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Coffee Capsules Market Outlook

The coffee capsules market size is projected to be valued at US$ 243.3 million in 2023 and is expected to rise to US$ 396.3 million by 2033. The sales of coffee capsules are predicted to expand at a significant CAGR of 5.0% during the forecast period. Various factors propelling the demand for coffee capsules are:

  • Coffee capsules have gained popularity among consumers due to their convenience, ease of use, and ability to deliver a consistent and personalized coffee experience.
  • Consumers today lead busy lives and seek quick and convenient coffee solutions. Coffee capsules allow them to brew a single cup of coffee without the need for traditional coffee-making equipment.
  • Manufacturers are continuously introducing new and innovative flavors to cater to diverse consumer preferences. From classic blends to specialty and exotic flavors, consumers can choose from a wide range of options to suit their taste preferences.
  • Sustainability has also emerged as an important trend in the coffee capsules market. With growing environmental concerns, there is a demand for sustainable and eco-friendly alternatives.
  • Online retailing and subscription services have played a significant role in the growth of the coffee capsules market. Further, E-commerce platforms also offer a convenient channel for consumers to purchase coffee capsules. Subscription services ensure a regular supply of capsules, enhancing customer loyalty.
  • Manufacturers are focusing on expanding their presence in these markets to capitalize on the growing demand as coffee consumption continues to rise in different countries with developing economies.
Attribute Details
Coffee Capsules Market Estimated Size (2023) US$ 243.3 million
Coffee Capsules Market CAGR (2023 to 2033) 5.0%
Coffee Capsules Market Forecasted Size (2033) US$ 396.3 million

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The Market for Coffee Capsules: Historical Trends vs. Future Projections

The global coffee capsules market expanded at a CAGR of 3.0% from 2018 to 2022 and is estimated to grow two-fold by the end of 2033. Growth is primarily underpinned by surging consumption of coffee along with the expansion of food service outlets across the globe.

Coffee capsules are coffee that has been packaged in a plastic or an aluminum container rather than a paper filter. It's usually made to work with a specific brand or system and is not interchangeable with others.

Coffee capsules are single-serve vacuum-packed capsules that require a suitable machine to use. Coffee consumption is increasing among health-conscious consumers. Hence, manufacturers are introducing new and novel formulations to the market, such as coffee capsules.

Caffeine improves athletic performance by boosting metabolism, and fatty acid oxidation, and mobilizes fatty acids from fat cells. Coffee has become popular among health-conscious customers due to its anti-cancer effects. On the back of these factors, the demand in the market is expected to surge over the forecast period.

How Coffee Capsules & Coffee Pods are Better Alternatives for Coffee Consumers?

Coffee capsules and coffee pods have several advantages and with better profit margins, corporations are investing and promoting through marketing strategies to gain revenue. Coffee capsules are gaining immense traction as they are better than conventional coffee packaging in terms of comfort and quality.

Capsule machines also have a wide appeal due to their inexpensive entrance cost. As a result, several key companies are aggressively investing in the coffee capsule business, augmenting the demand in the market.

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How Increased Consumption of Coffee Among Millennials might Affect Coffee Capsules Sales?

The millennial generation has an unquenchable thirst for coffee that is helping to push the demand for coffee across the globe. Consumption of ready-to-eat food and coffee is increasing among millennials.

Drinking coffee at cafes, offices, and other food outlets among millennials is becoming the symbol of fashion and an opportunity to socialize. Hence, the rising intake of coffee among millennials is projected to uplift the coffee capsules market growth.

Comparative View of the Coffee Capsules Market

Coffee Capsules Market:

Attributes Coffee Capsules Market
CAGR (2023 to 2033) 5.0%
Market Value (2033) US$ 396.3 million
Growth Factor Consumer demand for coffee capsules is expected to increase due to rising health concerns and consumer interest in on-the-go food consumption.
Opportunity The growing product innovations in flavorings and textures as well as the ongoing trend of natural and organic eating to further provide ample growth opportunities to the market.

Coffee Extracts Market:

Attributes Coffee Extracts Market
CAGR (2023 to 2033) 4.2%
Market Value (2033) US$ 2,167 million
Growth Factor Coffee bean extract is being employed frequently in the manufacture of numerous items used in weight loss schemes. Vendors operating in the worldwide coffee bean extract market are seeing development prospects due to increasing awareness of the value of health.
Opportunity Aside from this, rising awareness of obesity and disorders associated with it is anticipated to drive market expansion in the next years. The trend of using nutritional supplements is increasing as a result of the hectic lifestyles of the majority of people worldwide.

Coffee Cherry Market:

Attributes Coffee Cherry Market
CAGR (2023 to 2033) 4.8%
Market Value (2033) US$ 3.28 billion
Growth Factor Sales of coffee cherry are expected to rise due to the expansion of cafe culture and coffee consumption around the world. In addition to this, the demand for coffee cherries is rising due to the rise in the income of the middle-class population, the adoption of Western culture, an increase in disposable income, and growing research and development activities.
Opportunity The sales of coffee cherries are rising owing to an increase in demand for the coffee cherry. Fulfilling the increasing coffee demand among the young population could generate new opportunities for the coffee cherry market during the projection period.

