Washing Machine Cleaner Market Snapshot (2023 to 2033)
The washing machine cleaner market is poised to expand to a valuation of US$ 644 million in 2023 and is anticipated to exhibit a compound annual growth rate (CAGR) of 6.2% from 2023 to 2033 and reach US$ 1,175.25 million in 2033.
The washing machine cleaner market is anticipated to grow significantly. Despite the fact that the item is just entering the marketplace, it is anticipated to expand considerably over the projection period. Shifts in customer lifestyles and interests that lead to elevated living standards are anticipated to serve as the main driver behind the development of the global washing machine cleaner market.
The increased consumption of clothing and other fashion garments will boost demand for washing machines and their cleaners, steering overall growth. For example, according to World Bank.Org data released in September 2019, global apparel utilization will increase from 62 million metric tons in 2019 to 102 million tons in ten years. Furthermore, the use of appealing marketing techniques by fashion and clothing brands, such as purchase one get one free, monsoonal discounts, gift vouchers, and others have helped strengthen consumption.
Based on type the bottled gels segment's sale is anticipated to lead the market. One time use packs, on the other hand, are projected to add to market expansion in nations like India. With regard to the end user, the laundry facility segment is expected to make greater profits than the households segment in the washing machine cleaner industry.
As a result of the greater number of laundry services available in this region, North America is anticipated to make up for the biggest proportion of the washing machine cleaner industry. North America is expected to have a significant presence in the global market. The increased engagement of individuals in outdoor events has prompted wardrobe change, which serves as a driving factor in increasing the consumption levels of washing machine cleaners. For instance, consider the Outdoor Industry data. The population of the United States was expected to go on 1 billion fewer outdoor journeys in 2018.
Europe is anticipated to be the world's second-largest market for washing machine cleaners. Due to an elevated cost of living on electronics products, Europe will exhibit significant expansion over the projected time frame. As per Trading Economics data, Germany's per capita income in 2019 is USD 53,815, the United Kingdom's is USD 44,370, and Italy's is USD 42,413. As a result, increased investment in electronics products is increasing demand for washing machines and washing machine cleaners. Nevertheless, the washing machine cleaner market in East Asia is projected to expand rapidly.
South Asia, on the contrary hand, is anticipated to witness a marked increase in the washing machine cleaner industry as a result of evolving lifestyle habits in this region's emerging nations. During the projected timeline, Latin America may witness substantial growth. Growing demand in the Middle East and Africa is projected to be constrained due to slow productivity expansion and poorly developed facilities.
The market for washing machine cleaner is growing, and it is becoming more viable as new entrants enter the market. The top players are tactically strong, with an emphasis on productive implementation and modernization. For instance, the newly released Affresh® washing machine cleaner intensely cleans even where users can't see it, assisting in the removal of odor-causing compounds and blockage that can establish in machines over time. Specially designed to solubilize gradually throughout the washing process,
Data Points
Key Statistics
Expected Market Value (2023)
US$ 644 million
Anticipated Forecast Value (2033)
US$ 1,175.25 million
Projected Growth Rate (2023 to 2033)
6.2% CAGR
The washing machine cleaner market is expected to experience significant growth. Although, the product is relatively new in the market, it is expected to grow substantially in the forecast period.
The changes in lifestyle and preferences of consumers which result in better standard of living is expected to be the leading factor in driving the growth of the global washing machine cleaner market.
The washing machine cleaner market is segmented on the basis of type and end users. On the basis of type, the global washing machine cleaner market is segmented into tablet, one time use pack and bottled gel.
The bottled gels are expected to contribute highest revenue for this segment. However, in countries like India one time use packs is expected to contribute towards the growth on the market. On the basis of end users, the market is bifurcated into households and laundry facility.
With the COVID-19 breakout in December 2019, the disease has affected more than 200 countries. Therefore, it is important to take this into consideration while addressing washing machine cleaner market.
The disease may have led to a temporary lag in the washing machine cleaner market, but in the long run the washing machine cleaner market is expected to pace up and flourish at a significant rate during the forecast period 2020-2030.
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Washing Machine Cleaner Market: Drivers and Restraints
Changes in lifestyles and preferences of consumers, resulting in better standard of living is expected to contribute towards the growth of washing machine cleaner market. Increasing levels of disposable income of individuals is expected to fuel the growth of the washing machine cleaner market.
However, substitute products that are available at a cheaper price compared to washing machine cleaner is expected to hamper the growth of the global washing machine cleaner market.
Washing Machine Cleaner Market: Overview
The global market for washing machine cleaner market is estimated to experience a significant growth during the forecast period. Based on type, the washing machine cleaner market is segmented into tablet, one time use pack and bottled gel.
Bottled gel is expected to contribute considerable growth during the forecast period. However, one time use pack and tablets is also expected to drive the growth of washing machine cleaner market.
Based on end-user, the washing machine cleaner market is segmented into households and laundry facility. The laundry facility is expected to generate higher revenue as compared to households in the washing machine cleaner market.
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Washing Machine Cleaner Market: Regional-Wise Outlook
Geographically, the washing machine cleaner market is segmented into seven regions viz. South Asia, East Asia, Europe, Latin America, North America, Oceania and Middle East and Africa.
The North America is expected to account for the largest share in the washing machine cleaner market due to higher no. of laundry services existing in this area. Europe is expected to have the second largest market for global washing machine cleaner market. However, East Asia is expected to observe a substantial growth in the washing machine cleaner market.
On the other hand, South Asia is anticipated to experience significant growth in the washing machine cleaner market due to changing lifestyles in developing countries in this region. Latin America may experience significant growth in the forecast period.
In the Middle East and Africa the market growth is expected to be limited due to slow economic growth and underdeveloped infrastructure.
Washing Machine Cleaner Market: Key players
Some of the players identified in the washing machine cleaner market include:
Tide
Oxiclean
Weiman
Lemi Shine
Glisten
Affresh
Summit
Sports subs
Clorox
Carbona
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Market Segments
Market Dynamics
Market Size
Supply & Demand
Current Trends/Issues/Challenges
Competition & Companies involved
Technology Matrix
Value Chain
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Regional analysis of the washing machine cleaner market report includes
North America
Latin America
Europe
South Asia
East Asia
Oceania
Middle East and Africa
Washing Machine Cleaner Market: Segmentation
Tentatively, the global washing machine cleaner market has been segmented on the basis of type and end user.
