toward mergers, partnerships, acquisitions, and product innovations to expand their market reach.
Recent activities and developments implemented by leading players in the market
Table 01: Global Market Value (US$ million) by Material, 2019H to 2034F
Table 02: Global Market Volume (tons) by Material, 2019H to 2034F
Table 03: Global Market Value (US$ million) by Pouch Type, 2019H to 2034F
Table 04: Global Market Volume (tons) by Pouch Type, 2019H to 2034F
Table 05: Global Market Value (US$ million) by Capacity, 2019H to 2034F
Table 06: Global Market Volume (tons) by Capacity, 2019H to 2034F
Table 07: Global Market Value (US$ million) by Manufacturing, 2019H to 2034F
Table 08: Global Market Volume (US$ million) by Manufacturing, 2019H to 2034F
Table 07: Global Market Value (US$ million) by End Use, 2019H to 2034F
Table 08: Global Market Volume (US$ million) by End Use, 2019H to 2034F
Table 09: Global Market Value (US$ million) by Region, 2019H to 2034F
Table 10: Global Market Volume (tons) by Region, 2019H to 2034F
Table 11: North America Market Value (US$ million) by Material, 2019H to 2034F
Table 12: North America Market Volume (tons) by Material, 2019H to 2034F
Table 13: North America Market Value (US$ million) by Pouch Type, 2019H to 2034F
Table 14: North America Market Volume (tons) by Pouch Type, 2019H to 2034F
Table 15: North America Market Value (US$ million) by Capacity, 2019H to 2034F
Table 16: North America Market Volume (tons) by Capacity, 2019H to 2034F
Table 17: North America Market Value (US$ million) by Manufacturing, 2019H to 2034F
Table 18: North America Market Volume (tons) by Manufacturing, 2019H to 2034F
Table 19: North America Market Value (US$ million) by End Use, 2019H to 2034F
Table 20: North America Market Volume (tons) by End Use, 2019H to 2034F
Table 21: North America Market Value (US$ million) by Country, 2019H to 2034F
Table 22: North America Market Volume (tons) by Country, 2019H to 2034F
Table 23: Latin America Market Value (US$ million) by Material, 2019H to 2034F
Table 24: Latin America Market Volume (tons) by Material, 2019H to 2034F
Table 25: Latin America Market Value (US$ million) by Pouch Type, 2019H to 2034F
Table 26: Latin America Market Volume (tons) by Pouch Type, 2019H to 2034F
Table 27: Latin America Market Value (US$ million) by Capacity, 2019H to 2034F
Table 28: Latin America Market Volume (tons) by Capacity, 2019H to 2034F
Table 29: Latin America Market Value (US$ million) by Manufacturing, 2019H to 2034F
Table 30: Latin America Market Volume (tons) by Manufacturing, 2019H to 2034F
Table 31: Latin America Market Value (US$ million) by End Use, 2019H to 2034F
Table 32: Latin America Market Volume (tons) by End Use, 2019H to 2034F
Table 33: Latin America Market Value (US$ million) by Country, 2019H to 2034F
Table 34: Latin America Market Volume (tons) by Country, 2019H to 2034F
Table 35: East Asia Market Value (US$ million) by Material, 2019H to 2034F
Table 36: East Asia Market Volume (tons) by Material, 2019H to 2034F
Table 37: East Asia Market Value (US$ million) by Pouch Type, 2019H to 2034F
Table 38: East Asia Market Volume (tons) by Pouch Type, 2019H to 2034F
Table 39: East Asia Market Value (US$ million) by Capacity, 2019H to 2034F
Table 40: East Asia Market Volume (tons) by Capacity, 2019H to 2034F
Table 41: East Asia Market Value (US$ million) by Manufacturing, 2019H to 2034F
Table 42: East Asia Market Volume (tons) by Manufacturing, 2019H to 2034F
Table 43: East Asia Market Value (US$ million) by End Use, 2019H to 2034F
Table 44: East Asia Market Volume (tons) by End Use, 2019H to 2034F
Table 45: East Asia Market Value (US$ million) by Country, 2019H to 2034F
Table 46: East Asia Market Volume (tons) by Country, 2019H to 2034F
Table 47: South Asia & Pacific Market Value (US$ million) by Material, 2019H to 2034
Table 48: South Asia & Pacific Market Volume (tons) by Material, 2019H to 2034F
Table 49: South Asia & Pacific Market Value (US$ million) by Pouch Type, 2019H to 2034F
Table 50: South Asia & Pacific Market Volume (tons) by Pouch Type, 2019H to 2034F
Table 51: South Asia & Pacific Market Value (US$ million) by Capacity, 2019H to 2034F
Table 52: South Asia & Pacific Market Volume (tons) by Capacity, 2019H to 2034F