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Category-wise Insights of Coffee Capsules

Why is Plastic the Most Preferred Material for Coffee Capsules?

3 out of 5 Coffee Capsule Sales are Contributed by Plastic Segment

The plastic segment under material holds the maximum market share, accounting for around 3/5th of the demand share by 2033. As per FMI, the plastic segment is expected to create an incremental opportunity of US$ 38.0 billion from 2023 to 2033. Besides, the bioplastic coffee capsules segment is estimated to gain traction during the forecast period due to growing sustainability concerns among end users.

Why is the Demand for Coffee Capsules in Commercial Sector Surging?

Growing Consumption of Coffee in Corporate to Improve the Demand in the Coffee Capsules Market

Among the end-use, the commercial segment is expected to account for 75.4% of the share in 2022 and is projected to accelerate at a CAGR of 4.6% between 2023 and 2033. Growth is due to the adoption of coffee capsules in offices, cafes, and others for serving coffee with no or less effort in less time.

Regional Analysis of the Coffee Capsules Market

How the Sales of Coffee Capsules are Going to Increase in Germany?

Increased Consumption of Coffee to Spur the Demand for Coffee Capsules

Germany’s coffee capsules market is anticipated to expand at a CAGR of 4.4% during the forecast period and is estimated to reach US$ 25.2 million by the end of 2033. Growth is attributed to the increasing consumption of coffee. According to the Germany Trade & Invest (GTAI), coffee remains Germany’s most popular drink.

Why is India Considered to be the Most Significant Coffee Capsules Market?

Growing Production of Coffee to Create Remunerative Prospects for India Coffee Capsules Companies

India’s coffee capsules market is projected to create an incremental opportunity of US$ 33.9 million from 2023 to 2033 and is anticipated to expand 1.7x during the forecast period.

According to the India Brand Equity Foundation (IBEF), the fifth-large exporter of coffee and the sixth-large producer of coffee in the world is India. With the growing consumption of coffee, the demand in the coffee capsules market is projected to increase.

As per the Coffee Board, Government of India, Ministry of Commerce & Industry, the total production of coffee in India was recorded as 334,000 MT from 2020 to 2021 and is estimated to reach over 348,500 MT from 2021 to 2022. Based on the production of coffee between 2020 and 2021, India has exported 164,108 MT of coffee across various countries such as Italy, Germany, Belgium, Russia, and many others.

With a Large Consumer Base and a Strong Coffee Culture, the United States Market for Coffee Capsules is Thriving.

The United States market acquired 19.7% of the market share in 2022. The United States market is characterized by a wide variety of coffee capsule brands and flavors. Consumers have access to a diverse range of options, including traditional blends, specialty coffee, and flavored capsules.

Subscription services have also gained popularity, providing a seamless coffee experience and ensuring regular deliveries of capsules. Premiumization is another key trend in the United States coffee capsules market.

Consumers are willing to pay a premium for high-quality coffee capsules that offer a superior taste and experience. This has led to the introduction of specialty and premium coffee capsule options in the market.

Manufacturers are Constantly Expanding their Supply Chains

The competitive landscape in the coffee capsules market is characterized by intense competition among key players vying for market share and consumer loyalty. The market is highly fragmented, with a multitude of brands competing on various factors such as product quality, taste, convenience, sustainability, and price.

High product innovation, the launch of limited edition coffee pods, large distribution networks, and better supply chains have resulted in high market consolidation, with Nestle (Nespresso and Dolce Gusto) and JAB Holdings (Senseo, Tassimo, and Keurig) holding the notable market share.

  • Nespresso, owned by Nestlé, is one of the prominent players in the coffee capsules market. Nespresso has established a strong brand presence and a loyal customer base through its premium-quality coffee capsules and innovative coffee machines.
  • Keurig Green Mountain, a subsidiary of Keurig Dr. Pepper, is another key player in the market. Keurig's single-serve coffee system has gained popularity due to its convenience and wide range of coffee flavors.
  • Other global players include Lavazza, Illy, and Tchibo, each known for their high-quality coffee and extensive range of capsule options. These companies focus on premiumization, offering specialty coffee blends and limited-edition capsules to appeal to discerning coffee enthusiasts.

Latest Developments:

  • In September 2022, the Swiss coffee brand "CoffeeB" introduced single-serve coffee, a novel compressed coffee ball made from seaweed rather than an aluminum or plastic capsule.
  • Tim Hortons launched four new espresso capsules compatible with Nespresso in August 2022. Classic, bright, bold, and decaf are the four flavors available.
  • Starbucks by Nespresso offered a new line of coffee capsules called Nespresso Vertuo in October 2021, giving coffee aficionados in Canada many ways to experience the characteristic café flavor.
  • Starbucks and Nestlé announced a collaboration to produce a new coffee capsule product. The coffee capsule combines Nespresso's premium at-home coffee experience with high-quality coffee.

