UHT Whipping Cream Market

UHT Whipping Cream Market Outlook (2023 to 2033)

The UHT whipping cream market is estimated to secure a valuation of US$ 8.2 Billion in 2023 and is estimated to rise to US$ 12.3 Billion by 2033. The market is anticipated at a CAGR of 4.1% during the forecast period. The factors accelerating the demand for UHT whipping cream are as follows-

• The increasing demand for dairy product
• Increased technological advancement
• Increasing adoption and consumption of products with UHT whipping cream
• Favourable government initiatives for product development
• Increased demand for whipping cream with longer shelf life
• Increased demand for desert products globally
• Easy Availability of raw material
• North America dominates the UHT whipping cream market
• Growth of the food and beverage industry worldwide is a major contributor to the positive outlook for UHT whipping cream market

The increasing consumption of pies, puddings, cheesecakes, cupcakes, ice creams, sundaes, waffles, cakes, and hot chocolate milkshakes is expected to drive the growth of the UHT whipping cream market during the forecast period. Also, the increasing demand for premium confectionary and bakery stores that offer pastries and cakes is driving the demand for UHT whipping cream.

The demand for UHT whipping cream is being fuelled by the increased number of fast food restaurants, increased disposable income and lifestyle standard consumers are spending on more flavourful food options. Easy access to UHT whipping cream through the distribution channel and increased demand for UHT whipping cream influenced by social media posts, and videos are likely to boost the UHT whipping cream market through the forecast period.

The UHT whipping cream market in North America is growing due to the substantial growth in the bakery industry in the region. UHT whipping cream manufacturers in the region are also focusing on new product development and that is expected to boost the target market in the North American region.

Europe is expected to lead the global market during the forecast years as a result of high product demand in countries, such as the United Kingdom, Germany, Netherlands. Moreover, the increased use of UHT whipping cream in coffee and pancakes will boost the demand further. Asia Pacific is expected to rise at a prominent pace. The growth of the market in the region is attributed to the expansion of the food service sector in countries like China and India

Some of the key market players include Amul, Trader Joe’s, Nestle S.A., Danone, and the Kraft Heinz Company, Westland Milk Product, Fonterras Premium Anchor. The key producers are working on manufacturing UHT whipping cream in order to gain market share. Not only domestic players but many international players are developing and using new technology to increase their commercial capacity to gain a major revenue share.

These companies have a strong market presence and also adopting various strategies like focusing on product quality and pricing, also the market players are competing on the basis of product quality, pricing and brand reputation, and distribution network.

The future of the UHT whipping cream market is promising as the market is expected to continue growing in the coming years. Rising disposable income and standard of living leading to an increase in consumer spending on bakery products is a major factor that is creating a lucrative opportunity for UHT whipping cream market.

The increasing popularity of e-commerce sites, rapid urbanization, and an increasing number of smartphones and internet users worldwide. This in turn is expected to bolster the growth of the UHT whipping cream market in upcoming years.

UHT whipping cream is commonly used in a range of desserts, including profiteroles and layer cakes, and as a decorative component for most desserts, including theme desserts and signature cakes. Increasing consumption of cheesecakes, pies, puddings, cupcakes, cakes, ice creams, sundaes, waffles and hot chocolate milkshakes is expected to amplify the overall demand of UHT whipping cream in near future.

The expansion of the food service sector in Asia-Pacific, which makes use of ready-made cream, is a potential business opportunity for manufacturers. The food service channel has experienced a steady rate of growth in countries such as China, India, and Indonesia. In addition, increased foreign traffic, which has boosted the popularity of multi-cuisine, is driving the use of UHT whipping cream.

Furthermore, increased caffeine consumption coupled with demand for specialty coffee are another factor which is expected to support growth of UHT whipping cream market. The UHT whipping cream is easily stored and does not require any extra effort. Storage of UHT whipping cream in supermarkets is also simpler and cost-effective as these non-dairy creamers have a longer life.

Moreover, social media platforms also plays an important role in product demand due to the growing number of food bloggers and the availability of posts and video on numerous possible ways to use UHT whipping cream as a decorative agent in pies, cakes, etc.

Increasing Demand of UHT whipping cream in Bakery and Confectionery Application

According to the International Food Information Council Foundation, more than 50% of people snack at least once a day to reward themselves, relieve their appetite or gain energy. The proportion of people who eat snacks every day is growing and, as a result, demand for snack items is rising rapidly.

UHT whipping cream is commonly used in the dairy industry. The segment is expected to remain dominant during the forecast period. Dairy whipped cream is favoured by supermarket consumers as well as chefs and commercial bakers.

Customers enjoy creative and exclusive snack products and cream is commonly used in the preparation of several snack products such as pizzas, chips, burgers and nachos to create different flavours and enhance taste. Increased sales of snack items help fuel the growth of the UHT whipping cream market.

Growing popularity of e-commerce sites, such as Amazon and Walmart, due to rapid urbanization and a growing number of smartphones and internet users around the globe. Also, the availability of a range of goods at cheaper rates due to the shorter supply chain would fuel the growth of the UHT whipping cream.

UHT Whipping Cream: Key Players

Some of key players operating in the global UHT whipping cream market includes

• Amul
• Trader Joe’s
• Nestle S.A.
• Danone
• The Kraft Heinz Company
• Westland Milk Products
• Fonterra’s Premium Anchor

In 2016, Westland Milk Products Company launched UHT whipping cream in China. The company launched a product designed to satisfy the increasing demand for Western-style bakery food in China. Baked food and the growth of the food service channel are future opportunities for the company.

Nandini Roy Choudhury

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst

UHT Whipping Cream: Key Players

Asia Pacific is the most lucrative market for UHT whipping cream. The increasing population of young people and their changing eating habits, especially in developing countries such as China and India, are critical to the growth of the regional market. Consumers in developing countries are showing greater interest in trendy foods and beverages. As such, market players are concentrating more on Asia Pacific and channeling their resources over there.

The UHT whipping cream market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions.

By doing so, the research report serves as a repository of analysis and information for every facet of the UHT whipping cream market, including but not limited to: regional markets, product type, sales channel and end use.

The study is a source of reliable data on

• UHT whipping cream market segments and sub-segments
• Market trends and dynamics
• Supply and demand
• Market size
• Current trends/opportunities/challenges
• Competitive landscape
• Technological breakthroughs
• Value chain and stakeholder analysis

Become a MarketNgage Insider

A unified Market Research Subscription Platform, built for today's disparate research needs.

Sign-Up

The regional analysis covers

• North America (USA and Canada)
• Latin America (Mexico, Brazil, Peru, Chile, and others)
• Western Europe (Germany, United Kingdom, France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
• Eastern Europe (Poland and Russia)
• Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
• Middle East and Africa (GCC, Southern Africa, and North Africa)

The UHT whipping cream market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).

The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the UHT whipping cream market report projects the attractiveness of each major segment over the forecast period.

UHT Whipping Cream: Market Segmentation

Product Type:

• Dairy
• Non-dairy

End Use:

• Dairy Products
• Bakery & Confectionery
• Beverages
• Snacks
• Others

Based on Sales Channel:

• Direct Sales
• Indirect Sales
  • Hypermarkets/Supermarkets
  • Convenience Store
  • Specialty Stores
• Online Retailers