Table 53: South Asia & Pacific Market Value (US$ million) by Manufacturing, 2019H to 2034F
Table 54: South Asia & Pacific Market Volume (tons) by Manufacturing, 2019H to 2034F
Table 55: South Asia & Pacific Market Value (US$ million) by End Use, 2019H to 2034F
Table 56: South Asia & Pacific Market Volume (tons) by End Use, 2019H to 2034F
Table 57: South Asia & Pacific Market Value (US$ million) by Country, 2019H to 2034F
Table 58: South Asia & Pacific Market Volume (tons) by Country, 2019H to 2034F
Table 59: Western Europe Market Value (US$ million) by Material, 2019H to 2034F
Table 60: Western Europe Market Volume (tons) by Material, 2019H to 2034F
Table 61: Western Europe Market Value (US$ million) by Pouch Type, 2019H to 2034F
Table 62: Western Europe Market Volume (tons) by Pouch Type, 2019H to 2034F
Table 63: Western Europe Market Value (US$ million) by Capacity, 2019H to 2034F
Table 64: Western Europe Market Volume (tons) by Capacity, 2019H to 2034F
Table 65: Western Europe Market Value (US$ million) by Manufacturing, 2019H to 2034F
Table 66: Western Europe Market Volume (tons) by Manufacturing, 2019H to 2034F
Table 67: Western Europe Market Value (US$ million) by End Use, 2019H to 2034F
Table 68: Western Europe Market Volume (tons) by End Use, 2019H to 2034F
Table 69: Western Europe Market Value (US$ million) by Country, 2019H to 2034F
Table 70: Western Europe Market Volume (tons) by Country, 2019H to 2034F
Table 71: Eastern Europe Market Value (US$ million) by Material, 2019H to 2034F
Table 72: Eastern Europe Market Volume (tons) by Material, 2019H to 2034F
Table 73: Eastern Europe Market Value (US$ million) by Pouch Type, 2019H to 2034F
Table 74: Eastern Europe Market Volume (tons) by Pouch Type, 2019H to 2034F
Table 75: Eastern Europe Market Value (US$ million) by Capacity, 2019H to 2034F
Table 76: Eastern Europe Market Volume (tons) by Capacity, 2019H to 2034F
Table 77: Eastern Europe Market Value (US$ million) by Manufacturing, 2019H to 2034F
Table 78: Eastern Europe Market Volume (tons) by End Use, 2019H to 2034F
Table 79: Eastern Europe Market Value (US$ million) by End Use, 2019H to 2034F
Table 80: Eastern Europe Market Volume (tons) by End Use, 2019H to 2034F
Table 81: Eastern Europe Market Value (US$ million) by Country, 2019H to 2034F
Table 82: Eastern Europe Market Volume (tons) by Country, 2019H to 2034F
Table 83: Middle East and Africa Market Value (US$ million) by Material, 2019H to 2034F
Table 83: Middle East and Africa Market Volume (tons) by Material, 2019H to 2034F
Table 84: Middle East and Africa Market Value (US$ million) by Pouch Type, 2019H to 2034F
Table 85: Middle East and Africa Market Volume (tons) by Pouch Type, 2019H to 2034F
Table 86: Middle East and Africa Market Value (US$ million) by Capacity, 2019H to 2034F
Table 87: Middle East and Africa Market Volume (tons) by Capacity, 2019H to 2034F
Table 88: Middle East and Africa Market Value (US$ million) by Manufacturing, 2019H to 2034F
Table 89: Middle East and Africa Market Volume (tons) by Manufacturing, 2019H to 2034F
Table 90: Middle East and Africa Market Value (US$ million) by End Use, 2019H to 2034F
Table 91: Middle East and Africa Market Volume (tons) by End Use, 2019H to 2034F
Table 92: Middle East and Africa Market Value (US$ million) by Country, 2019H to 2034F
Table 93: Middle East and Africa Market Volume (tons) by Country, 2019H to 2034F
Figure 01: Global Market Share Analysis, by Material, 2024E to 2034F
Figure 02: Global Market Y-o-Y Analysis, by Material, 2019H to 2034F
Figure 03: Global Market Attractiveness Analysis, by Material, 2024E to 2034F
Figure 04: Global Market Share Analysis, by Pouch Type, 2024E to 2034F
Figure 05: Global Market Y-o-Y Analysis, by Pouch Type, 2019H to 2034F
Figure 06: Global Market Attractiveness Analysis, by Pouch Type, 2024E to 2034F
Figure 07: Global Market Share Analysis, by Capacity, 2024E to 2034F
Figure 08: Global Market Y-o-Y Analysis, by Capacity, 2019H to 2034F
Figure 09: Global Market Attractiveness Analysis, by Capacity, 2024E to 2034F
Figure 10: Global Market Share Analysis, by Manufacturing, 2024E to 2034F
Figure 11: Global Market Y-o-Y Analysis, by Manufacturing, 2019H to 2034F