Scope of the Report

Attribute Details
Growth Rate CAGR of 5.0% from 2023 to 2033
Base Year of Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ million and Volume in Units and F-CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and Pricing Analysis
Key Segments Covered
  • By Material
  • By End Users
  • By Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • The Middle East & Africa
  • Oceania
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • Italy
  • France
  • The United Kingdom
  • Spain
  • Russia
  • China
  • Japan
  • India
  • GCC Countries
  • Australia
Key Companies Profiled
  • Nestle Nespresso
  • Lavazza
  • Gourmesso
  • Gloria Jean's Coffees
  • Bestpresso Coffee
  • Dunkin Brands
  • Starbucks Corporation
  • Kiss Me Organics
  • The Kraft Heinz Company
  • Keurig
  • Nespresso
  • Dolce Gusto
Customization & Pricing Available upon Request

Key Segments Covered in the Coffee Capsules Market Report

By Material:

  • Plastic
  • Bio Plastics
  • Others (Fabric, etc.)

By End Use:

  • Commercial
  • Household

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Japan
  • The Middle East & Africa (MEA)

Frequently Asked Questions

How Big is the Coffee Capsules Market by 2033?

The projected revenue of the market is US$ 396.3 million by 2033.

What is the Coffee Capsules Market CAGR for 2033?

The market CAGR is projected to be 5.0% through 2033.

How Big is the Coffee Capsules Market?

The market is valued at US$ 243.3 million in 2023.

Which Region Holds a Significant Share of the Coffee Capsules Market?

North America holds a leading market share.

What is the Challenge for the Coffee Capsules Market?

The challenge for the coffee capsules market is the environmental impact of the capsules.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material, 2023 to 2033

        5.3.1. Plastic

        5.3.2. Bio Plastics

        5.3.3. Others

    5.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033

        6.3.1. Commercial

        6.3.2. Household

    6.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. The USA

            8.2.1.2. Canada

        8.2.2. By Material

        8.2.3. By End Use

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Material

        8.3.3. By End Use

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Material

        9.2.3. By End Use

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Material

        9.3.3. By End Use

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United Kingdom

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Material

        10.2.3. By End Use

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Material

        10.3.3. By End Use

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Material

        11.2.3. By End Use

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Material

        11.3.3. By End Use

    11.4. Key Takeaways

12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Material

        12.2.3. By End Use

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Material

        12.3.3. By End Use

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. USA

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Material

            13.1.2.2. By End Use

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Material

            13.2.2.2. By End Use

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Material

            13.3.2.2. By End Use

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Material

            13.4.2.2. By End Use

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Material

            13.5.2.2. By End Use

    13.6. United Kingdom

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Material

            13.6.2.2. By End Use

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Material

            13.7.2.2. By End Use

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Material

            13.8.2.2. By End Use

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Material

            13.9.2.2. By End Use

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Material

            13.10.2.2. By End Use

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Material

            13.11.2.2. By End Use

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Material

            13.12.2.2. By End Use

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Material

            13.13.2.2. By End Use

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Material

            13.14.2.2. By End Use

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Material

            13.15.2.2. By End Use

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Material

            13.16.2.2. By End Use

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Material

            13.17.2.2. By End Use

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Material

            13.18.2.2. By End Use

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Material

            13.19.2.2. By End Use

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Material

            13.20.2.2. By End Use

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Material

        14.3.3. By End Use

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Nestle Nespresso

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. Lavazza

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. Gourmesso

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. Gloria Jean's Coffees

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. Bestpresso Coffee

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. Dunkin Brands

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. Starbucks Corporation

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. Kiss Me Organics

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

        15.1.9. The Kraft Heinz Company

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

                15.1.9.5.2. Product Strategy

                15.1.9.5.3. Channel Strategy

        15.1.10. Keurig

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

                15.1.10.5.2. Product Strategy

                15.1.10.5.3. Channel Strategy

        15.1.11. Nespresso

            15.1.11.1. Overview

            15.1.11.2. Product Portfolio

            15.1.11.3. Profitability by Market Segments

            15.1.11.4. Sales Footprint

            15.1.11.5. Strategy Overview

                15.1.11.5.1. Marketing Strategy

                15.1.11.5.2. Product Strategy

                15.1.11.5.3. Channel Strategy

        15.1.12. Dolce Gusto

            15.1.12.1. Overview

            15.1.12.2. Product Portfolio

            15.1.12.3. Profitability by Market Segments

            15.1.12.4. Sales Footprint

            15.1.12.5. Strategy Overview

                15.1.12.5.1. Marketing Strategy

                15.1.12.5.2. Product Strategy

                15.1.12.5.3. Channel Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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