Waterproof Label Market Outlook for 2024 to 2034

The global waterproof label market is estimated to be worth USD 1.7 billion in 2024. Displaying a CAGR of 3.1% through 2034, the industry is slated to exceed USD 2.2 billion by the end of the forecast period.

Labeling has become an important step in the packaging of goods. Thus, the labeling sector is expanding rapidly, creating myriad opportunities for stakeholders. Waterproof labels are thus also becoming more popular and being used on a regular basis on goods.

With the increase in the import and export of goods, there is a need for labels to be sturdier. These labels are finding application in both naval trade as well as outside. Ship-based transport of goods has an obvious requirement for these labels.

As regulatory bodies, especially in the food and beverage as well as pharmaceutical sectors, place a strong emphasis on correct labeling, the need for these labels intensifies. Incorrectly labeled products have the chance to be rejected or returned, which has significant ramifications across the entire supply chain.

Waterproof labels are now coming with added functionality. In addition to water resistance, these labels also provide protection against UV rays, stains, and more. Thus, the multi-functionality of the labels is helping them attract more consumers.

With labeling becoming one of the most important parts of a product’s packaging, there is a growing need for these products in various applications. Thus, producers are manufacturing waterproof versions of labels in a variety of sizes, shapes, and more, appealing to a wider end-user base. The pricey nature of raw materials is hindering the industry.

Materials like polypropylene (PP) and polyethylene terephthalate (PET) are experiencing price hikes, making the manufacturing process costlier. The environmental impact of the materials used in making the labels is also a restraining factor. Thus, the waterproof label market has both downsides and upsides.

Attributes Description
Established Waterproof Label Market Size (2024E) USD 1.7 billion
Projected Waterproof Label Market Value (2034F) USD 2.2 billion
Value-based CAGR (2024 to 2034) 3.1%

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Key Industry Highlights

Climate Change Makes Sturdy Labeling a Must

The impact of climate change is felt in the packaging sector too. Soaring temperatures, strong winds, dust, and more impact products in both transportation and storage. There is thus a need for labels of high quality in packaging.

Water is one of the elements that labels need protection from. The risk of spillage, exposure, and mishandling persists even with the strictest measures. There is a need for labels that are able to withstand the harshest conditions. The waterproof label market is thus advancing at a rapid pace.

Water-resistant Labels Finding Applications in Diverse Number of Industries

Water-resistant labels are being used in a diverse array of industries. Their foolproof nature is helping them build trust among end-use industries at a quick pace. While water-resistant labels were primarily used in chemical applications earlier, the application of the product has become widespread.

From food and beverage to healthcare and cosmetics, the labels are rising in popularity. With the addition of stringent labeling requirements in various sectors, the use of labels is getting bigger.

Tracking Facility Sees Market Demand Accelerate

In addition to providing sturdy labels, producers are also incorporating tracking facilities into the product. While surface printing poses significant competition to the product, the inclusion of tracking facilities gives labels an advantage over surface printing. As such, the assurance and trust of end users in the labels is multiplying.

2019 to 2023 Global Waterproof Label Sales Outlook Compared to Demand Forecasts for 2024 to 2034

The waterproof label market advanced at a rate of 2.6% for the period between 2019 and 2023. This allowed the value to climb from USD 1.4 billion in 2019 to USD 1.6 billion in 2023.

Like most packaging industries, the waterproof label industry was negatively affected by the pandemic. As manufacturing plants closed down, production slowed. The closure of retail stores, supermarkets, etc. also had an adverse effect on the industry. The restrictions on trade were also a dire consequence for the sector.

With the pandemic in the rear-view mirror, the industry got back on its feet. As such, the demand for the product is set to advance at a faster rate during the forecast period than in the historical period. As the effects of climate change are not slated to abate over the ensuing decade, the requirement for these labels is only set to climb.

The rise in eCommerce is also leading to an increase in the sheer number of goods populating the marketplace. In addition, the trading of goods is also increasing. Thus, online sales create a conducive environment for the industry to grow. The wide scale of industries that are calling upon water-resistant labels also improves the sector’s prospects.

