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Washing Capsules Market Snapshot

The Washing Capsules Market is likely to hold the global market at a moderate CAGR of ~9.4% during the forecast period. The global market holds a forecasted revenue of ~US$ 8.03 Billion in 2022 and is likely to cross ~US$ 19.7 Billion by the end of 2032.

The washing capsules market is anticipated to show promising growth prospects during the forecast period, expanding the global washing capsules market size.

Attribute Details
The Washing Capsules Market Estimated Size (2021) ~US$ 7.34 Billion
The Washing Capsules Market Estimated Size (2022) ~US$ 8.03 Billion
The Washing Capsules Market Projected Size (2032) ~US$ 19.7 Billion
The Washing Capsules Market CAGR (2022 to 2032) ~9.4%

Washing capsules or laundry pods are concentrated forms of detergent. These are convenient for use, as the amount for using the detergents is pre-measured and formulated in these capsules. Users only have to add these capsules to a washing machine or water along with clothes. This convenience of use is making washing capsules popular among customers. if the detergent is not in the correct amount it can damage the fabric and also fade the color. This is the reason that washing capsules are becoming more and more popular as a solution to the detergent amount problem.

The market demand for washing capsules is increasing as a result of new products being developed by washing capsule manufacturers that have extra advantages like a pleasant aroma or recyclable packaging. Manufacturers are using advertisements and collaborations with celebrities to increase sales.

During the anticipated time, the introduction of new products to the market will also positively affect the expansion of the washing capsules market.

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Busy life of working population, expanding FMCG sector and innovative approach of manufacturers are helping the market grow

People are getting busier and the daily lifestyle is getting hectic. In such times, doing daily chores is not possible. Even if one plans to do it, a person can’t do work effectively and can’t give more time to this work. Washing machines are the best solution for cleaning clothes. As washing machines are getting popular, different products increasing cleaning efficiency are also gaining popularity.

An increase in women's employment is also helping in market growth, as housework is considered for women, but busy schedules are keeping ladies from them. These capsules are additional help to effectively manage the clothes and wash them tension free.

The manufacturers are providing products that are innovative and help in multiple ways. The capsules are a premeasured dose, with additional benefits as fragrances, and conditioners are also introduced in the market, keeping consumer preferences in mind.

FMCG industry is expanding, thanks to the quick and hassle-free products introduced by different brands. Along with developments in the industry, the sales market and online sales are also, evolving, making sales easy and reachable in remote areas too.

High cost of the washing capsules are the main restraint to the market

The main restraint to the market is the high cost of washing capsules. These capsules are made from concentrated liquid or powdered detergent. There is a water-soluble covering to these capsules, which is made by hydrolyzing chemical compounds. The multifunctional detergent pods are a combination of detergent, softener or conditioner, fragrance, and brightening agents. All these are bound together using an acetate hydrolyzing process. All these processes are costly and lengthy, making the capsules expensive.

Sudip Saha
Sudip Saha

Principal Consultant

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Competitive Landscape

Some key players in the Washing Capsules market are The Procter & Gamble Company, Smol Ltd., Cot'n Wash Inc., Henkel AG, Clorox Company, The Unilever Group, The Honest Company Inc., Asda Stores Limited, J Sainsbury plc., Ecozone Ltd. and others.

  • Procter & Gamble products under the brand name ‘Ariel’ have developed the first ever child-safe capsule box, named “ECOCLIC”. The box is designed in such a way that children won’t be able to open it. The box is made from recyclable cardboard. There were many accidents regarding children eating these capsules, mistaking them for candy. This child-safe box design will definitely keep parents tension free.
  • Smol Ltd. has introduced an innovative washing capsule in the market. These capsules are packaged in a transparent coating, holding liquid detergent inside. These capsules are packaged in a cardboard box, with a child-lock feature. The company also claims that its product is recyclable and has low chemical concentrations, making them environmentally friendly.

Scope of Report

Attribute Details
Growth Rate CAGR of ~9.4% from 2022 to 2032
The base year for estimation 2021
Historical Data Available for 2017 to 2021
Forecast Period 2022 to 2032
Quantitative units Revenue in USD Billion, volume in Units, and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis
Segments Covered Nature, Scent Type, Packaging Type, Distribution Channel, Region
Country scope USA, Canada, Mexico, Germany, UK, France, Italy, Spain, Russia, India,Thailand, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, UAE, South Africa
Key Companies Profiled The Procter & Gamble Company; Smol Ltd.; Cot'n Wash Inc.; Henkel AG; Clorox Company; The Unilever Group; The Honest Company Inc.; Asda Stores Limited; J Sainsbury plc.; Ecozone Ltd.; Others
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

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Key Segments Profiled in the Washing Capsules Market

By Nature:

  • Natural
  • Conventional

By Scent Type:

  • Scented
  • Unscented

By Packaging Type:

  • Pouches
  • Tetra packs
  • Tubs

By Distribution Channel:

  • Hypermarket/Supermarket
  • Specialty Stores
  • 3rd Party Websites
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

Frequently Asked Questions

What is the current washing capsules market value?

The washing capsules market is expected to reach a valuation of ~US$ 8.03 Billion in 2022.

What are the key trends driving the washing capsules market?

The abundance of washing machines, the busy lifestyles of employed people, innovative products from manufacturers, and the rise of the FMCG industry in daily life products are the main key market drivers for the washing capsules market.

Who are the leading players in the washing capsules market?

Leading players operating in the washing capsules market are The Procter & Gamble Company, Smol Ltd., Cot'n Wash Inc., Henkel AG, Clorox Company, The Unilever Group, The Honest Company Inc., Asda Stores Limited, J Sainsbury plc., Ecozone Ltd. and among others.

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Washing Capsules Market

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