Figure 12: Global Market Attractiveness Analysis, by Manufacturing, 2024E to 2034F
Figure 13: Global Market Share Analysis, by End Use, 2024E to 2034F
Figure 14: Global Market Y-o-Y Analysis, by End Use, 2019H to 2034F
Figure 15: Global Market Attractiveness Analysis, by End Use, 2024E to 2034F
Figure 16: Global Market Share Analysis, by region, 2024E to 2034F
Figure 17: Global Market Y-o-Y Analysis, by region, 2019H to 2034F
Figure 18: Global Market Attractiveness Analysis, by region, 2024E to 2034F
Figure 19: North America Market Attractiveness Analysis, by Material, 2024E to 2034F
Figure 20: North America Market Y-o-Y Analysis, by Pouch Type, 2019H to 2034F
Figure 21: North America Market Value Share Analysis, by Capacity, 2024(E)
Figure 22: North America Market Value Share Analysis, by Manufacturing 2024(E)
Figure 23: North America Market Value Share Analysis, by End Use 2024(E)
Figure 24: North America Market Share Analysis, by Country, 2024E to 2034F
Figure 25: Latin America Market Y-o-Y Analysis, by Material, 2019H to 2034F
Figure 26: Latin America Market Y-o-Y Analysis, by Pouch Type, 2019H to 2034F
Figure 27: Latin America Market Value Share Analysis, by Capacity, 2024(E)
Figure 28: Latin America Market Value Share Analysis, by Manufacturing 2024(E)
Figure 29: Latin America Market Value Share Analysis, by End Use 2024(E)
Figure 30: Latin America Market Share Analysis, by Country, 2024E to 2034F
Figure 31: East Asia Market Y-o-Y Analysis, by Material, 2019H to 2034F
Figure 32: East Asia Market Y-o-Y Analysis, by Pouch Type, 2019H to 2034F
Figure 33: East Asia Market Value Share Analysis, by Capacity, 2024(E)
Figure 34: East Asia Market Value Share Analysis, by Manufacturing 2024(E)
Figure 35: East Asia Market Value Share Analysis, by End Use 2024(E)
Figure 36: East Asia Market Share Analysis, by Country, 2024E to 2034F
Figure 37: South Asia & Pacific Market Y-o-Y Analysis, by Material, 2019H to 2034F
Figure 38: South Asia & Pacific Market Y-o-Y Analysis, by Pouch Type, 2019H to 2034F
Figure 39: South Asia & Pacific Market Value Share Analysis, by Capacity, 2024(E)
Figure 40: South Asia & Pacific Market Value Share Analysis, by Manufacturing 2024(E)
Figure 41: South Asia & Pacific Market Value Share Analysis, by End Use 2024(E)
Figure 42: South Asia & Pacific Market Share Analysis, by Country, 2024E to 2034F
Figure 43: Western Europe Market Y-o-Y Analysis, by Material, 2019H to 2034F
Figure 44: Western Europe Market Y-o-Y Analysis, by Pouch Type, 2019H to 2034F
Figure 45: Western Europe Market Value Share Analysis, by Capacity, 2024(E)
Figure 46: Western Europe Market Value Share Analysis, by Manufacturing 2024(E)
Figure 47: Western Europe Market Value Share Analysis, by End Use 2024(E)
Figure 48: Western Europe Market Share Analysis, by Country, 2024E to 2034F
Figure 49: Eastern Europe Market Y-o-Y Analysis, by Material, 2019H to 2034F
Figure 50: Eastern Europe Market Y-o-Y Analysis, by Pouch Type, 2019H to 2034F
Figure 51: Eastern Europe Market Value Share Analysis, by Capacity, 2024(E)
Figure 52: Eastern Europe Market Value Share Analysis, by Manufacturing 2024(E)
Figure 53: Eastern Europe Market Value Share Analysis, by End Use 2024(E)
Figure 54: Eastern Europe Market Share Analysis, by Country, 2024E to 2034F
Figure 55: Middle East and Africa Market Y-o-Y Analysis, by Material, 2019H to 2034F
Figure 56: Middle East and Africa Market Y-o-Y Analysis, by Pouch Type, 2019H to 2034F
Figure 57: Middle East and Africa Market Value Share Analysis, by Capacity, 2024(E)
Figure 58: Middle East and Africa Market Value Share Analysis, by Manufacturing 2024(E)
Figure 59: Middle East and Africa Market Value Share Analysis, by End Use 2024(E)
Figure 60: Middle East and Africa Market Share Analysis, by Country, 2024E to 2034F
In 2024, the market is estimated to be USD 74.3 billion.
The pouch film market is estimated to advance at a 3.2% CAGR through 2034.
The market is set to reach USD 102.1 billion by 2034.
India is projected to rise at a CAGR of 5.6%.
Stand-up pouches segment is projected to rise at a CAGR of 3.3%.
Amcor Plc, Toray Industries, and Huhtamaki Oyj are the key players.
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Pouch Film Market
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