Ismail Sutaria
Ismail Sutaria

Principal Consultant

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Comparative Market Overview

Apart from the waterproof label industry, an in-depth analysis has been done on two other related industries. The industries by name are the label industry and the label printer industry.

Label Industry Assessment:

End-user desire to be informed about products creates a significant need for labels. With the advancement of the food and beverage and pharmaceutical industries, the label industry is set to prosper.

Attributes Description
Related Market Label Market
Value-based CAGR (2024 to 2034) 4.9%
Key Trend Rise in popularity of smart labels
Restraint Surface printing being preferred by increasing number of stakeholders
Growth Factor Growing demand for eco-friendly labels

Label Printer Industry Assessment:

The growth of the label sector also benefits its adjoining sectors, with the label printer industry being a case in point. The desire of manufacturers to do in-house printing instead of relying on third parties is also propelling the label printer industry.

Attributes Description
Related Market Label Printer Market
Value-based CAGR (2024 to 2034) 3.9%
Key Trend Demand for desktop and mobile label printers
Restraint Ill-equipped staff to handle working of label printers
Growth Factor Application of label printers in supply chain management, packaging labels, fixed assets, retail price marking, and laboratory specimen marking

Category-wise Insights

Polypropylene (PP) is the material that is used primarily in making waterproof labels. Pressure-sensitive labels (PSL) are the preferred type of label.

Polypropylene’s Durable Qualities Make it the Winner in the Material Segment

Polypropylene (PP) is estimated to take up 34.2% of the waterproof label market share in 2024. Polypropylene is renowned for its durable quality. It is the preferred material not only for labels but also for a wide array of packaging. Thus, to lend the labels waterproof quality, PP is used significantly.

Segment Polypropylene (Material)
Value Share (2024) 34.2%

Pressure Sensitive Labels’ Popularity in Packaging Boost Waterproof Label Industry

Pressure-sensitive labels (PSL) are expected to account for 45.1% of the sales of waterproof labels in 2024. PSLs are primarily used in the packaging sector. It is claimed that more than 80% of the labels used in the packaging sector are pressure sensitive.

Thus, the pressure-sensitive versions are also preferred for waterproof labels. The ease of use offered by pressure-sensitive labels, which do not require the use of heating or solvents, also increases their usage in the labeling sector.

Segment Pressure Sensitive Labels (Label Type)
Value Share (2024) 45.1%

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Country-wise Insights

The encouragement shown to packaging in the Asia Pacific by governments is set to help the industry thrive in the region. The superior manufacturing capabilities of producers in Europe and North America help them produce large quantities of the products.

Countries CAGR 2024 to 2034
Japan 1.2%
China 4.6%
United States 1.9%
Canada 1.3%
United Kingdom 1.7%
Germany 1.6%
France 1.4%
Italy 1.8%
Spain 2.1%
India 5.5%
South Korea 2.3%
Thailand 4.3%

Stringent Regulatory Requirements in the United States Necessitate More Labeling

The waterproof label market is penned in to progress at a CAGR of 1.9% in the United States. Regulatory authorities in the United States exercise widespread control over products, especially in the food and beverage and cosmetics sector. As producers strive to meet these requirements, labeling is also one of the needs that stakeholders are required to fulfil.

As the industrial capabilities of the United States improve, production is hitting the roof. This is creating an enhanced need for labeling in the country. Moreover, with the advancement of technology, labels need to be durable and sturdy. Thus, waterproof labels are earning more consumers in the United States.

Label Printing Technology Getting Advanced in India Helps Market Growth

India’s waterproof label market is set to register a CAGR of 5.5%. Label printing technology in India is catching up with Western standards. For example, label printers are set to advance at a CAGR of 4.6% in India for the period from 2024 to 2034. Thus, the whole label sector is improving in the country, which benefits the water-resistant label industry in India too.

