Water Saving Shower Heads Market Overview
Water saving shower heads are an essential equipment for bathroom in almost every household due to the need of saving water and increasing efficiency. The market for water saving shower head is growing at a very good CAGR percentage for the forecast period.
The awareness for saving water and also the controlling the water bill has been a top contributor to the growth of this market. Water saving shower heads are used worldwide and have a very high demand in countries with metered water bill.
There are various countries with restrictions to the flow rate of shower heads and also many countries with high water bill leading to high demand globally. Not only countries with scarcity of water but almost every region is trying to save water implementing ways to save water.
Global Water Saving Shower Heads: Market Dynamics
Drivers for Water Saving Shower Heads
Taking a shower consumes high amount of liters of water usually around 50 to 60 litres of water, combined with the number of showers each month accounts to a very large water usage. With increase in scarcity of fresh water it has become very important for various countries to have measures to save water and hence to solve this problem water saving shower heads have been developed.
It also saves the water heating need as lesser amount of flow rate of water causes less need of water to be heated and power for heating. This is also one of the major drivers for water saving shower heads as it not only saves water but also saves electricity or gas bill for heating water.
The simplicity of the equipment and no lifestyle change to implement it also drives people to opt for water saving shower heads instead of traditional shower head.
Trends for Water Saving Shower Heads
There are various trends in water saving shower head market mainly through their product type. There are water saving shower heads with different functionalities or modes in which users can choose like water saving, rainfall, massage etc. There are different methods implemented by water saving shower heads of different types like aerating shower heads, controlling the flow using flow restrictor, using a flow regulator etc.
Opportunities for Water Saving Shower Heads
Due to the restriction in flow rate of shower heads Water saving shower heads are very popular in developed regions like North America, Europe and countries in middle east where there is shortage of water.
Due to the urbanization and increased standard of living the interior design of houses has seen an increase in luxury items and more real estate development increases opportunities for water saving shower heads and also increases demand.
Even in developing countries due to the increasing awareness among people to saving water and its importance, it has become a growing market for water saving shower heads. Even commercial sectors like hospitals, schools, hotels, sports clubs etc. create big opportunities for the water saving shower head worldwide.
Challenges for Water Saving Shower Heads
Facing the high competition in the market with many big players as well as many small players in this market is a big challenge for all the companies. The domination of various companies with global market reach can be a huge challenge to compete as they excel in innovation, pricing and technology used for making water saving shower heads.
Also the Brand value which is synonymous with the quality of the product can be a big challenge for all the players to compete with. Catering to the needs of the growing market in the developing countries will be a big challenge while competing with the big players in the water saving shower heads market. The impact of Covid-19 has reduced the disposable income of people and hence investing in shower equipment has experienced a temporary low demand.
Global Water Saving Shower Heads: Key Players
The key players in the water saving shower heads market are
- AM Conservation Group
- Gainsborough Showers
- Aloys F. Dornbracht GmbH and Co. KG
- NiagaraGrohe AG
- Jacuzzi Group Worldwide
- DeltaJaquar Company Private Limited
- Kohler Co.
- Masco Corporation
- Hansgrohe AG
- MX Group
- Nebia ROHL LLC
- Triton showers
- Vigo Industries LLC
- Vola A/SZoe IndustriesInc.
Innovations from Nebia like Easy self-installation, Adjustability for people with different heights and Multi use wand are some of the experiences that compel users to choose them among other water saving shower heads.
Water Saving Shower Heads: Regional Outlook
The water saving shower heads are very popular in regions like North America and Europe and hence have a lot of players with huge global market share. The demand for water saving shower heads is high and due to emerging real estate business has further grown with only challenge being the Covid-19 situation causing reduced growth.
There is a big growth opportunity in regions with developing countries like Asia, Middle East, Africa etc have shown growth and huge potential due to urbanization and increased standard of living causing growth for the water saving shower heads market.
Water Saving Shower Heads: Market Segmentation
Basis of Type:
- Digital Showers
- Electric showers
- Eco showers
- Power showers
- Mixer showers
Shower Head Type:
- Non aerated
- Using flow restrictor
- Using flow regulator
Sales Channel :
- Direct Sales
- Specialty Stores
- Online Retailers
- Multi-brand Stores
- Other Sales Channel