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Washing Capsules Market

Market Insights on Washing Capsules covering sales outlook, demand forecast & up-to-date key trends

Washing Capsules Market by Nature (Natural, Conventional), Scent Type (Scented, Unscented), Packaging Type (Pouches, Tetra packs, Tubs), Distribution Channel (Hypermarket/Supermarket, Specialty Store, 3rd Party Websites, Online Retailers and Other Sales Channel) & Region – Forecast to 2022-2032

Washing Capsules Market Snapshot

The Washing Capsules Market is likely to hold the global market at a moderate CAGR of ~9.4% during the forecast period. The global market holds a forecasted revenue of ~US$ 8.03 Billion in 2022 and is likely to cross ~US$ 19.7 Billion by the end of 2032.

The washing capsules market is anticipated to show promising growth prospects during the forecast period, expanding the global washing capsules market size.



The Washing Capsules Market Estimated Size (2021)

~US$ 7.34 Bn

The Washing Capsules Market Estimated Size (2022)

~US$ 8.03 Bn

The Washing Capsules Market Projected Size (2032)

~US$ 19.7 Bn

The Washing Capsules Market CAGR (2022-2032)


Washing capsules or laundry pods are concentrated form of the detergent. These are convenient for use, as the amount for using the detergents are pre-measured and formulated in these capsules. Users only have to add these capsules in washing machine or water along with cloths. This convenience of use is making the washing capsules popular among customers. if the detergent is not in correct amount it can damage fabric and also fade the colour. This is the reason that washing capsules are becoming more and more popular as a solution to the detergent amount problem.

The market demand for washing capsules is increasing as a result of new products being developed by washing capsule manufacturers that have extra advantages like a pleasant aroma or recyclable packaging. Manufacturers are using advertisements and collaborations with celebrities to increase the sales.

During the anticipated time, the introduction of new products to the market will also positively affect the expansion of the washing capsules market.

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Busy life of working population, expanding FMCG sector and innovative approach of manufacturers are helping the market grow

People are getting busier and the daily lifestyle is getting hectic. In such times, doing daily chores is not possible. Even if one plans to do it, person can’t do work effectively and can’t give more time to these works. Washing machines are the best solutions for the cleaning clothes. As the washing machines are getting popular, different products increasing the cleaning efficiency are also gaining popularity.

Increase in women employment is also helping in market growth, as housework is considered for women, but busy schedules are keeping ladies from them. These capsules are additional help to effectively manage the clothes and wash them tension free.

The manufacturers are providing products which are innovative and help in multiple ways. The capsules are itself a premeasured dose, with additional benefits as fragrance, conditioners are also introduced in market, keeping the consumer preferences in mind.

FMCG industry is expanding, thanks to the quick and hassle free products introduced from different brands. Along with developments in the industry, the sales market and online sales are also, evolving, making the sales easy and reachable in remote areas too.

High cost of the washing capsules are the main restraint to the market

The main restraint to the market is the high cost of washing capsules. These capsules are made from concentrated liquid or powdered detergent. There is a water soluble covering to these capsules, which is made by hydrolysing chemical compounds. The multifunctional detergent pods are combination of detergent, softener or conditioner, fragrance and brightening agents. All these are bound together using acetate hydrolysing process. All these processes are costly and lengthy, making the capsules expensive.

Sneha Verghese
Principal Consultant
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Regional Insights

High Reliability on Washing Machines in North American Countries are Resulting in Use of Washing Capsules

North America is the leading market for washing capsule market. washing capsules provide convenience from measure the detergent for the washing load. Common use of washing machines for washing clothes and automation of washing machines in the North American countries are the main reason of increased use of the washing capsules in region. Brand endorsements and advertisements are also responsible for the increased sales.

European countries are using washing capsules due to busy lifestyle.

Europe is the second biggest market after North America. Modern lifestyle and high disposable income along with hectic life style of the working population are expanding the washing capsule market in European countries.

Competitive Landscape

Some key players in the Washing Capsules market are The Procter & Gamble Company, Smol Ltd., Cot'n Wash Inc., Henkel AG, Clorox Company, The Unilever Group, The Honest Company Inc., Asda Stores Limited, J Sainsbury plc., Ecozone Ltd. and others.

  • Procter & Gamble product under brand name ‘Ariel’ have developed first ever child safe capsule box, named “ECOCLIC”. The box is designed in such way that children won’t be able to open it. The box is made from recyclable cardboard. There were many accidents regarding children eating these capsules, mistaking them for candy. This child safe box design will definitely keep parents tension free.
  • Smol Ltd. has introduced an innovative washing capsule in the market. These capsules are packaged in transparent coating, holding liquid detergent inside. These capsules are packaged in cardboard box, with a child-lock feature. The company also claims that their product is recyclable and have low chemical concentrations, making them environment friendly.
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Scope of Report



Growth Rate

CAGR of ~9.4% from 2022 to 2032

Base year for estimation


Historical Data Available for


Forecast Period


Quantitative units

Revenue in USD Billion, volume in Units, and CAGR from 2022 to 2032

Report coverage

Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis

Segments covered

Nature, Scent Type, Packaging Type, Distribution Channel, Region

Country scope

U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; Russia; India; Thailand; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; South Africa

Key Companies Profiled

  • The Procter & Gamble Company
  • Smol Ltd.
  • Cot'n Wash Inc.
  • Henkel AG
  • Clorox Company
  • The Unilever Group
  • The Honest Company Inc.
  • Asda Stores Limited
  • J Sainsbury plc.
  • Ecozone Ltd.
  • Others

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs.

Key Segments Profiled in the Washing Capsules Market

By Nature:

  • Natural
  • Conventional

By Scent Type:

  • Scented
  • Unscented

By Packaging Type:

  • Pouches
  • Tetra packs
  • Tubs

By Distribution Channel:

  • Hypermarket/Supermarket
  • Specialty Stores
  • 3rd Party Websites
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

The washing capsules market is expected to reach a valuation of ~US$ 8.03 Bn in 2022.

Abundance of washing machines, busy lifestyles of employed people, innovative products from manufacturers and rise of FMCG industry in daily life products are the main key market drivers for the washing capsules market.

Leading players operating in washing capsules market are The Procter & Gamble Company, Smol Ltd., Cot'n Wash Inc., Henkel AG, Clorox Company, The Unilever Group, The Honest Company Inc., Asda Stores Limited, J Sainsbury plc., Ecozone Ltd. and among others.

Table of Content


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Sneha Verghese
Principal Consultant
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Washing Capsules Market