Changing Nature of the Labeling Industry in the United Kingdom

The waterproof label market is set to walk on ahead at a CAGR of 1.7% in the United Kingdom. Post-Brexit, the labeling industry in the United Kingdom has undergone numerous changes. For example, certain products now require labels to clearly define that the goods are for sale in the United Kingdom. This turmoil creates both challenges as well as offers opportunities for the industry in the United Kingdom.

Competition Outlook

The competitive landscape of the waterproof label market is vibrant, with industry giants vying with smaller enterprises for a piece of the pie. The startup ecosystem is also prominent in the industry. Giant like Langgutth America Ltd. relies on its reputation to boost sales. On the startup side of things, Blue Label Packaging Company aims to provide waterproof labels that are scratch and smudge-free.

Industry Update

  • In December 2023, Chinese brand Xiaomi launched the Mijia Label Printer Kit. It is a thermal printer that uses waterproof label paper, making the experience smoother for consumers.

Leading Waterproof Label Brands

  • LANGGUTH America Ltd.
  • Markem-Imaje
  • Matthews Marking Systems
  • Multivac Inc.
  • Paxton Products
  • PDC International Corp.
  • Primera Technology
  • SATO America
  • Sleeve Seal
  • Squid Ink
  • Guangzhou Aide Medical Technology Co., Ltd.
  • Guangzhou Guangcai Labels Co., Ltd.
  • Hangzhou Newsmax Technology Co., Ltd.
  • Dongguan Changan Zhiye
  • Printing Factory.

Key Segments of Market Report

By Material:

Based on material, the industry is segmented into polyethylene (PE), polypropylene (PP), polyvinyl chloride (PVC), polyethylene terephthalate (PET), other polymers (PA, EVOH, etc.), and metal.

By Label Type:

Depending on label type, the market is categorized into pressure sensitive labels (PSL), shrink labels, stretch labels, thermal labels, and others (in-mold, pre-gummed, etc.).

By End Use:

End-use industries present in the industry are food, beverage, healthcare, cosmetics & personal care, homecare & toiletries, chemicals, automobiles, and other industrial.

By Region:

The sector has been analyzed with the following regions covered: North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East and Africa.

Frequently Asked Questions

How Big is the Waterproof Label Market?

The industry size is estimated to be USD 1.7 billion in 2024.

At What Rate is the Waterproof Label Market Expected to Grow?

The industry is expected to increase at a CAGR of 3.1% through 2034.

What is the Scope of Waterproof Label in India?

Sales are expected to register a CAGR of 5.5% in India through 2034.

What is the Forecast of the Waterproof Label Market?

The industry is forecasted to reach a size of USD 2.2 billion by 2034.

Which are the Key Companies in the Industry?

LANGGUTH America Ltd., Markem-Imaje, Matthews Marking Systems, and Multivac Inc. are some of the prominent companies in the industry.

What is the Scope of the Sector in the United States?

Sales are expected to register a CAGR of 1.9% in the United States through 2034.

Table of Content

1. Executive Summary

2. Industry Introduction, including Taxonomy and Market Definition

3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Type

    6.2. Application

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type

    7.1. Polyethylene

    7.2. Polyester

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application

    8.1. Food & Beverages

    8.2. Automotive Industry

    8.3. Cosmetics and Personal Care

    8.4. Clothing Industry

    8.5. Pharmaceutical Industry

    8.6. Others

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    9.1. North America

    9.2. Latin America

    9.3. Western Europe

    9.4. South Asia

    9.5. East Asia

    9.6. Eastern Europe

    9.7. Middle East & Africa

10. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

11. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

12. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

13. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. Sales Forecast 2024 to 2034 by Type and Application for 30 Countries

18. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

19. Company Profile

    19.1. Markem-Imaje

    19.2. Matthews Marking Systems

    19.3. Multivac Inc.

    19.4. Paxton Products

    19.5. PDC International Corp.

    19.6. Primera Technology

    19.7. SATO America

    19.8. Sleeve Seal

    19.9. Squid Ink

    19.10. Guangzhou Aide Medical Technology Co., Ltd.

    19.11. Guangzhou Guangcai Labels Co., Ltd.

    19.12. Hangzhou Newmax Technology Co., Ltd.

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